Challenging Traditional Beliefs: Heather Parady on Unconventional Leadership and Spiritual Growth

Heather Parady: 00:00:00

I used to ask what is my calling?

Heather Parady: 00:00:03

And now I've been asking what is my calling in this season?

Heather Parady: 00:00:06

And so for success for me right now is being faithful to the seasonal

Heather Parady: 00:00:10

call and trusting that the big long-term call is outside of my

Heather Parady: 00:00:14

control and I'm working towards it.

Tim Winders: 00:00:27

Can redefining success?

Tim Winders: 00:00:28

Start with embracing unconventional leadership.

Tim Winders: 00:00:31

Welcome to Seat Go Create, where we explore this question and others with

Tim Winders: 00:00:35

Heather parody, a visionary fractional COO and show host whose mission

Tim Winders: 00:00:40

is to empower those that she calls unconventional leaders, individuals

Tim Winders: 00:00:45

ready to challenge norms and make a significant impact in this world.

Tim Winders: 00:00:50

Sounds like people that listen in here at Seat go create with a background as

Tim Winders: 00:00:54

unique as her approach to leadership.

Tim Winders: 00:00:57

She has traversed a path from being homeschooled in the Bible Belt to

Tim Winders: 00:01:00

spearheading transformative conversations with leaders across the globe.

Tim Winders: 00:01:05

You can bet I'll be asking about that.

Tim Winders: 00:01:08

Words that jump to mind when I think of Heather.

Tim Winders: 00:01:10

Authenticity, passion, impact they describe her.

Tim Winders: 00:01:13

Heather, welcome to.

Heather Parady: 00:01:16

So I've listened to a lot of your episodes.

Heather Parady: 00:01:18

I'm like, man, he's good at intros and you do not fail, man.

Heather Parady: 00:01:21

that is so on point.

Heather Parady: 00:01:22

Thank you.

Heather Parady: 00:01:23

Wow.

Heather Parady: 00:01:24

I'm glad to be here.

Tim Winders: 00:01:26

Thank you Heather.

Tim Winders: 00:01:27

I am, I'm excited about this for a lot of reasons.

Tim Winders: 00:01:31

I'm gonna share that in just a second, but let me give probably my

Tim Winders: 00:01:37

hardest que nah, this isn't gonna be my hardest question for you.

Tim Winders: 00:01:39

I'll go ahead and tell you that, but it's gonna be pretty tough.

Tim Winders: 00:01:43

If somebody ask you what you do, what do you usually tell people?

Heather Parady: 00:01:47

That used to be the hardest question for me to answer until

Heather Parady: 00:01:51

this past year where I gave myself permission to actually say out loud

Heather Parady: 00:01:56

what I know I actually do, which is I

Tim Winders: 00:01:59

Cool.

Tim Winders: 00:01:59

Tell me about it.

Heather Parady: 00:02:00

Let's go.

Heather Parady: 00:02:01

I help outside of the box folks, the big heart carry their

Heather Parady: 00:02:06

projects across the finish line.

Heather Parady: 00:02:08

That's it.

Heather Parady: 00:02:09

So I do that tactically through my business.

Heather Parady: 00:02:12

So fractional, COO, right?

Heather Parady: 00:02:14

We do a lot of the operations side, processes, systems, all the non-sexy

Heather Parady: 00:02:18

stuff and make sure people are doing what they're supposed to be doing so we can

Heather Parady: 00:02:22

carry projects across the finish line.

Heather Parady: 00:02:24

That's my business.

Heather Parady: 00:02:25

And then on the creative side, content side, that's more philosophical.

Heather Parady: 00:02:30

So what is it that's keeping you back from actually finishing what you start?

Tim Winders: 00:02:35

So how do you bring those two together?

Heather Parady: 00:02:38

It starts with the latter.

Heather Parady: 00:02:39

everything that we think is the thing is not the thing.

Heather Parady: 00:02:43

it's always an internal mental game.

Heather Parady: 00:02:46

I'm starting to become convinced literally everything, almost

Heather Parady: 00:02:50

everything you know, is really a spiritual, mental, emotional issue.

Heather Parady: 00:02:56

Or opportunity.

Heather Parady: 00:02:58

it starts there.

Heather Parady: 00:03:00

And then tactically, I think it's getting around the right people and willing to

Heather Parady: 00:03:10

admit when you don't know something, when pulling in other people's opinions.

Heather Parady: 00:03:16

I'm so stubborn.

Heather Parady: 00:03:17

I'm so stubborn, and every time I'm hitting a roadblock, I'm realizing

Heather Parady: 00:03:21

that I'm not allowing other voices and other wisdom in my head, and I'm

Heather Parady: 00:03:26

thinking I can do it all on my own.

Heather Parady: 00:03:27

And I've really been working on that this past year of learning from

Heather Parady: 00:03:30

other people and bringing them in.

Tim Winders: 00:03:32

and where does, there's a few terms that you use that I like.

Tim Winders: 00:03:37

I don't know if they push my buttons.

Tim Winders: 00:03:39

I don't know if they describe me or I don't know if it's something I aspire to.

Tim Winders: 00:03:45

But terms like unconventional leaders, you just said outside the box and so

Tim Winders: 00:03:50

let's get started talking a little bit about that because we were talking, we

Tim Winders: 00:03:55

were having cool conversation earlier about, some families and stuff like that.

Tim Winders: 00:03:59

and tell me, just tell me more unconventional leaders outside the

Tim Winders: 00:04:03

box, whichever one you wanna dive into.

Tim Winders: 00:04:06

Tell me more about that.

Heather Parady: 00:04:08

It started off where I was thinking only about anesthetics,

Heather Parady: 00:04:14

meaning when I looked at the landscape of personal development and leadership,

Heather Parady: 00:04:20

which is a bug that I got bit hard with a few years ago when I was in graduate

Heather Parady: 00:04:25

school, and I was just searching for what was next and didn't feel

Heather Parady: 00:04:29

comfortable with what I was doing.

Heather Parady: 00:04:31

Started listening to all the podcasts, doing all the things,

Heather Parady: 00:04:33

we do, and they were great.

Heather Parady: 00:04:35

it absolutely changed my life, but it was all a bunch of

Heather Parady: 00:04:39

rich, middle-aged white dudes.

Heather Parady: 00:04:42

Which is cool.

Heather Parady: 00:04:43

Like I have no issue with them.

Tim Winders: 00:04:45

You are not against, you're not against middle-aged white dudes.

Heather Parady: 00:04:48

no, no, Tim, no, you're we're good.

Heather Parady: 00:04:49

We're We're good.

Tim Winders: 00:04:50

I'm, might have been me now.

Tim Winders: 00:04:53

I'm not middle aged though.

Tim Winders: 00:04:54

It's.

Heather Parady: 00:04:56

But it's true.

Heather Parady: 00:04:58

I mean, there, there wasn't a lot of women in this space, or at least

Heather Parady: 00:05:02

ones that weren't, didn't just have female podcasts, which are

Heather Parady: 00:05:05

again, that's great, that's cool.

Heather Parady: 00:05:07

But it was just like this certain brand and I was in my early thirties, I had

Heather Parady: 00:05:13

a baby, you know, I'm a little quirky.

Heather Parady: 00:05:16

I'm just like the traditional, like Southern Christian Bible

Heather Parady: 00:05:20

belt mom who wears converses and listens to punk rock music.

Heather Parady: 00:05:24

it's still cool.

Heather Parady: 00:05:25

And I'm like, where's my place in this?

Heather Parady: 00:05:26

do I have a voice here?

Heather Parady: 00:05:29

So I started the show.

Heather Parady: 00:05:32

It was terrible.

Heather Parady: 00:05:32

It was like a microphone from Walmart and literally in my closet.

Heather Parady: 00:05:38

And I called it Unconventional Leaders because I wanted to find folks who

Heather Parady: 00:05:42

looked different than what I was seeing.

Heather Parady: 00:05:44

so I say all that to say, it started off as an anesthetic for me.

Heather Parady: 00:05:48

I wanted to see different representation in this conversation.

Heather Parady: 00:05:53

But as the years have gone by, my attitude towards it has shifted so much where it's

Heather Parady: 00:05:59

less about the anesthetic and more about a positioning in the world of approaching

Heather Parady: 00:06:04

things in an unconventional way.

Heather Parady: 00:06:07

So questioning, curiosity, and not from like a rebellious,

Heather Parady: 00:06:11

like screw the system, whatever.

Heather Parady: 00:06:13

I don't wanna ever come from that place because, if we're not pointing

Heather Parady: 00:06:16

to answers and solutions, we're just aiding to the problem, right?

Heather Parady: 00:06:20

But being willing to question stuff and follow your heart, and your

Heather Parady: 00:06:27

spirit and your soul, and what God's leading you towards, even

Heather Parady: 00:06:30

if it doesn't make sense on paper.

Tim Winders: 00:06:32

I think that's the first thing that I saw that I liked.

Tim Winders: 00:06:39

I'm gonna, I'm gonna flip the script on you just a little bit here.

Tim Winders: 00:06:42

I think I bumped into some of the stuff you were doing 4, 4, 5 years ago and

Tim Winders: 00:06:49

I went, Ooh, unconventional leaders.

Tim Winders: 00:06:51

I like that.

Tim Winders: 00:06:52

And I think had a Facebook, or at least a page or something like that.

Tim Winders: 00:06:56

And so I jumped in and you know what's interesting is I looked around and

Tim Winders: 00:07:00

I went, I'm not sure I belong here.

Heather Parady: 00:07:02

Really?

Heather Parady: 00:07:03

How come?

Tim Winders: 00:07:04

I think old white dude,

Heather Parady: 00:07:07

Interesting.

Heather Parady: 00:07:08

Wow.

Tim Winders: 00:07:09

I really, I kinda looked around.

Tim Winders: 00:07:11

I said, man, this is, this is an edgy place, which I love.

Tim Winders: 00:07:14

I'm drawn to it.

Tim Winders: 00:07:15

And maybe sometimes my kids, which my kids are your age, by the way,

Tim Winders: 00:07:20

you know that they're in your break.

