From Chaos to Calm: Kendra Nicole's Financial Wisdom for Entrepreneurs

Kendra Nicole: 00:00:00

Bad financial data hurts you every single day in your

Kendra Nicole: 00:00:02

business, because especially if you're using that data to make decisions,

Kendra Nicole: 00:00:06

garbage in, garbage out, right?

Kendra Nicole: 00:00:08

So if I'm trying to determine how I'm going to scale my business

Kendra Nicole: 00:00:11

based on garbage data, I'm not going to scale my business properly.

Kendra Nicole: 00:00:15

You

Tim Winders: 00:00:27

What if you could redefine the grind of entrepreneurship into

Tim Winders: 00:00:30

a journey of Peace and profits.

Tim Winders: 00:00:33

Welcome to Seek, Go Create where today's guest, Kendra Nicole, shares

Tim Winders: 00:00:37

her revolutionary approach to business.

Tim Winders: 00:00:39

As a fractional CFO, Kendra has transitioned from running her

Tim Winders: 00:00:43

successful accounting firm to empowering entrepreneurs to build

Tim Winders: 00:00:47

sustainable, scalable businesses without sacrificing their wellbeing.

Tim Winders: 00:00:53

Balancing her roles as a CEO, wife, mother, Kendra embodies the principles

Tim Winders: 00:00:58

she teaches, proving that it's possible to achieve financial success

Tim Winders: 00:01:03

alongside personal fulfillment.

Tim Winders: 00:01:06

welcome to Seek Go Create.

Kendra Nicole: 00:01:09

Thank you.

Kendra Nicole: 00:01:10

Thank you.

Kendra Nicole: 00:01:10

I appreciate it.

Kendra Nicole: 00:01:11

I love being here.

Tim Winders: 00:01:12

I'm glad you're here too.

Tim Winders: 00:01:13

Kendra, Nicole, welcome.

Tim Winders: 00:01:15

Let's do this first before we start.

Tim Winders: 00:01:17

If, if somebody bumps into you, you run into somebody, you're traveling,

Tim Winders: 00:01:21

you're out with, you're out with your child, something like that.

Tim Winders: 00:01:24

And they say, what do you do?

Tim Winders: 00:01:27

What do you tell people?

Kendra Nicole: 00:01:29

Yeah, I tell them I'm a little bit of a superhero.

Kendra Nicole: 00:01:32

Honestly, I'm a wife.

Kendra Nicole: 00:01:33

I'm a mom.

Kendra Nicole: 00:01:35

so it's hodler at that.

Kendra Nicole: 00:01:36

I, run a business called the finance film, which is a

Kendra Nicole: 00:01:39

virtual CFO and accounting firm.

Kendra Nicole: 00:01:42

exclusively support women on entrepreneur or women entrepreneurs,

Kendra Nicole: 00:01:46

and do all the things from a book, bookkeeping, financial reporting,

Kendra Nicole: 00:01:50

investor relations, fractional CFO work.

Kendra Nicole: 00:01:53

And yeah, so I've been, we, I run that business my day to day and

Kendra Nicole: 00:01:57

I, I try to run the household a little bit as best as I can as well.

Kendra Nicole: 00:02:01

And, do all the, all the things,

Tim Winders: 00:02:04

so superheroes, you mentioned that word.

Tim Winders: 00:02:06

So I'm going to ask this question.

Tim Winders: 00:02:08

Superheroes usually have some type of a superpower.

Tim Winders: 00:02:15

And it's something that sort of defines them.

Tim Winders: 00:02:18

What's weird is, in these Marvel and DC universes, usually there was some kind

Tim Winders: 00:02:22

of accident that occurred that brought out their, their, their superpower.

Tim Winders: 00:02:26

But, what, what are your superpowers?

Kendra Nicole: 00:02:30

I feel like I have grown over the years to have the

Kendra Nicole: 00:02:33

ability to stay calm and chaos, which was not always the case.

Kendra Nicole: 00:02:37

if there was a tornado going around me, I was going around in the tornado with it.

Kendra Nicole: 00:02:41

But, over the last few years, probably three, four years or so,

Kendra Nicole: 00:02:44

which my son is three and a half.

Kendra Nicole: 00:02:46

So yeah, I'll say about three years, I have learned to, how to find

Kendra Nicole: 00:02:51

calm in the chaos, which I do feel like is a superpower these days.

Tim Winders: 00:02:56

Probably not anything that you master though, or we have,

Tim Winders: 00:03:00

we have a four year old and a two year old granddaughters, grandchildren.

Tim Winders: 00:03:05

And we talked to our daughter and, we've parented, but we're, we're beyond it.

Tim Winders: 00:03:09

We're done with that.

Tim Winders: 00:03:12

It seems like it's extremely tough in the world and culture we're in today.

Tim Winders: 00:03:18

I don't know if it's different or whatever.

Tim Winders: 00:03:21

I mean, it seems like there's always something going on, right?

Kendra Nicole: 00:03:25

Absolutely.

Kendra Nicole: 00:03:26

And, and four and two.

Kendra Nicole: 00:03:27

so that means that your grandbabies came into the world around the time

Kendra Nicole: 00:03:31

that Carter did with pandemic and all of that, that was going on as well.

Kendra Nicole: 00:03:35

And it's just different.

Kendra Nicole: 00:03:36

Of course, Carter's my first child, so I don't know how, how it is having a child

Kendra Nicole: 00:03:39

outside of a pandemic, but I do know that.

Kendra Nicole: 00:03:43

it's just been a really rough welcoming to motherhood, when you can't have

Kendra Nicole: 00:03:48

friends and family over to travel to see you and, so it was definitely hard.

Kendra Nicole: 00:03:52

And yes, you're right.

Kendra Nicole: 00:03:53

There's no mastering the calm in chaos.

Kendra Nicole: 00:03:57

There's kind of just, taking it day by day and trying to grasp onto it.

Kendra Nicole: 00:04:02

As much as you can.

Kendra Nicole: 00:04:03

And sometimes it will slip through your fingers and you will be amongst the

Kendra Nicole: 00:04:06

chaos, but it's as much as you can.

Kendra Nicole: 00:04:08

I'm holding on to that calm and knowing that, this too shall pass with everything.

Kendra Nicole: 00:04:12

This too shall pass.

Tim Winders: 00:04:13

Yeah, that's interesting.

Tim Winders: 00:04:14

I forgot that our, our oldest granddaughter was

Tim Winders: 00:04:16

born like February of 2020.

Tim Winders: 00:04:19

So it sounds like, you were

Tim Winders: 00:04:20

short later that year.

Tim Winders: 00:04:22

and and it was real odd.

Tim Winders: 00:04:24

We were in Colorado when she was born and we were around there and we, we

Tim Winders: 00:04:29

weren't supposed to visit, but we did anyway, it's hard to not do that.

Tim Winders: 00:04:34

But I do believe like for her first six months or something,

Tim Winders: 00:04:38

I don't know that she left.

Tim Winders: 00:04:40

I mean, I don't know, they couldn't go to church.

Tim Winders: 00:04:42

They couldn't go out.

Tim Winders: 00:04:43

Anywhere.

Tim Winders: 00:04:44

And I think we talked about it.

Tim Winders: 00:04:45

What, what kind of impact is that going to have on that group of,

Tim Winders: 00:04:49

of children, that didn't get out, but you know, she seems okay.

Tim Winders: 00:04:53

did you say what's, what's his name?

Tim Winders: 00:04:55

Carter.

Tim Winders: 00:04:55

Wait, what's the name?

Kendra Nicole: 00:04:57

Carter.

Tim Winders: 00:04:59

How, I mean,

Tim Winders: 00:05:00

adjusting.

Tim Winders: 00:05:00

I mean, kids adjust well though, don't they?

Kendra Nicole: 00:05:03

Yeah, my dad always told me, children are very

Kendra Nicole: 00:05:06

resilient and I see it all the time.

Kendra Nicole: 00:05:08

And, he's this life has definitely put that to the test where I'm able to

Kendra Nicole: 00:05:12

see it day in and day out that they're very resilient because I was worried,

Kendra Nicole: 00:05:15

his first year of life because to your point, he was born in September 2020.

Kendra Nicole: 00:05:19

So his first year of life, everyone's talking with a mask.

Kendra Nicole: 00:05:22

So we're like, how is he going to learn how to speak in phonetics?

Kendra Nicole: 00:05:25

And everyone's mouth is covered.

Kendra Nicole: 00:05:27

And my dad is like, kids are resilient.

Kendra Nicole: 00:05:29

Don't worry.

Kendra Nicole: 00:05:30

He'll be fine, so yeah, I mean, from what I can tell, everything seems seems

Kendra Nicole: 00:05:34

fine, but I do believe there's going to be like a docuseries on, new moms

Kendra Nicole: 00:05:39

during the pandemic, like there has to be something that's going to come out at some

Tim Winders: 00:05:42

I think the kids are resilient.

Tim Winders: 00:05:44

I'm not sure if the parents and the adults are, we're

Tim Winders: 00:05:48

thinking about all these things.

Tim Winders: 00:05:49

Yeah, I can kind of see it 20 years from now.

Tim Winders: 00:05:51

It's like the, the, the COVID, the pandemic generation, they were

Tim Winders: 00:05:55

born during that 12 to 24 months.

Tim Winders: 00:05:57

how are they doing now?

Tim Winders: 00:05:59

And I I think they're, Going to be just fine, but that does bring

Tim Winders: 00:06:04

up something that it, it seems as if you have narrowed down with how

Tim Winders: 00:06:09

you work and who you work with.

Tim Winders: 00:06:11

And that is female entrepreneurs, which are going through

Tim Winders: 00:06:17

what you're talking about.

Tim Winders: 00:06:19

And, I, I, I do want to say this.

Tim Winders: 00:06:22

There's, there's some irony in, a guy, first of all, an older, mature

Tim Winders: 00:06:26

guy, like me asking these questions.

Tim Winders: 00:06:29

It's just different though.

Tim Winders: 00:06:30

And I mean, I think if we can't say it's different, then we're

Tim Winders: 00:06:34

kind of fooling ourselves.

Tim Winders: 00:06:36

Guys, men are going through different.

Tim Winders: 00:06:39

Stuff than the women, female entrepreneurs, leaders

Tim Winders: 00:06:43

that you're working with.

Tim Winders: 00:06:45

So just kind of big picture, kind of talk about what are some of those challenges?

Tim Winders: 00:06:51

We probably have already addressed some, but what are some of those that that those

Tim Winders: 00:06:56

leaders are dealing with, especially the female leaders that you interact with?

Tim Winders: 00:07:00

Sure.

Kendra Nicole: 00:07:02

Yeah.

Kendra Nicole: 00:07:02

And I appreciate you, you saying that.

Kendra Nicole: 00:07:04

so when I started and wanted to really focus on women

Kendra Nicole: 00:07:07

entrepreneurs, it was because.

Kendra Nicole: 00:07:10

I was coming out of corporate where I was, I actually had a lot of male

Kendra Nicole: 00:07:13

bosses and they were all excellent.

Kendra Nicole: 00:07:14

I've loved every single boss that I had in corporate.

