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Building Profitable Teams, Empowering Others, and Scaling Real Estate Ventures with Jason Yarusi

In this episode of the Seek Go Create podcast, Jason Yarusi, a multifamily real estate investor and founder of Yarusi Holdings, provides valuable insights into the multifamily market and investment opportunities. Yarusi shares his experience and expertise, emphasizing the importance of self-discovery and aligning one's passions with their career path. He discusses the concept of finding one's why and overcoming fear to pursue personal growth and success. Yarusi also addresses common misconceptions about investing in real estate, encouraging listeners to take informed action rather than waiting for the perfect time. He offers valuable advice for passive investors interested in the multifamily sector, explaining the long-term commitment required and the importance of aligning investments with specific goals. Overall, this conversation offers valuable insights into the multifamily real estate market and inspires listeners to embrace personal growth and pursue a life aligned with their purpose.

"Seek what you want, go after what you need, and then create the outcome." - Jason Yarusi

Access all show and episode resources HERE

About Our Guest:

Jason Yarusi is a real estate whiz and proficient syndicator. Known for his collaborative work with the love of his life, Pili, Jason has lent his expertise to the formation of Yarusi Holdings. From humble beginnings, they've triumphantly grown their portfolio to an impressive count of over 2000 units since 2016. Chatting casually amid juggling responsibilities of a $300 million commercial real estate portfolio and a bustling household, Jason seamlessly integrates his roles as a devoted husband, father of three and philanthropist in all his ventures.

Reasons to Listen:

  • Delve into cunning strategies that can shape your real estate investment journey.
  • Learn about assembling a rock-solid team and its overall contribution towards real estate success.
  • Understand how constantly reassessing and remodelling your goals can lead to long-term accomplishments.
  • Gain insight into mitigating fear and embracing calculated risk-taking in the scope of real estate.
  • Gauge the distinctive advantages and vast opportunities in the multifamily real estate spectrum.

Episode Highlights:

00:00:00 - Starting with Two and Three Families,

Jason and his wife started investing in two and three-family homes instead of single-family homes, which worked well but was not scalable. They began looking for other options.

00:03:09 - Transitioning to Commercial Real Estate,

After helping Jason's father with his construction business, they realized they needed a way to regain control of their time. They started flipping homes and doing small rentals before discovering the potential of large multifamily buildings.

00:06:52 - Investing in Louisville, Kentucky,

Jason and his wife focused on the Louisville market, where they found B and C grade garden-style buildings with a high demand for workforce housing. They built a team in the area and purchased several hundred units.

00:09:38 - Relocating to Tennessee,

In 2020, Jason and his wife decided to leave New Jersey and moved to Murfreesboro, Tennessee. COVID-19 accelerated their timeline, and they saw it as an opportunity to explore new markets and have a fresh start.

00:10:06 - Making Change and Taking Action,

Sometimes external circumstances like COVID-19 give us the permission and motivation to make important changes. Jason emphasizes the importance of taking action and not just having a plan.

00:11:32 - Setting New Goals,

Jason discusses the importance of setting new goals that will benefit his family as they grow. He reflects on his past goal-setting strategies and how they have evolved over time.

00:12:35 - The Importance of Taking Action,

Jason and Tim discuss the importance of taking action and not just setting goals for the future. They highlight the Nike advertisement that emphasizes the need to take action today instead of pushing things off until tomorrow.

00:14:11 - Breaking Habits and Overcoming Fear,

Jason talks about the difficulty of breaking habits and the fear that often prevents people from trying new things. He encourages listeners to bet on themselves and take risks, reminding them that failure is a necessary part of growth.

00:17:12 - Redefining Success,

Tim and Jason discuss the concept of redefining success throughout different stages of life. They reflect on how their own definitions of success have evolved over time and how external events can often force us to reassess our goals.

00:18:20 - Lessons Learned from Challenges,

Jason shares personal stories of challenges he has faced, including working with family and a life-threatening accident. He highlights how these challenges have taught him valuable lessons and shaped his journey towards success.

00:22:37 - Growing Up in a Quiet Family,

Jason shares that his family was very quiet and peaceful, unlike the chaotic dinner scenes in Saturday Night Fever. This influenced his decision not to join the family business at a young age.

00:23:37 - Making the Choice to Help,

Jason and his brother made the decision to join their father's business to provide support. Despite not having much knowledge about construction, they were determined to figure things out and overcome the challenges they faced.

00:24:29 - Appreciating the Tough Times,

Jason reflects on how the tough times they experienced while working in the family business helped them appreciate their current success. He emphasizes the importance of facing challenges head-on and finding a way out.

00:25:31 - Skills and Lessons from the Restaurant Industry,

Jason discusses how his experience in the restaurant industry taught him valuable skills in optimizing businesses and understanding people. He emphasizes the importance of working as a team and making decisions that benefit the entire team, rather than just oneself.

00:32:07 - Importance of Teamwork in Real Estate,

Jason highlights the significance of teamwork in real estate, particularly in multifamily syndications. He explains how relying on a team and empowering others can lead to success and growth in the business. He contrasts this with the individualistic approach often seen in single-family home investments.

00:34:52 - Impact and Empowerment,

Jason discusses the importance of having an impact on others to make a bigger impact overall. He shares an example of empowering a contractor to make a decision that led to the desired result. By giving people the opportunity to contribute and empowering them, they can achieve greater outcomes.

00:36:34 - Problem Solving and Goal Achievement,

Jason emphasizes the importance of helping others see the next step towards achieving a goal. He explains that goals are not accomplished in one leap, but through a series of steps. By helping others overcome obstacles and guiding them towards the next step, they can make progress and achieve bigger outcomes.

00:39:39 - Multifamily Real Estate,

Jason differentiates between residential and commercial properties in real estate. He explains that single-family homes have one tenant and one income stream, while multifamily properties can have multiple units and income streams, leading to greater profitability. He also discusses the benefits of investing in larger properties and how syndication allows investors to participate in these opportunities.

00:42:37 - Barriers to Multifamily Investing,

Jason addresses the perceived barriers to multifamily investing, including the perception that it is bigger and scarier than single-family investing. He highlights the housing shortage and the increasing demand for affordable housing, which creates opportunities for investors in the multifamily space.

00:45:18 - Multifamily vs Single Family,

Jason explains the current dynamics of the real estate market and compares the single family and multifamily housing markets.

00:46:57 - The Current Real Estate Market,

The guest discusses the current state of the real estate market, mentioning that while it may be hard to find money, it is easier to find deals. The guest also emphasizes the importance of understanding specific market conditions and trends when making investment decisions.

00:47:48 - Market Variations and Recessions,

The guest explains that recessions impact different markets at different times and highlights the importance of considering factors like job growth and population influx when evaluating a market's resilience to a recession.

00:48:22 - Evaluating Market Impact,

The guest discusses the impact of new developments in certain areas of Nashville and emphasizes the need to assess how these developments will affect the local market. He also mentions the unpredictability of interest rates and advises making decisions based on current conditions.

00:50:01 - Investing in Challenging Markets,

The guest addresses the perception of certain markets being challenging to invest in, using New York City and California as examples. He suggests that while these markets may have their own challenges, they still offer opportunities for investors who understand the market dynamics.

00:52:30 - Taking Action in Real Estate,

The guest encourages listeners to take action in real estate investing and emphasizes that there is never a perfect time to start. He advises against waiting for market fluctuations and instead urges investors to gain knowledge and make informed decisions based on their goals.

00:58:05 - Conclusion,

Tim Winders reminds listeners about the new episodes released every Monday on YouTube and podcast platforms, and encourages them to continue being true to themselves.

Key Lessons:

1. Embrace Failure: Failure is not something to be feared, but rather a necessary part of growth and learning. Embrace failure as an opportunity to learn and improve.

2. Break Ingrained Habits: Breaking ingrained habits can be difficult, but it is necessary for personal growth. Look for opportunities to step out of your comfort zone and take risks to push yourself forward.

3. Face Challenges: Facing challenges head-on is essential for personal growth. Embrace difficult situations and use them as opportunities for growth and self-improvement.

4. Align Decisions with Personal Growth: Make decisions in various aspects of life, such as family, finance, fitness, and faith, that align with your personal growth and goals.

5. Systematic Approach to Business: Have a clear and systematic approach to business. Build teams that align with your goals, understand and empower people, and delegate tasks to push the business plan forward.

6. Multifamily Properties Offer Diversification and Cash Flow: Investing in larger multifamily properties provides diversification and higher cash flow potential compared to single-family homes. Consider investing in larger properties to maximize returns.

7. Empower Others: Delegate and empower others to make decisions in your business. By giving people the opportunity to solve problems and asking the right questions, they will find the right result.

8. Analyze Specific Markets: Analyze specific markets and their potential for economic recovery. Consider factors like population growth, job opportunities, and the demand for housing.

9. Multifamily Properties Outperform Other Asset Classes: Multifamily properties have historically outperformed other asset classes like stocks, bonds, office buildings, retail, and storage. Consider investing in multifamily properties for long-term growth and stability.

10. Prioritize What Truly Matters: Reflect on what truly matters in life and prioritize accordingly. Make decisions that align with your values and long-term goals.

These lessons offer valuable insights into personal growth, real estate investing, and making impactful decisions for both personal and professional success.

Resources & Action Steps:

  • Visit the website of Yarusi Holdings to learn more about their real estate syndication and investment services.
  • Check out the training programs offered by Yarusi Holdings to gain knowledge and insights into multi-family investing.
  • Listen to Jason's Podcast - The Multifamily Live Podcast which provides actionable content and tools to build and strengthen your multifamily business.
  • Consider investing in Yarusi Holdings' multi-family real estate projects to diversify your investment portfolio and potentially earn passive income.
  • Explore the possibility of joining a private fund managed by Yarusi Holdings to participate in commercial real estate opportunities.
  • Connect with Jason Yarusi on social media platforms like LinkedIn to stay updated on his latest insights and real estate ventures.
  • Take action and don't wait for the perfect time to start your real estate journey, as time is a limited resource and waiting may only delay your progress.

Thank you for listening to Seek Go Create!

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Transcript
Jason Yarusi:

So instead of buying single family homes, we started buying

Jason Yarusi:

two families and three families.

Jason Yarusi:

And that really worked.

Jason Yarusi:

However it worked, except the point, it wasn't largely scalable, right?

Jason Yarusi:

You having a, a bunch 50 duplexes around town, it just seemed

Jason Yarusi:

like a logistical nightmare.

Jason Yarusi:

So we were buying a couple of them.

Jason Yarusi:

We just kept asking that question, what else is there?

Tim Winders:

Hello everyone.

Tim Winders:

Welcome to Seek Go Create Tim Winders your host here.

Tim Winders:

This is gonna be a great day.

Tim Winders:

I get to talk real estate and business and some fun things, related to that.

Tim Winders:

This is the place where we challenge conventional definitions of success

Tim Winders:

and explore stories of transformation related leadership, business and

Tim Winders:

ministry and think we're gonna be heavy in business and real estate today.

Tim Winders:

So we have the pleasure of interviewing Jason Yarusi, their

Tim Winders:

real estate syndicator and investor.

Tim Winders:

He works with his wife, Pili, and they're the founder of Yarusi Holdings currently.

Tim Winders:

They're a multi investment firm and they've acquired, I think

Tim Winders:

these are the numbers that I've got over 2000 units since 2016.

Tim Winders:

So a lot going on there.

Tim Winders:

They've got a strategic approach we're gonna talk about.

Tim Winders:

They've got some training that they do.

Tim Winders:

There's a lot of cool things that we're gonna discuss.

Tim Winders:

Jason, welcome to Seek, Go Create.

Jason Yarusi:

Thank you.

Jason Yarusi:

Excited to be here.

Tim Winders:

I'm excited that you're here too, Jason.

Tim Winders:

Let's, let's get started.