Tim Winders: 00:07:21

I'm a grandfather and stuff like that.

Tim Winders: 00:07:23

And so I'm thinking maybe I'm not cool enough to be here.

Tim Winders: 00:07:28

Maybe this is where the cool

Heather Parady: 00:07:29

so sad.

Heather Parady: 00:07:30

That kind of breaks my heart a little bit.

Heather Parady: 00:07:32

I don't wanna recreate what I'm trying to fight against

Tim Winders: 00:07:37

Now I don't, and I actually don't mean that in a,

Tim Winders: 00:07:39

I didn't mean it to come across in a negative way, but I meant it to be.

Tim Winders: 00:07:43

It's like, ooh, this is a little bit of a different group.

Tim Winders: 00:07:46

first of all, do you notice what Spellcheck does to

Tim Winders: 00:07:49

the word unconventional?

Heather Parady: 00:07:52

no, I haven't.

Heather Parady: 00:07:53

What does it do?

Tim Winders: 00:07:54

Check.

Tim Winders: 00:07:55

I'm it, I'm.

Heather Parady: 00:07:57

Interesting.

Heather Parady: 00:07:58

That would be an awesome video of like spellcheck going back.

Heather Parady: 00:08:01

That'd be a good brand, man.

Tim Winders: 00:08:03

I think about it.

Tim Winders: 00:08:04

Yeah.

Tim Winders: 00:08:04

Just gave you some content idea there.

Tim Winders: 00:08:06

so yeah, that was, it was fascinating to me.

Tim Winders: 00:08:08

But this is the thing I wanna start with first and then I'm, I'll

Tim Winders: 00:08:12

just dive into some other things.

Tim Winders: 00:08:13

The thing I've observed over the last handful of years and time might

Tim Winders: 00:08:19

be a little bit, out outside my scope here, I can't recall, but you,

Tim Winders: 00:08:24

you had unconventional leaders and then, and then I saw some things.

Tim Winders: 00:08:30

I know we've had a guest, Glen, I think you've done some work with Glen Lu.

Tim Winders: 00:08:34

Yeah, he, that's, I, that's, I think it's been a few years ago.

Tim Winders: 00:08:37

And, and then all of a sudden I see NFTs

Tim Winders: 00:08:42

pop in here, which I'm, which I'm, I don't do a lot with NFTs, but

Tim Winders: 00:08:45

I'm big in, invested in crypto and things like that, and I'm going,

Tim Winders: 00:08:49

well, that's kind of interesting.

Tim Winders: 00:08:50

And then I saw something else.

Tim Winders: 00:08:51

So there's been a lot of what I would call transitions.

Heather Parady: 00:08:55

Oh yeah.

Tim Winders: 00:08:56

Or pivots, there's a lot of words we could throw out here.

Tim Winders: 00:08:59

And and one of our big themes here is redefining success.

Tim Winders: 00:09:02

So I'm gonna throw all of that in the pot and hand it over to you and say, how

Tim Winders: 00:09:08

are you defining success today, Heather, what's, where's all this coming from?

Tim Winders: 00:09:14

And where do you think it might be going?

Heather Parady: 00:09:16

it's so fun because when I, alluded to this.

Heather Parady: 00:09:20

Early stages of getting into personal development, learning business and trying

Heather Parady: 00:09:25

to build something from the ground up.

Heather Parady: 00:09:27

you read all these books that give excellent advice, talking about

Heather Parady: 00:09:30

like a vision and a map and a plan and five years and all that.

Heather Parady: 00:09:34

And I did all of that stuff and I think it has its place.

Heather Parady: 00:09:37

Uh, definitely.

Heather Parady: 00:09:39

However, one thing I didn't read a lot about that I've been learning the hard way

Heather Parady: 00:09:43

is seasonal calling and shifts and that, I think it's John Maxwell talk about like

Heather Parady: 00:09:48

failing forward and how the more action you take, the more clarity you receive.

Heather Parady: 00:09:53

But that only comes through a lot of iterations and a lot of failure.

Heather Parady: 00:09:57

And so normally we're like, oh my God, I did this and it didn't work.

Heather Parady: 00:10:00

I'm a failure.

Heather Parady: 00:10:01

Instead of realizing, if you look throughout history, if you read people's

Heather Parady: 00:10:04

biographies, that is the natural system and process in which things evolve.

Heather Parady: 00:10:09

And so when you read, you know, share all that over the past few

Heather Parady: 00:10:12

years, and man, I'm sure you know.

Heather Parady: 00:10:15

That's not that half of it.

Heather Parady: 00:10:17

There's so much more embedded in that, those few years I think.

Heather Parady: 00:10:22

Yeah.

Heather Parady: 00:10:23

That's the process.

Heather Parady: 00:10:24

that's figuring it out.

Heather Parady: 00:10:25

and I'm saying all this to say, if you are working on something and you feel a

Heather Parady: 00:10:29

shift, and I think there's a difference between being unfaithful to something

Heather Parady: 00:10:33

and calling it quits too soon, and you know, in your gut what you're doing.

Heather Parady: 00:10:38

But if you feel like embarrassed almost to shift directions a little bit, I

Heather Parady: 00:10:44

would encourage you to just leap into it.

Heather Parady: 00:10:46

'cause one thing I've been asking myself lately, I used to ask what is my calling?

Heather Parady: 00:10:52

And now I've been asking what is my calling in this season?

Heather Parady: 00:10:56

And so for success for me right now is being faithful to the seasonal

Heather Parady: 00:11:00

call and trusting that the big long-term call is outside of my

Heather Parady: 00:11:04

control and I'm working towards it.

Tim Winders: 00:11:07

Yeah, I may, we may dive into your Bible belt upbringing

Tim Winders: 00:11:12

here, but that word calling is

Tim Winders: 00:11:15

that Yeah, we'll do it, we'll do it, we'll do it with caution.

Tim Winders: 00:11:21

but that word calling, I think, messes with us.

Tim Winders: 00:11:23

I think and, I think some of that, if it's not Bible belt, it's.

Tim Winders: 00:11:29

Mindset about it.

Tim Winders: 00:11:31

we have this thought because we look at some people and they're

Tim Winders: 00:11:35

called, you know, at birth and little Johnny, he's gonna be a preacher.

Tim Winders: 00:11:40

Like so and so was, and all this kind of stuff.

Tim Winders: 00:11:42

And I've actually changed the words for me.

Tim Winders: 00:11:45

This is just for me, I'm not spouting this to everyone else, but

Tim Winders: 00:11:50

I changed the word to assignment.

Tim Winders: 00:11:52

I'm looking for my assignment in God's Kingdom today.

Tim Winders: 00:11:58

And the reason why is because I'm, now, we were talking about this, right?

Tim Winders: 00:12:02

I'm 60 years old and I feel like I'm just getting started,

Tim Winders: 00:12:07

but.

Tim Winders: 00:12:10

I've also been through the Ringer . So what, which story do you want to hear?

Tim Winders: 00:12:14

And so I like that seasonal.

Tim Winders: 00:12:17

I think we're here, there's seasons, there's times that we go through

Tim Winders: 00:12:21

and I think that's what I love and I think that's why we try to

Tim Winders: 00:12:24

tap into that here with, you know, how are you defining success now?

Tim Winders: 00:12:28

And it's sometimes nebulous.

Tim Winders: 00:12:30

It's tough, it's vague and all of that.

Tim Winders: 00:12:34

So.

Tim Winders: 00:12:34

Alright, so let's dive just a little bit,

Heather Parady: 00:12:37

Sure.

Tim Winders: 00:12:38

maybe more than a little bit.

Heather Parady: 00:12:40

I'm an open

Tim Winders: 00:12:41

I think sometimes our, faith in our foundation is one of the

Tim Winders: 00:12:45

things that screws us up in that area.

Tim Winders: 00:12:47

What are your thoughts?

Heather Parady: 00:12:51

Yes.

Heather Parady: 00:12:52

Yeah.

Heather Parady: 00:12:53

Um, you know, growing up, my intention, my calling, if you would, I always

Heather Parady: 00:13:01

said, even since I was a little girl, that I wanted to be in ministry.

Heather Parady: 00:13:05

Like I would, I played church more than I played house.

Heather Parady: 00:13:10

I would set up the teddy bears and I would preach to them, and

Heather Parady: 00:13:13

it was like on my mind, 2, 4, 7.

Heather Parady: 00:13:16

that's the first thing that I pursued when I turned 18.

Heather Parady: 00:13:20

I went all in the, what I'm doing now was never a thought, and honestly

Heather Parady: 00:13:27

it was very painful going into this entrepreneurial path because

Heather Parady: 00:13:33

yeah, it's cool, but for me it was.

Heather Parady: 00:13:37

Plan B when Plan A was more ministerial or what I considered

Heather Parady: 00:13:42

to be ministry at the time.

Heather Parady: 00:13:44

And so leaving that, leaving that context, and I'm happy to

Heather Parady: 00:13:48

answer any question with all that.

Heather Parady: 00:13:49

I just don't wanna derails too much.

Heather Parady: 00:13:51

Um, there was a huge grieving process for me where I felt like I didn't have a

Heather Parady: 00:13:56

calling anymore, that I was disappointing God or I wasn't living to my full

Heather Parady: 00:14:01

potential because it was outside of this construct that I had built in my mind.

Heather Parady: 00:14:05

And honestly, it was taught to me, and it hasn't been, but

Heather Parady: 00:14:08

just a couple years, honestly.

Heather Parady: 00:14:10

I mean, even, you've known me longer than it's, than it's been I've

Heather Parady: 00:14:13

been working so hard on finding my contribution, calling assignment,

Heather Parady: 00:14:21

whatever you wanna call it, through this work, and taking it as seriously

Heather Parady: 00:14:27

as I did when I was within the church.

Heather Parady: 00:14:29

And we say that, and it sounds cute, like, oh, you know, outside the four

Heather Parady: 00:14:33

walls, but when you really wanted that?

Heather Parady: 00:14:38

Um, I felt like a failure a lot, especially in God's eyes.