Kendra Nicole: 00:07:17

but I would see some of the leaders, the company I was working for at the time,

Kendra Nicole: 00:07:20

the CFO was actually a woman and, she was, privately having these conversations with

Kendra Nicole: 00:07:25

some of us, like female colleagues about like how hard it was with her children.

Kendra Nicole: 00:07:29

Her children were really young and, she would kind of give us these lessons

Kendra Nicole: 00:07:33

when you do have children, think about this and think about that and kind

Kendra Nicole: 00:07:35

of like coaching us a little bit, but it was like these side conversations.

Kendra Nicole: 00:07:40

and so that kind of struck something in me that, okay, women, we need support.

Kendra Nicole: 00:07:44

Like we should be able to Not just have these conversations with their colleagues,

Kendra Nicole: 00:07:48

but have them openly and understand that, yes, there are things that we have to kind

Kendra Nicole: 00:07:52

of deal with even, even if the household is, split 50 50, which can it ever be.

Kendra Nicole: 00:07:56

But even if it's kind of well managed, there's still just things

Kendra Nicole: 00:07:59

physically that you take on when you are either going through having

Kendra Nicole: 00:08:02

children or emotionally, hormonally.

Kendra Nicole: 00:08:04

so that's really why I wanted to focus in on supporting women when

Kendra Nicole: 00:08:08

it came to, kind of birthing their entrepreneurial journey as well.

Tim Winders: 00:08:12

And, and, and listen, I want to say, I'm a man, I've been through

Tim Winders: 00:08:17

all of that, my best bosses, leaders that I interacted with way back when I

Tim Winders: 00:08:22

did corporate, they were all females.

Tim Winders: 00:08:25

And, and also want to say that on the flip side of all the things you just mentioned,

Tim Winders: 00:08:32

us men, we don't really know what to do.

Tim Winders: 00:08:34

We, we.

Tim Winders: 00:08:35

Couldn't handle all of those superpowers.

Tim Winders: 00:08:38

We're just not equipped to do it.

Tim Winders: 00:08:40

And also want to say this, it's probably not fair.

Tim Winders: 00:08:43

It is probably not a fair structure and system.

Tim Winders: 00:08:47

My wife would probably chime in and say, yeah, it's not, but.

Tim Winders: 00:08:51

But it is what it is.

Tim Winders: 00:08:54

And you've been through, so you've had, you've had like, transitions

Tim Winders: 00:08:58

and shifts in your career.

Tim Winders: 00:09:01

And, are you originally from the South Clemson university?

Tim Winders: 00:09:04

Where, where are you originally from before you went to Clemson?

Kendra Nicole: 00:09:07

I did.

Kendra Nicole: 00:09:08

I lived in South Carolina for a little while.

Kendra Nicole: 00:09:09

So I went to high school in South Carolina and, fell in love with Clemson.

Kendra Nicole: 00:09:12

And so that's why I ended up going, going there for school, but definitely

Kendra Nicole: 00:09:16

have had several, transitions.

Kendra Nicole: 00:09:18

I would say the largest were, was, obviously, just

Kendra Nicole: 00:09:21

going into corporate, right?

Kendra Nicole: 00:09:22

Like real life, going from college to corporate and then

Kendra Nicole: 00:09:26

climbing that corporate ladder.

Kendra Nicole: 00:09:27

my goal was always to stay in corporate.

Kendra Nicole: 00:09:29

I knew nothing about entrepreneurship.

Kendra Nicole: 00:09:31

Like I do not have an entrepreneurship family.

Kendra Nicole: 00:09:33

I'm definitely a corporate climbing family.

Kendra Nicole: 00:09:35

so when I started into entrepreneurship, that transition was very new

Kendra Nicole: 00:09:40

and very different for me.

Kendra Nicole: 00:09:41

And that was probably the biggest one.

Kendra Nicole: 00:09:43

like the first one that I, that I kind of took.

Tim Winders: 00:09:46

So what was, when, when you entered that corporate world and we're

Tim Winders: 00:09:49

going to tie some of this together as it leads into what you're doing now, but

Tim Winders: 00:09:53

when you entered that corporate world, you mentioned climbing the ladder,

Tim Winders: 00:09:57

but what How did you define success?

Tim Winders: 00:09:59

One of the things we do here is we talk a lot about success and how we

Tim Winders: 00:10:03

define it and how it changes over time.

Tim Winders: 00:10:06

But when, coming out of college, going into corporate, what was your definition

Tim Winders: 00:10:11

of success then, if you can recall?

Kendra Nicole: 00:10:15

Yeah.

Kendra Nicole: 00:10:15

So my dad had a big part in that.

Kendra Nicole: 00:10:17

He actually worked at Toyota for over 30 years and was like way

Kendra Nicole: 00:10:21

up there, one of the high execs.

Kendra Nicole: 00:10:23

And so I always saw that.

Kendra Nicole: 00:10:25

And my mom was in accounting and she was climbing as well.

Kendra Nicole: 00:10:27

And so I always saw that and was just like, okay.

Kendra Nicole: 00:10:30

This is what I want to do is like climb and just become this top executive.

Kendra Nicole: 00:10:35

And, he was the first black man to do this at Toyota.

Kendra Nicole: 00:10:38

And I was like, I'm going to be the first black woman to do this.

Kendra Nicole: 00:10:40

And so I wanted, I wanted that, that was success to me.

Kendra Nicole: 00:10:43

and so because I also had, like I said, amazing bosses and

Kendra Nicole: 00:10:48

leadership, it felt easy to do.

Kendra Nicole: 00:10:50

So I was like, okay, yeah, that's great.

Kendra Nicole: 00:10:51

This is, this is, What I'm going to do.

Tim Winders: 00:10:55

so here's what I noticed.

Tim Winders: 00:10:56

I came out and I did corporate for a little while.

Tim Winders: 00:10:58

I had already started a business though, and I'm probably 20 years

Tim Winders: 00:11:03

ahead of you or before you, I guess.

Tim Winders: 00:11:06

And one of the things that I realized as I was thinking about that corporate

Tim Winders: 00:11:11

ladder was that paradigm of 30 years, be in one spot forever, it

Tim Winders: 00:11:19

didn't seem to play out like that.

Tim Winders: 00:11:23

Much.

Tim Winders: 00:11:23

I'm not saying it's totally gone, but at what point did you realize

Tim Winders: 00:11:29

it may not be that what your dad had as success, which was 30 years,

Tim Winders: 00:11:34

same spot, moving up, same company, pension plan, all that kind of stuff.

Tim Winders: 00:11:39

Did, did that, did that, did you realize at some point,

Tim Winders: 00:11:41

Hmm, a little bit different.

Kendra Nicole: 00:11:44

Oh, absolutely.

Kendra Nicole: 00:11:45

and my dad realized it too, because every two years I was changing companies,

Kendra Nicole: 00:11:49

not even just positions, but companies and sometimes States altogether.

Kendra Nicole: 00:11:53

And so my dad, I remember, when I left GE actually, which I was

Kendra Nicole: 00:11:57

there probably like four years.

Kendra Nicole: 00:11:58

So he really thought that was going to be like, he was like,

Kendra Nicole: 00:12:01

Oh, she's going to be her Toyota.

Kendra Nicole: 00:12:02

I knew he, I know he thought that.

Kendra Nicole: 00:12:04

And so when I left there, not only did I leave the company, but I left the state

Kendra Nicole: 00:12:08

and he was just like, What are you doing?

Kendra Nicole: 00:12:12

You're moving again.

Kendra Nicole: 00:12:13

You're changing again.

Kendra Nicole: 00:12:14

Like, what are you doing?

Kendra Nicole: 00:12:16

so I knew in that moment, I didn't, it wasn't about entrepreneurship.

Kendra Nicole: 00:12:20

I just knew that I wasn't going to be the 30 year lifer to one company.

Kendra Nicole: 00:12:25

and I was all about, Hey, Dad, every time I move and change positions, I

Kendra Nicole: 00:12:29

learned something vastly different.

Kendra Nicole: 00:12:31

That I couldn't learn if I just stayed in the same company.

Kendra Nicole: 00:12:34

And, I very, I very clearly still remember that conversation.

Tim Winders: 00:12:38

Did you ever, did you regret or not regret, or did you like

Tim Winders: 00:12:42

hesitate to communicate with him when you were about to make a move at the reason

Tim Winders: 00:12:46

I bring up, this has been years ago.

Tim Winders: 00:12:48

My mother, I was, I was at Bell South large corporation for about nine years

Tim Winders: 00:12:55

and I had 10 jobs over the course of those nine years, moved around,

Tim Winders: 00:12:59

bounced around mostly the Atlanta area because they were based there.

Tim Winders: 00:13:03

And I remember my mom, which probably was my dad saying something similar was,

Tim Winders: 00:13:07

can't you find anything that you can do?

Tim Winders: 00:13:10

Or can't you settle in?

Tim Winders: 00:13:12

And I, I, the answer was no, not really because of, it just

Tim Winders: 00:13:18

wasn't that environment anymore.

Tim Winders: 00:13:20

Did you, did you have, and and I'll say it this way.

Tim Winders: 00:13:23

Was there a sense of, I don't like using the word failure, so we might could try

Tim Winders: 00:13:29

to use another word, but was there ever a

Tim Winders: 00:13:31

sense of Failure because it wasn't that model that you knew from your family.

Kendra Nicole: 00:13:38

yeah, that's a really good question.

Kendra Nicole: 00:13:39

I would say it was, and I agree that failure might not be the

Kendra Nicole: 00:13:42

right word, but that it was.

Kendra Nicole: 00:13:44

Maybe like disappointment where maybe I felt like I was kind of

Kendra Nicole: 00:13:47

disappointing my dad because I'm not exactly doing it, the way that he did.

Kendra Nicole: 00:13:52

Meanwhile, my mom is like, go for it.

Kendra Nicole: 00:13:54

whatever, whatever it makes you happy.

Kendra Nicole: 00:13:57

so I always had that balance, which was great.

Kendra Nicole: 00:13:59

but yeah, I definitely feel like there was a sense of, Disappointing

Kendra Nicole: 00:14:04

him by not going in that exact.

Tim Winders: 00:14:08

Right.

Tim Winders: 00:14:08

Good.

Tim Winders: 00:14:09

All right.

Tim Winders: 00:14:09

So you moved around a good bit and had some corporate experience.

Tim Winders: 00:14:13

Give me, and maybe this is high level, low level, whatever.

Tim Winders: 00:14:17

Give me maybe the best thing or the top thing that you learned during that time.

Tim Winders: 00:14:25

And then maybe something that wasn't as positive that you, that you kind of have

Tim Winders: 00:14:31

taken from those years, Kendra, the early years or whatever we want to call it.

Kendra Nicole: 00:14:37

Yeah.

Kendra Nicole: 00:14:38

so I was in corporate for sure.

Kendra Nicole: 00:14:39

One of the big things that I learned was the relationships.

Kendra Nicole: 00:14:43

So the, like I said, the, the CFO and how she would kind of bring some of

Kendra Nicole: 00:14:47

this, us women, like under her wing.