Tim Winders:

Pretend we meet and have just met, and I ask you what you do, what do you

Tim Winders:

tell people when they ask what you do?

Jason Yarusi:

for most importantly Father of three and husband.

Jason Yarusi:

And that stands paramount because everything leads to that decision.

Jason Yarusi:

But I'm a private fund manager for over just about 300 million

Jason Yarusi:

of commercial real estate.

Tim Winders:

I love the father and I'm with you.

Tim Winders:

I like to kinda give the, the foundational things, of who I am spiritually, and

Tim Winders:

now I'm a grandfather too, by the way, so that I add that in and that's the

Tim Winders:

coolest job ever, just so you know.

Tim Winders:

tell me a little bit about the family before we get rolling, because

Tim Winders:

I'm going to really dig into the private fund manager and things.

Tim Winders:

And so I want the listener to know that we're gonna do a deep dive into

Tim Winders:

multifamily investing and really do some 1 0 1 and maybe even a little more advanced

Tim Winders:

here because most folks know I've got a little bit of a background in real estate.

Tim Winders:

So I love talking it and seeing how it fits in with the economy

Tim Winders:

and how it fits in with us.

Tim Winders:

Us.

Tim Winders:

But, tell me about the, tell me about the kids and, and

Tim Winders:

Pili and the wife and all that.

Jason Yarusi:

I've had a very non-traditional path

Jason Yarusi:

to where we stand today.

Jason Yarusi:

However, one thing that's been paramount is, is my wife Pili, right?

Jason Yarusi:

We met in 2003.

Jason Yarusi:

It took me about a decade to get her to look my way before we became a

Jason Yarusi:

couple, as so the easiest route forward.

Jason Yarusi:

And on that point, we were each making our own decisions, some good

Jason Yarusi:

and some bad, but we found our way.

Jason Yarusi:

And with that, we started going in a direction that was

Jason Yarusi:

serving to us at that time.

Jason Yarusi:

And we decided a moment that, Pili got pregnant with our first kiddo.

Jason Yarusi:

And, uh, we have three now, eight, six, and four, Luke, Lily and Leo.

Jason Yarusi:

And that started to set the stage of a lot of the genesis, what led

Jason Yarusi:

us into commercial real estate.

Jason Yarusi:

We were looking for a way to really get back and control our day.

Jason Yarusi:

And many go through a day with a day controlling them, and then they

Jason Yarusi:

get to the end of the day and say, oh, I'm never gonna do this again.

Jason Yarusi:

Just to, and they wake up, they find themself in traffic the next day rushing

Jason Yarusi:

out the door, not prepared, right?

Jason Yarusi:

And that's the evolution.

Jason Yarusi:

You look back a decade or two from now and you say, man, what just happened?

Jason Yarusi:

And we had that in our mind that everything we were doing was transactional

Jason Yarusi:

basis, I had open restaurants, I had opened, I had sold a brewery,

Jason Yarusi:

I had an open bars, I had run bars.

Jason Yarusi:

I had done a number of different things.

Jason Yarusi:

And then Hurricane Sandy happened on the East coast, decimated East Coast.

Jason Yarusi:

My dad had just retired, but he had this very unique business

Jason Yarusi:

that lips and move homes, right?

Jason Yarusi:

So you think about that, no, most people don't know it until all of

Jason Yarusi:

a sudden it's flooding everywhere.

Jason Yarusi:

And then they do know it.

Jason Yarusi:

However, he would do 6, 8, 10 projects a year, right?

Jason Yarusi:

Maybe for foundation issues or just moving something for historical

Jason Yarusi:

reasons, or setback issues and flooding.

Jason Yarusi:

So his business goes from, a couple calls a month to a

Jason Yarusi:

thousand calls a day every day.

Jason Yarusi:

Just him, my mom, a couple employees and my brother n Pili working with me and for

Jason Yarusi:

me in the city here and myself, we said, okay, this is a very interesting time.

Jason Yarusi:

Let's go help dad.

Jason Yarusi:

So we basically picked up, moved outta New York City, moved over to New Jersey,

Jason Yarusi:

and spent the next couple years really.

Jason Yarusi:

Helping dad.

Jason Yarusi:

We did about almost 3000 projects.

Jason Yarusi:

it was very crazy and very busy.

Jason Yarusi:

So you're looking at that six to eight to 3000.

Jason Yarusi:

it was quite a jump in, in just what we were doing.

Jason Yarusi:

However, the business itself, why it was very helpful and very solved.

Jason Yarusi:

A lot of problems for people trying to get them back in their homes.

Jason Yarusi:

Here it's, it was very risky, right?

Jason Yarusi:

you're lifting a home, right?

Jason Yarusi:

There's a ton of things that could always go wrong.

Jason Yarusi:

So there wasn't something you could scale and put other people in and

Jason Yarusi:

say, Hey, go try this outcome.

Jason Yarusi:

Do this right?

Jason Yarusi:

Because you're really, they say in the industry, you're about a

Jason Yarusi:

25 cent fitting from destruction.

Jason Yarusi:

And that's just the truth.

Jason Yarusi:

So it was highly involved to the point that everybody had to be active.

Jason Yarusi:

And with this, bringing a family in, I'd seen my dad work very hard

Jason Yarusi:

his whole life and really, if you have something at a point, the

Jason Yarusi:

job needs to take till midnight.

Jason Yarusi:

from a safety reason, you gotta take till midnight, right?

Jason Yarusi:

So the day was driving you and so we had just come off.

Jason Yarusi:

Really a restaurant where you're working for tips, you're always wor,

Jason Yarusi:

you're always a point of transactions.

Jason Yarusi:

The point of what can we do to chart start really with the journey

Jason Yarusi:

to get back some of our time.

Jason Yarusi:

So we thought we did what was logical.

Jason Yarusi:

Pili pregnant, went and got a real estate license.

Jason Yarusi:

We started flipping homes and new these old big projects and we found we're still

Jason Yarusi:

helping dad in the construction business.

Jason Yarusi:

Lo and behold, we start having less time, right?

Jason Yarusi:

We're so busy, we're doing all these things.

Jason Yarusi:

We're gonna run Home Depot.

Jason Yarusi:

You're just doing thing after thing to get to that next stage.

Jason Yarusi:

And we said, okay, this is doing good, but it's not really

Jason Yarusi:

meeting all the needs right now.

Jason Yarusi:

We're into that format two years down the road, Pili now having our second child.

Jason Yarusi:

She meets someone at a real estate event who's doing rentals out of state.

Jason Yarusi:

And that was that kind of light bulb, oh that's interesting, right?

Jason Yarusi:

Because we have had a big managerial background.

Jason Yarusi:

We've done a lot of things putting together teams and.

Jason Yarusi:

We could keep ourself involved.

Jason Yarusi:

It's like a thousand miles away.

Jason Yarusi:

I couldn't drive out there.

Jason Yarusi:

If I needed something from Home Depot, I had to solve the problem.

Jason Yarusi:

So instead of buying single family homes, we started buying

Jason Yarusi:

two families and three families.

Jason Yarusi:

And that really worked.

Jason Yarusi:

However it worked, except the point, it wasn't largely scalable, right?

Jason Yarusi:

You having a, a bunch 50 duplexes around town, it just seemed

Jason Yarusi:

like a logistical nightmare.

Jason Yarusi:

So we were buying a couple of them.

Jason Yarusi:

We just kept asking that question, what else is there?

Jason Yarusi:

And I was listening to a great podcast, just like this came upon someone buying

Jason Yarusi:

large multifamily, and that was that light bulb where I was like, man, I

Jason Yarusi:

didn't even know that was an option.

Jason Yarusi:

I didn't even just understand it.

Jason Yarusi:

So we started really unpacking that.

Jason Yarusi:

That was the full circle of everything we were looking for all together.

Jason Yarusi:

But it was just that question of, seek what you want, go after what you

Jason Yarusi:

need, and then create the outcome.

Jason Yarusi:

Found people doing it.

Jason Yarusi:

How are you doing this?

Jason Yarusi:

Followed their model, used something called syndication where we basically

Jason Yarusi:

pulled resources from investors and brought our first building a 94 unit, just

Jason Yarusi:

right at through 2016, right into 2017.

Jason Yarusi:

And that was the evolution to we're coming on the upside, actually,

Jason Yarusi:

again, ourselves almost to about 3000 units that we've purchased today.

Tim Winders:

Wow.

Tim Winders:

That's good.

Tim Winders:

and you, that's a great job of giving a synopsis of the timeline and the story.

Tim Winders:

So really the, the multifamily aspect of your career started in 16 ish.

Tim Winders:

Is that about right?

Jason Yarusi:

Yeah.

Jason Yarusi:

If you include the small ones, 2000 late 14 into 15, however, that was us

Jason Yarusi:

understanding that and then saying this really works and trying to say, okay,

Jason Yarusi:

like how do you, can you do this bigger?

Tim Winders:

And I know you mentioned, you were in Jersey,

Tim Winders:

but aren't you Nashville now?

Tim Winders:

Did you go to another market?

Jason Yarusi:

So we first started out, we actually didn't buy our

Jason Yarusi:

rentals even around New Jersey, right?

Jason Yarusi:

It was all the flips and all the other activity, wholesales, Airbnbs, all there.

Jason Yarusi:

We ended up, our first rentals were in Indiana.

Jason Yarusi:

Then we sold those off and we started picturing.

Jason Yarusi:

Just learning how to really dive in the markets.

Jason Yarusi:

And so we came upon Louisville, Kentucky.

Jason Yarusi:

My sister was the only family member who lived outta state.

Jason Yarusi:

She lived in Louisville, right?

Jason Yarusi:

And she had been there 10 plus years.

Jason Yarusi:

And like we knew the market and we started understanding what were all the drivers

Jason Yarusi:

that bring people to the market, right?

Jason Yarusi:

So from a job side, you have, u p s, ge, Humana, Churchill Downs, the Yum Center.

Jason Yarusi:

you have of course, it's been a minute, Amazon facility.

Jason Yarusi:

All these different reasons why workforce housing and continue to

Jason Yarusi:

resist, continue to consist there.

Jason Yarusi:

we invested just in a certain region, the south side and the south

Jason Yarusi:

central submarkets, a lot of B and C garden style buildings, right?

Jason Yarusi:

That you can't really replace today.

Jason Yarusi:

They had no new inventory coming on, very low vacancy in the area.

Jason Yarusi:

And we really focused on building a team just in that area.

Jason Yarusi:

So we didn't go shotgun approach.

Jason Yarusi:

We just said, okay, we're gonna focus in that area.

Jason Yarusi:

So we stayed there.

Jason Yarusi:

Almost two and a half years.

Jason Yarusi:

Brought a couple, maybe four or 500 units there before we

Jason Yarusi:

started going into other markets.

Jason Yarusi:

So we were still in New Jersey at that time.

Jason Yarusi:

We started now really understanding our model, building out our business

Jason Yarusi:

plan, having proof of concept, and then now replicating that in other markets.

Jason Yarusi:

And then in, right at the end of 2020, we ended up deciding that

Jason Yarusi:

we were gonna leave New Jersey and just try somewhere else out, right?

Jason Yarusi:

there's a ton of the world out there, let's go see what's out.

Jason Yarusi:

Plus with, the kids, they're still young and they're in their schooling, but

Jason Yarusi:

then really with Covid, they're kind of there, kind of not, they didn't,

Jason Yarusi:

they didn't know what we were doing.

Jason Yarusi:

We didn't know what we were doing.

Jason Yarusi:

It was the perfect time.

Jason Yarusi:

So we looked at a bunch of markets.

Jason Yarusi:

We had just brought a 93 unit here in Murfreesboro, Tennessee, where we are

Jason Yarusi:

today, and we're like, let's just go.

Jason Yarusi:

Pili my wife, she'd never even been in Tennessee.