Heather Parady: 00:14:43

Am am I doing the right thing, et cetera.

Heather Parady: 00:14:45

But I will say outside now, and this is just my experience, I'm not telling people

Heather Parady: 00:14:50

they don't need to go into ministry or leave the church or anything like that.

Heather Parady: 00:14:54

I have felt, honestly, so much more aligned with God and so much more solid

Heather Parady: 00:15:02

in my relationship with the Lord than I've ever felt in my life because there's

Heather Parady: 00:15:08

no middle man in between me and him.

Heather Parady: 00:15:13

There's no church, there's no organization, there's no

Heather Parady: 00:15:15

person, there's no position.

Heather Parady: 00:15:17

It's literally me and God now, and nobody can take that away from me.

Tim Winders: 00:15:22

I like that.

Tim Winders: 00:15:23

as we travel around, we were talking about, you were asking before we started

Tim Winders: 00:15:27

recording, how often do you travel?

Tim Winders: 00:15:29

And we travel, go stay places and move along.

Tim Winders: 00:15:33

And one of the big questions that people ask is about where do you go to church?

Heather Parady: 00:15:39

Yeah.

Tim Winders: 00:15:41

And the short answer is we usually don't.

Heather Parady: 00:15:45

Mm-Hmm?

Tim Winders: 00:15:46

Go to a church that most people define it as a church

Tim Winders: 00:15:51

and people will ask, are you this or that, or denomination or whatever.

Tim Winders: 00:15:56

And my answer is, it's somewhat snarky, but it fits me is roughly what

Tim Winders: 00:16:01

you just said in a much nicer way.

Tim Winders: 00:16:02

As I'm directly connected, I don't really go through anybody or anything like that.

Tim Winders: 00:16:07

I just sit down and I converse, as best I can

Heather Parady: 00:16:10

Yep.

Tim Winders: 00:16:11

not figured out or anything like that.

Tim Winders: 00:16:12

And you know what, a lot of people don't like that response

Heather Parady: 00:16:16

No Yeah, man.

Heather Parady: 00:16:20

Yeah.

Heather Parady: 00:16:22

Yeah.

Heather Parady: 00:16:22

It's

Tim Winders: 00:16:24

what are we trained to do?

Tim Winders: 00:16:25

What are what's drilled in us?

Tim Winders: 00:16:27

If we are someone of faith, what are you supposed to do?

Heather Parady: 00:16:34

Be controlled by something else and not God by a

Heather Parady: 00:16:38

manmade organization or entity.

Heather Parady: 00:16:41

And if we can't control you, that scares us.

Heather Parady: 00:16:44

So of course it's met with anger and frustration.

Tim Winders: 00:16:47

Yeah.

Tim Winders: 00:16:48

Yeah.

Tim Winders: 00:16:49

And so it, I think that's part of the journey that many of us go on

Tim Winders: 00:16:53

is hopefully coming to that realization.

Tim Winders: 00:16:56

It's, I think it's challenging, but you, you kind of had, I mean, almost

Tim Winders: 00:17:02

like a double, triple whammy of it.

Tim Winders: 00:17:06

We homeschooled our kids

Tim Winders: 00:17:08

too.

Tim Winders: 00:17:09

And so when I'm reading my, yeah, it's like awesome.

Tim Winders: 00:17:12

what are some of the things that you're still maybe trying to, I don't know,

Tim Winders: 00:17:20

purge, clean up and all from the way you were raised versus, and I, 'cause

Tim Winders: 00:17:25

I wanna look in the positive too.

Tim Winders: 00:17:26

What are some things that are so cool and such strengths

Tim Winders: 00:17:30

because of that, that you're.

Heather Parady: 00:17:33

Oh man.

Heather Parady: 00:17:34

I think the first thing that came to mind of what I'm questioning and trying

Heather Parady: 00:17:38

to purge is my instinctual response to judge something as right or wrong.

Heather Parady: 00:17:45

I instantly, I will make, I am.

Heather Parady: 00:17:50

is this book cover good or yes or no?

Heather Parady: 00:17:51

Is this?

Heather Parady: 00:17:52

And it's just this quick quick instinctual.

Heather Parady: 00:17:56

Assessment of categories, this is this, this is this.

Heather Parady: 00:18:00

Now there's a lot right that we like, well, Heather, obviously this is this and

Heather Parady: 00:18:05

obviously this is this, and that's not what I'm really talking about so much.

Heather Parady: 00:18:08

It's just like when getting to the point where we're even questioning

Heather Parady: 00:18:13

the, hmm, how do I say this?

Heather Parady: 00:18:18

The context in which we even look at things, you know, so we're not even just

Heather Parady: 00:18:23

questioning this and this anymore, we're questioning the lens in which we look.

Heather Parady: 00:18:27

And I know that can get dangerous because there's also to, I believe in

Heather Parady: 00:18:34

God and I believe that there is a, the universal laws that he's put in place

Heather Parady: 00:18:38

that need to be honored and there is right and wrong, and there is good

Heather Parady: 00:18:41

and evil and et cetera, et cetera.

Heather Parady: 00:18:43

So it's been interesting for me trying to navigate This questioning phase

Heather Parady: 00:18:48

and trying to release judgment and really operate from a sense of love

Heather Parady: 00:18:52

while still holding onto, uh, morals and values and some kind of system.

Heather Parady: 00:18:59

Because you know, when you get into kind of what the cool kids call new

Heather Parady: 00:19:03

age, whatever, you learn about different energies and how there's like a feminine

Heather Parady: 00:19:07

energy and there's a masculine energy.

Heather Parady: 00:19:08

And essentially all that means is there's structure and order, which is good.

Heather Parady: 00:19:15

And then there is flow and freedom, which is good.

Heather Parady: 00:19:18

And sometimes we demonize one or the other when really God created both.

Heather Parady: 00:19:21

It's if not to navigate, that's been really hard.

Heather Parady: 00:19:24

as far as what's good, I love the message of hope that is in the message of Jesus,

Heather Parady: 00:19:32

is that there is redemption, that there is life, that things can be restored.

Heather Parady: 00:19:38

That gets me hype all day long.

Heather Parady: 00:19:41

I believe that with every part of my being, and that's something I hope.

Heather Parady: 00:19:44

That I never let go of.

Tim Winders: 00:19:48

There's a word that's really thrown around a good bit.

Tim Winders: 00:19:54

The word is deconstruction.

Tim Winders: 00:19:55

That I hear it.

Tim Winders: 00:19:56

I try to understand it.

Tim Winders: 00:19:59

My wife and I, just in our prayer time, we actually wonder if we've done quite

Tim Winders: 00:20:04

a bit of it ourselves and I don't know that I think it's that bad of a word.

Tim Winders: 00:20:09

I think I've heard you use it a few times on some interviews I've listened to.

Tim Winders: 00:20:13

You do.

Tim Winders: 00:20:13

And, but I actually think it has a lot of different meanings.

Tim Winders: 00:20:19

if someone's going through what they call deconstruction.

Tim Winders: 00:20:25

What would you wanna share with 'em?

Tim Winders: 00:20:26

What do you wanna tell them?

Tim Winders: 00:20:27

What, what's some encouragement or guidance might even be a better word

Tim Winders: 00:20:32

because it's a, it's a weird word.

Tim Winders: 00:20:34

I hate how people are changing up words in our role today, but,

Heather Parady: 00:20:41

You know, I've noticed as a mom, I've been noticing all these

Heather Parady: 00:20:45

subtle ways that I'm conditioning my kids without realizing it, and I have to stop

Heather Parady: 00:20:51

myself a lot of times where I'll just blow off an answer of kind of that's the way

Heather Parady: 00:20:58

it is, or You need to do this and that.

Heather Parady: 00:21:00

And I'm imposing a lot of, and that man, I don't know, there's an element

Heather Parady: 00:21:05

too where I'm like, okay, you're their mom and you need to guide them.

Heather Parady: 00:21:08

But I'm not guiding them to think as much as I want to do that, like for

Heather Parady: 00:21:12

them to come to their own conclusions.

Heather Parady: 00:21:15

And every time I do that, I think about How that is what

Heather Parady: 00:21:21

happened with me in religion.

Heather Parady: 00:21:23

And I used to be really angry going through the deconstruction process.

Heather Parady: 00:21:28

and now that I'm doing the same things to learn behavior that people

Heather Parady: 00:21:32

don't realize that they're doing.

Heather Parady: 00:21:34

But the repercussions of that is we build of quote, quote, faith on something

Heather Parady: 00:21:39

that was never really our own right.

Heather Parady: 00:21:42

And so deconstruction, it's normal to be angry going through it.

Heather Parady: 00:21:46

Um, on the other side of it, there's gonna be a lot less anger.

Heather Parady: 00:21:50

There's a quote, I'm gonna mess it up, but Jen Cillo, Serato, whoever

Heather Parady: 00:21:56

wrote the, I don't even remember her book's called It's from Louis Howell,

Heather Parady: 00:22:02

one of Louis Howell's interview.

Heather Parady: 00:22:03

She was talking about when folks.

Heather Parady: 00:22:06

get mad at you when you're changing and evolving, that they're actually

Heather Parady: 00:22:10

grieving somebody that they love.

Heather Parady: 00:22:13

So they loved that old you.

Heather Parady: 00:22:15

And then when you're shedding it, they're grieving that person.

Heather Parady: 00:22:17

And that's where a lot of the anger comes from.

Heather Parady: 00:22:19

But all that passes, um, and it's sucks.

Heather Parady: 00:22:24

But man, I'm so glad I went through it.

Heather Parady: 00:22:25

'cause like I said, I think I have more, I know I have way more questions about God

Heather Parady: 00:22:29

and I'm not as sure about a lot of stuff, but at least I know the little bit that

Heather Parady: 00:22:33

we do have together is so freaking real.

Tim Winders: 00:22:38

I think one thing that I noticed because.

Tim Winders: 00:22:43

My wife and I, we did things different like from the get go.

