From Sports Photography to Membership Mastery: Embracing Change with Vincent Pugliese

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I'm always saying what's working and what's not working.

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And they go, okay, we could add this.

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It gives you flexibility.

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It gives you the opportunity to add something that wasn't there before.

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Okay.

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As opposed to this is the way we always do it.

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There is no, this is the way we always do it in our world.

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There is we're starting over tomorrow, a little bit better than yesterday.

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And we look around and we go, there's that.

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How can creating a membership business transform your life

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and grant you the freedom to control your time and location today on seat,

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go create the leadership journey.

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We're excited to host Vincent Pugliese, an expert in building profitable

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membership models for the past seven years, he and his wife have not only

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lived off their membership businesses, but have also empowered others To

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create scalable businesses that offer both financial freedom and flexibility.

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Vincent is passionate about teaching others to leverage their unique

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skills and interests into successful membership platforms with the belief

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that even the most obscure niche can generate substantial recurring revenue.

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They have mastered the art of identifying and cultivating such opportunities.

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Vincent, welcome to SeatGoCreate,

Vincent Pugliese: 00:01:22

I'm so excited to be here.

Vincent Pugliese: 00:01:23

Thanks for

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man.

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I'm excited that you're here too.

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I, we've discussed your last name.

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I pronounce it a little different every time just to keep us fresh.

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And you, you haven't told me I'm totally wrong yet.

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So I appreciate that.

Vincent Pugliese: 00:01:39

With my name, both first and last name, you have to be flexible.

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It was my first kind of thing in life.

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I, what do you go by?

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I go by every version of Vincent.

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You can imagine every cause what am I gonna do?

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Say, no, it's not bad.

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It's this I'm like, whatever you want to say.

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so you have to learn how to be flexible early in life with a name like mine.

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You do, and, you, you've got the, the accent,

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I'm guessing Italian, right?

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And, in Vinny, I think when you and I chatted a couple of weeks ago,

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we got off on this, My Cousin Vinny thing, which I love that movie.

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It's so cool, but,

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Terrible year of my life when that came out, I got to

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Oh boy.

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we may go down to that road in just a little bit, but for right now.

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if you're out and about, I know you're in Florida now, you were in Pittsburgh for a

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while, you've moved some, but, if you are on a plane or you bump into somebody, and

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I know you're always connecting, that's the theme I believe of this conversation.

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If you bump into somebody that they don't have a clue what you do, maybe

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you're not even a business connection and they ask you what you do, what do

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you tell somebody when they ask you that?

Vincent Pugliese: 00:02:38

I it's funny you asked because with a lot of

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us entrepreneurs, you could have a lot of things you could say.

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And I've come on this one line where I say I have a membership for memberships.

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And I always get that sideways look that a dog gives you when you

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say something to them because they go, I don't know what that means.

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And I love that because it actually brings up conversation as opposed

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to saying, the typical, I do this to help this person to do that.

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I'm like, I have a membership for memberships.

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And they go, and if you're not in the entrepreneurial space.

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They're like, I have no clue what you're talking about.

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And if they are at it, they're like, tell me more.

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And then we, it leads to almost every single time.

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It leads to a more meaningful discussion, which is better for me than a one liner

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Do.

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Do you prefer, does it matter to you?

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If they are in the entrepreneurial space and it lets you go down your path of

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what you really do, or let's just say it's, I don't know, grandma Margaret on a

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plane and she looks at you and membership means nothing to her, but yet she's

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still intrigued and wants to talk to you.

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Do you prefer one over the other?

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Does it matter to you?

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Are they just people that you could connect with?

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it's interesting conversation.

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Cause I usually like to ask the questions and I've found that.

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Most people aren't really kind of, um, versed in that.

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I find the world to be not very curious and I think it needs to be more.

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So I always lean on the fact that I don't really want to talk about myself.

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I want to talk about you.

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So I'll generally ask the questions.

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I'll I've had tons of conversations where it's like.

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Long time.

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And they only asked one question and, after a while, it's not going

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to be a friend of mine, because if you're totally not that curious,

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we're not going to go very far, but I can totally do the interview.

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If somebody is very kind of shy.

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Or they're not curious.

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Cause I'm just, I love meeting people.

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I love learning what makes people tick.

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And then as the conversation goes on and they go, what do you do?

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And then once I explain it, it, almost solidifies it where they go, Oh, I can

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see why you would do that while you'd be good at that simply by the way that

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I asked the questions to begin with.

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So it's generally not people asking me, I don't know if you experienced that.

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Maybe it's just my face, but people just aren't asking me.

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I generally ask them more than they asked me.

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it's the same way with me.

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and my followup to that is, Do you enjoy a situation like this where for the next

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55, 60 minutes, I'm really asking the questions, which I love to do, by the

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way, and that's why I love this format and you're, just responding to the

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questions and we've chitchatted before.