Jason Yarusi:

I of course have been there because of our property.

Jason Yarusi:

So I was like, worst that happens.

Jason Yarusi:

We moved back.

Jason Yarusi:

Just move somewhere else.

Jason Yarusi:

that was our, really our downfall.

Jason Yarusi:

So we moved here.

Jason Yarusi:

It's been tremendous.

Jason Yarusi:

It's been fantastic.

Jason Yarusi:

So we love it, and that's been a carry forward to where we stand today.

Tim Winders:

Yeah, I think there seems like a lot of people that,

Tim Winders:

in that 2020 timeframe made some, it's not even drastic to me.

Tim Winders:

Remember, I'm a guy that's been a nomad for 10 years.

Tim Winders:

So as moving around is not a big deal.

Tim Winders:

But, with the covid thing, it's like, you know what, this seems like

Tim Winders:

a good time to make a shift, pivot, change, whatever word you want to use.

Tim Winders:

And, I, I think sometimes we need a nudge like that.

Tim Winders:

do you think y'all would've moved had it not been for something like Covid?

Jason Yarusi:

we would've, cuz we said we're gonna move.

Jason Yarusi:

However, it accelerated that timeline and it makes, it you, most of us make change.

Jason Yarusi:

We need permission and that's the hardest thing to get.

Jason Yarusi:

And sometimes we have to find ourself up.

Jason Yarusi:

Many times there's something outside of us that garners us the permission

Jason Yarusi:

to do it, whether good or bad.

Jason Yarusi:

And on that part, You use that permission, right?

Jason Yarusi:

But you have to really act in that.

Jason Yarusi:

So we had the plan right where we would be today, cuz we're two years

Jason Yarusi:

from where that plan is, right?

Jason Yarusi:

But many times we forecast these plans out with the point, like, I, I

Jason Yarusi:

was sitting there in the barber the other day and the guy's I'm gonna

Jason Yarusi:

start a business in five years.

Jason Yarusi:

He's talking to the barber, right?

Jason Yarusi:

And he is like in five years, right?

Jason Yarusi:

he's I got, kids are teenager, young kids.

Jason Yarusi:

I just want him to get a little bit older and I'll start it.

Jason Yarusi:

And my mind is thinking like it do, you don't get more time

Jason Yarusi:

back in five years, right?

Jason Yarusi:

And ideally it gets harder and harder.

Jason Yarusi:

Like the guy look to be like close, maybe like in his forties,

Jason Yarusi:

mid forties to fifties like that.

Jason Yarusi:

You're just gonna have less and less energy.

Jason Yarusi:

although you can set up these plans for the future, really,

Jason Yarusi:

they're gonna evolve so much.

Jason Yarusi:

To tell you, a decade ago, I'm doing what I am today.

Jason Yarusi:

I'd be like, I don't even know what you're talking about.

Jason Yarusi:

I'm in the, I'm in the restaurant, I'm in this world, I'm over here.

Jason Yarusi:

I don't even hear you.

Jason Yarusi:

So me setting these future plans, I keep myself on the direction.

Jason Yarusi:

But you're gonna pivot.

Jason Yarusi:

You're gonna pivot accordingly for things that one may just

Jason Yarusi:

happen, or just life events.

Jason Yarusi:

But two, your goals change, right?

Jason Yarusi:

We set goals that are sometimes we think is where our vision goes.

Jason Yarusi:

However, the goal becomes, or at least our, we'll say our light, right?

Jason Yarusi:

Our lighthouse for where we're heading.

Jason Yarusi:

However, we'll be like, okay, I see I'm on that path.

Jason Yarusi:

I, those goals are fine now, but I have new goals, I have bigger goals,

Jason Yarusi:

I have more goals that are gonna benefit now, my kids as they grow.

Jason Yarusi:

And that's really how I continue to look forward at where we're going here,

Jason Yarusi:

is that I can think of where I want to be in the future, but if I was to use

Jason Yarusi:

that mentality five years ago, I, it wouldn't have gotten me to the decisions

Jason Yarusi:

that have made us to where we are today.

Tim Winders:

I've kind of come to this realization and I look back on life.

Tim Winders:

I turned 60 here in a couple months, so maybe I'm considering and looking

Tim Winders:

at things in a different way cuz I've always been hard charger type A I find

Tim Winders:

myself relaxing a little bit more, which I think is a good thing, by the way.

Tim Winders:

I think I've needed that.

Tim Winders:

But I think back to some of the goal setting that I did, I.

Tim Winders:

In, 90 or 88 when I came outta Georgia Tech.

Tim Winders:

and if I were to read it, it was like 21 pages and it's

Tim Winders:

I'm gonna do this, and this.

Tim Winders:

And it was highly controlled, highly, a little bit maniacal, truthfully.

Tim Winders:

And so I've actually loosened a little bit, but I wanna circle

Tim Winders:

back to your barber because I think there's a good learning tip there.

Tim Winders:

I think what you and I are picking up on from the five year thing, cuz some

Tim Winders:

people say what's wrong with having a goal of five years from now is because five

Tim Winders:

years for him and for many people, it's so far in the future, it doesn't cause

Tim Winders:

him to do anything activity-wise today.

Tim Winders:

Would that, is that what you're, is that what you're referring to?

Jason Yarusi:

so spot on.

Jason Yarusi:

I actually saw a Nike advertisement, right?

Jason Yarusi:

Nike doesn't sell shoes.

Jason Yarusi:

They sell the emotion, right?

Jason Yarusi:

and then the Nike advertisements said yesterday.

Jason Yarusi:

You said today.

Jason Yarusi:

And we always will say something about the future of where it is.

Jason Yarusi:

However, when it comes, we say tomorrow, right?

Jason Yarusi:

I'm sure, myself included, we've said, you know what?

Jason Yarusi:

I'll do it tomorrow and then tomorrow never comes.

Jason Yarusi:

And then here we are a decade later, man, being like, I'm just not happy where I am.

Jason Yarusi:

And you've been telling yourself to do something here, and you get

Jason Yarusi:

more stuck in your ways right now.

Jason Yarusi:

It, like you said, it is, it's easy to push off these things

Jason Yarusi:

and say something in the future.

Jason Yarusi:

Cause there's no real downside to it, right?

Jason Yarusi:

I'm saying this thing and sounds good on paper, right?

Jason Yarusi:

But there's no activity.

Jason Yarusi:

However, the lessons come from trying, right?

Jason Yarusi:

failure has to happen.

Jason Yarusi:

Or, we wouldn't be standing here talking, we wouldn't be standing

Jason Yarusi:

here walking like nothing.

Jason Yarusi:

Nothing would've happened in our life without failure.

Jason Yarusi:

But the more ingrained we get, right?

Jason Yarusi:

I think, what is it?

Jason Yarusi:

It's, the kids are, they're born scared of like loud noises, right?

Jason Yarusi:

and like the fear of falling or something like that.

Jason Yarusi:

But that's it.

Jason Yarusi:

Like everything else is learned, right?

Jason Yarusi:

A learned behavior.

Jason Yarusi:

So as you go forward through life, we learned all these reasons

Jason Yarusi:

that we shouldn't do something.

Jason Yarusi:

But most of it is just either the people we surround ourselves with

Jason Yarusi:

or just the energy we take in.

Jason Yarusi:

And that starts setting a stage for where we are.

Jason Yarusi:

It just hard to break those habits.

Jason Yarusi:

Compared to the condition of the time.

Jason Yarusi:

I look at my grandma and she just wants to stay where she, but she

Jason Yarusi:

went through the Great Depression.

Jason Yarusi:

She went through all these things, right?

Jason Yarusi:

Like for her to say, grandma, let's go try.

Jason Yarusi:

she has been in survival mode for a long time, right?

Jason Yarusi:

And that was just how she grew through apart, nothing, six kids.

Jason Yarusi:

just and then she had a rage, five daughters including my mom, right?

Jason Yarusi:

Who without a husband who was killed in war, right?

Jason Yarusi:

She's been in that mode for the whole time.

Jason Yarusi:

So if I say, my grandma tell you, I got a great idea, she could go try

Jason Yarusi:

this real big of she can comprehend two different sides of the story, right?

Jason Yarusi:

So we have to say, the harder and the longer we go into this part, the

Jason Yarusi:

harder it is to break our habits.

Jason Yarusi:

But that's really the first part.

Jason Yarusi:

If you don't like where you're going, doing the same thing is not gonna

Jason Yarusi:

curate some different result tomorrow.

Jason Yarusi:

And so you have to say, okay, I can break something today and

Jason Yarusi:

what's the worst thing happens?

Jason Yarusi:

You just.

Jason Yarusi:

Stop it and go back to do what you're doing.

Jason Yarusi:

Like usually the downfall is, we assume the downfall is us stepping out of a 10

Jason Yarusi:

story building, but most of the time it's just stepping off the curb Like we're

Jason Yarusi:

trying something, we're not, there's not some big jump here and everybody's

Jason Yarusi:

gonna, our family's gonna disown us.

Jason Yarusi:

It's I'm gonna step off the curb right oh, I'm gonna, I'm gonna go do my own thing

Jason Yarusi:

In business, you quit your job, what's the worst happens You go get another job.

Jason Yarusi:

like it, there's a lot of that out there that you can look at the future

Jason Yarusi:

and set the stage where you want to go, but you have to bet on yourself first.

Tim Winders:

Yeah.

Tim Winders:

I love that term bet on yourself.

Tim Winders:

I want people to remember that bet on yourself.

Tim Winders:

But I wanna tie a couple things together that I heard while you were just,

Tim Winders:

talking about that, and I love when we could bring grandma stories into,

Tim Winders:

seek go create, because those are the lessons that we all should learn from.

Tim Winders:

But I, here's what I heard when you were saying that we all have our own journey.

Tim Winders:

Everybody's going through this journey.

Tim Winders:

And Jason, one of the things we do here is we don't shy away.

Tim Winders:

In fact, we even lean into our tagline, which is redefining success.

Tim Winders:

Because my guess is if I did a interview with you 10 years ago and we discussed

Tim Winders:

success, we would've had a, I'm sure your personality and some things would

Tim Winders:

be similar, but there would be some.

Tim Winders:

Different results type things related to success.

Tim Winders:

And then if we went back to 2003 before you even met Pili, it would've

Tim Winders:

been even different then because you wouldn't probably me mentioning kids

Tim Winders:

or wife or any of that kind of stuff.

Tim Winders:

So I do think that we have to kinda redefine success as we go.

Tim Winders:

And I've got this theory, so I'm just gonna kinda mention

Tim Winders:

it and then you could respond.

Tim Winders:

I think that some people sit down and they literally can define what

Tim Winders:

that success is gonna look like.

Tim Winders:

I'm going to, in 2016, start a real estate company and then, five years

Tim Winders:

later we're gonna have 3000 units, we're gonna be moving to Nashville, et cetera.

Tim Winders:

I'm being a little bit snarky with that.

Tim Winders:

You could probably tell, but then I also think that there are times that

Tim Winders:

external events, sometimes catalytic events, sometimes they really

Tim Winders:

force us to make course corrections or redefine what success means.

Tim Winders:

Now when I bring that up, I really love some stories.

Tim Winders:

Are there any of any times you could think back on, and you've worked

Tim Winders:

with family, you've gone through things that you've had to go through.

Tim Winders:

A Ooh, I'm being read.

Tim Winders:

My success is being redefined right now.

Tim Winders:

Now sometimes we don't know it till later.

Tim Winders:

I'm that way.

Tim Winders:

I didn't recognize it till five years later I say, Ooh, this is where, from my

Tim Winders:

spiritual standpoint, God was moving me into direction, but I was fighting it.

Tim Winders:

But now, man, I'm excited about it.

Tim Winders:

So anything come to mind when I bring that up?