Tim Winders: 00:22:48

We've been married 35 years and so I think what we also did is we made some

Tim Winders: 00:22:55

people around us uncomfortable because they felt as if it was an indictment on

Heather Parady: 00:23:02

Hmm.

Tim Winders: 00:23:02

the way we were raised or, or something.

Tim Winders: 00:23:05

And you know, we all are dealing with whatever we're dealing with.

Tim Winders: 00:23:08

I don't think it was intended that way.

Tim Winders: 00:23:10

And we may have said some things that may have been insensitive and all, and

Tim Winders: 00:23:13

so I do think there's a lot playing out.

Tim Winders: 00:23:15

But I love what you said about your children because we've had conversations

Tim Winders: 00:23:20

with our grown children and.

Tim Winders: 00:23:24

One of them at times said, will say things like, well, this is the way I am because

Tim Winders: 00:23:29

and, and it's sort of joking, but I don't think it's totally, you know, I'm screwed

Tim Winders: 00:23:33

up here because of something you did.

Tim Winders: 00:23:36

And

Tim Winders: 00:23:36

my wife will take that and it'll bother her.

Tim Winders: 00:23:39

But I, my mindset is like, don't put that on me.

Tim Winders: 00:23:43

Say I, we did the best we could with what we had.

Tim Winders: 00:23:46

And you know what, it was pretty darn good.

Tim Winders: 00:23:48

You're on your own now.

Tim Winders: 00:23:49

You work it out with God but that's just my leadership

Heather Parady: 00:23:53

a different between a dad and a mom.

Tim Winders: 00:23:55

It's, she's nurturing and loving on 'em and I'm treating

Tim Winders: 00:24:00

'em like, no y'all, it's all y'all.

Tim Winders: 00:24:02

so that's a whole nother issue but I.

Tim Winders: 00:24:06

the thing that is fascinating to me, and I wanna dig a little bit on this,

Tim Winders: 00:24:10

is at what point were you, I'm gonna use a word that's not a bad word, but I'm

Tim Winders: 00:24:17

gonna use the word addicted, but addicted a Heather 2.0 to a better Heather, to

Tim Winders: 00:24:25

a, something better than you are today.

Tim Winders: 00:24:28

Because one of my favorite books is Mindset by Carol Dweck, where she

Tim Winders: 00:24:31

talks about there's really two types of people we shouldn't group people,

Tim Winders: 00:24:34

we have to be very careful grouping.

Tim Winders: 00:24:36

But she says there really are two people.

Tim Winders: 00:24:37

There's fixed mindset and there's growth mindset, and.

Tim Winders: 00:24:43

As far back as I can remember, I was always, and sometimes too

Tim Winders: 00:24:48

a detriment thinking future.

Tim Winders: 00:24:52

And I've had to dial it down and think more current.

Tim Winders: 00:24:56

can you think back, at what point were you like always looking to

Tim Winders: 00:25:00

the next thing or what can I do better or what can I learn or,

Heather Parady: 00:25:07

man.

Tim Winders: 00:25:07

that is an addiction?

Tim Winders: 00:25:08

That is an addiction by the way, you know that, don't you?

Heather Parady: 00:25:11

it is, and I really resonate with what you said.

Heather Parady: 00:25:15

there is such a light and a dark side to it.

Heather Parady: 00:25:18

I'm, I, I always, Brian gets I'll say he gets tickled by me, not frustrated.

Heather Parady: 00:25:26

'cause I'm just like, this is the way I am.

Heather Parady: 00:25:27

I've all, I don't remember.

Heather Parady: 00:25:29

I'm like you.

Heather Parady: 00:25:29

I don't remember a time that I wasn't Obsessed with, I don't wanna say obsessed,

Heather Parady: 00:25:34

but interested in growth and movement.

Heather Parady: 00:25:36

I think there is a part of my personality that's in it.

Heather Parady: 00:25:39

I will say that I was heavy, heavy, heavy and steered all of

Heather Parady: 00:25:45

that into the church at one point.

Heather Parady: 00:25:48

I mean, everything into that.

Heather Parady: 00:25:51

And then reading personal development, it was a sharp turn where I had to

Heather Parady: 00:25:59

figure out a place for autonomy with faith because With what I grew up

Heather Parady: 00:26:06

in, it was a huge denial of self and almost a martyrdom type vibe.

Heather Parady: 00:26:12

and so shifting into personal development, there was a little bit of tension

Heather Parady: 00:26:15

there because I'm like, okay, how great are you actually supposed to be and

Heather Parady: 00:26:20

how much really is depending on you?

Heather Parady: 00:26:22

And so that's been interesting to try to navigate.

Heather Parady: 00:26:25

I would probably pinpoint your question, although it has been in me since the

Heather Parady: 00:26:28

beginning, starting a business and getting into personal development back

Heather Parady: 00:26:33

in 2000 and seven-ish, I wanna say.

Heather Parady: 00:26:42

No, that's a lie.

Heather Parady: 00:26:43

2012.

Heather Parady: 00:26:44

Okay.

Heather Parady: 00:26:45

Doing the math wrong.

Heather Parady: 00:26:46

that's what really started shifting things for me.

Heather Parady: 00:26:47

But it was really uncomfortable, like I said.

Tim Winders: 00:26:51

Because of that, the kind of, the way I'll call it the

Tim Winders: 00:26:56

sacrificial, but it's, but it's also a false, sacrificial mindset that we have.

Tim Winders: 00:27:03

My wife and I would joke about it at times.

Tim Winders: 00:27:05

We, we still remember going to dinner with a couple when we

Tim Winders: 00:27:10

were newly married, so it's.

Tim Winders: 00:27:14

Where I don't even know truly if I was saved at the point.

Tim Winders: 00:27:17

I, I probably said I was, but probably wasn't.

Tim Winders: 00:27:20

I got saved in a business function shortly after we got married.

Tim Winders: 00:27:23

So I'm different.

Tim Winders: 00:27:24

I didn't do the church thing and all that kind of stuff.

Tim Winders: 00:27:27

So business is where the mission field is for me and always has been.

Tim Winders: 00:27:30

I don't, church world is just church world.

Tim Winders: 00:27:33

I go there and I go, I don't even, I don't even know what's going on here.

Tim Winders: 00:27:36

this is like weird.

Tim Winders: 00:27:37

but we met with this couple and they, I remember this statement.

Tim Winders: 00:27:40

They said, we are worms just passing through this earth.

Tim Winders: 00:27:45

And I remember thinking to myself, I can guarantee you I am not a

Tim Winders: 00:27:50

worm passing through this earth.

Tim Winders: 00:27:52

Now, I may have thought higher of myself than I should, but, and I think that

Tim Winders: 00:27:57

is baked into a lot of, I, we went to Bible school for a couple years

Tim Winders: 00:28:01

and it was, I call it a dickens tale.

Tim Winders: 00:28:04

It was the best of times.

Heather Parady: 00:28:05

can you say where you went?

Heather Parady: 00:28:06

I'm curious

Heather Parady: 00:28:06

it out.

Tim Winders: 00:28:06

up in the,

Tim Winders: 00:28:07

It was up in the mountains of Colorado and all, and it was, a lot of good

Tim Winders: 00:28:11

people, a lot of baked in religion and like you've talked about the hierarchy.

Tim Winders: 00:28:15

Is this the most virtuous thing you could do is going to full-time ministry

Tim Winders: 00:28:21

are actually full-times mission,

Heather Parady: 00:28:25

Mm-Hmm.

Tim Winders: 00:28:26

probably overseas is number one.

Tim Winders: 00:28:28

And then full-time ministry pastor or teacher, preacher

Tim Winders: 00:28:31

and all that kind of stuff.

Tim Winders: 00:28:32

And, and that I, I kept looking at those people and I'm going, I don't think so.

Tim Winders: 00:28:38

And so anyway, I think that is part of what a lot of people that were raised

Tim Winders: 00:28:44

heavy in it have to either come to terms with, I was gonna say overcome,

Tim Winders: 00:28:49

but come to terms with, so what was the business that you started in 2012?

Heather Parady: 00:28:55

I was a photographer.

Heather Parady: 00:28:56

I did freelance photography.

Heather Parady: 00:28:58

Uh, and it just, I was in grad school.

Heather Parady: 00:29:00

My husband was, starting his military journey and I had a kid

Heather Parady: 00:29:03

and it was just the best job to have in the position that I was in.

Heather Parady: 00:29:07

'cause I literally just take my camera out on a Tuesday afternoon

Heather Parady: 00:29:10

if I could, and shoot families.

Heather Parady: 00:29:12

I did weddings, I did all kinds of stuff.

Heather Parady: 00:29:13

And it actually ended up growing because I was learning the business side.

Heather Parady: 00:29:19

I was a good photographer, but I was really good at social

Heather Parady: 00:29:21

media and figuring out all that stuff.

Heather Parady: 00:29:23

And I was like, oh, if you can do that with photos, what

Heather Parady: 00:29:26

else can you do that with?

Heather Parady: 00:29:27

And that's what really looped me into all this was just a little side gig

Tim Winders: 00:29:30

do you call yourself a photographer or was it just a means

Tim Winders: 00:29:33

to an end or a means to the next step?

Heather Parady: 00:29:36

I did at the time.

Heather Parady: 00:29:37

I did it for, I would say about five years.

Heather Parady: 00:29:40

I had, some pretty good success towards the end of it.

Heather Parady: 00:29:43

And here, you know, back to seasonal calling, you asked me that question and

Heather Parady: 00:29:48

here's my camera that I just finished using before I got on the call with you.

Heather Parady: 00:29:52

And now I'm doing videos with the same equipment.

Heather Parady: 00:29:55

I never would've known how to set all this stuff up and aperture and, all

Heather Parady: 00:30:00

the equipment that I would need and lighting had it not been those years.

Heather Parady: 00:30:03

And so there's so many things that you're learning right now in

Heather Parady: 00:30:05

this season that you have no idea what you're gonna use later on.

Tim Winders: 00:30:10

The reason I ask is our son called himself, he wanted

Tim Winders: 00:30:13

to do movies, went out to LA and calls called himself a photographer.