Kendra Nicole: 00:14:49

And then even the relationship between the CFO and the CEO, that's kind of.

Kendra Nicole: 00:14:53

How my love for this whole fractional CFO business, how that came about

Kendra Nicole: 00:14:59

because I saw the relationship between the CEO how they would not move

Kendra Nicole: 00:15:02

forward in the business without coming together in the boardroom and talking

Kendra Nicole: 00:15:06

over the numbers and all the things.

Kendra Nicole: 00:15:08

so relationships is something that was, a large part of my learnings in corporate.

Kendra Nicole: 00:15:13

and I would say on the opposite end of that, it might be, honestly,

Kendra Nicole: 00:15:19

maybe something similar in that if you're, if you're not.

Kendra Nicole: 00:15:23

making those great relationships.

Kendra Nicole: 00:15:25

Sometimes it's not about how great you are and how great of the work

Kendra Nicole: 00:15:28

that you can do, but it's maybe about your lack of relationship.

Kendra Nicole: 00:15:32

And so it's, it's kind of one of those, I guess, double edge swords where it

Kendra Nicole: 00:15:35

could be great and amazing if you had the relationship and it was built the

Kendra Nicole: 00:15:38

way that, whoever thinks that it should be built, but if you don't have it, you

Kendra Nicole: 00:15:41

might miss out on certain opportunities.

Tim Winders: 00:15:43

I think I heard someone say one time that they were

Tim Winders: 00:15:46

talking about business or something.

Tim Winders: 00:15:47

They said, yeah, the best thing about what we do, they're the people.

Tim Winders: 00:15:52

And then they said, the worst thing about what we do are the people.

Tim Winders: 00:15:56

And I, I do see that now as you.

Tim Winders: 00:16:00

Transition to when you left corporate, did you start your own thing immediately?

Tim Winders: 00:16:08

Did you decide you were leaving?

Tim Winders: 00:16:10

Was it a side hustle?

Tim Winders: 00:16:11

What was that transition like moving away from that corporate experience?

Kendra Nicole: 00:16:17

So entrepreneurship literally fell in my lap.

Kendra Nicole: 00:16:20

And I know it's like cliche when folks say that it truly did.

Kendra Nicole: 00:16:23

I was climbing this ladder.

Kendra Nicole: 00:16:25

I had the goal to get, the floor to ceiling glass windows, corner

Kendra Nicole: 00:16:28

office, like that was my goal.

Kendra Nicole: 00:16:31

And, but I had friends who were starting businesses and who were

Kendra Nicole: 00:16:33

doing great in their business.

Kendra Nicole: 00:16:34

I mean, they were making millions of dollars.

Kendra Nicole: 00:16:37

And sales and their business each year.

Kendra Nicole: 00:16:39

And so I'm thinking, and they're on social media, like, about

Kendra Nicole: 00:16:42

all their sales and everything.

Kendra Nicole: 00:16:43

And I'm like, Oh, they're just living the life.

Kendra Nicole: 00:16:45

But then behind closed doors, they'll come to me and they'll say, I'm struggling.

Kendra Nicole: 00:16:48

Like these numbers aren't making sense.

Kendra Nicole: 00:16:49

Can you help me?

Kendra Nicole: 00:16:50

And so I'm like, sure.

Kendra Nicole: 00:16:51

Put me in touch with your accountant.

Kendra Nicole: 00:16:53

And they don't have an accountant.

Kendra Nicole: 00:16:54

They're like, I don't have an accountant.

Kendra Nicole: 00:16:55

What are you talking about?

Kendra Nicole: 00:16:56

And so I'm like, how are you making millions in your business?

Kendra Nicole: 00:16:59

And you don't have an accountant, a bookkeeper, anything.

Kendra Nicole: 00:17:01

And so that's when I started to work with them on the side, not thinking

Kendra Nicole: 00:17:05

at all, this would be a business, just thinking I'm helping out a few friends.

Kendra Nicole: 00:17:09

But those first couple of friends after a few months in their business, completely

Kendra Nicole: 00:17:14

turning around just because they had visibility into what they were doing.

Kendra Nicole: 00:17:17

And of course, as an entrepreneur, if your business is doing

Kendra Nicole: 00:17:20

well, then like your life.

Kendra Nicole: 00:17:22

Like it's a personal thing, and so when I saw that turnaround for them after

Kendra Nicole: 00:17:26

just a few months of working together, it clicked instantly that like, this

Kendra Nicole: 00:17:31

is what I'm supposed to be doing.

Kendra Nicole: 00:17:33

So like corporate was like paid training to be able to help these women in

Kendra Nicole: 00:17:38

real life, with their small business, make, Changes in their business.

Kendra Nicole: 00:17:43

And so once I saw that I was like, gee, he's going to make billions of

Kendra Nicole: 00:17:47

dollars, whether I show up to work or not, but these women might close the

Kendra Nicole: 00:17:51

doors if we don't show up for them.

Kendra Nicole: 00:17:53

that's how the transition happened.

Kendra Nicole: 00:17:55

And I would say after about five or six months of kind of side hustling

Kendra Nicole: 00:17:59

it with friends on the side is when I left corporate and started full time.

Tim Winders: 00:18:04

And so one of the things that comes up when we talk

Tim Winders: 00:18:09

about business owners, let me address this before I move farther.

Tim Winders: 00:18:13

It's amazing how sometimes social media doesn't portray the whole story.

Tim Winders: 00:18:18

you said, Oh, they're killing it.

Tim Winders: 00:18:20

They're doing so great.

Tim Winders: 00:18:21

And then, and yeah, they might have that revenue come in, but

Tim Winders: 00:18:24

there's the behind the curtain.

Tim Winders: 00:18:27

It wouldn't be great if we actually hadn't, A true reading

Tim Winders: 00:18:31

or gauge of, of what's going on.

Tim Winders: 00:18:32

So you kind of get to look under the hood a good

Tim Winders: 00:18:36

bit with people, which is pretty powerful.

Tim Winders: 00:18:39

And you could probably find out what's really going on before we get

Tim Winders: 00:18:44

into some of those details though.

Tim Winders: 00:18:47

I'm always fascinated when I talk to people that deal with money.

Tim Winders: 00:18:53

And, and I want to, there's a couple of things I want to talk about here before

Tim Winders: 00:18:57

we kind of go into all the services you provide and what you're doing

Tim Winders: 00:19:00

and some things we could learn from the people that you're working with.

Tim Winders: 00:19:02

And that is what has been over the course of your life, what has been

Tim Winders: 00:19:06

your relationship with money and what has been some of the things

Tim Winders: 00:19:11

you've learned from seeing how other people, especially business

Tim Winders: 00:19:16

people and owners deal with money.

Tim Winders: 00:19:17

So first of all, talk about money.

Tim Winders: 00:19:21

Is it something that drives you?

Tim Winders: 00:19:22

Is it something you've always thought about?

Tim Winders: 00:19:24

You've always been good at dealing with it or anything you want to

Tim Winders: 00:19:28

share about money air quotes for those that are listening in here.

Kendra Nicole: 00:19:33

Yeah.

Kendra Nicole: 00:19:34

So I love this question.

Kendra Nicole: 00:19:35

Now, when I used to hear this question or something similar, I would get anxiety

Kendra Nicole: 00:19:39

because I actually have always had a pretty good relationship with money.

Kendra Nicole: 00:19:45

My dad has, when he was climbing that ladder, he paid for our college.

Kendra Nicole: 00:19:49

Like he, he bought our first cars for us, for me and my siblings.

Kendra Nicole: 00:19:52

Like, So I've always had a good relationship with money.

Kendra Nicole: 00:19:55

And so when I first started, I used to always think, man, no,

Kendra Nicole: 00:20:00

one's going to really want to work with me because they're going to

Kendra Nicole: 00:20:03

think, this girl comes from money.

Kendra Nicole: 00:20:05

Like she doesn't understand me and my struggles in my business.

Kendra Nicole: 00:20:08

She comes from money, not realizing that just because I had

Kendra Nicole: 00:20:11

the ability to get money from my family didn't mean that I did.

Kendra Nicole: 00:20:14

I struggled.

Kendra Nicole: 00:20:16

Like every other entrepreneur struggles.

Kendra Nicole: 00:20:18

I struggled in college, like every other college kid struggles.

Kendra Nicole: 00:20:21

and, but I say that because when I would first hear that question

Kendra Nicole: 00:20:26

before, I would always think, okay, man, people, everyone's always got

Kendra Nicole: 00:20:30

the, rags to riches story and I don't have this rags to riches story.

Kendra Nicole: 00:20:34

So anyways, that's, that's my true relationship with money is it was never.

Kendra Nicole: 00:20:39

Oh, I have to accumulate so much of this or, but just like it was never

Kendra Nicole: 00:20:44

a, Oh, I don't have enough of it.

Kendra Nicole: 00:20:47

There was never really any, deep thought around money, except for I

Kendra Nicole: 00:20:51

know that it can make people happy.

Kendra Nicole: 00:20:53

For example, I always think of this story when, when my dad would take

Kendra Nicole: 00:20:56

like our whole family, like cousins and aunts and uncles out to eat.

Kendra Nicole: 00:20:59

And he'd always pick up the tab for the whole table.

Kendra Nicole: 00:21:01

And I would just always see how everyone, no one ever has to worry about like,

Kendra Nicole: 00:21:05

who's going to pick up the tab, right?

Kendra Nicole: 00:21:06

Things like that.

Kendra Nicole: 00:21:07

That's my thought when it comes to money is being able to do that, it's,

Kendra Nicole: 00:21:11

and so hopefully that answers your question, but that's, that's kind of

Kendra Nicole: 00:21:14

what my relationship was with money.

Kendra Nicole: 00:21:17

And, and even now to this day, it's always, When I'm talking to like my, my

Kendra Nicole: 00:21:21

business owners and I'm working with, I'm always trying to understand what their

Kendra Nicole: 00:21:25

relationship is with money and where some of these almost like arbitrary goals come

Kendra Nicole: 00:21:31

from, because you always hear the, I want a million dollars of sales this year,

Kendra Nicole: 00:21:35

or I want 500 K in my savings account.

Kendra Nicole: 00:21:38

What?

Kendra Nicole: 00:21:39

Why?

Kendra Nicole: 00:21:39

Like, what are these numbers tied to?

Kendra Nicole: 00:21:42

so I always try to get a better understanding of that from them as well.

Tim Winders: 00:21:46

The reason this is kind of a neat conversation.

Tim Winders: 00:21:48

I didn't realize it when we were scheduling this interview, but the last

Tim Winders: 00:21:54

interview I did was with Steven DeSilva that it probably will release right

Tim Winders: 00:21:58

before this episode for those that might want to search, we actually discussed.

Tim Winders: 00:22:03

prosperity and money from a spiritual tone.

Tim Winders: 00:22:08

And I think that's a great foundation for a lot of people.

Tim Winders: 00:22:11

And then I think next week, the next one we're having is talking to someone

Tim Winders: 00:22:16

who's kind of like a wealth advisor.

Tim Winders: 00:22:18

And so I'm looking at our conversation here is like, business

Tim Winders: 00:22:22

owner, how to deal with like some practical and things like that.