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So you know maybe where we're going.

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I don't know.

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Maybe you don't.

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Does it, I don't want to say, are you uncomfortable, but when someone else

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is asking the questions like I am.

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What kind of role do you feel like you're in at that point?

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Okay.

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It's twofold in this setting, completely comfortable when it's a screen.

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I could see you and you could see me and I know what we're doing here.

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I'm completely fine with it.

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Cause I know that we're helping people out and we're talking to people.

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But in a personal setting, I'm not comfortable.

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I try to turn the tides.

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I'm like, all right, you I'm not here.

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I'm not interested in talking about myself.

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I know about myself.

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I know who I am, right?

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I'm interested in learning.

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I find out so much by asking curious questions and by asking follow

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up questions that I'm really not interested in telling my story.

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I'll tell it here because I know the benefit all around of it, but

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in real life, no, I, you can go years with me connected and I won't

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really talk that much about myself.

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I'll generally talk about you unless you're, we're in a conversation

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and get deeper beyond it.

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so this is fascinating.

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I had not planned on talking about this, but I think there's some value

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in this because I think there's some people that are wired similar, and I'm

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not saying that you and I are wired the same, but there's a lot of commonalities.

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I'm just genuinely curious.

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I want to know as much as I can, like one of the drawbacks to that, just

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Every superpower has a kryptonite is that I'm addicted to information.

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And I've realized that I need to cut back on all that I try to consume because I

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don't need to know all that stuff that as much as, that comes up, but I do, I

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am at times, and maybe this is maturity.

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Concern that I might be controlling and dominating conversations and situations.

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I'll give you a quick example where we're parked here in the Black Hills

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and we've got a great little sitting area in the back with our fire pit.

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And the other night we had some of our neighbors come over and say,

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Hey, you mind if we sit with you?

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Which.

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That's like dog on a bone for me.

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I love that stuff.

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I'm usually going out and about and she's got a background in medical.

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He's got a background in the air force, retired.

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It was great.

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They've been traveling in their RV for a while.

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All that's really cool conversation.

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But one of the things I am trying to be more aware of is in a situation where

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there was five of us sitting around here, our grown son was with us also.

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I didn't want to be the guy dominating that conversation.

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it was social.

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Mostly, but is that thought ever crossed your mind like

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where you're in a situation?

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Maybe it's networking.

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Maybe it's business Maybe it's at a conference.

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We're going to talk later And you walk away going man I know I

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ask all the questions and I'm the curious one, but I dominate that.

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I'm becoming more aware of that.

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Does that ever cross your mind?

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The dominating part doesn't worry me like

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it used to, cause it did.

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The more self awareness you get as you get older, the more you realize, Oh, shut up.

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they're looking around, they're looking at their watch and they're looking, they're

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looking over their shoulder or Oh crap.

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I'm telling a, I'm telling a 14 minute story and I'm six minutes into it.

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And they don't care at all.

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Like I've had those moments in the past.

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my concern now is not the dominating part.

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It is, I am.

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I'm an extroverted introvert, right?

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So I don't love, I don't like networking.

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I don't like large crowds of small talk.

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Just don't, I don't like, Oh, what do you do?

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What do you do?

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Okay.

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Okay.

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I'll talk to somebody else.

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I'm like, no, I would rather pull you aside and let's just

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have a real conversation, right?

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Let's talk about real stuff.

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I don't need the niceties.

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I don't need, so my problem is this.

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I can get too deep too quickly.

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With the curiosity and then even in terms of the conversation, I've had

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people say, Oh my goodness, 10 minutes in, and this is like intense because

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I'm like, because it's so real.

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And I have to realize sometimes I'm completely ready for it.

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Cause I love it.

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And they've been having maybe a lot of more thin conversations that don't

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go there and they're not ready for it.

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That's my awareness.

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Now it's not dominating.

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Cause generally they do more talking than I do.

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I, as.

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but in terms of the questions and the follow up, it can get real,

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but that's where I've learned everything about everybody.

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It's so valuable, but I don't think everybody's always ready for it.

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I, same thing here.

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I'm looking at my timestamp.

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We're at the nine minute mark we've been talking and we're already going into

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some like deep personality type things.

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And this is exact, this is the same thing I do when I'm talking to people.

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I mean, it's like, oh, how long can you talk about the weather or even I'm.

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I'm starting to get bored talking about sports and politics and all that stuff.

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And some people dig it.

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I'm not, that's fine, but I think you can only talk about, a game coming up or a

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game that happened so much, just live the game and we're going to go into, I know

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your background in sports photography.

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So I'm going to, I'm going to dig in that just a little while, but I'm the

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same way I'm getting extremely bored.