Tim Winders: 00:30:18

He's a hundred K plus over on Instagram now rocking with a bunch of things he's

Tim Winders: 00:30:22

got going on, but it's kind of similar.

Tim Winders: 00:30:24

We had a conversation not too long ago where he says, you know, I

Tim Winders: 00:30:27

don't, I dunno about photography.

Tim Winders: 00:30:28

I think.

Heather Parady: 00:30:29

Hmm.

Tim Winders: 00:30:30

Things like that.

Tim Winders: 00:30:31

So he's kind of discussing some transitions, but still super talented

Tim Winders: 00:30:35

as far as visual and things like that.

Tim Winders: 00:30:38

which I think that you definitely are too.

Tim Winders: 00:30:40

So, so the progression photography, it opened up the doors with,

Tim Winders: 00:30:44

obviously it gave you visions of things that you probably hadn't seen.

Tim Winders: 00:30:50

and then this unconventional leaders started.

Tim Winders: 00:30:54

I gotta ask this before we get too far down the road.

Tim Winders: 00:30:56

At what point did the NFT thing pop in?

Tim Winders: 00:30:59

what was going on there other than it was the hottest thing around

Tim Winders: 00:31:03

for what, about 10 minutes maybe.

Heather Parady: 00:31:07

It came from a natural place.

Heather Parady: 00:31:09

The most pure, natural, I mean it makes me sick how, you know, you can just

Heather Parady: 00:31:15

try and beat your head against the wall with some things and other things you

Heather Parady: 00:31:18

don't try and it's just like So I was at a conference and met a friend there

Heather Parady: 00:31:22

and we both were laughing 'cause we had both had just bought an NFT from Gary

Heather Parady: 00:31:27

Vaynerchuk and I don't recommend this.

Heather Parady: 00:31:31

I'm glad I personally did it.

Heather Parady: 00:31:33

But you know, we trusted Gary back to the branding piece and I still do.

Heather Parady: 00:31:38

We've been following him for years where he said, Hey, I'm

Heather Parady: 00:31:40

coming out with the NFT project.

Heather Parady: 00:31:41

You need in on this.

Heather Parady: 00:31:43

I bought it without knowing what it was.

Heather Parady: 00:31:45

Literally my friend did the same thing.

Heather Parady: 00:31:48

So we said, what we should just hop on a mic.

Heather Parady: 00:31:51

We were both seasoned podcasters.

Heather Parady: 00:31:53

We knew what we were doing.

Heather Parady: 00:31:55

And document us figuring out what we just bought.

Heather Parady: 00:31:59

No other thought than that.

Heather Parady: 00:32:00

We get on a microphone.

Heather Parady: 00:32:02

He's eating Cheetos.

Heather Parady: 00:32:03

I have Google pulled up and we're just having a conversation

Heather Parady: 00:32:07

on a microphone about what is an NFT, what's the blockchain?

Heather Parady: 00:32:10

What's Web3?

Heather Parady: 00:32:12

I didn't know anything about crypto.

Heather Parady: 00:32:13

Nothing.

Heather Parady: 00:32:14

we're talk.

Heather Parady: 00:32:14

We're newbie.

Heather Parady: 00:32:16

Newbie.

Heather Parady: 00:32:17

Well, we just so happened to do that in August of 2021, starting an

Heather Parady: 00:32:22

NFT show in August in 2021, and us faithfully doing it into January, 2021.

Heather Parady: 00:32:29

We had a quarter million downloads January alone, and we were like, oh.

Heather Parady: 00:32:36

Oops, Oops, oops.

Heather Parady: 00:32:38

We didn't mean to.

Heather Parady: 00:32:39

Now what?

Heather Parady: 00:32:40

And so we did it for, I wanna say it was eight months, reached

Heather Parady: 00:32:44

over a million downloads.

Heather Parady: 00:32:46

we turned into a literal business with what we were able to do with it, because

Heather Parady: 00:32:49

we sold some pretty premium sponsorships and closed some pretty interesting stuff.

Heather Parady: 00:32:55

Um, it just so happened he and I both made a decision that we had different

Heather Parady: 00:33:02

goals and that we needed to stop the show before everything plummeted.

Heather Parady: 00:33:08

so it was just kinda like perfect timing.

Heather Parady: 00:33:10

I think there's still stuff we could have done with the

Heather Parady: 00:33:12

brand, but, man, it was my life.

Heather Parady: 00:33:15

I closed down the group.

Heather Parady: 00:33:16

I closed down my show.

Heather Parady: 00:33:18

I went all in because when those moments happen, you gotta jump.

Heather Parady: 00:33:21

And I did

Tim Winders: 00:33:24

What'd you learn from it?

Heather Parady: 00:33:27

never start a business too soon.

Heather Parady: 00:33:30

even if things are working, don't get into a legal entity.

Heather Parady: 00:33:33

Don't I, it's weird because I'm glad I took risks creatively.

Heather Parady: 00:33:40

I had never entered into a business partnership with anybody before.

Heather Parady: 00:33:44

And the way that we did it, I'm not, I understand the circumstances were, out

Heather Parady: 00:33:49

there, but I won't ever do that again.

Heather Parady: 00:33:51

It's entering into a marriage.

Heather Parady: 00:33:53

When you put your name on paper with anyone else, you're

Heather Parady: 00:33:55

entering into a marriage.

Heather Parady: 00:33:56

I will always enter that with reverence moving forward.

Heather Parady: 00:33:59

I also learned that you have to be very careful with your words when you

Heather Parady: 00:34:06

are on a microphone and making sure that you are constantly, it is weird.

Heather Parady: 00:34:13

It's a weird balance between not being fearful.

Heather Parady: 00:34:16

But also too, using wisdom, especially when it comes to finances and money.

Heather Parady: 00:34:21

Now, we always said we're not giving it financial advice.

Heather Parady: 00:34:24

We were very open with, Hey, all this stuff could plummet.

Heather Parady: 00:34:28

We did all that with integrity.

Heather Parady: 00:34:30

I still feel some weight of that though, because even though we never said, Hey,

Heather Parady: 00:34:36

do this, do this, do this, do this.

Heather Parady: 00:34:38

It was such a tricky market and a lot of people lost money, and even though

Heather Parady: 00:34:42

I can stand before God one day and say, I'd hope I didn't cause any of

Heather Parady: 00:34:47

that, it's still waiting on me, man.

Tim Winders: 00:34:51

It is tough.

Tim Winders: 00:34:51

Part of our story was real estate and we had investors and all heading

Tim Winders: 00:34:55

into oh eight and that probably.

Tim Winders: 00:35:03

Hurt my soul really bothered me.

Tim Winders: 00:35:06

Identity-wise and all, as much as almost anything was that I had gone

Tim Winders: 00:35:10

and raised money and gotten money from people and I knew that it

Tim Winders: 00:35:13

wasn't going to be taken care of.

Tim Winders: 00:35:14

So that's, I think that tells you a lot about a person that

Tim Winders: 00:35:18

tells me a great deal about you.

Tim Winders: 00:35:20

That that is one of the takeaways from it.

Tim Winders: 00:35:24

and, and I will say as an executive coach, one of the things that I

Tim Winders: 00:35:28

do very often is clean up messes.

Tim Winders: 00:35:31

When people get into partnerships like that, it's tough.

Tim Winders: 00:35:34

You brought it, I mean, you said it.

Tim Winders: 00:35:36

This is the takeaway.

Tim Winders: 00:35:36

I want people listen.

Tim Winders: 00:35:38

Yeah.

Tim Winders: 00:35:38

It's a podcast.

Tim Winders: 00:35:39

Yeah.

Tim Winders: 00:35:39

We're just getting on the mic, we're talking and all that kind stuff.

Tim Winders: 00:35:42

But it's a marriage.

Tim Winders: 00:35:44

It's a marriage with a lot of tentacles that can, some issues and things.

Heather Parady: 00:35:50

we're still walking through things.

Heather Parady: 00:35:51

we've been closed for now.

Heather Parady: 00:35:52

rich is a great guy, so I'm not saying anything

Heather Parady: 00:35:55

about, you the great dude.

Heather Parady: 00:35:57

It's just a pain in the blessed booty.

Heather Parady: 00:36:00

You know what I mean?

Heather Parady: 00:36:01

And it's not, you really have to ask yourself, is this worth getting married?

Heather Parady: 00:36:05

Because that's what happened.

Tim Winders: 00:36:07

Yeah.

Tim Winders: 00:36:08

Yeah.

Tim Winders: 00:36:08

And so anyway, that's interesting.

Tim Winders: 00:36:10

All right, so you begin transitioning and then all of a sudden, a few weeks ago, I

Tim Winders: 00:36:16

see the new and Improved Unconventional Leader podcast, which I've binged through.

Tim Winders: 00:36:22

I had a, had about an eight hour drive last week.

Tim Winders: 00:36:24

I've listened to about four or five episodes.

Tim Winders: 00:36:27

Listened to, the guy that worked at Pixar, which is super cool.

Tim Winders: 00:36:32

Rob Bell, which I mean, talk about a great get because controversial,

Tim Winders: 00:36:40

but I love that type of controversy myself, with Rob and stuff, especially

Tim Winders: 00:36:45

if anybody's around church world, they would, he might mess with him.

Tim Winders: 00:36:50

tell me about this iteration and.

Heather Parady: 00:36:54

Thank you for listening.

Heather Parady: 00:36:55

I really appreciate that I have been uh, dancing around how I really feel

Heather Parady: 00:37:02

about things in the online space, since I started really, like I told you, I

Heather Parady: 00:37:08

transitioned from kind of ministry church.

Heather Parady: 00:37:11

very strong.

Heather Parady: 00:37:13

Conviction of the way things were.

Heather Parady: 00:37:15

And then when all that started, here's your word, deconstructing.

Heather Parady: 00:37:18

In the online space, I would allude to different things I felt and so

Heather Parady: 00:37:22

forth, but I was, I've always been hyper afraid of offending people.