Tim Winders: 00:22:26

So I think, I think these three, this arc is going to be a great combination, but I

Tim Winders: 00:22:31

do think that we learn a lot about people in two situations when they have a lack

Tim Winders: 00:22:38

or extreme lack of financial resources and possibly when they have An abundance or an

Tim Winders: 00:22:45

extreme abundance of financial resources.

Tim Winders: 00:22:49

Would you agree with that?

Tim Winders: 00:22:50

And is there anything you want to say about that?

Kendra Nicole: 00:22:54

100%.

Kendra Nicole: 00:22:55

100%.

Kendra Nicole: 00:22:56

I, I totally agree with that.

Kendra Nicole: 00:22:58

I think Sometimes on the abundance side, what can show up is the

Kendra Nicole: 00:23:03

insecurities that the people might have.

Kendra Nicole: 00:23:05

And, sometimes that money is or that what we think is abundance or excess of money

Kendra Nicole: 00:23:10

is used to kind of, fix or resolve or gloss over some of those insecurities.

Kendra Nicole: 00:23:15

And so I definitely.

Kendra Nicole: 00:23:18

I definitely agree 100 percent that you can really see someone on both of

Kendra Nicole: 00:23:21

those, ends of the spectrum for sure.

Tim Winders: 00:23:23

Yeah.

Tim Winders: 00:23:24

And I think what that does is it, it, it can really manifest when someone has a

Tim Winders: 00:23:31

great idea, they have a business, they're trying to provide a service, and then

Tim Winders: 00:23:35

all of a sudden they're doing all those business things, and we're dealing with

Tim Winders: 00:23:42

either a lot of money coming in or we're Things are tied and things like that.

Tim Winders: 00:23:47

So, so with that, let's transition and let's talk about some of the things

Tim Winders: 00:23:53

that you've seen, maybe high level.

Tim Winders: 00:23:55

And then we'll go down practical with that mindset about money.

Tim Winders: 00:23:59

Maybe let's start with mindset.

Tim Winders: 00:24:01

You've interacted with a lot of females, it sounds like, and.

Tim Winders: 00:24:06

And and I know you don't want to mention names or anything here, but what are some

Tim Winders: 00:24:10

ways that you've seen people handle the mindset of money well, and maybe some

Tim Winders: 00:24:17

examples when people it's like, okay, this is something that we're going to have to

Tim Winders: 00:24:21

exercise these demons to get this to where we could really be, do well financially.

Tim Winders: 00:24:26

And I'll mention a couple of things after you say that, but any, anything

Tim Winders: 00:24:30

popped to mind when I bring that up?

Kendra Nicole: 00:24:33

Yeah.

Kendra Nicole: 00:24:33

I would say some of the, some of the biggest like struggles or hurdles

Kendra Nicole: 00:24:37

will come through when, when one is extremely creative and, maybe coming up

Kendra Nicole: 00:24:43

with several different ideas and, or, concepts and everything has to go live.

Kendra Nicole: 00:24:49

Now, like I have to launch everything today and then I come

Kendra Nicole: 00:24:53

up with a new idea in a week and I want to launch that one too.

Kendra Nicole: 00:24:56

And, and sometimes that's just because they're super creative, but sometimes

Kendra Nicole: 00:25:01

it's also out of fear that what I launched last week might not bring enough money.

Kendra Nicole: 00:25:04

So let me create something else.

Kendra Nicole: 00:25:06

And so they have.

Kendra Nicole: 00:25:07

100 things that are 85 percent complete, but nothing that's 100

Kendra Nicole: 00:25:11

percent across the finish line.

Kendra Nicole: 00:25:13

And so they're tacked out emotionally, physically, financially, because I

Kendra Nicole: 00:25:17

can't get anything to the finish line because I keep starting these new things.

Kendra Nicole: 00:25:20

And so I do see that often with those, That are just extremely

Kendra Nicole: 00:25:26

creative and come up with these different concepts and ideas.

Kendra Nicole: 00:25:28

And I think that sometimes that does come out of fear of, well, these other

Kendra Nicole: 00:25:32

things that I created might not be enough or might not get bring in what

Kendra Nicole: 00:25:36

I need to let me create something else.

Kendra Nicole: 00:25:38

That's definitely 1 that I see another 1 is with the social media.

Kendra Nicole: 00:25:43

Side of seeing the success of everyone else and thinking that

Kendra Nicole: 00:25:48

they don't have that success.

Kendra Nicole: 00:25:50

And so they're chasing that in chasing someone else's success is extremely

Kendra Nicole: 00:25:56

expensive on all of your resources on your money, on your energy, on your time.

Kendra Nicole: 00:26:03

you can't chase someone else's success.

Kendra Nicole: 00:26:05

You don't know what their success actually is.

Kendra Nicole: 00:26:08

So it's this, it's just this like never ending.

Kendra Nicole: 00:26:11

thing that you're kind of running after.

Kendra Nicole: 00:26:13

And I see that often as well.

Kendra Nicole: 00:26:15

And I get it.

Kendra Nicole: 00:26:15

It's hard, but, but I do see that quite a bit as well.

Tim Winders: 00:26:18

Yeah, the comparison trap is so challenging and I would

Tim Winders: 00:26:24

say, years ago when I was starting my first businesses, you could just look

Tim Winders: 00:26:28

around and see two or three people.

Tim Winders: 00:26:30

Now you could look around and see two or 300 or two or 3000 and boy they

Tim Winders: 00:26:34

all look, they are, they look like they're just killing it and doing

Tim Winders: 00:26:37

so great and living their best life.

Tim Winders: 00:26:39

And that's why I like talking to people that are in the CFO role.

Tim Winders: 00:26:43

'cause they sometimes.

Tim Winders: 00:26:45

No, really, like I said earlier, what's, what's under the hood.

Tim Winders: 00:26:49

Do you ever run across entrepreneurs, business owners?

Tim Winders: 00:26:54

I know that I deal with this and I deal with mostly males.

Tim Winders: 00:26:57

I'm not exclusive, but that they're just delusional.

Tim Winders: 00:27:01

They just have no clue or concept.

Tim Winders: 00:27:04

Don't mention names here, if it's true, but they are, they're probably

Tim Winders: 00:27:08

good at some of the things, but when it comes to the financial

Tim Winders: 00:27:12

piece, they are living in dreamland.

Tim Winders: 00:27:15

It's that you see that often.

Tim Winders: 00:27:17

I

Kendra Nicole: 00:27:18

Yeah, I won't say that I see it often.

Kendra Nicole: 00:27:20

I do see it.

Kendra Nicole: 00:27:21

I do see it occasionally though.

Kendra Nicole: 00:27:23

and it's hard because I feel like usually when I see it, it's because they're,

Kendra Nicole: 00:27:28

It's less of the lack of knowledge of financials, which is absolutely part

Kendra Nicole: 00:27:33

of it, but it's more of they're just so incredibly passionate about whatever it

Kendra Nicole: 00:27:37

is that they're trying to get to market.

Kendra Nicole: 00:27:39

And they, and they, and it might be life changing.

Kendra Nicole: 00:27:42

It might, it might change the lives of however many people

Kendra Nicole: 00:27:45

sign up for that app or take that technology and do whatever it is.

Kendra Nicole: 00:27:48

But, but it's, it takes money to get there.

Kendra Nicole: 00:27:51

It takes the marketing efforts to get there.

Kendra Nicole: 00:27:53

It takes the investments to get there.

Kendra Nicole: 00:27:54

And sometimes.

Kendra Nicole: 00:27:56

there's this, if you build it, they will come kind of mentality and

Kendra Nicole: 00:27:59

entrepreneurship that like, I mean, I had it as well when I first started

Kendra Nicole: 00:28:02

the business, like you get humbled very quickly, and entrepreneurship,

Kendra Nicole: 00:28:06

like that's just not how it works.

Kendra Nicole: 00:28:08

And so I think sometimes there's a little bit of that, where you just

Kendra Nicole: 00:28:11

kind of have to let them see a little bit of it to understand, like, it can

Kendra Nicole: 00:28:14

be an amazing idea, concept, whatever it is, but it, it takes more than

Kendra Nicole: 00:28:19

that in order for it to be successful.

Tim Winders: 00:28:22

noticed with me, that was, we were talking about superpowers earlier.

Tim Winders: 00:28:27

I think it was one of my superpowers.

Tim Winders: 00:28:31

Up to a point, but an overused superpower sometimes can be our kryptonite.

Tim Winders: 00:28:36

It can, it can draw down what I had extreme optimism and I really had a

Tim Winders: 00:28:44

vision for the future of where we were headed and where we were going, the

Tim Winders: 00:28:49

disconnect or the challenge was, is that it's hard to spend future money.

Tim Winders: 00:28:55

I think people can borrow and things like that.

Tim Winders: 00:28:57

That's not a good formula for profit.

Tim Winders: 00:28:59

People like me that have that mindset.

Tim Winders: 00:29:02

And so I was living off future money, and I would say things

Tim Winders: 00:29:06

like, Oh, I'm investing in myself or I'm, I'm putting money back in.

Tim Winders: 00:29:10

We're investing back in.

Tim Winders: 00:29:12

But the, I won't get into the whole story, but in 08, we had real estate

Tim Winders: 00:29:17

companies in that, that came to an end fairly quickly, how, how does someone

Tim Winders: 00:29:26

who is a CFO or accountant or someone who's working with someone like that.

Tim Winders: 00:29:34

How can you approach it to reel someone like that in without

Tim Winders: 00:29:39

squelching all of that energy?

Tim Winders: 00:29:41

That might be a hard question, but I'd love to know because

Tim Winders: 00:29:44

that's my background and probably a lot of listeners backgrounds.

Kendra Nicole: 00:29:48

find the best thing is to understand is to really understand each

Kendra Nicole: 00:29:53

individual person and what drives them because you can be extremely optimistic

Kendra Nicole: 00:29:58

and have these these thoughts and these these plans and and also be the type that

Kendra Nicole: 00:30:02

if I were to bring you data of, maybe historical things that have happened or

Kendra Nicole: 00:30:06

data of projections of what might happen.

Kendra Nicole: 00:30:08

you might be the type that can sit down and look at that, and that can

Kendra Nicole: 00:30:11

actually be enough to kind of sway you one way or another, if you're kind

Kendra Nicole: 00:30:14

of data driven, or you might be one that can care less about the data.

Kendra Nicole: 00:30:17

I have those clients as well.

Kendra Nicole: 00:30:18

Kendra, I don't care what the numbers say.

Kendra Nicole: 00:30:20

I feel this in all of my aura.

Kendra Nicole: 00:30:23

And I'm like, okay, yeah.

Kendra Nicole: 00:30:24

Let's go another about this another way.

Kendra Nicole: 00:30:26

And so then I might tap into more of the, well, why are you wanting to do this?

Kendra Nicole: 00:30:30

And if I can get a better understanding of what their why is and what their end goal

Kendra Nicole: 00:30:35

is beyond this, then maybe there are other avenues that we can take that might be

Kendra Nicole: 00:30:39

less risk or, less of a financial burden right now that we can still get closer

Kendra Nicole: 00:30:44

to that why without as big of a jump and then sometimes it's just, You know what?