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I would rather spend some time just by myself with a book or, my wife

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or something like that than idle.

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And I think I heard the same thing from you.

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So similar.

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So

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100 percent I, the, just that boring kind of, I hate to say

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it, like the cocktail hour conversations just get me out, it's loud, it's noisy.

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it's impersonal.

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Everybody's, maybe everybody's pitching their stuff or they're

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giving you a business call.

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Hey, can we just, you know, go over there and have a real conversation?

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Do we need to do any of this?

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So yeah, my style of conversation, what I love doing doesn't

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lend itself to the small

Tim Winders: 00:10:42

then here's the, I want to throw a little gas on this fire because

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I think this kind of fits in money.

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We'll often start creeping into conversations that some people have.

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If I think back into my career when I was hardcore networking, cause I thought

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that's what I was supposed to do.

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I would look at Vincent right now when I'm talking to you, even though

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we're 11 plus minutes in, and I would have done this at the 32nd mark.

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And I would have seen dollar signs on your head, even though I would have had

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some compassion and I would have been curious and all that kind of stuff.

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I would have been trying to manufacture what's the transaction

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that you and I may participate in.

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And it may not be just me transacting, getting money from you.

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It might be, what can I do to help you do something?

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It was not entirely self.

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And maybe it wasn't whatever Tell me a little more about your view of money

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maybe today and if you could contrast it if you had a different view of money in

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this arena of communication connection blah blah blah, 20 years ago or whatever,

Vincent Pugliese: 00:11:52

almost like motive of type of

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yeah.

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whatever, however you want to take it.

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I just want to throw money into the equation here.

Vincent Pugliese: 00:11:58

Yeah.

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It's funny because you, the more you do this, the more you see it, the more you

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go, like it's, you equate it very simply.

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I think everybody can relate to this.

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You go to LinkedIn.

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You get a friend request, you accept it and then comes the pitch, right?

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Boom.

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And it's typed out and it's got emojis to it.

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It's got and literally I'm, my personality, did you

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just friend me and pitch me?

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Did you really just do that?

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And.

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and then there's a quick block almost all the time, but like view

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that in the personal space, right?

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Okay.

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That's so easy for so many scammers to do online, but there's a lot of people

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that kind of equate that to, like you said, okay, dollar signs right away.

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And, everybody's trying to build a business and at least

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in our, in a lot of our space.

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So the business side comes into it.

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It really does come into it because you're looking for the right people are,

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you're trying to help the right people.

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What I viewed as this, and it's been probably the game changer for me is

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any good relationship that I get into a conversation with the transaction wise.

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I think this something great is going to happen between us

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within the next three years.

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Next three years, something great one way or the other, meaning two

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years and 10 months from now, I might make a referral to you and

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say, you got to work with him, right?

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Or, contrast, I might talk to you and you go, I'm looking for a cool event and all

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these events are awful that I'm going to.

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And I'd be like, I'll tell you something.

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We're creating something that's a little bit different and maybe you should go.

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If it, if you have awareness of what's going on, who the person

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is and how the relationship is and how the trust is being built.

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I say it all the time.

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Content leads to connection leads to content.

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And when those merge at the right point, make an offer, but it doesn't

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mean connect with somebody on LinkedIn and then try to pitch them something

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or meet somebody in person and say, you should buy my life insurance.

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no, you haven't earned trust there yet.

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I don't believe in you yet.

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You don't believe in me yet.

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And it's just so presumptuous.

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So when you go into it, and the other thing is when you can add so much value to

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somebody's life with what you do, meaning I'm, I'm in the membership space and I'll

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talk to somebody had one yesterday and we just had a phone call because we met

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at a conference a year ago and I asked how it's going and she's totally stressed

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out, has a successful business, right?

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But I know right away from my space, I bet you she's very

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heavy into client Has to be.

Vincent Pugliese: 00:14:35

She's not in my space cause she doesn't really have too much time freedom.

Vincent Pugliese: 00:14:38

She's got a good business, but it's tons of client work.

Vincent Pugliese: 00:14:40

And I asked her that, are you heavy?

Vincent Pugliese: 00:14:41

And she said, yeah, we started talking within a half an hour when I explained

Vincent Pugliese: 00:14:46

what we do and how we do it and what my schedule is like and what is it.

Vincent Pugliese: 00:14:50

She, we, she had to go, but she's I want to talk to you more about memberships.

Vincent Pugliese: 00:14:54

Now, what was that?

Vincent Pugliese: 00:14:55

That was a conversation.

Vincent Pugliese: 00:14:56

That's me using my expertise to hopefully help her.

Vincent Pugliese: 00:14:59

But if the things align.

Vincent Pugliese: 00:15:01

And I can help them with what I have, as opposed to me trying to make a sale.

Vincent Pugliese: 00:15:05

I don't ever think of it in sales.