Heather Parady: 00:37:25

I don't wanna offend you, there's that mama coming out in me, you know, uh,

Heather Parady: 00:37:31

it was last year, I wanna say it was at the Summit of Greatness Lewis house,

Heather Parady: 00:37:35

and I was sitting in the auditorium and I felt really strong in my spirit

Heather Parady: 00:37:40

that God said, you are entering into your life's work this next season.

Heather Parady: 00:37:47

And I'm not saying it's this show, but I feel a shift in me to start

Heather Parady: 00:37:53

having those conversations I've been afraid to have going deeper.

Heather Parady: 00:37:57

My shows have always been very short.

Heather Parady: 00:37:59

We're doing it a little bit longer.

Heather Parady: 00:38:01

and just a non expectation make a show for me.

Heather Parady: 00:38:04

And, going back to the unconventional part, I've never let that go.

Heather Parady: 00:38:08

And that's been interesting too, is sometimes you lay things down,

Heather Parady: 00:38:11

you can pick 'em back up again.

Heather Parady: 00:38:12

And so that's where we're at with this.

Heather Parady: 00:38:14

I'm, I'm, I'm letting go of the need to monetize this or grow this.

Heather Parady: 00:38:19

I had a coach earlier this year, it was set me free man.

Heather Parady: 00:38:23

but he encouraged me.

Heather Parady: 00:38:24

He said, you can separate your clients from your audience and that's okay.

Heather Parady: 00:38:31

And, uh, you know, in the online space, build a funnel and drive leads this way.

Heather Parady: 00:38:36

For me personally, I haven't yet, found a better way for leads in at least a

Heather Parady: 00:38:40

service-based business than word of mouth.

Heather Parady: 00:38:42

So that's worked fine for me.

Heather Parady: 00:38:45

I don't need to necessarily create content for the folks that

Heather Parady: 00:38:48

I'm Working within my business.

Heather Parady: 00:38:50

I don't want to, I don't wanna talk about operations and process on Instagram.

Heather Parady: 00:38:56

I do wanna talk about pop culture and spirituality and the four

Heather Parady: 00:38:59

agreements and those forth.

Heather Parady: 00:39:00

And it's fine if these folks never buy a thing from me.

Heather Parady: 00:39:04

'cause honestly, they don't have nothing to sell 'em right now.

Heather Parady: 00:39:05

And it feels real freeing right now.

Heather Parady: 00:39:07

So.

Tim Winders: 00:39:09

What does it do for especially, this, we'll even

Tim Winders: 00:39:11

tie this in back to what we were talking about earlier with the way

Tim Winders: 00:39:14

you were brought up and raised.

Tim Winders: 00:39:17

What does it do when all of a sudden you're creating?

Tim Winders: 00:39:20

And, I've got some questions about your creative process here shortly.

Tim Winders: 00:39:23

But what does it do when you're creating and dollar signs?

Tim Winders: 00:39:28

Keep . Ching ching ching in around your head or you, you look at something

Tim Winders: 00:39:35

you're creating and you're thinking to yourself, this has to have ROI.

Tim Winders: 00:39:41

It's gotta have return be because I've been through a similar process as

Tim Winders: 00:39:45

you have with the coaching that I do.

Tim Winders: 00:39:48

What I'm doing with this show, and just like you said, I've come

Tim Winders: 00:39:51

to terms that this right here, this show for me, it's for me.

Tim Winders: 00:39:58

It's so that I can reach out to Heather and say, Hey, can you

Tim Winders: 00:40:02

have a one hour conversation?

Tim Winders: 00:40:04

Now it's good and I think people are gonna listen in and it's gonna be

Tim Winders: 00:40:06

awesome and they're gonna get stuff.

Tim Winders: 00:40:09

It's for me.

Tim Winders: 00:40:10

So talk about money and how it can mess, especially people maybe that

Tim Winders: 00:40:14

were raised a little bit the way we were raised in church world or

Tim Winders: 00:40:18

you were raised in church world.

Tim Winders: 00:40:19

does that add anything to it or does it matter?

Heather Parady: 00:40:23

I think what's coming up for me when you're talking is this

Heather Parady: 00:40:26

strong realization since newbie, since the NFT show, and that was where, and

Heather Parady: 00:40:31

Rich has talked about this publicly too, we had a split in the road where he's

Heather Parady: 00:40:36

an entrepreneur and I am a creative, now I am entrepreneurial, right?

Heather Parady: 00:40:44

I have a business so I can go and create and seek and I, that's the

Heather Parady: 00:40:49

reason I have a business is it gives me a life of freedom to explore.

Heather Parady: 00:40:55

Now, other folks create, because they're entrepreneurs and

Heather Parady: 00:41:00

they're using that as a tool.

Heather Parady: 00:41:02

For their entrepreneurship.

Heather Parady: 00:41:03

And when I figured that out, and it was through the brimstone and the

Heather Parady: 00:41:07

hard stuff with Rich, I was like, oh.

Heather Parady: 00:41:11

So now when I create, I don't, the only ROI, and I'll talk about

Heather Parady: 00:41:15

this in a second, is the reach that I struggle with, the money.

Heather Parady: 00:41:19

I've let go of that.

Heather Parady: 00:41:21

I've made money through content.

Heather Parady: 00:41:22

This, we made a lot, quite a bit of money from the show through

Heather Parady: 00:41:25

our sponsorships and stuff.

Heather Parady: 00:41:27

Um, I didn't feel better about that.

Heather Parady: 00:41:31

If anything else, it added so much pressure to the creative work.

Heather Parady: 00:41:34

It didn't feel good to dollar signs don't really come up for me with this.

Heather Parady: 00:41:39

now what I struggle with is keeping my ego out with reach and likes

Heather Parady: 00:41:46

and comments and all of that.

Heather Parady: 00:41:48

I'm constantly having to check myself on that to, you know, I say I.

Heather Parady: 00:41:54

that I wanna make an impact through my work and et cetera, but I get

Heather Parady: 00:41:59

frustrated if something, doesn't pop the way this other thing worked.

Heather Parady: 00:42:01

Or I'll be like, okay, what do we need to do to, fix this hook?

Heather Parady: 00:42:04

and all that's good.

Heather Parady: 00:42:05

The tactics are good if they're a tool again, as a part as opposed to the God.

Heather Parady: 00:42:12

And that's what's been interesting for me over the past little bit.

Heather Parady: 00:42:15

So it's not money for me, it's the ego of, views and likes and comments, which

Heather Parady: 00:42:19

I would love to sit here and say, oh Tim, I don't struggle with that, but I do.

Heather Parady: 00:42:24

And, sometimes I need to put all this stuff away and step

Heather Parady: 00:42:27

away and keep my phone off.

Heather Parady: 00:42:29

I've been doing that a lot lately.

Heather Parady: 00:42:30

Just putting the phone down 'cause it doesn't matter.

Heather Parady: 00:42:33

I dunno if that answers your question,

Tim Winders: 00:42:34

does some of that reach, does some of that impact your mood?

Tim Winders: 00:42:38

Do you notice your mood going up and down based on, oh, this one?

Tim Winders: 00:42:44

Look, I was talking to my son the other day.

Tim Winders: 00:42:46

He, I.

Tim Winders: 00:42:47

Literally threw up a reel.

Tim Winders: 00:42:50

And when I say threw it up, he took an image and put a, not a

Tim Winders: 00:42:57

cartoon, a graphic fire going.

Tim Winders: 00:42:59

So it was a still image.

Tim Winders: 00:43:01

And, you know, I don't know what viral means today, today's world, but you

Tim Winders: 00:43:06

know, he's, he's, added like 5,000 followers from that reel on Instagram.

Tim Winders: 00:43:14

and I asked, I kinda asked the same question.

Tim Winders: 00:43:15

I said, are you in a better mood than you were last week when the one that

Tim Winders: 00:43:21

you put up that you thought was awesome, didn't, and you know what he said, I'll

Tim Winders: 00:43:28

say this, and then you could respond.

Tim Winders: 00:43:31

He said, it actually bothers me.

Tim Winders: 00:43:33

He says, 'cause I'm not sure exactly how to duplicate.

Heather Parady: 00:43:37

Oh, I could kick it with him.

Heather Parady: 00:43:39

Like I, yeah, I get that a lot.

Heather Parady: 00:43:41

Um, I don't.

Heather Parady: 00:43:43

So my mood, I don't think it affects my mood as much.

Heather Parady: 00:43:46

What I've been aware of is my temptation to alter the content based

Heather Parady: 00:43:54

on what I know works versus what I feel like I'm being called to say.

Heather Parady: 00:44:00

Let me give you an example.

Heather Parady: 00:44:02

I know what works right now in my reels is very tactical information

Heather Parady: 00:44:09

coming from a celebrity's mouth.

Heather Parady: 00:44:11

If I say that, um, who's somebody famous right now?

Heather Parady: 00:44:18

my mind's just gone blank.

Heather Parady: 00:44:19

I can't remember.

Heather Parady: 00:44:19

One famous person, Jim Carrey.

Heather Parady: 00:44:22

Jim Carrey says that if you do these three things, you'll get

Heather Parady: 00:44:28

a thousand dollars in a month.

Heather Parady: 00:44:30

1, 2, 3, that will pop.

Heather Parady: 00:44:33

Now, that's hard to find that information, but what I.

Heather Parady: 00:44:37

want to say on this is I always wanna tie things back to like spirituality

Heather Parady: 00:44:41

or personal development, and that's the non-sexy part of the content

Heather Parady: 00:44:45

that people don't really wanna hear.

Heather Parady: 00:44:47

And so there's a huge temptation for me to be like, Ugh, what works?

Heather Parady: 00:44:51

Versus what am I supposed to say right now?

Heather Parady: 00:44:53

Um, that's my biggest struggle.

Tim Winders: 00:44:56

And I did, I think I looked at your Instagram feed last night and you,

Tim Winders: 00:45:01

there's definitely that style where Trevor Noah and others, you're so that, so you

Tim Winders: 00:45:07

must be hitting on, on something there.

Tim Winders: 00:45:10

There's a word, and I don't know if it's a good word that I introduced

Tim Winders: 00:45:15

you with, or a bad word, because, 'cause I heard something that you,

Tim Winders: 00:45:18

that might have contradicted, but there's the word authenticity.