Kendra Nicole: 00:30:48

You're right.

Kendra Nicole: 00:30:49

Like this might be a big vision, a big dream.

Kendra Nicole: 00:30:51

It might be a big risk, but this sounds, this actually all kind of shakes out

Kendra Nicole: 00:30:55

and it looks good, let's go for it.

Kendra Nicole: 00:30:57

But let's check in often to make sure that it's going the way that we're

Kendra Nicole: 00:31:00

thinking that it should go and pivot when necessary versus like, let's

Kendra Nicole: 00:31:05

just throw it out there and just like sit back and kind of let it cook.

Tim Winders: 00:31:09

Yeah.

Tim Winders: 00:31:09

The thing that's the reason that's so good Kendra is is the ability to access the

Tim Winders: 00:31:15

data is where people like you, I think, bring extreme value to people like that.

Tim Winders: 00:31:22

I've got a call later today with one of my clients, runs a company and he generally

Tim Winders: 00:31:27

knows in his head what's going on.

Tim Winders: 00:31:30

He's a real detailed type person, but boy, he needs that, we, I think

Tim Winders: 00:31:36

we call it a CFO in his organization to track, look at trends, look

Tim Winders: 00:31:42

at things that might be problems.

Tim Winders: 00:31:44

Look at, what happened last year, what's happening this year, what

Tim Winders: 00:31:47

we, what might we do next year.

Tim Winders: 00:31:50

And I think that that Becomes important.

Tim Winders: 00:31:53

I noticed with your, your business that you use terms like fractional CFO.

Tim Winders: 00:32:00

we talk about obviously accounting and there's other words like

Tim Winders: 00:32:04

comptroller and things like that.

Tim Winders: 00:32:06

I think before we kind of go any further, could you for myself and others define

Tim Winders: 00:32:14

what you mean by some of those roles?

Tim Winders: 00:32:17

Cause I think.

Tim Winders: 00:32:18

There's some people that would say CFO.

Tim Winders: 00:32:20

Oh, that's not for me.

Tim Winders: 00:32:20

That's like a big corporate type thing.

Tim Winders: 00:32:22

And that could be your corporate background, knowing the role they have.

Tim Winders: 00:32:26

But talk about those.

Tim Winders: 00:32:27

whatever you want to do, CFO, accountant, controller,

Tim Winders: 00:32:31

bookkeeper, all of those, I think are sometimes lumped all together.

Tim Winders: 00:32:35

And I do think there's differences.

Kendra Nicole: 00:32:38

yeah, absolutely.

Kendra Nicole: 00:32:39

so I'll start with kind of your bookkeeper.

Kendra Nicole: 00:32:41

So if you are, if you, so essentially what they are for.

Kendra Nicole: 00:32:44

So a bookkeeper essentially is responsible for, accurately classifying

Kendra Nicole: 00:32:48

from an accounting standpoint, every transaction, every financial transaction

Kendra Nicole: 00:32:53

that you make in your business.

Kendra Nicole: 00:32:54

So every time you swipe your debit card to buy some supplies, or every time

Kendra Nicole: 00:32:57

you get a invoice paid from a client, a bookkeeper's job is to ensure that

Kendra Nicole: 00:33:02

that is being classified properly.

Kendra Nicole: 00:33:04

So that when you run a financial statement, like a profit and loss or a

Kendra Nicole: 00:33:07

balance sheet or a cashflow statement, everything is on there accurately, and in

Kendra Nicole: 00:33:12

a compliant fashion, so that when you go to file your tax return and everything,

Kendra Nicole: 00:33:15

it's all like on there properly.

Kendra Nicole: 00:33:17

and an accountant is like the level above that your accountant also

Kendra Nicole: 00:33:21

should understand some deeper laws for your business, for your location.

Kendra Nicole: 00:33:27

Okay, maybe there are some, journal entries, which is.

Kendra Nicole: 00:33:30

Fancy way of saying, some like adjustments that need to be made in your books

Kendra Nicole: 00:33:34

to ensure that it's also compliant.

Kendra Nicole: 00:33:36

So where the bookkeeper might kind of understand things at a transactional

Kendra Nicole: 00:33:39

basis, your accountant kind of understands things that are, higher, business level.

Kendra Nicole: 00:33:44

and then your CFO, let me pause there for a second.

Kendra Nicole: 00:33:47

You're so that means that your bookkeeper and your accountant, they're all

Kendra Nicole: 00:33:50

looking at historical transactions.

Kendra Nicole: 00:33:51

They're looking at things that have happened in the past.

Kendra Nicole: 00:33:54

The money that you've spent, the money that you've made.

Kendra Nicole: 00:33:56

and, and a CFO is more forward looking.

Kendra Nicole: 00:33:59

So we come in, we have to have accurate accounting.

Kendra Nicole: 00:34:02

So we need a bookkeeper and an accountant to, to, to do our jobs because they

Kendra Nicole: 00:34:07

give us all of that historical data.

Kendra Nicole: 00:34:09

But then we take that historical data and then anything else is going on

Kendra Nicole: 00:34:12

in the world and then understand, okay, well, if your business is

Kendra Nicole: 00:34:15

currently here, how do we get it there?

Kendra Nicole: 00:34:17

Or how do we get it here?

Kendra Nicole: 00:34:18

Or how do we get it out of whatever?

Kendra Nicole: 00:34:21

messy might feel like you're in.

Kendra Nicole: 00:34:22

And CFO is more forward looking.

Kendra Nicole: 00:34:24

we, we create strategies, we create projections, things like that, where

Kendra Nicole: 00:34:28

your bookkeeper and your accountant are more present day or past historical.

Kendra Nicole: 00:34:32

but we all work together in order to kind of create everything that's

Kendra Nicole: 00:34:36

needed, but that's usually the step.

Kendra Nicole: 00:34:38

And to your point about who really needs a CFO, you can, you can earn 20,

Kendra Nicole: 00:34:42

30, 40, 000 a month in your business and have a fractional CFO because we

Kendra Nicole: 00:34:47

can just come in and maybe help you understand how you're making 20 now.

Kendra Nicole: 00:34:51

And if you want that 20 to be 40, we can understand the, the metrics within your

Kendra Nicole: 00:34:56

business that help you get to that 20.

Kendra Nicole: 00:34:59

Cause the 20 is just an end number, right?

Kendra Nicole: 00:35:01

That's based off of maybe how many units you've sold or whatever your pricing is.

Kendra Nicole: 00:35:05

So we can understand the economics of the, how you got to that 20 to

Kendra Nicole: 00:35:08

figure out how to make that 20 or 40.

Kendra Nicole: 00:35:11

That's when the CFO would come in, a fractional CFO would come in.

Kendra Nicole: 00:35:14

100%.

Tim Winders: 00:35:18

that many entrepreneur business owners will use when it comes

Tim Winders: 00:35:24

to those services are something to the effect of we can't afford blank.

Tim Winders: 00:35:32

Accountant, bookkeeper, CFO yet, and you just mentioned a dollar amount, but could

Tim Winders: 00:35:40

you now go through that if you want to go through that list again and kind of

Tim Winders: 00:35:45

give, what are some clues that you need?

Tim Winders: 00:35:51

bookkeeper, accountant, or it's time for a CFO.

Tim Winders: 00:35:54

It's time for fractional CFO.

Tim Winders: 00:35:55

Do you, are there any metrics around that?

Tim Winders: 00:35:57

Or are there any, is there anything that someone listening

Tim Winders: 00:36:00

or someone gauging it would say, okay, this is a trigger for this.

Kendra Nicole: 00:36:08

So if you're making about 100, 000 a year in sales, whether

Kendra Nicole: 00:36:11

you're product based, service based, whatever, 100, 000 a year in sales, which

Kendra Nicole: 00:36:14

is about 8, 000, a little over 8, 000 a month in income, then you definitely

Kendra Nicole: 00:36:18

want to at least consider a bookkeeper.

Kendra Nicole: 00:36:21

Now that's on the, absolutely, like that's a trigger that should absolutely

Kendra Nicole: 00:36:26

make you want to bring in a bookkeeper.

Kendra Nicole: 00:36:27

But if you're bringing in 5, 000 and it's overwhelming to you.

Kendra Nicole: 00:36:32

Then you can consider bringing in a bookkeeper as well because there

Kendra Nicole: 00:36:34

are some bookkeepers as low as, a couple hundred dollars a month.

Kendra Nicole: 00:36:37

There are some, SAS tools like bench.

Kendra Nicole: 00:36:40

co that I think it's like 140 a month maybe, and you don't have a person that

Kendra Nicole: 00:36:46

you're kind of working with one on one, but it's a, it's a solution, a tool that

Kendra Nicole: 00:36:50

kind of automate some of your bookkeeping.

Kendra Nicole: 00:36:52

So if you're, if it's overwhelming, go ahead and outsource it.

Kendra Nicole: 00:36:55

But if you.

Kendra Nicole: 00:36:56

don't feel like it's that overwhelming, but you're already

Kendra Nicole: 00:36:58

at that 100k a year threshold.

Kendra Nicole: 00:37:00

I would say still go ahead and consider investing in a bookkeeper.

Kendra Nicole: 00:37:03

the accountant that really comes in more so depending on the

Kendra Nicole: 00:37:06

complexity of your business.

Kendra Nicole: 00:37:08

So if you're purchasing a lot of like assets, whether it's real

Kendra Nicole: 00:37:12

estate or whether it's a lot of equipment that you're purchasing,

Kendra Nicole: 00:37:14

if you're doing like manufacturing.

Kendra Nicole: 00:37:16

Then you want to consider an accountant because they're going

Kendra Nicole: 00:37:18

to look at some of those entries that we talked about earlier.

Kendra Nicole: 00:37:21

and that would also be probably at that 100k or more range before you're,

Kendra Nicole: 00:37:25

obviously investing in like equipment.

Kendra Nicole: 00:37:27

now a CFO, I usually say if you're making about 250k a year or more,

Kendra Nicole: 00:37:31

sometimes it's like 500k a year or more.

Kendra Nicole: 00:37:33

It really just depends on what you're doing that you want to bring in a CFO.

Kendra Nicole: 00:37:37

It's almost less about the dollar amount though, and more about

Kendra Nicole: 00:37:40

what's going on in your business.

Kendra Nicole: 00:37:41

So CFOs are great when you're going through some kind of a

Kendra Nicole: 00:37:44

transitional point in your business.

Kendra Nicole: 00:37:45

maybe you're hiring your first full time employee outside of yourself, or

Kendra Nicole: 00:37:52

maybe you are going from one location to two locations, or you're going

Kendra Nicole: 00:37:55

from being a dot com to opening up a brick and mortar location as well.

Kendra Nicole: 00:37:59

So when there are some Larger transitional points are happening

Kendra Nicole: 00:38:03

in your business that you want to consider bringing on a fractional CFO.

Kendra Nicole: 00:38:06

Cause it might even just be for that project.

Kendra Nicole: 00:38:08

It might not be an ongoing commitment.