Jason Yarusi:

Y a lot because what builds you today really is

Jason Yarusi:

the challenges you face, right?

Jason Yarusi:

If you've gotten to the point you've had no challenges, you're probably

Jason Yarusi:

not going to where you want to be.

Jason Yarusi:

Or there's more that you're meant to accomplish, right?

Jason Yarusi:

So I can speak to anything like a family business is not for a faint of heart.

Jason Yarusi:

You put a bunch of Italians in the same room, right?

Jason Yarusi:

It's even less.

Jason Yarusi:

And my dad had been a solo shop for many years to come in there and say, Hey,

Jason Yarusi:

we could just do this easier, right?

Jason Yarusi:

Had do this easier in this way.

Jason Yarusi:

Way.

Jason Yarusi:

It's hey, you just keep trying to walk through the wall.

Jason Yarusi:

We just use the door.

Jason Yarusi:

But we're still, because we've done it so long, we're still

Jason Yarusi:

walking through the wall.

Jason Yarusi:

And so we had, a very tur part.

Jason Yarusi:

And there's probably, when I was in high school to college, probably

Jason Yarusi:

a decade, my dad like didn't see him and he didn't talk to me.

Jason Yarusi:

And it was just his point.

Jason Yarusi:

And what evolved is, it's hard to see that lesson to see where he didn't, it wasn't

Jason Yarusi:

like he hated him or any, it was just, He was trying to do something that was

Jason Yarusi:

very difficult and he, that's his moment.

Jason Yarusi:

He was trying to figure it out because I'm at that same age now where I'm that

Jason Yarusi:

same side the side with kids and just, it helps teach me a lesson that like

Jason Yarusi:

the kids are there, they're evolved, they're around, they understand that,

Jason Yarusi:

They understand, they feel it too.

Jason Yarusi:

So fast forward, we had a very tough time working together.

Jason Yarusi:

We were all there for the common goal and everybody meant for the same thing.

Jason Yarusi:

And it was just continued to be very difficult.

Jason Yarusi:

And we actually helped my dad to get to retire, which we thought would never

Jason Yarusi:

come based on what he was doing there.

Jason Yarusi:

And now, over the course of last year, it was just like, yeah, my dad, not

Jason Yarusi:

emotional, he gave a hug the other day when he came to visit the kids.

Jason Yarusi:

And just it was like, very.

Jason Yarusi:

Very shocking moment, right?

Jason Yarusi:

It was just something that like, just never been part of it, right?

Jason Yarusi:

I come from the other side, purely huge family, hundreds of family members.

Jason Yarusi:

I just, you go to a wide there's and very like the family gets together

Jason Yarusi:

and I wasn't really in that, right?

Jason Yarusi:

So having that come full circle has been a great surprise.

Jason Yarusi:

But it was a lesson learned about the path we were both on, right?

Jason Yarusi:

Because you can be on side by side path, heading in the right

Jason Yarusi:

direction, but sometimes you're all flying until you connect, right?

Jason Yarusi:

And it serves a lot to even where I was in, in New York City, right?

Jason Yarusi:

I was working at a very popular busy bar, right?

Jason Yarusi:

I was running the bars, doing a lot of things and I'm just not happy.

Jason Yarusi:

So I was very angry in this part here and just my place cuz it, but it's sometimes

Jason Yarusi:

when you're in a difficult moment.

Jason Yarusi:

You get more and more angry cuz you don't know how exactly how to get out.

Jason Yarusi:

But the get out is really just stop doing.

Jason Yarusi:

And so that point here was, yeah, I was at three, four in the

Jason Yarusi:

morning riding home on my bike.

Jason Yarusi:

I didn't go the way with the friends cause I was just like, whatever.

Jason Yarusi:

I was like just angry at the moment, right?

Jason Yarusi:

You find out why, who knows, right?

Jason Yarusi:

Don't remember why.

Jason Yarusi:

But at that moment, riding across New York City, over hit right on Second Avenue.

Jason Yarusi:

I'm all the way on the West Side highway if anybody knows there.

Jason Yarusi:

So about 10 avenues that I've driven over, hit it hard, it's in the dark.

Jason Yarusi:

All lo and behold, these lights come on, carves out, takes me, I flip on

Jason Yarusi:

the hood of the car, I go flying.

Jason Yarusi:

Next thing you know it's dark and I just wake up.

Jason Yarusi:

Some kids are yelling and I think French pull me outta the road.

Jason Yarusi:

I, my, my arms outta my socket, all these different things.

Jason Yarusi:

And that car ends up driving off and, save me from that traffic.

Jason Yarusi:

But it was that moment, it was like in, I gotta do something right?

Jason Yarusi:

And it was that moment because as quick as it comes, as quick as it

Jason Yarusi:

goes, And not to say it, my biggest driver was that I need to get back to

Jason Yarusi:

work because that's how I make money.

Jason Yarusi:

I had rent coming up.

Jason Yarusi:

And so you look at that point, I find myself with a cast and these other things,

Jason Yarusi:

I'm back in this crazy bar, working in this crazy bar two days later, right?

Jason Yarusi:

All cast up after this like cat equipment event.

Jason Yarusi:

However, it gave me that first thing, like pause.

Jason Yarusi:

And sometimes, and I'm not to say you have to go through that event to get

Jason Yarusi:

to a pause, but we get so stuck in our day managing from a restaurant, like

Jason Yarusi:

you're carrying all these plates, right?

Jason Yarusi:

But you find out you're carrying all these plates and and only three

Jason Yarusi:

of 'em have food on it, right?

Jason Yarusi:

and that's where you need to part and what's the worst that happens?

Jason Yarusi:

okay, you have to think about these plates I'm carrying, right?

Jason Yarusi:

what happens if I just drop 'em all?

Jason Yarusi:

you're gonna find out what's most important, so today to talk to

Jason Yarusi:

today, like we're in summer now, but say the kids are at school, right?

Jason Yarusi:

I gotta pick 'em up from school.

Jason Yarusi:

So if I had all these plates and I just drop not picking up the

Jason Yarusi:

kids from school, there's gonna be something of a consequence, right?

Jason Yarusi:

But on the other side, right?

Jason Yarusi:

If things get delayed and I can't call and say hi to my buddy, I can drop that

Jason Yarusi:

for today cuz it was more important I get to, I have to get to the kids, right?

Jason Yarusi:

Because that's paramount.

Jason Yarusi:

And when we look at our decisions, we think every decision is on

Jason Yarusi:

that same plane of importance.

Jason Yarusi:

But most of the time there's really two or three that have

Jason Yarusi:

to happen and the rest can fall.

Jason Yarusi:

And if you can make sure those two or three decisions are helping you, whether

Jason Yarusi:

it's, something driving you forward.

Jason Yarusi:

So think of any level, right?

Jason Yarusi:

Family, finances, fitness, faith, you can put it wherever you want to be

Jason Yarusi:

that is gonna help you understand how to be your better version of yourself.

Tim Winders:

the neat thing about that is that we don't wish for events like,

Tim Winders:

being on a bike, getting hit by a car, but yet, 20 years later or however many

Tim Winders:

years later, you're on a podcast, some guy in an RV's asking you questions.

Tim Winders:

That's one of the things you draw from

Jason Yarusi:

Sure.

Tim Winders:

that has given you the catalyst or decision making skill,

Tim Winders:

whatever, to be where you are today.

Tim Winders:

And I think that's the cool.

Tim Winders:

Serendipities of life.

Tim Winders:

I don't even know if that's the right term, but, and when you brought up,

Tim Winders:

when you mentioned growing up in an Italian family and being in business

Tim Winders:

together, being in a construction business together, the first thought that I had,

Tim Winders:

the thought, and you mentioned y'all were, not probably peaceful and quiet.

Tim Winders:

My dad was a very quiet man.

Tim Winders:

We grew up in the south and we would like just sit around very quiet.

Tim Winders:

I envisioned the scene from Saturday Night Fever where Tony, I think is

Tim Winders:

sitting at the dinner table with a cloth around him and he's got his hair fixed

Tim Winders:

up to go to the disco, and it is just like an all out war at the dinner table.

Tim Winders:

So that wasn't your family, was it?

Tim Winders:

That wasn't the way y'all worked.

Jason Yarusi:

family businesses and if you are thinking about working with

Jason Yarusi:

friends and family, is that, especially if you say you've worked in maybe a nine

Jason Yarusi:

to five or some kind of W two chop, I.

Jason Yarusi:

There's, it's a very difficult thing to not bring work home, esp.

Jason Yarusi:

And if you work from home, it's another thing.

Jason Yarusi:

But in, and in other part, if your partner is your wife or your

Jason Yarusi:

friend, it's hard to have that break cuz it's not a clean divide.

Jason Yarusi:

I don't like clock out at five and go home.

Jason Yarusi:

So it, it's never easy.

Jason Yarusi:

And I would see it, most of why I didn't help and go into the business when I

Jason Yarusi:

was young was just for that reason.

Jason Yarusi:

it just came back and just the feeling, the experience wasn't welcoming

Jason Yarusi:

or something to be involved with.

Jason Yarusi:

And however we made the choice, my brother was working for me, he's a

Jason Yarusi:

decade younger than me in the city.

Jason Yarusi:

We were doing kinds of like really busy cool things and fun things at the time.

Jason Yarusi:

And we were like, We gotta go help dad.

Jason Yarusi:

And that was just a choice we made.

Jason Yarusi:

And we just dropped.

Jason Yarusi:

Just said, Hey, listen, thank you everyone, we're here to support.

Jason Yarusi:

Just moved out there.

Jason Yarusi:

Not to say that I, my brother's very knowledgeable in the construction space.

Jason Yarusi:

he can do all kinds.

Jason Yarusi:

He's moved 500 ton buildings like he is out there.

Jason Yarusi:

I would do really the office, the sales side to say that I knew anything,

Jason Yarusi:

what I was coming into, right?

Jason Yarusi:

And I, I didn't, but I knew we're gonna go help.

Jason Yarusi:

And then that kind of gave us the empowerment to say, okay, we'll figure

Jason Yarusi:

this out and everything will be okay.

Jason Yarusi:

And it was tough for the time, but when you look back, those tough times are

Jason Yarusi:

what you need for when you need them.

Jason Yarusi:

It just, you have to find your way out of them that can get

Jason Yarusi:

you to where you want to be.

Tim Winders:

And sometimes those tough times help us appreciate

Tim Winders:

where we're at right now.

Tim Winders:

Also, I wanna ask, I wanna transition and start, discussing some

Tim Winders:

multifamily, some real estate things.

Tim Winders:

But I wanna transition with this question because I, someone might

Tim Winders:

be listening in here going, oh, restaurant business, the family

Tim Winders:

business that had some construction.

Tim Winders:

Now we're doing multifamily, we're doing fund management, things like that.

Tim Winders:

Those seem to not mesh well, however, Because I work with leadership

Tim Winders:

teams, executives, and all that.

Tim Winders:

What I found is that things fit together for reasons.

Tim Winders:

And so what I'd love to ask as we move into the real estate discussion is what

Tim Winders:

are some of the skills, lessons learned, tips, things you bring, we brought forward

Tim Winders:

from the restaurant indu industry, which is very unique and odd industry in itself.

Tim Winders:

That was a very niche specific industry that your dad and your

Tim Winders:

family was in and then bringing it in.

Tim Winders:

Now to, you're dealing with investors, you're teaching training people,

Tim Winders:

you're working with multifamily.

Tim Winders:

What are some skill sets that you brought forward or that was

Tim Winders:

healthy for you to bring forward?

Jason Yarusi:

and that, that's a fantastic question, Because, and

Jason Yarusi:

when you frame it like that, right?

Jason Yarusi:

it was over the evolution of over two decades to get to that stage, right?

Jason Yarusi:

I had a finance degree, funny enough, outta school.

Jason Yarusi:

I chose to go into the arts from there into restaurants and bars, right?