Tim Winders: 00:45:22

That's a weird word.

Tim Winders: 00:45:24

And I think in our culture today, and th this is, I'm about to be cynical,

Tim Winders: 00:45:28

I'm just letting people know there's about to be a cynical statement

Tim Winders: 00:45:31

that's gonna lead to a question.

Tim Winders: 00:45:33

My cynical statement is, it amazes me how hard people are working.

Tim Winders: 00:45:40

At being authentic In our world we're in today, they are working extremely

Tim Winders: 00:45:45

hard and, but I actually, I saw in description of you the word authentic,

Tim Winders: 00:45:50

but then I also, there was something I was listening to where you, I think it

Tim Winders: 00:45:55

was a short or reel that you did that was something about authentic isn't

Tim Winders: 00:46:01

what our, isn't what we're shooting for.

Tim Winders: 00:46:02

Sometimes we need to make a change.

Tim Winders: 00:46:04

We need to adjust, we need to be somebody else, not ourselves.

Tim Winders: 00:46:07

So talk about authenticity.

Heather Parady: 00:46:10

man, that, that hit a button.

Heather Parady: 00:46:12

When I posted that, I got so many dms.

Heather Parady: 00:46:13

Some people loved it.

Heather Parady: 00:46:14

Some people were mad at me.

Heather Parady: 00:46:16

What was.

Heather Parady: 00:46:17

I was trying to say through that is everyone says be authentic,

Heather Parady: 00:46:21

which is good to a degree.

Heather Parady: 00:46:25

We wanna be honest, we wanna be ourselves, we want to be transparent because

Heather Parady: 00:46:30

we don't want, everybody can agree.

Heather Parady: 00:46:31

Everybody's nodding their heads.

Heather Parady: 00:46:32

Of course.

Heather Parady: 00:46:34

Where it gets interesting is when we use that as an excuse

Heather Parady: 00:46:40

to roll over other people.

Heather Parady: 00:46:43

Um, do what we know is not right.

Heather Parady: 00:46:47

Be lazy.

Heather Parady: 00:46:49

Make excuses, because I'm being quote, authentic.

Heather Parady: 00:46:52

So what the intention of the video was, a call to a higher self and who you

Heather Parady: 00:46:59

really are deep down who, not that worm crawling through the ground, but you know.

Heather Parady: 00:47:04

The great Tim and the great heather that's inside of us.

Heather Parady: 00:47:07

And that is the most authentic version of you.

Heather Parady: 00:47:09

Now, that doesn't mean that I'm not gonna sit here on your podcast and

Heather Parady: 00:47:12

say, I struggle with ego Sometimes I struggle with insecurity.

Heather Parady: 00:47:15

I struggle, being, making sure that I'm being in alignment with my work and

Heather Parady: 00:47:20

doing the right things that's authentic.

Heather Parady: 00:47:24

I hope it is, but be coming in and, telling my kids that I just

Heather Parady: 00:47:32

don't feel like making them dinner tonight because your mom's tired.

Heather Parady: 00:47:37

You know what I mean?

Heather Parady: 00:47:38

come on, And I think, especially, not to get like this generation blah, blah, blah.

Heather Parady: 00:47:44

'cause that's a bunch of bss, all generations have their thing.

Heather Parady: 00:47:48

It's popular now.

Heather Parady: 00:47:50

Um, and it's unique to this time because we haven't had social media

Heather Parady: 00:47:53

before where it's elevating this.

Heather Parady: 00:47:57

Sense of self where it is all just about you and your feelings.

Heather Parady: 00:48:02

And again, that's good, but now we're overcompensating where I think the message

Heather Parady: 00:48:06

needs to be counterbalanced with humanity and empathy and awareness that we're

Heather Parady: 00:48:11

all a whole and what I do affects you.

Tim Winders: 00:48:14

think one of the, my measures of success with social media is, we were

Tim Winders: 00:48:20

talking about this before we clicked on, is that with the post I did recently, I

Tim Winders: 00:48:26

was able to connect with your dad, which was so kind of cool, and we had a little

Tim Winders: 00:48:30

dialogue back and forth and hopefully encouraged each other and stuff like that.

Tim Winders: 00:48:33

That's, I think that's a good value there.

Tim Winders: 00:48:38

Uh, related to leadership, content creation, anything

Tim Winders: 00:48:41

like that in your mind they are definitive and they are absolutes?

Tim Winders: 00:48:46

Or are we getting to a place where most things are fluid?

Tim Winders: 00:48:53

I don't know if that's the right word.

Tim Winders: 00:48:54

And then, the, based on how you respond to this, I've got

Tim Winders: 00:48:58

a follow up question to that.

Tim Winders: 00:48:59

So anything that you're, like,

Tim Winders: 00:49:02

as you've gone through your journey, 'cause you've got, this is a

Tim Winders: 00:49:04

success journey we're going through.

Tim Winders: 00:49:05

anything that you're going, like this is solid.

Tim Winders: 00:49:08

And if the answer's no, that's okay.

Heather Parady: 00:49:12

What?

Heather Parady: 00:49:13

You asked the best questions.

Heather Parady: 00:49:14

This is so deep.

Heather Parady: 00:49:16

I have to think about this for a minute.

Tim Winders: 00:49:18

While you're thinking, let me follow up with it.

Tim Winders: 00:49:20

Here's the reason, here's the reason why

Heather Parady: 00:49:22

Yeah.

Tim Winders: 00:49:23

the reason why I asked that.

Tim Winders: 00:49:27

Is because the more I go through this journey, the less I recognize.

Tim Winders: 00:49:32

I know.

Tim Winders: 00:49:33

And,

Tim Winders: 00:49:34

and I went through that personal development phase that you did where

Tim Winders: 00:49:37

you have someone like me, I could guarantee you they looked like me.

Tim Winders: 00:49:41

That stood up.

Tim Winders: 00:49:42

'cause I used to do this.

Tim Winders: 00:49:43

And I would say, there are three keys to success and here are

Tim Winders: 00:49:47

those three keys to success.

Tim Winders: 00:49:49

It's do this, do this, do this, and whatever you do, never do this.

Tim Winders: 00:49:56

And I'm getting to where I can't think of any of the, now I, there's things

Tim Winders: 00:50:04

that I can recommend and say this might, but anyway, that, that's the.

Tim Winders: 00:50:10

The depth of the question because, and it, and the reason I'm

Tim Winders: 00:50:14

asking it, it is generational.

Tim Winders: 00:50:16

I've got someone here that's not my generation and I do love to kind of see

Tim Winders: 00:50:23

where you are with that, so it's too deep.

Tim Winders: 00:50:27

We could, I

Heather Parady: 00:50:28

No, I love

Tim Winders: 00:50:29

favorite color.

Heather Parady: 00:50:29

It's great.

Heather Parady: 00:50:30

It's great.

Heather Parady: 00:50:32

I think what came up for me, the only thing that I'm sure of right now is our

Heather Parady: 00:50:41

makeup as humans and what we want and desire, I don't think is questionable.

Heather Parady: 00:50:49

I don't think we can question that.

Heather Parady: 00:50:50

We wanna be loved, we desire belonging.

Heather Parady: 00:50:55

There's a deep need for contribution and purpose.

Heather Parady: 00:50:58

And for me, that's the only solid thing.

Heather Parady: 00:51:03

Now how we go about achieving those and doing it, I think that's where it gets.

Heather Parady: 00:51:08

Foggy and interesting and different people's perception of, you know,

Heather Parady: 00:51:12

how they feel belonging and all that.

Heather Parady: 00:51:14

But the truth is we all need that.

Heather Parady: 00:51:16

And I think that's what ties us together and connects us, and we

Heather Parady: 00:51:20

have to remember, besides that, man, I don't know, that's, I'm gonna be

Heather Parady: 00:51:24

thinking on that for like a week.

Tim Winders: 00:51:26

The, the thing that I like about what you're doing with

Tim Winders: 00:51:28

unconventional leaders is that I think this is really the root of the question

Tim Winders: 00:51:33

is that I think you're probably tapping into the individuality of leadership.

Heather Parady: 00:51:44

Hmm.

Tim Winders: 00:51:44

I think we want to formulate, I'm an engineer.

Tim Winders: 00:51:48

I'd love to come up with the three or the seven or the whatever, and I could do it,

Tim Winders: 00:51:52

but I could tell you I'm getting less and less confident in those threes and sevens.

Tim Winders: 00:51:56

I'm getting less and less confident in the always or nevers, and I'm 60.

Tim Winders: 00:52:02

I'm a couple years, I'm a lot of years older than you.

Tim Winders: 00:52:04

I'm old to be your dad.

Heather Parady: 00:52:06

Yeah.

Heather Parady: 00:52:07

Yeah.

Tim Winders: 00:52:08

I think that's the beauty of unconventional leaders.

Tim Winders: 00:52:12

I think we've seen leaders for way too long, and they're, many of 'em are my

Tim Winders: 00:52:16

generation that they have absolutes and those absolutes, they are saying it

Tim Winders: 00:52:23

with loud, authoritative voices, and I think people are getting tired of that.

Heather Parady: 00:52:29

Yeah.

Tim Winders: 00:52:30

And so I'm seeing you and maybe we're trying to hear, I don't know,

Tim Winders: 00:52:36

I'm seeing some people trying to uh, unpack, I hate that word, but unpack or,

Tim Winders: 00:52:41

or bust it up or something like that.

Tim Winders: 00:52:45

And, and I love what I'm hearing there.

Tim Winders: 00:52:48

tell me some things.

Tim Winders: 00:52:49

Gimme a, I know you aren't thinking too far ahead.

Tim Winders: 00:52:54

With what you're doing there, it's kind of unfolding.

Tim Winders: 00:52:56

I, I can sort of tell if I'm wrong and you've got a five-year plan, you could let

Tim Winders: 00:53:00

me know, but seems like it's unfolding.