Kendra Nicole: 00:38:10

It might be for the next three months.

Kendra Nicole: 00:38:12

As I consider bringing on this next employee, I really need somebody that

Kendra Nicole: 00:38:16

I can run this scenario through and help me go through these numbers.

Tim Winders: 00:38:21

Those are good gauges.

Tim Winders: 00:38:22

I appreciate you giving us some, some indicators there.

Tim Winders: 00:38:28

One of the things that also came to mind is I think it was before I want to

Tim Winders: 00:38:32

talk about the next thing is how often, and you, and you may not interact with

Tim Winders: 00:38:37

these I think many times entrepreneurs and business owners, there's a

Tim Winders: 00:38:43

statement that I make often and it's called thou shalt not fool thyself.

Tim Winders: 00:38:48

I think we will often fool ourselves thinking, Oh, it's just numbers.

Tim Winders: 00:38:54

I can keep track of that.

Tim Winders: 00:38:56

Oh, it's just marketing.

Tim Winders: 00:38:59

I can do marketing.

Tim Winders: 00:39:00

Oh, it's just social media posts.

Tim Winders: 00:39:02

I could do that.

Tim Winders: 00:39:03

We really don't.

Tim Winders: 00:39:04

Do this is goes back to the delusional thing.

Tim Winders: 00:39:07

I think there's a delusion that we either can do it all or we have to do it all.

Tim Winders: 00:39:15

So how often do you have to deal with folks that are like, I know I could do

Tim Winders: 00:39:24

it, but I feel like I just need help.

Tim Winders: 00:39:27

Or.

Tim Winders: 00:39:29

I think women are probably better at admitting they can't do things.

Tim Winders: 00:39:32

Maybe I'm wrong about that, but how often do you have to

Tim Winders: 00:39:36

say, okay, let us handle this.

Tim Winders: 00:39:38

You go do what it is.

Tim Winders: 00:39:39

You're really good at.

Tim Winders: 00:39:41

I think sometimes entrepreneurs are not good at that.

Tim Winders: 00:39:43

So talk about that.

Tim Winders: 00:39:44

Some,

Kendra Nicole: 00:39:46

yeah, I 100 percent agree.

Kendra Nicole: 00:39:47

And, and, and it's, it's a thing with women as well, for sure.

Kendra Nicole: 00:39:51

we'll often hear folks on calls say like.

Kendra Nicole: 00:39:54

I know I'm sure I could do this, I'm sure I can like create my own

Kendra Nicole: 00:39:56

projection for this three year plan for the sales pitch or the, the investor

Kendra Nicole: 00:40:01

pitch that I have coming up, but you know, I would rather just outsource it.

Kendra Nicole: 00:40:04

I'm like, okay, I'm sure you probably could do it, but wouldn't you want

Kendra Nicole: 00:40:08

someone who does this for a living?

Kendra Nicole: 00:40:10

To do it, it's like I, I probably could write a book in Portuguese, using chat GPT

Kendra Nicole: 00:40:17

and Google, but what, what I really want to write a book in Portuguese versus going

Kendra Nicole: 00:40:21

to someone who can write in Portuguese.

Kendra Nicole: 00:40:23

yes, it does take, I think sometimes it just takes having the conversation with

Kendra Nicole: 00:40:26

whoever that potential fractional CFO is for you to get comfortable with the idea.

Kendra Nicole: 00:40:32

Of someone else taking it over.

Kendra Nicole: 00:40:33

Cause I do think at least with, within finance and accounting, that a little

Kendra Nicole: 00:40:36

bit of that is the, concern of someone is about just kind of see all of my mess.

Kendra Nicole: 00:40:42

And so they really are almost like talking themselves out of bringing

Kendra Nicole: 00:40:46

somebody on because they don't want someone to see all of their mess.

Kendra Nicole: 00:40:49

but usually that goes away very, very quickly once they have their

Kendra Nicole: 00:40:52

first set of books done for them.

Kendra Nicole: 00:40:54

And they're like, Oh, this is this is great.

Kendra Nicole: 00:40:57

I didn't have to do a thing.

Kendra Nicole: 00:40:58

so it happens.

Kendra Nicole: 00:40:59

I'm the same way with marketing.

Kendra Nicole: 00:41:01

I'm always like, Oh, I can do my own marketing and then nothing

Kendra Nicole: 00:41:03

gets done for like 6 months.

Kendra Nicole: 00:41:05

So I get it.

Kendra Nicole: 00:41:07

but usually once they hand the reins over, it's very easy.

Kendra Nicole: 00:41:10

Easy for them to then see like, Oh, I should have done this a long time ago.

Tim Winders: 00:41:13

yeah.

Tim Winders: 00:41:13

Or you get it done and it's done poorly.

Tim Winders: 00:41:17

And there's some pretty, I don't want to say severe repercussions.

Tim Winders: 00:41:23

There's some repercussions if you

Tim Winders: 00:41:25

don't handle the, okay.

Tim Winders: 00:41:27

Financial pieces, right?

Tim Winders: 00:41:28

I I've interacted with clients in the past that have brought up things

Tim Winders: 00:41:34

that sound something like this.

Tim Winders: 00:41:37

I'll mention this and then let you respond something like this.

Tim Winders: 00:41:41

Oh, we've paid our taxes, but we haven't done a return in three or four years.

Tim Winders: 00:41:47

Which is an interesting.

Tim Winders: 00:41:48

Or yeah, we've been a little bit at tight.

Tim Winders: 00:41:51

We're a little bit behind on our tax situation and we'll get caught

Tim Winders: 00:41:57

up as soon as blank happens.

Tim Winders: 00:42:00

When you hear things like that, as someone who deals with the financial

Tim Winders: 00:42:06

piece, what goes through your mind?

Kendra Nicole: 00:42:09

I, it's tough because you don't want to like ring the alarms, but

Kendra Nicole: 00:42:16

at the same time you, you have to kind of wake, wake them up a little bit to

Kendra Nicole: 00:42:19

the, to the realities of what's going on.

Kendra Nicole: 00:42:22

and then also like, yes, there's the repercussions with, with taxes for

Kendra Nicole: 00:42:26

sure, which is definitely something that you don't want to mess with.

Kendra Nicole: 00:42:28

But then also Bad data, bad financial data hurts you every single day in your

Kendra Nicole: 00:42:33

business, because especially if you're using that data to make decisions,

Kendra Nicole: 00:42:37

garbage in, garbage out, right?

Kendra Nicole: 00:42:39

So if I'm trying to determine how I'm going to scale my business

Kendra Nicole: 00:42:42

based on garbage data, I'm not going to scale my business properly.

Kendra Nicole: 00:42:46

It's going to, go any old kind of way.

Kendra Nicole: 00:42:48

bad.

Kendra Nicole: 00:42:49

I always let folks know that bad financial data, like this is beyond

Kendra Nicole: 00:42:52

the scary taxman, which is a scary tax man, by the way, it really is, but

Kendra Nicole: 00:42:57

beyond the tax man, it's your day to day decision making that's also on the line.

Kendra Nicole: 00:43:03

So why make, why grow a business with, with this, this incomplete data, when

Kendra Nicole: 00:43:09

you can have information in front of you that helps you make decisions.

Kendra Nicole: 00:43:12

Everyday decisions, the decisions that we all have to make is my pricing, right?

Kendra Nicole: 00:43:16

How much should I, offer this person for this full time job?

Kendra Nicole: 00:43:19

Like, these are questions that we have to make that looking

Kendra Nicole: 00:43:21

at data would help us make,

Tim Winders: 00:43:23

I think it's just being a good steward of

Tim Winders: 00:43:26

what you've been gifted with.

Tim Winders: 00:43:28

It's something we talk about a good bit here.

Tim Winders: 00:43:29

That's, I think that's the right thing spiritually.

Tim Winders: 00:43:32

I think it's just the right thing.

Tim Winders: 00:43:33

If you've got a business, you need to steward it and take

Tim Winders: 00:43:37

care of it in a certain way.

Tim Winders: 00:43:39

And part of that are the numbers.

Tim Winders: 00:43:40

Part of that is the people, part of it's other assets and other

Tim Winders: 00:43:44

things that you've been gifted with.

Tim Winders: 00:43:46

And so I, I, I think.

Tim Winders: 00:43:48

I think it's something that you just need to take care of better.

Tim Winders: 00:43:53

And it seems like that's what you bring into the business.

Tim Winders: 00:43:58

You've got something that I read about called peace and profits and, and, In

Tim Winders: 00:44:04

the same sentence that I was reading it, it said something about, stop the

Tim Winders: 00:44:09

hustle or stop the hustle and grind, which is near and dear to my heart.

Tim Winders: 00:44:13

I was the early part of my life up until probably, 20 minutes

Tim Winders: 00:44:19

ago, I would have been kind of a hustle and grind type person.

Tim Winders: 00:44:23

No, actually about 15 years ago is when I started getting purged of that.

Tim Winders: 00:44:28

And so anytime I see something, it might've been what attracted me for

Tim Winders: 00:44:31

us to have this conversation, peace and profits and, avoid the hustle.

Tim Winders: 00:44:37

It, it means something to me.

Tim Winders: 00:44:39

So tell me about peace and profits and how those fit together.

Kendra Nicole: 00:44:46

Yeah.

Kendra Nicole: 00:44:47

as a CFO and someone who's in finance.

Kendra Nicole: 00:44:49

It was always about profit to me because that's just kind of what made sense.

Kendra Nicole: 00:44:53

I'm here to look at the data and the numbers to see what's going

Kendra Nicole: 00:44:56

to be the most profitable thing.

Kendra Nicole: 00:44:57

And even when I started my business, same concept, because I

Kendra Nicole: 00:45:00

took that mentality from corporate and then, 2020 I had my son.

Kendra Nicole: 00:45:05

And when I had my son, I thought that I had set myself up to have this like

Kendra Nicole: 00:45:09

great maternity leave as an entrepreneur.

Kendra Nicole: 00:45:11

I'm like, I'm in control of my own time.

Kendra Nicole: 00:45:13

I can like, determine who I get to talk to and all of this, how many hours I work.

Kendra Nicole: 00:45:17

And, that just wasn't the case.

Kendra Nicole: 00:45:19

I, I was still grinding while, bouncing on a yoga ball while like, Nursing my

Kendra Nicole: 00:45:27

son to sleep so that I could take a call and hoping that he doesn't wake up.

Kendra Nicole: 00:45:31

Like, and it was that way for months and I was so drained.

Kendra Nicole: 00:45:36

And, then it just clicked.

Kendra Nicole: 00:45:39

And I had some clients who were completely understanding.

Kendra Nicole: 00:45:42

And then I had some one in particular who roasted me on the call because

Kendra Nicole: 00:45:47

I'm like rocking my son to sleep while I'm on the call with her.

Kendra Nicole: 00:45:50

And that's when I realized like, okay, I really signed up for this entrepreneur

Kendra Nicole: 00:45:56

thing because I knew that I could have a little bit more control over my

Kendra Nicole: 00:45:59

life and who I work with and my time.

Kendra Nicole: 00:46:01

And it's time that I really put that into place.