Jason Yarusi:

However, you'll learn how to optimize businesses, right?

Jason Yarusi:

I learned very quickly.

Jason Yarusi:

I had a 12 seat restaurant, and the outside bar you get have

Jason Yarusi:

5,000 people on a Saturday, right?

Jason Yarusi:

However, it's the same model.

Jason Yarusi:

Same thing, people are gonna show up.

Jason Yarusi:

You have to give 'em good service.

Jason Yarusi:

You have to meet supply and demand, right?

Jason Yarusi:

You have to have balance of what's going to be something of

Jason Yarusi:

a driver to keep people there.

Jason Yarusi:

So you have to market accordingly, right?

Jason Yarusi:

However, on the small restaurant dinner's only five to eight, five

Jason Yarusi:

to seven, six to eight, right?

Jason Yarusi:

So there's only so many times I'm gonna turn 12 seats with the

Jason Yarusi:

other side of it right there.

Jason Yarusi:

Potentially there's more risk by still have the same building and the

Jason Yarusi:

same fixed assets, the same cost, and I can have the opportunity to grow

Jason Yarusi:

into the space or really maximize the value and it can turn a lot more

Jason Yarusi:

tickets and do a lot more revenue.

Jason Yarusi:

So that led us a lot into what we look for construction.

Jason Yarusi:

We really we're setting, set the stage is that to get to the volume

Jason Yarusi:

of doing six to eight deals a year and where my dad was doing the

Jason Yarusi:

start to doing hundreds in a year.

Jason Yarusi:

From that part, we had to get very, even with the battles, internal

Jason Yarusi:

battles, we had to get very efficient with the model and really optimize

Jason Yarusi:

teams to be able to do that.

Jason Yarusi:

And as we transition into the real estate spaces, that same thing, right?

Jason Yarusi:

You have to have a way that you can work in a systematic way where

Jason Yarusi:

it can be clean and clear based on what you're going after, right?

Jason Yarusi:

our Louisville, right?

Jason Yarusi:

We did this apartment buildings, so 75 to 150 units BC assets, right?

Jason Yarusi:

Garden style apartment buildings built between 1970 and 2010, anywhere between

Jason Yarusi:

about three and $7 million on a purchase price in the south side of Louisville.

Jason Yarusi:

That's all we did for the first couple years.

Jason Yarusi:

That was it.

Jason Yarusi:

That was our business model.

Jason Yarusi:

We're still in similar business models, just really in a different spaces now,

Jason Yarusi:

but we got very clear on our approach.

Jason Yarusi:

So we could be systematic with how we could evolve, where we had to

Jason Yarusi:

look at that and say, okay, if that's our approach, is there two of these

Jason Yarusi:

buildings or is thousands of these?

Jason Yarusi:

There was dozens, hundreds of these buildings there in those areas.

Jason Yarusi:

So we were able to grow into that space, and then we were able to

Jason Yarusi:

build teams both internally, right?

Jason Yarusi:

Who knew our message, and from the external property managers,

Jason Yarusi:

brokers, bankers, right?

Jason Yarusi:

That we knew fit that model.

Jason Yarusi:

So we were under able to understand that.

Jason Yarusi:

But on the other part is say, what can you take away from a beneficial stage is

Jason Yarusi:

that sometimes if you're in one spot, you just talk to like kind people to yourself.

Jason Yarusi:

And I have worked with, worked for and owned restaurants and had employees.

Jason Yarusi:

Of every different landscape, every different nationality in

Jason Yarusi:

the restaurant, every different language, every different skill set,

Jason Yarusi:

every different education level.

Jason Yarusi:

So you start to understand just really the people's ability of how

Jason Yarusi:

to empower them in the right way.

Jason Yarusi:

And then also understand how to talk to people efficiently where

Jason Yarusi:

it can benefit on both parties.

Jason Yarusi:

And if you're on with common goal, right?

Jason Yarusi:

Lots of times you're just making sure we're all in the right seat, right?

Jason Yarusi:

As we hear a lot out there to get to that goal and putting people around you.

Jason Yarusi:

So that's really helped me understand people where I would be making

Jason Yarusi:

decisions that in the past, as I was growing to this, that I knew

Jason Yarusi:

was right, but for me, right?

Jason Yarusi:

So I knew this was restaurant, but I know how to do this right?

Jason Yarusi:

And have to learn how to make decisions for the team where the team can be

Jason Yarusi:

empowered to help the path forward.

Jason Yarusi:

And if I'm out there doing a hundred percent of the things, And

Jason Yarusi:

because I know I can do 'em best, and you hear this a lot, is that

Jason Yarusi:

there's a hundred things to do.

Jason Yarusi:

I get six done, there's 94 that are at zero.

Jason Yarusi:

But if I can empower a team together, even if they get 'em done at a seven

Jason Yarusi:

or eight or nine, as long as they're not crucial tasks here, but there's

Jason Yarusi:

something that will push the business plan forward that is beneficial overall

Jason Yarusi:

to you and other success around you.

Tim Winders:

I love, there's a theme I've been picking up on you, you talk

Tim Winders:

team quite a bit and as you were just saying that, I was sitting here thinking,

Tim Winders:

number one, in a restaurant business, you are never gonna be a solo person.

Tim Winders:

maybe, but it's very rare.

Tim Winders:

where we're at here up in South Dakota now, there'll be

Tim Winders:

a few food trucks that show up.

Tim Winders:

It's rare that there's just one person in a food truck.

Tim Winders:

There's usually a couple of people even in food trucks,

Tim Winders:

cuz you just need extra people.

Tim Winders:

So you're forced to it.

Tim Winders:

And then I had this thought, I'll bring this up and then

Tim Winders:

we're gonna keep moving along.

Tim Winders:

Is that there was never gonna be a time when you were working with your

Tim Winders:

dad that you were the guy in charge.

Tim Winders:

Am I correct?

Jason Yarusi:

You know what it is?

Jason Yarusi:

Is that.

Jason Yarusi:

Definitely correct.

Jason Yarusi:

I ran and made all decisions.

Jason Yarusi:

They did the work.

Jason Yarusi:

However, it was just gonna drive down that my dad had his

Jason Yarusi:

vision of where he was going.

Jason Yarusi:

Just like I said, back to my grandma, is that he would do it, either

Jason Yarusi:

it was in part, but he knew best.

Jason Yarusi:

And sometimes it worked and sometimes it didn't.

Jason Yarusi:

However, this is how he had done it.

Jason Yarusi:

And for us to come in there and say, don't do it that way.

Jason Yarusi:

It could be an, you could take it as anyway, an insult or other,

Jason Yarusi:

but it was a hard envisionment.

Jason Yarusi:

But on the other side of it, he, a very unique business.

Jason Yarusi:

And here's where we had to be careful on our analysis, is that he had over

Jason Yarusi:

almost five decades of experience dealing with very unique things.

Jason Yarusi:

These were not, we would deal with brick homes, concrete homes, stucco

Jason Yarusi:

homes, wood frame homes built in the 17 hundreds, homes built in, yesterday.

Jason Yarusi:

All different building styles, all depart.

Jason Yarusi:

And no one would know it better.

Jason Yarusi:

The engineers would have issues.

Jason Yarusi:

They'd be calling my dad because of just unique space.

Jason Yarusi:

And one day to the next we could be on such a unique product.

Jason Yarusi:

And one day we're moving a house, say we're moving, we were

Jason Yarusi:

moving a missal at one point.

Jason Yarusi:

It was like just like very things outside the box that if I was just looking

Jason Yarusi:

the outside, like it's impossible.

Jason Yarusi:

And my dad would notice solution even if it didn't make logical sense.

Jason Yarusi:

And where we would win is that, no, I was never gonna lead the pack.

Jason Yarusi:

Cuz that knowledge, it's very hard to take in, especially

Jason Yarusi:

in today with the where it is.

Jason Yarusi:

And there's nothing you could Google to know these little inherent traits

Jason Yarusi:

here and breaking that mold, even when sometimes more efficient.

Jason Yarusi:

It was say, we have to look at the risk side.

Jason Yarusi:

But no, I was never gonna lead that charge.

Jason Yarusi:

Which at this point, right?

Jason Yarusi:

we were all leading in our same path and where you had to come

Jason Yarusi:

together is understandable.

Jason Yarusi:

we all won the same thing.

Jason Yarusi:

And that's where sometimes you fall in conflict and you forget to realize that.

Tim Winders:

the thing that I'm observing just in our talk and in the things I

Tim Winders:

did with research is that many times when people go into real estate, they're

Tim Winders:

usually single family home minded, and the reason they're single family home minded,

Tim Winders:

there is a lot of single family homes.

Tim Winders:

They may live in one, so they're familiar with it, but I think they're single family

Tim Winders:

home minded, primarily because they think they could do it all by themselves and

Tim Winders:

they don't need to count on other people.

Tim Winders:

And many times you can.

Tim Winders:

We actually were able to scale, we were doing three to five single family

Tim Winders:

homes a month when we were at our heyday, cuz we put a team together.

Tim Winders:

But I think the skill that I love hearing from you, and I'm hope the listeners

Tim Winders:

picking up on, is it's you, while you are super bright, talented, hard

Tim Winders:

worker, all that kinda stuff, I don't pick up on anything that you're saying.

Tim Winders:

I'm the boss in the hot sauce.

Tim Winders:

I'm the man with the plan or anything like that.

Tim Winders:

Everything is about team, which is important with.

Tim Winders:

The way you ended up going with multifamily syndications

Tim Winders:

and things like that.

Tim Winders:

Because I know with single family homes, a lot of people, they just try to, use

Tim Winders:

the financing funding all on their own.

Tim Winders:

They never wanna reach out and allow other people to participate.

Tim Winders:

And so is that one thing, if I'm wrong, you could tell me, is that

Tim Winders:

one thing that kinda helps you?

Tim Winders:

Cuz I think y'all started doing a few single family homes, right?

Tim Winders:

And then moved quickly into multi and then now multi.

Tim Winders:

Tell me if my observation might be good or bad there.

Jason Yarusi:

No, it's spot on.

Jason Yarusi:

It's great to do single family homes and I have a lot of friends that

Jason Yarusi:

do fantastic with it and some do it all themself and and God west,

Jason Yarusi:

like that's their choice, right?

Jason Yarusi:

And their reason.

Jason Yarusi:

However, if your anticipation is to break free of this and have that

Jason Yarusi:

business accomplish, it's the similar goals without you, it's gonna be a hard

Jason Yarusi:

lesson learned somewhere around there.

Jason Yarusi:

But if that's what you wanna do, you like it, you don't see yourself ever stopping

Jason Yarusi:

from doing your own fine, fantastic.

Jason Yarusi:

That's a win for you.

Jason Yarusi:

However, if you're looking to be able to maybe grow the business or do other

Jason Yarusi:

points, if you are gonna be the sticking point on every little thing here, I

Jason Yarusi:

have a friend that says it very well.

Jason Yarusi:

He's like, he's you can't see the label cause you're stuck inside the jar, right?

Jason Yarusi:

And so it's hard for you to see what's missing here because

Jason Yarusi:

if you just step away, right?

Jason Yarusi:

So like a good thing here if if you're like, man, that's me.

Jason Yarusi:

Write out to 10 your friends, 10 of your other people and say, listen, I'm

Jason Yarusi:

doing a little experiment right now.

Jason Yarusi:

And I would love and just be candid with me.

Jason Yarusi:

Tell me three things I do well and tell me three things I don't do well.

Jason Yarusi:

And you will see very quickly, the responses, maybe get two or

Jason Yarusi:

three, but I still have one, I did this over maybe a decade ago.

Jason Yarusi:

And a friend, to me she was like, you are magnificent.

Jason Yarusi:

I'm pushing forward, but sometimes you're trying to move all the

Jason Yarusi:

mountains at the same time.