Tim Winders: 00:53:03

What are some things in the very not too distant horizon if somebody's listening

Tim Winders: 00:53:08

in, maybe in early 2024 that, that they might get to a look for if they jump over

Tim Winders: 00:53:13

and listen in at Unconventional Leaders.

Heather Parady: 00:53:17

Yeah.

Heather Parady: 00:53:19

Media.

Heather Parady: 00:53:20

media.

Heather Parady: 00:53:21

Media, that's the future right now.

Heather Parady: 00:53:25

wanted to, for several years get more involved and intentional with

Heather Parady: 00:53:29

not only what I create, but helping other folks on that side of things.

Heather Parady: 00:53:35

I think it's a really power, it is such a powerful tool that we can

Heather Parady: 00:53:41

use to reach folks and to give hope.

Heather Parady: 00:53:44

I mean, like it or not, I could argue both sides, but it's here to stay.

Heather Parady: 00:53:49

And digital identity is a really interesting conversation about people

Heather Parady: 00:53:53

finding themselves in this other world.

Heather Parady: 00:53:56

And whether that's right or wrong, it's the truth.

Heather Parady: 00:54:00

And we've gotta figure out how to bring light and hope into those places.

Heather Parady: 00:54:03

So right now it's through Instagram feeds or podcast feeds.

Heather Parady: 00:54:06

when my kids get older it gives me anxiety even thinking about it.

Heather Parady: 00:54:10

But, it's through these games and these avatars and so forth.

Heather Parady: 00:54:13

And again, I'm not saying it's right or wrong, it's just the way that it is.

Heather Parady: 00:54:17

So I want to figure out more ways to bring this message, un unconventional leadership

Heather Parady: 00:54:24

of Hope God love Light into these places.

Heather Parady: 00:54:28

Right now, this is just through storytelling and reels.

Heather Parady: 00:54:31

I recently started doing some scripting work for different people, which has

Heather Parady: 00:54:34

been really fun trying to help them with their, short form and stuff.

Heather Parady: 00:54:38

So more of that man.

Heather Parady: 00:54:39

the word bridge has been on my heart a lot lately, and I've always felt that way.

Heather Parady: 00:54:48

growing up I was one of those folks 'cause of my personality that I could

Heather Parady: 00:54:53

roll in different groups pretty well.

Heather Parady: 00:54:57

And then even two at my age as a millennial, 'cause I'm not young anymore.

Heather Parady: 00:55:03

So I'm this weird bridge age where I can get folks older than

Heather Parady: 00:55:09

me and then I also get Gen Z.

Heather Parady: 00:55:12

And so through the work, my hope is to be able to be a bridge between

Heather Parady: 00:55:15

different worlds and more connection.

Heather Parady: 00:55:18

That's why the reels I do Trevor Noah, and then talk about the four

Heather Parady: 00:55:23

agreements, because it's a bridge.

Heather Parady: 00:55:26

Folks aren't looking for this, they're looking for this.

Heather Parady: 00:55:29

If we could bridge these two together, they get to this, right?

Heather Parady: 00:55:33

I'm sorry, audio folks.

Heather Parady: 00:55:34

I'm doing an analogies you can't see.

Heather Parady: 00:55:39

Um, that's really,

Tim Winders: 00:55:40

watching in, yeah.

Tim Winders: 00:55:40

Yeah.

Heather Parady: 00:55:41

that's messy.

Heather Parady: 00:55:42

Tim.

Heather Parady: 00:55:42

I hope that made sense.

Heather Parady: 00:55:43

But media is on my heart.

Heather Parady: 00:55:44

Storytelling, and then hopefully using that as a bridge to reach folks.

Tim Winders: 00:55:48

I think that is good and I see that, and part of the evidence

Tim Winders: 00:55:54

of that, Heather, is that we're having this conversation here, is that you

Tim Winders: 00:55:59

and I are conversing in, different generations, probably different a a

Tim Winders: 00:56:04

lot of different, but yet I said, Hmm, I wonder if, I wonder if Heather would

Tim Winders: 00:56:09

come on the show with us and chit chat and so I think that's evidence

Tim Winders: 00:56:13

that you're moving in that direction.

Tim Winders: 00:56:15

Yeah.

Tim Winders: 00:56:15

Bridge connector.

Tim Winders: 00:56:17

You know what, whatever words, I think bridge is a great visual, but I.

Heather Parady: 00:56:25

Thank you

Tim Winders: 00:56:25

I, the word peacemaker is this word that

Tim Winders: 00:56:28

keeps popping up in my mind.

Tim Winders: 00:56:30

It's a little bit more of a, of a biblical word, but peacemaker is weird.

Tim Winders: 00:56:34

There's a lot of ugly in the world.

Tim Winders: 00:56:37

And I think it was Google that used to have a don't be evil is their, one of

Tim Winders: 00:56:41

their underlying mottoes or whatever.

Tim Winders: 00:56:44

I'm not gonna be one to judge, but they may not be adhering to that.

Tim Winders: 00:56:48

Totally.

Tim Winders: 00:56:48

Now.

Tim Winders: 00:56:50

And I think with all these tools, like you're saying, I just, I

Tim Winders: 00:56:53

don't want us to use it for evil.

Tim Winders: 00:56:55

I want us to use all this for good.

Tim Winders: 00:56:57

And it seems like that's what you're trying to do.

Tim Winders: 00:56:59

Is that right?

Heather Parady: 00:57:01

I sure hope so, man.

Heather Parady: 00:57:02

I sure hope so.

Heather Parady: 00:57:05

I'm so grateful I'm entering into this work in my mid

Heather Parady: 00:57:10

thirties, late thirties now.

Heather Parady: 00:57:12

it's interesting.

Heather Parady: 00:57:14

I can't imagine not having any kind of foundation being handed all this stuff,

Heather Parady: 00:57:19

but also too, you know, I mean, they're not gonna know anything different.

Heather Parady: 00:57:22

it's just a different world we're coming into and instead of being fearful

Heather Parady: 00:57:25

and afraid and pointing fingers and fighting it, I feel like Us older folks.

Heather Parady: 00:57:30

'cause I'm gonna say I'm older too, Tim.

Heather Parady: 00:57:32

I am.

Heather Parady: 00:57:32

Like, I'm 37, that's okay.

Heather Parady: 00:57:34

I know you're shaking your head but for the folks I roll with, I am like,

Heather Parady: 00:57:40

they're so young and, uh, I don't know.

Heather Parady: 00:57:45

People are looking for guides and people who go before them and light the way, and

Heather Parady: 00:57:50

I hope, hope, God, that I can do that.

Tim Winders: 00:57:53

Yeah, there's a real deficit of hope out there and I think

Tim Winders: 00:57:58

some of us are trying to deliver that.

Tim Winders: 00:57:59

Heather, where can people find you?

Tim Winders: 00:58:00

Give us, give us all your coordinates.

Tim Winders: 00:58:03

I think we've mentioned the podcast, but podcast Instagram

Tim Winders: 00:58:06

seems like pretty high areas.

Tim Winders: 00:58:07

Tell us that.

Tim Winders: 00:58:07

And then one more question before we finish.

Heather Parady: 00:58:09

Sure.

Heather Parady: 00:58:10

At Heather parody pretty much everywhere except for LinkedIn and Snapchat

Heather Parady: 00:58:13

because I can't bridge those two worlds.

Heather Parady: 00:58:14

That's just too much for me.

Tim Winders: 00:58:16

Yeah.

Tim Winders: 00:58:17

Are, do you do much on YouTube?

Heather Parady: 00:58:20

We're starting to, I'm putting a little bit more attention

Heather Parady: 00:58:25

into putting the podcast on YouTube.

Heather Parady: 00:58:29

I'm editing everything, I do all the edits.

Heather Parady: 00:58:33

so it's slow and it's clunky, but 'cause it takes a long time.

Heather Parady: 00:58:37

But yeah, we have a YouTube channel.

Tim Winders: 00:58:40

Okay, good.

Tim Winders: 00:58:41

Yeah.

Tim Winders: 00:58:41

Make sure everyone go check that out and right when you finish here,

Tim Winders: 00:58:45

go over to unconventional leaders.

Tim Winders: 00:58:47

It's a, it's really a good fit for some of the conversations.

Tim Winders: 00:58:51

A lot of the conversations that we have here, Heather, we are

Tim Winders: 00:58:53

seek, go create those three words.

Tim Winders: 00:58:56

I think you mentioned 'em a few times that we were talking.

Tim Winders: 00:58:58

We'll let you choose one over the other two.

Tim Winders: 00:59:00

My final question, one, seek, go or create and why?

Heather Parady: 00:59:05

My instinct is to say go or create, but I'm gonna pick, seek.

Heather Parady: 00:59:12

Okay.

Heather Parady: 00:59:12

It's probably my least favorite word out of all three of those, but

Heather Parady: 00:59:15

it's the one that I've been really drawn to lately because I'm like,

Heather Parady: 00:59:18

yo, if you wanna go and you wanna create, you gotta first seek, right?

Heather Parady: 00:59:23

Curiosity, openness, student mentality, childlike, Lord Jesus.

Tim Winders: 00:59:32

That's good.

Tim Winders: 00:59:33

That was, there's a reason the Lord gave 'em to me in that order because

Tim Winders: 00:59:37

I used to go, go, go and then create.

Tim Winders: 00:59:40

And he said, I need you to slow down a little bit before you

Heather Parady: 00:59:44

me.

Tim Winders: 00:59:45

go.

Tim Winders: 00:59:45

So Heather, thank you for this conversation,

Tim Winders: 00:59:48

man.

Tim Winders: 00:59:48

I knew I would love it and I did.

Tim Winders: 00:59:50

go check out Unconventional Leader, go Listen, go subscribe.

Tim Winders: 00:59:53

There's some great episodes that I've listened to just in the last week.

Tim Winders: 00:59:57

Go check those out and follow Heather and all the places and cheer her on

Tim Winders: 01:00:04

wherever you can go, cheer her on.

Tim Winders: 01:00:06

I appreciate you listening in here.

Tim Winders: 01:00:07

We are episodes.

Tim Winders: 01:00:11

Until next time,