Kendra Nicole: 00:46:03

And so that's when I started to transition my mindset from

Kendra Nicole: 00:46:08

this business is all about.

Kendra Nicole: 00:46:10

Helping people be profitable to this business is all about helping people

Kendra Nicole: 00:46:13

be profitable, but so they can live a peaceful life so they can do whatever it

Kendra Nicole: 00:46:18

is that they're wanting to do, whether that's spend more time with their

Kendra Nicole: 00:46:20

family, whether that's travel the world, it's a combination of the two things.

Kendra Nicole: 00:46:25

And it's, it then puts a purpose behind the profits.

Kendra Nicole: 00:46:28

which ironically enough makes the profits grow because you're doing it for a reason

Kendra Nicole: 00:46:33

and a reason that's in alignment with you.

Kendra Nicole: 00:46:35

And yeah, that tipping point, really changed things and I still have my CFO

Kendra Nicole: 00:46:41

hat on, but I always look at things through the lens of peace and profits.

Kendra Nicole: 00:46:46

And, once you start down that path, like there's no going back, I can never go

Kendra Nicole: 00:46:50

back to being like profit, profit, profit.

Kendra Nicole: 00:46:53

Like I, it, it, it, I can't go down that path anymore.

Tim Winders: 00:46:56

The interesting thing to tie back into something we talked

Tim Winders: 00:46:58

about earlier, you mentioned that there are a lot of people that are chasing

Tim Winders: 00:47:03

after Profits, business, new business, whatever chasing after a lifestyle that

Tim Winders: 00:47:09

they think someone else is leading and they think they want to do that also.

Tim Winders: 00:47:13

you mentioned the chasing and to me, that is almost the opposite of the

Tim Winders: 00:47:19

wording of peace and profits and.

Tim Winders: 00:47:22

And the anti hustle, do you still have people that come into your, your circle

Tim Winders: 00:47:30

that they're going through this chasing?

Tim Winders: 00:47:32

They're, they're on the wheel, the, we could call it a hamster wheel.

Tim Winders: 00:47:36

We can call it a hustle and grind, all of these things.

Tim Winders: 00:47:39

And I love what you just said.

Tim Winders: 00:47:41

It's like, When you stop chasing, it's like when, if you're got a, if your

Tim Winders: 00:47:46

dog goes outside and you're trying to

Tim Winders: 00:47:48

run them down, but yet if you just kind of sit with something that they

Tim Winders: 00:47:52

come after, is that, I mean, have you had observations that you can

Tim Winders: 00:47:57

share with someone listening right now?

Tim Winders: 00:47:59

It's like, stop chasing, slow down, And let the business come to you.

Tim Winders: 00:48:05

That almost sounds like a Yoda type statement and all that, but any, I

Tim Winders: 00:48:09

don't even know if that question made sense, but what do you want to say

Tim Winders: 00:48:11

to anything about stop chasing, allow the peace and profits to come to you.

Kendra Nicole: 00:48:18

Yes, and you're 100 percent like I would I'm I'm I always say like

Kendra Nicole: 00:48:22

I am NOT a woo woo person My sister is so woo woo, right and I'm like, oh,

Kendra Nicole: 00:48:26

you were just so I'm just not a woo woo person Until this shift with like peace

Kendra Nicole: 00:48:30

and profits happened and I'm like, okay, wait, there's something to this There's

Kendra Nicole: 00:48:33

a little there's a little woo in my life right now, and I'm accepting it because

Kendra Nicole: 00:48:37

there's something You can, you can run and run and chase and chase all you want

Kendra Nicole: 00:48:44

to and you will do it to exhaustion.

Kendra Nicole: 00:48:46

but once you actually, understand your why behind things, which again, before

Kendra Nicole: 00:48:51

I would have said, oh, it's so low, so low, but once you really understand that

Kendra Nicole: 00:48:55

it grounds you in what you're doing.

Kendra Nicole: 00:48:57

And absolutely.

Kendra Nicole: 00:48:58

I mean, I definitely have clients who once I.

Kendra Nicole: 00:49:01

Once I kind of saw the light and kind of brought that to them as

Kendra Nicole: 00:49:03

well, it just changed our dynamic and our working relationship.

Kendra Nicole: 00:49:07

It's changed how we, how we implement and execute things in their business.

Kendra Nicole: 00:49:11

And some folks listen, some will come to me and we'll still

Kendra Nicole: 00:49:15

want to chase and grind and work really hard on what they're doing.

Kendra Nicole: 00:49:17

I understand that's the season that they're in.

Kendra Nicole: 00:49:20

and I can, do the best that I can do to serve them.

Kendra Nicole: 00:49:22

But, but yeah, it, it, it, it just, things just smooth out a lot more.

Kendra Nicole: 00:49:28

Once you accept that there's two sides to this thing called entrepreneurship

Kendra Nicole: 00:49:33

and it's not all about profits.

Kendra Nicole: 00:49:34

Sure.

Kendra Nicole: 00:49:35

You need profits to obviously continue to run and funnel your

Kendra Nicole: 00:49:38

business, but you need peace too.

Kendra Nicole: 00:49:40

You need peace too.

Kendra Nicole: 00:49:42

and yeah, I, I love it.

Kendra Nicole: 00:49:44

I'm so very grateful, for that client who roasted me on that call because

Kendra Nicole: 00:49:48

I don't know, it would have taken me longer to get to this point.

Kendra Nicole: 00:49:52

and yeah, I'm not going back.

Tim Winders: 00:49:54

Do you find your, do you find that you're attracting people that fit?

Tim Winders: 00:49:59

I mean, listen, when you use wording like peace versus scale, I mean,

Tim Winders: 00:50:04

there's nothing wrong with scale.

Tim Winders: 00:50:05

I'm an engineer by training and went.

Tim Winders: 00:50:08

To school down the road from Clemson at Georgia Tech.

Tim Winders: 00:50:10

And so systems engineering and scaling, those were part of my vocabulary,

Tim Winders: 00:50:17

but I'm going to place in life where that piece part is really important.

Tim Winders: 00:50:20

Are you attracting clients that aren't roasting you as much on phone calls now?

Kendra Nicole: 00:50:29

100%.

Kendra Nicole: 00:50:31

And those who come in for like consults that I can feel just

Kendra Nicole: 00:50:36

the, the high, strong energy.

Kendra Nicole: 00:50:38

That they're not on the peace and profit side and that they're still

Kendra Nicole: 00:50:41

on this, like, I'm going to grind it out by any means necessary.

Kendra Nicole: 00:50:45

I understand that's the season you're in, but we're probably not

Kendra Nicole: 00:50:47

the best fit for you because I'm not going to move at that pace.

Kendra Nicole: 00:50:51

I'm not going to tell you to drop any and everything that you do right now.

Kendra Nicole: 00:50:55

To, accomplish X, Y, and Z with no thought about the other things that

Kendra Nicole: 00:51:00

you want to accomplish in your life.

Kendra Nicole: 00:51:02

And one of the call or one of the questions that we actually

Kendra Nicole: 00:51:04

asked on the console call is like, what are you doing this for?

Kendra Nicole: 00:51:07

Like, what, what's your reason for this business?

Kendra Nicole: 00:51:09

And if it's just, I want a million dollars in the bank account.

Kendra Nicole: 00:51:13

And I can't get any deeper than that, then we're probably not the best fit.

Kendra Nicole: 00:51:17

But if it's like, I want a million dollars in my bank account, because

Kendra Nicole: 00:51:19

that's the number that I hear is going to help me pay for my kids tuition.

Kendra Nicole: 00:51:23

And I can retire when I'm whatever age, and there's like something else behind

Kendra Nicole: 00:51:27

it that we can like really tie into.

Kendra Nicole: 00:51:29

Then it's probably a better fit, a better alignment.

Tim Winders: 00:51:32

Years ago, when I was coaching in the real estate investing

Tim Winders: 00:51:35

space, I would have some people that would say something to the effect of,

Tim Winders: 00:51:40

well, I need to make sure that I've got your phone number to text you, 24

Tim Winders: 00:51:46

seven in case there's ever an emergency.

Tim Winders: 00:51:51

Kendra.

Tim Winders: 00:51:52

My response was this is real estate.

Tim Winders: 00:51:54

There won't be an emergency.

Tim Winders: 00:51:55

You don't need my text to text me.

Tim Winders: 00:51:56

I mean, we'll, if you send me an email, I respond within 24 hours.

Tim Winders: 00:52:01

I'll get back to you, but that's not, that's not, there

Tim Winders: 00:52:04

are no real estate emergencies.

Tim Winders: 00:52:06

I don't know.

Tim Winders: 00:52:06

Are there ever any accounting or CFO emergencies?

Tim Winders: 00:52:09

Take

Kendra Nicole: 00:52:12

Don't know.

Kendra Nicole: 00:52:13

if it's at the end of the day, there's always going to be time

Kendra Nicole: 00:52:17

to sit and think things through.

Kendra Nicole: 00:52:18

Actually, ironically, earlier today, a client of mine sent me

Kendra Nicole: 00:52:21

over a a listing of a property that she's thinking about buying.

Kendra Nicole: 00:52:25

And we've already had the conversation about if she should do real estate

Kendra Nicole: 00:52:28

investing and things like that.

Kendra Nicole: 00:52:29

So we've already kind of cleared that, but we had a cap.

Kendra Nicole: 00:52:32

We had an amount that we were supposed to stick to, and this

Kendra Nicole: 00:52:35

is far beyond that amount.

Kendra Nicole: 00:52:36

And she's like, and I have to make an offer.

Kendra Nicole: 00:52:37

They tell me I have to make an offer today.

Kendra Nicole: 00:52:40

And I'm like, you don't have to make, you don't have to make an offer today.

Kendra Nicole: 00:52:44

Like, let's look up with the numbers.

Kendra Nicole: 00:52:46

Let's talk about it, but you don't have to make an offer today.

Kendra Nicole: 00:52:48

And so I think it's.

Kendra Nicole: 00:52:50

It's a lot of that.

Kendra Nicole: 00:52:51

Sometimes it's just kind of not talking to our clients, like off of

Kendra Nicole: 00:52:53

a cliff, but just letting them being that other person that they can talk

Kendra Nicole: 00:52:57

to and, and understanding what they need in, times and moments like that.

Kendra Nicole: 00:53:01

yeah,

Tim Winders: 00:53:02

a deep breath.

Tim Winders: 00:53:03

There are no emergencies.

Tim Winders: 00:53:05

If that deal doesn't work, there's more.

Tim Winders: 00:53:07

I don't like deadlines or pressure or stuff like that.

Tim Winders: 00:53:11

Maybe that's just where I'm at.

Tim Winders: 00:53:12

I haven't always been that way.

Tim Winders: 00:53:14

We we've got a few minutes left here.

Tim Winders: 00:53:16

There's a few questions and I want to, I want in just a moment you to

Tim Winders: 00:53:19

list all of the things that you can provide someone, but I've got one.

Tim Winders: 00:53:24

Maybe bigger question before I get to that, Kendra.

Tim Winders: 00:53:27

I always love it when I talk to people that get to interact with a lot of

Tim Winders: 00:53:33

different business owners or leaders.