Jason Yarusi:

And on that part it meant I was doing all the work and it was like everybody

Jason Yarusi:

else is sitting there watching, I'm doing all the work, right?

Jason Yarusi:

Cause I can get it done.

Jason Yarusi:

But at some part, like it's gonna level off.

Jason Yarusi:

I'm gonna fall and when things break I can't, be, put my finger in all the

Jason Yarusi:

holes in the wall where the leaks are here because I've now set my stage

Jason Yarusi:

where everything just falls upon me and I'm not helping other people.

Jason Yarusi:

So in, in totality of that question there is that if your goal forward

Jason Yarusi:

is to have a bigger impact, then you have to have an impact on others.

Jason Yarusi:

For you to be able to do that, you need of course to discipline yourself

Jason Yarusi:

here so you are doing what you say.

Jason Yarusi:

But the more you can step back, like for instance, like we, we managed

Jason Yarusi:

a couple hundred units, right?

Jason Yarusi:

We had some in town and, and the office just having a super difficult time.

Jason Yarusi:

I'm trying to find these like silly brackets, like just not a big deal.

Jason Yarusi:

They were really focused on it, really trying to hard, it

Jason Yarusi:

came in can you just help us?

Jason Yarusi:

I was like, sure.

Jason Yarusi:

Just call up to the guy.

Jason Yarusi:

I was like, listen, dude, like this over here.

Jason Yarusi:

I understand you can't find this thing.

Jason Yarusi:

If we order it today, it's gonna be July 15th.

Jason Yarusi:

What can you do today to fix this and make this work today?

Jason Yarusi:

He's oh, I'll just do this.

Jason Yarusi:

I was like, thank you.

Jason Yarusi:

Go do it.

Jason Yarusi:

And it was that point here where he just was trying to do what he thought we

Jason Yarusi:

wanted and we weren't empowering him, the contractor, to just make the decision for

Jason Yarusi:

what he knew how to do, because he was trying to do what was by the book to do.

Jason Yarusi:

Although the other part had no impact to buy the book or not.

Jason Yarusi:

It was the result we needed today.

Jason Yarusi:

And the team.

Jason Yarusi:

Just seeing that, I didn't solve it.

Jason Yarusi:

Anything done apart.

Jason Yarusi:

It's just something I've come up in a part is that if you give people the

Jason Yarusi:

opportunity to give you the result, and you ask them the right question, many

Jason Yarusi:

times, because they don't feel empowered to do so, you empower them, they'll

Jason Yarusi:

find the result and you knew the result.

Jason Yarusi:

Great.

Jason Yarusi:

Thank you.

Jason Yarusi:

I haven't heard about it again.

Jason Yarusi:

So it's solved out there in the universe, right?

Jason Yarusi:

But that's where, as a leader, as someone who manages a team, you can come in there,

Jason Yarusi:

you don't have to drive the decision, but when someone gets stuck, you can help

Jason Yarusi:

them see that next step to the result.

Jason Yarusi:

Cause we usually look at the goal and forget that the goal is not accomplished.

Jason Yarusi:

Leap.

Jason Yarusi:

it's a step.

Jason Yarusi:

And if we think about, okay, how can I help them for this step?

Jason Yarusi:

Get over the speed bump, right?

Jason Yarusi:

Just to that next part.

Jason Yarusi:

Then they're higher up the hill and then they're making bigger

Jason Yarusi:

decisions to get the bigger outcomes.

Tim Winders:

that's the problem solving skills that you got from your dad.

Tim Winders:

It sounds like your dad was a problem solver and sounds like

Tim Winders:

you're now doing that with a team.

Tim Winders:

Jason, I wanna shift a little bit because I'm, I think maybe we need to

Tim Winders:

do some quick definitions before we have the conversations that we're gonna go

Tim Winders:

in, in this direction, because there's some people out there when we use terms

Tim Winders:

like private fund manager or single family, or even, multifamily or, even

Tim Winders:

mobile homes, land, all these things.

Tim Winders:

All these terms in real estate.

Tim Winders:

And so I wanna do it real quick because I know we've got some

Tim Winders:

experienced people listening in.

Tim Winders:

but for the person that might be listening going, what is, what

Tim Winders:

do they mean by multifamily?

Tim Winders:

What do they mean by private fund?

Tim Winders:

Give a few definitions, likes, like you would to one of your kids for some of

Tim Winders:

the terms we've been throwing around here for someone that might be in third

Tim Winders:

grade going, let me explain this to you.

Tim Winders:

So do that quickly and then I wanna get some tips and some ideas on

Tim Winders:

how someone might get started or participate in some of the things

Tim Winders:

you're doing before we finish up here.

Jason Yarusi:

Fantastic.

Jason Yarusi:

So typically a one unit, so a single family house or a house

Jason Yarusi:

that, or a building that has two units or three units or four units.

Jason Yarusi:

it's deemed residential, right?

Jason Yarusi:

So it's residential in nature, and then past five and up, if it's an apartment

Jason Yarusi:

community or just five units and above, even though it's still residence living

Jason Yarusi:

in a building, it's term commercial.

Jason Yarusi:

We found that.

Jason Yarusi:

Buying a single family house, great model, right?

Jason Yarusi:

However, it's one tenant, right?

Jason Yarusi:

It's one person, it's one income streamer, it's one flip, it's one thing, it's

Jason Yarusi:

one roof is now just that one tenant's income to get to that one part here.

Jason Yarusi:

If that tenant doesn't pay right?

Jason Yarusi:

And then on that part, it's your income is now coming back to you.

Jason Yarusi:

So the other people, the banks, other things can be driven by you

Jason Yarusi:

and your ability to afford it.

Jason Yarusi:

The larger, the building that you can actually afford to be able to

Jason Yarusi:

take on more ability to improve it.

Jason Yarusi:

Cuz now I have a hundred units, right?

Jason Yarusi:

And two vacancies.

Jason Yarusi:

I'm 98% occupied.

Jason Yarusi:

One unit, one vacancy, I'm zero.

Jason Yarusi:

Four units, two units now, and two units vacant.

Jason Yarusi:

I'm 50%, right?

Jason Yarusi:

A hundred units, 10 vacants, 90% occupied.

Jason Yarusi:

So my ability to have the rent, afford to pay the expenses and pay the

Jason Yarusi:

mortgage each every month and still provide cashflow goes up exponentially.

Jason Yarusi:

Plus small decisions I make for those buildings can have massive impact, right?

Jason Yarusi:

So I'll give you an example.

Jason Yarusi:

Single family home, right?

Jason Yarusi:

I come in there and I replace the toilet and I say, okay, now the

Jason Yarusi:

house costs 300,000 hours more.

Jason Yarusi:

There's not a buyer.

Jason Yarusi:

There's not a buyer, right?

Jason Yarusi:

You're not.

Jason Yarusi:

So unless you've done something else there, not a buyer.

Jason Yarusi:

However, a hundred units, you replace the toilets, cuts the water bill down by 10%.

Jason Yarusi:

You go in there and fix all the leaks, your water bill now decreases by 20%.

Jason Yarusi:

The overall value because of what you created for the cashflow, for the

Jason Yarusi:

income on the property, may make that building and has made that building

Jason Yarusi:

$300,000 more valuable, right?

Jason Yarusi:

So you can have different impacts on larger properties with more smaller, minor

Jason Yarusi:

things that speak to the service of the building and the income and the expenses.

Jason Yarusi:

What I do, Is that knowing that instead of focusing on maybe a building, we buy in

Jason Yarusi:

house two unit, 10 unit 15 unit 20 unit, where it's just me and my capital and then

Jason Yarusi:

I have to do something and refinance it.

Jason Yarusi:

I open up the opportunity to investors, both credit investors and at points,

Jason Yarusi:

people that are in my network, friends and family that could be sophisticated to be

Jason Yarusi:

able to come in there and invest alongside of us to help with the down payment,

Jason Yarusi:

the closing costs, the fees and the construction budget to buy the buildings.

Jason Yarusi:

That allows us to buy these a hundred unit buildings where, because of the

Jason Yarusi:

size and the scope, it affords us more ability to get more profit and more

Jason Yarusi:

cash flow that can benefit others.

Jason Yarusi:

So we buy this building, it gets more efficient.

Jason Yarusi:

Landscape for us.

Jason Yarusi:

We're able to get more income, drive more help on the expenses,

Jason Yarusi:

improve the building, and then have investors who will invest with us

Jason Yarusi:

that don't have to do anything.

Jason Yarusi:

they can invest with us.

Jason Yarusi:

They'll get their updates, they'll get their K one s at the end of the year.

Jason Yarusi:

They'll have every part answered and they're solely investing with us without

Jason Yarusi:

having to do anything from finding a deal, sourcing a deal, underwriting a

Jason Yarusi:

deal, doing the due diligence, building the team, understanding how to structure

Jason Yarusi:

it, find the bank, closing on the thing, working with the property manager.

Jason Yarusi:

They do not have to do any of those responsibilities, but they get

Jason Yarusi:

all of the benefits that you can find from commercial real estate,

Tim Winders:

And I think what you just did, you.

Tim Winders:

I have defined syndication without a lot of legal ease, which is very good.

Tim Winders:

Thank you, by the way.

Jason Yarusi:

Correct.

Jason Yarusi:

Yeah.

Jason Yarusi:

Syndication that it's a scary word because it just is a very odd word and

Jason Yarusi:

you could syndicate, radio stations, you can syndicate golf course, you

Jason Yarusi:

could syndicate anything out there.

Jason Yarusi:

However, we use the model to buy apartment buildings.

Tim Winders:

right, and when you introduced yourself at the beginning,

Tim Winders:

when I asked you what you do, you meant, you went through the family things and

Tim Winders:

you said you're a private fund manager.

Tim Winders:

And what that basically you, that's another, you actually gave

Tim Winders:

a definition of that just now too.

Tim Winders:

Do you want to tie in anything together with that here?

Jason Yarusi:

sure.

Jason Yarusi:

So what we do is we raise friend, raise family money or money from our network,

Jason Yarusi:

or money from our new friends and family that most of the time are accredited,

Jason Yarusi:

meaning they make a certain amount of money each year for the last two years,

Jason Yarusi:

whether they're single or married, or they have a net worth without their

Jason Yarusi:

home, not including their home of over a million dollars or a few other things

Jason Yarusi:

that could make them accredit in there.

Jason Yarusi:

Those investors are deemed, likely to have the inherent knowledge

Jason Yarusi:

to be able to invest in these.

Jason Yarusi:

So they invest with us because they're able to understand and make

Jason Yarusi:

a good decision on the investment.

Jason Yarusi:

And then we use that to buy these big properties.

Jason Yarusi:

And that thing is we offer a Reg D offering, which, is

Jason Yarusi:

something written in the tax code.

Jason Yarusi:

It's something that the s e c has put forth here to do a security.

Jason Yarusi:

And the security is not a registered security, it's a 5 0 6 B or 5 0 6 C.

Jason Yarusi:

And that offering allows us to offer this to the network so they can get

Jason Yarusi:

the benefits that are sometimes hard to find if they were trying to go to a

Jason Yarusi:

bigger company or do it by themselves.

Tim Winders:

So tell me why.

Tim Winders:

I've been around real estate circles too, and like I mentioned earlier,

Tim Winders:

there are a lot of people that.

Tim Winders:

There are a lot of people that are interested in real estate.

Tim Winders:

I'm sure you've run across this.

Tim Winders:

A lot of people like to talk about real estate.

Tim Winders:

Some people then step in and take some action, whatever that action might mean.

Tim Winders:

Get some training, get some education, or just start.

Tim Winders:

And we've already said a lot of people do that with single family homes.

Tim Winders:

And in a little while we'll talk more about how people

Tim Winders:

can participate passively.

