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Mastering the Digital Landscape of SEO and SEO Copy Writing with John Vuong

Every business should have a website as its number one digital asset. In the age of information, this is your virtual storefront, and you want people to show up for it. Understanding SEO copywriting is the key to digital marketing and advertising. When you can better optimize your website, you are positioning yourself as a thought leader for potential clients.

In this episode, we introduce SEO expert and founder of Local SEO Search Inc., John Vuong. He shares his story growing up in an Asian immigrant household and bootstrapping his way into his digital marketing company. Having a digital presence is a must for business owners. And by understanding SEO copywriting and the algorithm, you can better understand how to utilize digital marketing and advertising to your advantage.

If you are a business owner who wants to generate more opportunities and create a better digital presence through SEO copywriting, then this episode is for you!

3 Reasons to Listen:

Learn how SEO copywriting can make your life easier by creating more engagement with you and your clients.
Discover the basics of the search engine algorithms like Google and how business owners can use them to their advantage.
John Vuong shares his advice on creating a better user experience for potential clients.

Resources

Subscribe to our website to get resources from our guests and updates on our latest giveaways and episodes.
SEO Services for Canadian SMBs: Local SEO Search Inc. Toronto
SEO Services for Global Audiences: Local SEO Search Inc.
Connect With John: LinkedIn
Episode Details

Episode Highlights

[03:17] What Does John Do?

John always introduces himself as a father. To him, it’s the most important thing.
He also tells people that he helps small and midsize businesses (SMBs) with advertising and marketing through SEO copywriting.
Moreover, he informs people that he is a giver. He helps people get better.

[04:46] The Definition of SEO

SEO stands for search engine optimization. The goal is for websites to appear on the first page of Google results.
John’s job is to get into the mindset of what users have gone through to get to a keyword that fits their search query.
SEO helps businesses get in front of their ideal customers and be positioned as leaders.

[07:47] About John’s Parents

John is forever grateful for everything his parents have sacrificed and accomplished to get their family from Vietnam to Canada.
The move provided him and his siblings with abundant opportunities and choices, as well as the opportunity to give back.
His parents pushed John and his siblings to stay grounded. They focused on education and togetherness.
John developed the core of his business from this connection his family taught him. Through connection, humans are better, stronger, and more powerful than any individual.

[11:02] “That’s the core of my business as well. We connect because we understand that together we’re way better, stronger, and we’re much more powerful than any individual.” - Click Here to Tweet This

[11:15] His Parents’ Business in Vietnam

John’s dad had a parts business for bicycles. By liquidating this, they had enough assets to give to smugglers, so they could leave Vietnam.
His parents sacrificed everything they had to migrate. They believed there was more opportunity on the other side.

[13:30] What Motivates John

In the early days, it was all about survival. John wanted to fit in and be socialized.
Before going to college, John had over 20 different jobs. Through these, he interacted with various people who made him more curious about life.
It's about grit and determination because nothing is given to you. So John is always moving around, trying new things, and engaging with people.

[17:35] Organizations that Helped John

Growing up, John and his family relied on organizations like the Salvation Army and food banks.
His parents were desperately trying to get a job, but it’s hard when you don’t know the language or have the necessary skill.
If you stick it out, you are going to succeed in the future.
John emphasizes the necessity of hard work, education, and gratitude.

[22:35] Facing Discrimination

It may not be obvious, but there is a lot of hate toward people who look different.
John just lets it go and always looks for ways to empower himself.
Always look at what you have and be grateful for it. Do not judge others because everyone’s going through different circumstances.

[23:58] “We’re all together on this Earth and planet, trying to just live, and survive, and have a happy, joyous lifespan, and have good ties together. Right? Why judge others? Everyone goes through different situations.” - Click Here to Tweet This

Broaden your horizons and explore things beyond your comfort zone.

[26:59] Experiencing Life Outside Toronto

John grew up in a smaller town an hour away from Toronto. It had a large population, but it only had a dozen other Asians in it.
Growing up in a situation where food and survival are more important than what people say, the negativity doesn’t impact John.

[29:05] John’s Path to SEO Copywriting

John’s history included advertising sales for 10 years. He worked in traditional advertising and dabbled in online performance-based advertising.
In traditional advertising, he learned how to connect with business owners and provide value based on the brand and product he was selling.
With the advent of the information age, email and websites became more accessible. You had to adapt to change.
He got into this entrepreneurial business of SEO copywriting to fill the gap between the needs of the customers.