Tim Winders: 00:53:35

And the question that I want to ask when I, when I find that is what is

Tim Winders: 00:53:41

a tip or a piece of advice that you can give maybe financial related, it

Tim Winders: 00:53:47

may just be bigger picture things that you observe and it might be something

Tim Winders: 00:53:50

we've talked about, but what is something that you observe that is a.

Tim Winders: 00:53:55

Tip that you want to share with the person listening in that they're an owner might

Tim Winders: 00:54:01

be a female in business, might be male.

Tim Winders: 00:54:03

I don't know that you've seen from the seat that you have to be able to look

Tim Winders: 00:54:09

at businesses and business owners.

Kendra Nicole: 00:54:13

I would say, honestly, I would just say, look

Kendra Nicole: 00:54:15

at your numbers, like look at.

Kendra Nicole: 00:54:18

And, and, if that just feels overwhelming and if that just feels like, okay,

Kendra Nicole: 00:54:22

that's just way too, like, grandiose, like, give me something specific.

Kendra Nicole: 00:54:26

Then think about some of the few, two to five, we call them, KPIs of metrics, but

Kendra Nicole: 00:54:32

essentially, Numbers that are the most important and impactful to your business.

Kendra Nicole: 00:54:36

So if you are a product based business, that might be like your average order

Kendra Nicole: 00:54:39

value, like your cart rate, right?

Kendra Nicole: 00:54:41

Or it might be how many sales orders do you do in any given month?

Kendra Nicole: 00:54:44

Or if you are a consultant, it might be how many prospects do you have

Kendra Nicole: 00:54:48

in the pipeline, what's your close rate when you're on sales calls, but

Kendra Nicole: 00:54:51

focus in on just a few of those key numbers that matter in your business.

Kendra Nicole: 00:54:55

And track them and look at them.

Kendra Nicole: 00:54:56

And, and as you track them and look at them over time, you'll start to see

Kendra Nicole: 00:55:00

like trends and, seasonality, things that might impact those numbers.

Kendra Nicole: 00:55:04

Just get really comfortable and familiar with those few numbers.

Kendra Nicole: 00:55:07

You don't have to know the whole P and L and balance sheet,

Kendra Nicole: 00:55:09

like the back of your hand.

Kendra Nicole: 00:55:10

But know those few numbers, because with the clarity comes the

Kendra Nicole: 00:55:14

confidence and confidence is really what you need in entrepreneurship

Kendra Nicole: 00:55:19

when it comes to to not get tested.

Kendra Nicole: 00:55:21

if someone's testing you on your prices or on whatever it is, if

Kendra Nicole: 00:55:24

you have that data on those few key things, then, that gives you a lot

Kendra Nicole: 00:55:28

of clarity and a lot of confidence.

Kendra Nicole: 00:55:30

And, so I really just think, just know what those three numbers are

Kendra Nicole: 00:55:33

and make sure that you study them.

Tim Winders: 00:55:35

Yeah, that's really good.

Tim Winders: 00:55:35

I think clarity is so much better than confusion and not knowing those numbers.

Tim Winders: 00:55:40

So I, I was looking at your site and looking at the information and I,

Tim Winders: 00:55:45

I do believe, and we went over some of the terms, the fractional CFO and

Tim Winders: 00:55:49

all earlier, but if you could right now, tell us, tell us what all you

Tim Winders: 00:55:54

can provide for someone, especially a female business owner, entrepreneur that

Tim Winders: 00:55:58

might be listening in, what all do you and your company, provide for people?

Kendra Nicole: 00:56:04

Yep.

Kendra Nicole: 00:56:04

So we have three main services.

Kendra Nicole: 00:56:05

So we have our executive accounting solution, and that is for anyone who

Kendra Nicole: 00:56:09

needs that bookkeeper or that accountant.

Kendra Nicole: 00:56:11

That's anyone who needs that clarity in their financials.

Kendra Nicole: 00:56:14

We come on, we come in, we take over your accounting.

Kendra Nicole: 00:56:16

We do all your financial reporting for you every month.

Kendra Nicole: 00:56:19

and so that is where you are completely hands off on having to like

Kendra Nicole: 00:56:22

maintain your day to day books and financial reports and all of that.

Kendra Nicole: 00:56:26

that's our executive accounting solution.

Kendra Nicole: 00:56:28

And then our fractional CFO solution is.

Kendra Nicole: 00:56:31

For anyone who is kind of on that next phase in their business.

Kendra Nicole: 00:56:34

So like I said, maybe they're going through something transitional,

Kendra Nicole: 00:56:37

bringing on their first hire or scaling the team, their product

Kendra Nicole: 00:56:41

suite, and they need more strategy.

Kendra Nicole: 00:56:43

So we'll still handle your accounting and all your financial reporting,

Kendra Nicole: 00:56:46

but then I'll come in and we'll have these really strategic conversations.

Kendra Nicole: 00:56:49

We'll build out a plan around whatever it is you're kind of transitioning into.

Kendra Nicole: 00:56:53

And we're marching to that strategy and kind of, and pivoting.

Kendra Nicole: 00:56:57

I always say that because.

Kendra Nicole: 00:56:59

We got to pivot, right?

Kendra Nicole: 00:57:00

All the time.

Kendra Nicole: 00:57:01

It's entrepreneurs, things change and move, but in pivoting along the way.

Kendra Nicole: 00:57:05

that's the fractional CFO service and then taxes as well.

Kendra Nicole: 00:57:08

We handle all things, taxes, whether it's just preparing and

Kendra Nicole: 00:57:12

filing or tax strategy as well.

Tim Winders: 00:57:15

Very good.

Tim Winders: 00:57:15

And if someone wants to connect with you, one of the toughest

Tim Winders: 00:57:19

things we had when we first got on the phone was, what do I call you?

Tim Winders: 00:57:23

You're Kendra Nicole or Kendra Nicole James Anderson, Kendra Nicole James.

Tim Winders: 00:57:27

But if someone wants to connect with you or to find this, where do they need to go?

Tim Winders: 00:57:33

We'll include it in the notes, but where do they need to go?

Kendra Nicole: 00:57:36

Yeah, so the best place really is the finance

Kendra Nicole: 00:57:39

film dot com and film is F.

Kendra Nicole: 00:57:41

E.

Kendra Nicole: 00:57:41

M.

Kendra Nicole: 00:57:42

M.

Kendra Nicole: 00:57:42

E.

Kendra Nicole: 00:57:42

but the finance film dot com is really the best place to go to get

Kendra Nicole: 00:57:46

more information on those services and to be able to reach out.

Kendra Nicole: 00:57:49

My email is info at the finance from dot com.

Kendra Nicole: 00:57:51

And so that's probably the best way to get in touch.

Tim Winders: 00:57:53

It's always tough.

Tim Winders: 00:57:54

This is another thing that we started the conversation with how

Tim Winders: 00:57:58

sometimes things just aren't fair.

Tim Winders: 00:58:01

Our culture, women change their names and men don't tip it.

Tim Winders: 00:58:08

Some are doing it now.

Tim Winders: 00:58:09

Some are adding the hyphens and stuff like that.

Tim Winders: 00:58:11

They typically don't.

Tim Winders: 00:58:12

And it's got to make it tough for someone who's gone through corporate.

Tim Winders: 00:58:16

And then,

Tim Winders: 00:58:17

you know, get married and then all of that.

Tim Winders: 00:58:19

Is that kind of where all these names come from?

Tim Winders: 00:58:21

Or do you have like multiple superpowers that you,

Kendra Nicole: 00:58:25

each superpower has an identity.

Kendra Nicole: 00:58:26

I wish, when I got married for sure, adding on Anderson.

Kendra Nicole: 00:58:30

But then LinkedIn and everyone in my corporate was still doing

Kendra Nicole: 00:58:32

me from Kendra Nicole James.

Kendra Nicole: 00:58:33

And then I was like, well, my podcast is Kendra Nicole.

Kendra Nicole: 00:58:35

So it was just, yes, I appreciate, working with me on all of these name variations,

Tim Winders: 00:58:41

yeah.

Tim Winders: 00:58:41

And we even came to the agreement or I'm going to call you Kendra Nicole.

Tim Winders: 00:58:44

Okay.

Tim Winders: 00:58:44

I'm going to call you Kendra Nicole.

Tim Winders: 00:58:45

So anyway, Kendra, we are seek, go create those three words.

Tim Winders: 00:58:49

I'm going to allow you as my last question to choose one of those that

Tim Winders: 00:58:53

just resonates more with you and means more to you and why I'm a final question.

Tim Winders: 00:58:57

Seek, go or create.

Kendra Nicole: 00:59:00

I'm going to go with seek, I'm going to go with seek.

Kendra Nicole: 00:59:03

And I, and I hope that.

Kendra Nicole: 00:59:05

That listeners and, that everyone really seeks what is important to them and

Kendra Nicole: 00:59:10

understands like what their why is behind everything, especially in business,

Kendra Nicole: 00:59:15

because you put so much time, energy, money, effort, everything, all of your

Kendra Nicole: 00:59:18

resources into building out a business.

Kendra Nicole: 00:59:21

And if you don't really know what the underlying reason is for that thing, it's

Kendra Nicole: 00:59:25

going to be very hard to push it through.

Kendra Nicole: 00:59:26

So I would definitely ask that.

Kendra Nicole: 00:59:28

To seek for what the underlying real reason and why is behind

Kendra Nicole: 00:59:33

what you do, doing what you do.

Tim Winders: 00:59:35

Excellent.

Tim Winders: 00:59:35

Love that word, Kendra.

Tim Winders: 00:59:37

Thanks for joining us here.

Tim Winders: 00:59:39

And I just want to remind the listener.

Tim Winders: 00:59:40

This is, this conversation has been a great fit with what I believe if

Tim Winders: 00:59:46

it's released last week's, Steven DeSilva, where we talked about.

Tim Winders: 00:59:50

More the spiritual aspect of finances and money.

Tim Winders: 00:59:53

And then next week we're talking about wealth.

Tim Winders: 00:59:55

So man, this is, this is great.

Tim Winders: 00:59:57

If you haven't listened to those, go back and listen to those.

Tim Winders: 01:00:00

We are Seek Go Create.

Tim Winders: 01:00:01

We release new episodes here every Monday.

Tim Winders: 01:00:03

Your support means the world to us.

Tim Winders: 01:00:05

You can now tip us, buy me a coffee, sip a whiskey, something like that.

Tim Winders: 01:00:09

We have financial support and you can go to SeekGoCreate.

Tim Winders: 01:00:12

com forward slash.

Tim Winders: 01:00:14

Support.

Tim Winders: 01:00:14

Go there.

Tim Winders: 01:00:15

You can leave as little as a dollar or as much as you would like to.

Tim Winders: 01:00:19

If you like what we're doing here, you can support us.

Tim Winders: 01:00:21

Also leave some comments.

Tim Winders: 01:00:22

So we appreciate you doing that until next time.

Tim Winders: 01:00:26

Thanks for joining us here until next time.

Tim Winders: 01:00:28

Continue being all that you are created to be.