Tim Winders:

But I think what I wanted to ask now is what prevents, what is the either real

Tim Winders:

or perceived barriers that people have that keep them away from multifamily?

Tim Winders:

and I really do want us to speak candidly.

Tim Winders:

listen, I know you're a big proponent of multifamily, but

Tim Winders:

let's talk some real pros and cons.

Tim Winders:

What is it that keeps people away from multifamily?

Tim Winders:

And maybe a couple things to address that

Jason Yarusi:

Sure.

Jason Yarusi:

Bigger and scarier, right?

Jason Yarusi:

so the it that's simply put right there.

Jason Yarusi:

Single family house, you touched on it earlier.

Jason Yarusi:

There's a lot more approachable because people are used to that.

Jason Yarusi:

Most are living in the house, right?

Jason Yarusi:

They understand that, right?

Jason Yarusi:

So they seem and deem that to be safe, right?

Jason Yarusi:

But again, if you're doing a flip, there's no income until it's done.

Jason Yarusi:

And you have to hope the market's in your favor and the buying

Jason Yarusi:

potential is there and right.

Jason Yarusi:

So if you found that a year ago and you were flipping something,

Jason Yarusi:

it takes seven or eight months.

Jason Yarusi:

You may have been on the other side of that investment here with multifamily,

Jason Yarusi:

we have a housing shortage, right?

Jason Yarusi:

We've had this housing shortage for a long time.

Jason Yarusi:

Developers got burned in 2007.

Jason Yarusi:

They haven't been able to keep up with really building.

Jason Yarusi:

And even if they do want to build, because they know we need it today,

Jason Yarusi:

there is not the ability to get product on at an affordable rate.

Jason Yarusi:

There's not the labor pool, there's not the supply chain

Jason Yarusi:

solved in a piece of puzzle.

Jason Yarusi:

And it's very costly.

Jason Yarusi:

So it's prohibitive.

Jason Yarusi:

So we need housing, we're gonna.

Jason Yarusi:

we need 60 million units built this decade.

Jason Yarusi:

We're gonna get about 11 million short, 11 million, right?

Jason Yarusi:

Maybe this year we might hit that threshold.

Jason Yarusi:

We're still gonna fall about 5 million units short, right?

Jason Yarusi:

So that's deemed that we need more affordable housing.

Jason Yarusi:

So what that does is that means that it's gonna put more downward pressure

Jason Yarusi:

on the stock that already exists.

Jason Yarusi:

So those units are going to stay in favor for longer.

Jason Yarusi:

Now, couple that back with a single family space.

Jason Yarusi:

Hey, I've been a renter for a decade.

Jason Yarusi:

I'm gonna go buy a house.

Jason Yarusi:

a year and a half ago you could have a $500, a $1,500 mortgage payment.

Jason Yarusi:

Get a house that's worth $350,000, where today that same mortgage pay

Jason Yarusi:

payment get you a house that's $230,000.

Jason Yarusi:

Now, the difficulty there is that sounds great.

Jason Yarusi:

Okay, I'll just go for a less expensive house.

Jason Yarusi:

However, there was no 350,000 hour house available.

Jason Yarusi:

And if you got it, you were one of 30, so the other 29 didn't get that house.

Jason Yarusi:

Now, all those houses have not come off their mile marks, 35% of value.

Jason Yarusi:

They're still up there because there's not enough housing.

Jason Yarusi:

So that buyer today can't get into the buyer pool.

Jason Yarusi:

So they're gonna stay renters for longer.

Jason Yarusi:

They're not gonna move as much because it's costly to move, right?

Jason Yarusi:

So they're gonna stay on this, on part of a multifamily side to

Jason Yarusi:

stay in their apartment building for long to stay renters for long.

Jason Yarusi:

Now, multifamily versus single family.

Jason Yarusi:

Single family, one renter, or not one flip or not.

Jason Yarusi:

Whereas multifamily, right?

Jason Yarusi:

There's many different reasons.

Jason Yarusi:

You can get cashflow, you can get the appreciation, both basically.

Jason Yarusi:

Hopefully you're in the right market, but also based on the improvements

Jason Yarusi:

you make to the property, you can get depreciation benefits, tax benefits,

Jason Yarusi:

debt pay down, and the diversification with the economy is a scale.

Jason Yarusi:

So it's a hard, asset class to beat and that's why comparatively it's outperformed

Jason Yarusi:

the stock market and the bond market on a rolling 10 year average going back, right?

Jason Yarusi:

It's also outperformed everything.

Jason Yarusi:

Right?

Jason Yarusi:

Office, easy one.

Jason Yarusi:

Now, when it used to be the state grade A asset, right?

Jason Yarusi:

Retail, storage, it's outperformed and it's gonna continue to outperform.

Jason Yarusi:

Cause there's all these drivers that push people to the space.

Tim Winders:

So I want to, in just a little while, I'll ask maybe how

Tim Winders:

somebody can get started and I think actually you have some resources

Tim Winders:

and all that might be good for that.

Tim Winders:

But I think what I'd like to do now, the thing when I first saw your info

Tim Winders:

that I'm like going, I love talking to people that have what I call boots

Tim Winders:

on the ground, that we could learn about what the economy is really doing.

Tim Winders:

And someone who has 3000 plus units, that means you're dealing with 3000

Tim Winders:

plus people, probably multiple markets.

Tim Winders:

What I would love to do at this stage here is do a, let's go,

Tim Winders:

not micro, but let's go macro.

Tim Winders:

With what's happening in the economy.

Tim Winders:

there's a lot of articles, I'm, I get, I've got tags for all these

Tim Winders:

real estate articles, economic articles, things like that.

Tim Winders:

And I just had something recently that showed a foreclosure for a

Tim Winders:

multifamily, which I haven't seen in a while, which just tells me

Tim Winders:

that none of that stuff scares me.

Tim Winders:

But that's okay, we're having some shifts that are going on.

Tim Winders:

Maybe just in general, what are you seeing with the economy?

Tim Winders:

And I may dig a little bit more, but what are you seeing?

Tim Winders:

What's good, what's concerning and what can you share about that?

Jason Yarusi:

So we're always on two sides, right?

Jason Yarusi:

It's either hard to find deals or hard to find money, right?

Jason Yarusi:

It was very hard to find deals about a, two years ago for

Jason Yarusi:

the years proceeding, right?

Jason Yarusi:

Very easy to find money.

Jason Yarusi:

Everybody wanted money in there.

Jason Yarusi:

Now, it's very hard to find money, and that's both on capital, right?

Jason Yarusi:

And on banks, regardless of track record, just based on where they

Jason Yarusi:

feel their risk is associated with.

Jason Yarusi:

But it's easier to find deals.

Jason Yarusi:

However, the deals are still at elevated prices.

Jason Yarusi:

the core thing to look at here is that recession doesn't speak

Jason Yarusi:

to the entire country, right?

Jason Yarusi:

It's not oh, the news says we're in a recession.

Jason Yarusi:

everybody's in recession.

Jason Yarusi:

You're in, Dakota's, you're in a recession.

Jason Yarusi:

Oh, I'm in Tennessee.

Jason Yarusi:

I must be in the recession.

Jason Yarusi:

My grandma's in New Jersey.

Jason Yarusi:

She must be in a recession.

Jason Yarusi:

The markets are exposed at different times.

Jason Yarusi:

You have to look at what's going to.

Jason Yarusi:

Either harden or soften the blow of what a recession can have

Jason Yarusi:

and where potentially they are.

Jason Yarusi:

So if you look at certain markets, like in Nashville, you have to think

Jason Yarusi:

about all the people coming here, the reasons they're coming here, the jobs

Jason Yarusi:

you're coming here, where compared to maybe Illinois, where you're seeing

Jason Yarusi:

a lot of people leave the, the state, or you'll see in housing values to pre

Jason Yarusi:

deteriorate, that's gonna be more exposed to an economic, uh, a recovery, right?

Jason Yarusi:

And some of these mo areas that have really had a high value.

Jason Yarusi:

Now, within that market, you're gonna have different areas that are exposed, right?

Jason Yarusi:

25,000 units coming on in Nashville.

Jason Yarusi:

it's not coming on just.

Jason Yarusi:

Completely spread out evenly.

Jason Yarusi:

It's coming out in certain sectors of Nashville.

Jason Yarusi:

So you have to see, okay, if we're in that area, what's gonna

Jason Yarusi:

be the impact to that area here?

Jason Yarusi:

And then rates on the other side of it.

Jason Yarusi:

No one really could predict that they go up there.

Jason Yarusi:

But if that point that the elevation of what that rise would be for

Jason Yarusi:

how long is something that's, I don't have the crystal ball.

Jason Yarusi:

So I had to say, okay, this is what's in front of me today.

Jason Yarusi:

How do I sustain what's in front of me today with the forecast

Jason Yarusi:

that if it didn't change, what's the right decision for today?

Jason Yarusi:

Now if I can make that decision with a good buying decision for

Jason Yarusi:

today, then if rates go the other way, okay, cool, then they decrease.

Jason Yarusi:

I can take value and get value out of that.

Jason Yarusi:

But if they stay elevated, I'm making choices with long fixed term debt.

Jason Yarusi:

debt that's gonna allow me to weather the storm for the near future.

Tim Winders:

and I agree with you, and some people wanna paint

Tim Winders:

this, especially the media.

Tim Winders:

They want to either say economy, good, economy, bad.

Tim Winders:

they, I think they're looking for headlines, truthfully, is what it appears.

Tim Winders:

and I love that you brought it up, that it is at the local level.

Tim Winders:

Because a place like Nashville, people are flocking there, they're wanting housing,

Tim Winders:

they're wanting to go out to restaurants, and the economy is booming there.

Tim Winders:

I just read an article about Los Angeles and Los Angeles

Tim Winders:

a little bit different story.

Tim Winders:

Housing is horrible there.

Tim Winders:

It's a challenge.

Tim Winders:

But because of what's going on, I don't know if you and I would

Tim Winders:

ever say, Hey, let's go in and let's get some units there.

Tim Winders:

I think if we could, we would, but it's too tough to do so I.

Jason Yarusi:

gotta be your belief in the market, right?

Jason Yarusi:

like New York City, like all New York City's dead.

Jason Yarusi:

It's like really?

Jason Yarusi:

For New York City to die, you really gotta think, you gotta think about it like new

Jason Yarusi:

people are moving outta New York City.

Jason Yarusi:

There's always an evolution of people that want to come to the city.

Jason Yarusi:

You have everything, right?

Jason Yarusi:

So people are getting outta college.

Jason Yarusi:

That's where the best jobs are.

Jason Yarusi:

People from outta the country.

Jason Yarusi:

And they're not saying, Hey, let me go to Topeka, Kansas.

Jason Yarusi:

They're like, I'm gonna go to New York City.

Jason Yarusi:

And so they're gonna always have that part.

Jason Yarusi:

So if you two, three years ago were like, Hey, New York City's fine.

Jason Yarusi:

It needs a break right now.

Jason Yarusi:

But I'm gonna come in and buy some apartment communities.

Jason Yarusi:

I mean, rent's at its highest point there, right?

Jason Yarusi:

For a reason.

Jason Yarusi:

Because people are gonna come back there.

Jason Yarusi:

So if you look at that, you but California other way, maybe they

Jason Yarusi:

don't see their way outta that avenue.

Jason Yarusi:

Who knows?

Jason Yarusi:

It hasn't ever been a market for me, but people win in that market too.

Jason Yarusi:

It's just not the market for me.

Tim Winders:

I mean that people need housing there, but it, there's also

Tim Winders:

other, there's political situations and other things going on there too.

Tim Winders:

Something that almost always comes up and I'm gonna laugh when I

Tim Winders:

even ask this question because.

Tim Winders:

It.

Tim Winders:

It's something that kind of annoys me, but I'm gonna ask it anyway

Tim Winders:

to maybe annoy you a little bit.