[32:51] The Yellow Pages and SEO Technology

Understanding the algorithm of Google is more challenging than the Yellow Pages.
The biggest ads get the first placement and alphabetical categories.
Back then, if you weren’t in the Yellow Pages, you’d miss out on a whole year of the best type of marketing.
Nowadays, if you’re not on Google, you’re missing out on visibility and other opportunities.

[36:16] The Importance of SEO for Businesses

Search engines make it easier for potential buyers and prospects who are actively seeking products or services you offer.
As a business owner, you need to show up to people seeking out your products and services.
SEO is about understanding what you offer.
Position yourself as a leader so that you can be served up more frequently with as many keywords applicable to you.

[40:52] Can We Trust Google with Our Information?

Your banks and email are tools that make your life easier. It makes sense that you’re giving up something like data.
These big companies' main revenue source is your data and analytics.
A lot of businesses forget how important it is to have this digital presence. Your website should be your number one digital asset today.

[42:24] “A lot of businesses forget how important it is to have this digital presence. That website should be your number one digital asset piece today.” - Click Here to Tweet This

Google is allowing you to be more visible and more prominent. You just have to understand what they’re looking for.
Tune in to the full episode to hear John’s analogy for SEO and real estate!

[45:33] Common Mistakes and Bad Practices

You pay for what you get in life, not just in business.
There is no guarantee of success in any business. Even the largest companies like Facebook and Google do not guarantee results.
John’s business analyzes everything from competitors to Google’s guidelines to help their clients overtake their competition the right way.
If it sounds too good to be true, it probably is. Do not get duped.
Always do your vetting. Look at the gaps in information with any deals.

[49:16] Basic Understanding of Algorithms

First, look at user behavior.
By the time your consumers check out your website, they know everything about you. They have done their research.
What business owners don’t understand is that SEO is behind the scenes of what goes on.
SEO copywriting is all about positioning yourself as a leader in the eyes of Google and the users.
It is about generating more opportunities, lifting traffic, and finding gaps in how people can find you.

[53:28] When to Expect Results

Know your scope. It all depends on perspective and where you’re at.
Ask yourself what you want to be known for in your industry.
Understand your customers and focus on creating content, so you can position yourself as a thought leader for your ideal customers.
Listen to the full episode to hear more advice from John!

[56:15] The Content You Need to Post

A proper website is the biggest asset piece digitally. It's the core foundation of a business.
Everything on your website should speak to the type of clients you want to attract. Answer their problems with a solution you can deliver.

[57:00] “Everything in your website should speak to the type of clients that you want to attract, and answer their problems with a solution that you can deliver.” - Click Here to Tweet This

Ask yourself, “Who are my 10 best customers in the lifetime of my business?” Then, go out there and get to know them.
Afterward, amplify your presence on social media, send links, attend webinars, and be frequent. Google only wants businesses that are leaders in their space.
Understand that this process takes time.

[59:40] The Speed Factor

Users don't want a site that takes three seconds or longer to load.
Building on themes and using many plugins slows down the site.
A custom website is ideal. But you have to pay for that better user experience.

[01:01:40] How to Monitor How Your Business is Doing

It all depends on where you’re at, how frequent your competitors are, and how much your customers want. Furnish your content piece.
The relationship you build with people is what you need to amplify. Do good work for people, and let them amplify it.

[01:05:21] John’s Ideal Client and How to Engage

John’s ideal client is someone that understands how to run a business. He also likes dealing with service-based SMBs struggling with the digital landscape and SEO.
The typical engagement starts with taking a look at your website and what Local SEO Search Inc. can do. They audit your website, then build a roadmap for you.
John nurtures long-term relationships with his clients.

[01:10:44] What Do Successful Businesses Do?

Good leaders know they can't do anything by themselves. They build strong relationships of trust.

[01:10:59] “What I found is that leaders, true leaders, entrepreneurs, people, understand how to live fulfillment with happiness and joy. They’re very decisive. They understand that they can’t do everything themselves.” - Click Here to Tweet This

John’s priority is working with honest people that make a difference and give to the community.
SMBs were hit the hardest in the pandemic. They're not funded by lobbyists, yet they show up every day and work to survive. John wants to support these people.

[01:14:38] Seek, Go, or Create?

John has always been a ‘Go’ kind of person. Success or failure, at least you’re taking action.
He might not always be successful, but it's important that he gives it his all. By going, he doesn’t live with regret.

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To growing and becoming all we are created to be,

Tim