Jason Yarusi:

That takes a lot.

Jason Yarusi:

You'll be

Tim Winders:

Yeah.

Tim Winders:

yeah.

Tim Winders:

No, I could tell, but when someone says something like, I don't think

Tim Winders:

it's a good time to get started or invest, or, get some training,

Tim Winders:

get some whatever the thing is.

Tim Winders:

This is going back to your barber, that we talked about earlier.

Tim Winders:

When someone says something like that, what goes through Jason's mind?

Jason Yarusi:

There's always the best time and there's never the best time.

Jason Yarusi:

And that's always the piece of the puzzle.

Jason Yarusi:

Yeah, yesterday would've been the best day.

Jason Yarusi:

But today's better than the next day.

Jason Yarusi:

It comes up.

Jason Yarusi:

And if you're waiting for some event, we are not well-informed enough

Jason Yarusi:

to know when that event occurs.

Jason Yarusi:

So if you're waiting for the market to bottom out, here's the evolution.

Jason Yarusi:

Market rises is too hot, right?

Jason Yarusi:

Oh, now the market's on a decline.

Jason Yarusi:

So I'm not buying cuz it's, it is too hard to buy deals and the prices are too high.

Jason Yarusi:

Now we're on a decline.

Jason Yarusi:

Oh, I'm just gonna wait till it hits the bottom.

Jason Yarusi:

Don't realize it hits the bottom.

Jason Yarusi:

Now we're on the way back up and now it's it's too hard to buy deals.

Jason Yarusi:

It's too hot and they're too high.

Jason Yarusi:

And story continues.

Jason Yarusi:

So that part is, it's better to be involved today to be able to make

Jason Yarusi:

good decision for the future, just so at least you can be informed.

Jason Yarusi:

Because if you are waiting for some event, how are you gonna know and

Jason Yarusi:

what's gonna be that through line?

Jason Yarusi:

So if you're gonna wait for it to bottom out, what is gonna

Jason Yarusi:

tell you now is the time.

Jason Yarusi:

Not your gut, not this other part, not watching Fox News or watching C N B C.

Jason Yarusi:

Like what is gonna tell you today that you're gonna go buy and how are

Jason Yarusi:

you know it's gonna be for you, the timing in the market to what st type,

Jason Yarusi:

type of investing to do Yes, sure.

Jason Yarusi:

You can always wait.

Jason Yarusi:

That's how we've gotten to where we are today.

Jason Yarusi:

However, if you want a different outcome, you have to take action today

Jason Yarusi:

to understand the right questions, to be asking to get the right

Jason Yarusi:

answers when you need those answers.

Tim Winders:

Yeah, I love the analogy.

Tim Winders:

I think when's the best time to plant in a tree 20 years ago, second best time today.

Tim Winders:

that's good.

Tim Winders:

Hey, Jason, if someone is intrigued, they're really interested, or they

Tim Winders:

just want more info about multifamily and what it might mean for them, or

Tim Winders:

how to get started or what next steps to take, what, where can they go?

Tim Winders:

give a few tips or resources if you've got 'em, that people can check out.

Jason Yarusi:

Yeah.

Jason Yarusi:

Yeah, we have a ton.

Jason Yarusi:

And we'd be happy to, whether we can be a jump off or somewhere a point

Jason Yarusi:

of reference, we'd be happy to.

Jason Yarusi:

there's of course a million great podcasts I can offer and talk a lot with

Jason Yarusi:

multifamily, you just want multifamily.

Jason Yarusi:

That's what we do.

Jason Yarusi:

YarusiHoldings.com, YarusiHoldings.com.

Jason Yarusi:

We have the Multifamily Live podcast and we host and run the Multi-family

Jason Yarusi:

mastermind called Seven Figure Multifamily, helping Investors either buy

Jason Yarusi:

their first apartment deal small or large, or by their next bigger deal, right?

Jason Yarusi:

And we've done that for a number of years now, so we'd be happy to talk

Jason Yarusi:

to you, answer any questions that a listener pool can get value from

Jason Yarusi:

to keep pushing them forward there.

Jason Yarusi:

But in that front, we're gonna stay in that multi-family space,

Jason Yarusi:

not too veer, too far off here.

Tim Winders:

Yeah, I actually did, I did some power listening on that Multifamily

Tim Winders:

Live podcast and I think, gosh, a thousand episodes or something like that.

Tim Winders:

Did I read that right?

Tim Winders:

Do y'all have like

Jason Yarusi:

We've done a couple.

Jason Yarusi:

Yeah.

Jason Yarusi:

We call the early ones the dark days, but in that front

Jason Yarusi:

we've done a couple there for

Tim Winders:

But the cool thing is a lot of 'em are bite-sized, 15, 20 minutes

Tim Winders:

and things like that, which, for the guy here that does the one hour interviews,

Tim Winders:

I'm like going, man, I love these short tidbits, man, this is really good.

Tim Winders:

so alright, we'll make sure we include those links and, and I do want to make

Tim Winders:

sure that I ask this question because I do think there are people that are

Tim Winders:

listening in that are thinking, what if I wanted to be a passive investor?

Tim Winders:

What would I need to do?

Tim Winders:

And I think you mentioned Yarusi holdings, but give someone a little

Tim Winders:

bit of, so that we're not wasting people's time and all of that.

Tim Winders:

What do you look for there?

Tim Winders:

You mentioned accredited, and I think most people should know what that means.

Tim Winders:

Can they invest out of a self-directed, a, a self-funded 401k or something like

Tim Winders:

that, IRA, to give a little bit of what you're looking for so that people would

Tim Winders:

understand if they might be a match.

Jason Yarusi:

so we want to be a value to investors.

Jason Yarusi:

So if you're looking to either just get exposure to real estate or really just

Jason Yarusi:

diversify away from stocks and bonds, or you're just very busy making a lot of

Jason Yarusi:

active income, we could be a good spot for you to help you with additional cash

Jason Yarusi:

flow or some tax benefits or depreciation.

Jason Yarusi:

We're looking for investors that are like-minded with us, have the same vision.

Jason Yarusi:

We're typically doing investments that are five to seven years.

Jason Yarusi:

These are not quick flips here.

Jason Yarusi:

They have some form of cashflow and some form of profit D ends, and they're

Jason Yarusi:

looking to be able to get their exposure into the commercial real estate space.

Jason Yarusi:

However, they don't have time.

Jason Yarusi:

Nor do they want the to do the work.

Jason Yarusi:

you can come learn about the space.

Jason Yarusi:

We have a ton of stuff on the platform.

Jason Yarusi:

I just talk about to see potentially if this could be a good fit for you.

Jason Yarusi:

This wouldn't be for someone who's, working paycheck to paycheck or just

Jason Yarusi:

that capital needs to be more available.

Jason Yarusi:

These aren't liquid ev investments here, but you're looking to get

Jason Yarusi:

additional value from the money that you're making or putting aside right

Jason Yarusi:

now that's in your investment bucket.

Jason Yarusi:

But we will work with you to make sure that we align right and that

Jason Yarusi:

the goal is identified, right?

Jason Yarusi:

If we're doing at the multifamily development, it's

Jason Yarusi:

not gonna be a cashflow place.

Jason Yarusi:

So if you're looking to get cashflow to cover your expenses,

Jason Yarusi:

we wanna make sure you know that.

Jason Yarusi:

So you can choose to go with into maybe an apartment community that's

Jason Yarusi:

existing with us that's gonna have underlying cashflow from day one, right?

Jason Yarusi:

So we want to help you partition your investments to meet your goals.

Tim Winders:

All right, so that's good.

Tim Winders:

do they go to Yarusi Holdings If they're interested in

Jason Yarusi:

yeah, they'll go to Yarusi Holdings, your CR Investor portal.

Jason Yarusi:

You'll see the projects that we've worked on the past, the projects we

Jason Yarusi:

have now currently under operation there and they're welcome to email.

Jason Yarusi:

Go to us, it's, I'm easy, Jason at University Holdings info and we'll be

Jason Yarusi:

able to get back to you, either myself or my team to talk to you with more.

Tim Winders:

perfect.

Tim Winders:

We'll make sure we include all the links and everything so that people

Tim Winders:

can click through and find you.

Tim Winders:

Hey Jason.

Tim Winders:

Cool conversation.

Tim Winders:

I love, I love talking this stuff.

Tim Winders:

We are seek, go create those three words.

Tim Winders:

I'm gonna give you one of those that you can choose that

Tim Winders:

resonates more than the other two.

Tim Winders:

and tell me why.

Tim Winders:

That's my final question.

Tim Winders:

Seek, go or create.

Jason Yarusi:

Sure.

Jason Yarusi:

you have to seek to go to create, right?

Jason Yarusi:

You have to understand that you don't, you're not where you are to

Jason Yarusi:

get where you want to go, right?

Jason Yarusi:

So you're gonna seek that next stage outside of where you are.

Jason Yarusi:

Cause you, we go all day and many times we're not where we want.

Jason Yarusi:

And we're creating the outcome based on where we're going here.

Jason Yarusi:

That's not solidified because we haven't sought what we want and

Jason Yarusi:

it's not the outcome we want.

Jason Yarusi:

So you have to seek to get to that new level of where you want to go.

Tim Winders:

Very good Jason.

Tim Winders:

Thank you and I appreciate this conversation.

Tim Winders:

Listen, if you've been listening in, one of the things I encourage you to do is

Tim Winders:

jump over to the Multifamily Live podcast.

Tim Winders:

You're, you're probably on a podcast player.

Tim Winders:

You may be on YouTube or a clip here.

Tim Winders:

Jump over to Multifamily Live, subscribe, listen to, you could listen in the course

Tim Winders:

of an hour or two, probably do about seven episodes is what I was able to do.

Tim Winders:

So go check that out and obviously if you're interested in getting some

Tim Winders:

more resources, some training, just to kinda see if this might be something

Tim Winders:

for you, go to, go to the website that was mentioned and obviously if you're

Tim Winders:

interested in some of the investing that they mentioned, check that out.

Tim Winders:

I appreciate Jason.

Tim Winders:

If you know someone that might be interested in this, share this episode.

Tim Winders:

I believe that sharing episodes is the best way that people

Tim Winders:

get exposed to podcasts.

Tim Winders:

So Jason, thank you.

Tim Winders:

I appreciate the conversation.

Tim Winders:

I remind, I wanna remind everyone, we have new episodes every Monday.

Tim Winders:

We're on YouTube and all the podcast players.

Tim Winders:

Until next time, continue being all that you were created to be.

About the Podcast

Show artwork for Seek Go Create - The Leadership Journey for Christian Entrepreneurs, Faith-Based Leaders, Spiritual Growth, Purpose-Driven Success, Innovative Leadership, Kingdom Business, Entrepreneurial Mindset, Christian Business Practices, Leadership Development, Impactful Living
Seek Go Create - The Leadership Journey for Christian Entrepreneurs, Faith-Based Leaders, Spiritual Growth, Purpose-Driven Success, Innovative Leadership, Kingdom Business, Entrepreneurial Mindset, Christian Business Practices, Leadership Development, Impactful Living

About your host

Profile picture for Tim Winders

Tim Winders

Tim Winders is a faith driven executive coach and author with over 40 years of experience in leadership, business, and ministry. Through his personal journey of redefining success, he has gained valuable insights on how to align beliefs with work and lead with purpose. He is committed to helping others do the same, running a coaching business that helps leaders, leadership teams, business owners, and entrepreneurs to align their beliefs with their work and redefine success.

In addition to his coaching business, Tim is also the host of the SeekGoCreate podcast and author of the book Coach: A Story of Success Redefined, which provides guidance for those looking to redefine success and align their beliefs with their work. With his extensive background, unique perspective and strengths in strategic thinking, relationship building, and problem-solving, Tim is well-suited to help clients navigate through difficult times and achieve their goals.