Vincent Pugliese: 00:15:06

I think of it like in terms of offers, what make an offer when you've built

Vincent Pugliese: 00:15:10

trust and they need what you do.

Vincent Pugliese: 00:15:12

I'm not trying to sell anybody.

Vincent Pugliese: 00:15:13

I'm trying to make an offer.

Vincent Pugliese: 00:15:15

So there's a collaboration if it's right.

Vincent Pugliese: 00:15:17

So that, that, and, but again, coupled with what I said in the very beginning,

Vincent Pugliese: 00:15:21

never have any rush with any of it.

Vincent Pugliese: 00:15:23

People screw up because they're desperate and they want

Tim Winders: 00:15:25

Yeah.

Tim Winders: 00:15:25

They come across as

Vincent Pugliese: 00:15:26

you think of it,

Tim Winders: 00:15:27

they come across as super desperate on those LinkedIn posts.

Tim Winders: 00:15:30

And the thing I love about what you said is that to me, your value

Tim Winders: 00:15:34

is you're helping someone solve a problem, but you don't know that

Tim Winders: 00:15:38

problem until you get to know them.

Tim Winders: 00:15:40

See some, so many people are attempting to go straight for the jugular.

Tim Winders: 00:15:44

I've got them in LinkedIn right now.

Tim Winders: 00:15:45

I could guarantee you when you have.

Tim Winders: 00:15:47

Podcasts and that you're a coach and different things like that.

Tim Winders: 00:15:51

that everybody wants to show me how to become an 8 million, eight

Tim Winders: 00:15:54

figure coach when they're probably a zero figure appointment setter.

Tim Winders: 00:16:00

So I don't even know.

Tim Winders: 00:16:01

I'm same thing, but the thing I wanted to slow down on is that you

Tim Winders: 00:16:05

are taking the time to bring value.

Tim Winders: 00:16:10

My, my observation, you tell me if this is right or wrong by solving a problem.

Tim Winders: 00:16:15

If they've got one, they may not have one, but most people have problems, right?

Tim Winders: 00:16:20

So you're just communicating to find out what that might be, correct?

Vincent Pugliese: 00:16:27

it comes down to curiosity, right?

Vincent Pugliese: 00:16:29

Let's say we meet and I go, and we talk about career and

Vincent Pugliese: 00:16:33

you go, things are awesome.

Vincent Pugliese: 00:16:34

Like, and you tell me all this stuff, traveled, my family business

Vincent Pugliese: 00:16:38

is booming, blah, blah, blah.

Vincent Pugliese: 00:16:39

I'm doing this and doing that.

Vincent Pugliese: 00:16:40

We're helping these people.

Vincent Pugliese: 00:16:41

My mindset goes to, Oh, who can I connect to them that needs what they're doing?

Vincent Pugliese: 00:16:47

Because they obvious obviously had us locked in.

Vincent Pugliese: 00:16:49

But if I said, you need my mastermind.

Vincent Pugliese: 00:16:52

what are you talking about?

Vincent Pugliese: 00:16:53

Like, why would I even ask that they're not asking about it?

Vincent Pugliese: 00:16:56

They're not in need of it.

Vincent Pugliese: 00:16:58

They're not curious about it, but I'm going into it in terms of what I need.

Vincent Pugliese: 00:17:01

It's immediately Hey, how can I help in one way or the other?

Vincent Pugliese: 00:17:05

How can I add value?

Vincent Pugliese: 00:17:07

A friend of mine, I don't know if you know who Laura Portier is.

Vincent Pugliese: 00:17:09

She was a guest on one of our calls in our community.

Vincent Pugliese: 00:17:12

She's a Facebook ads expert and she built this amazing business.

Vincent Pugliese: 00:17:16

And she told me one time, she goes, every time I get on a call, Like a discovery

Vincent Pugliese: 00:17:20

call, whatever you want to call it.

Vincent Pugliese: 00:17:21

She goes, I just act like they paid me 500 bucks.

Vincent Pugliese: 00:17:25

So what she did was I'm going to add massive value without leading

Vincent Pugliese: 00:17:29

into the pitch without, Oh, let me give you a step or two, but you

Vincent Pugliese: 00:17:32

need to come pay me for the rest.

Vincent Pugliese: 00:17:33

She just let it all out.

Vincent Pugliese: 00:17:36

By the end of the conversation, they're all like, how do I work with you?

Vincent Pugliese: 00:17:40

Cause you're so good.

Vincent Pugliese: 00:17:41

So we enacted that, a year ago where I'm just going to add

Vincent Pugliese: 00:17:44

value on one of those calls.

Vincent Pugliese: 00:17:46

And what I learned is.

Vincent Pugliese: 00:17:48

By the end of the call, when you've added 500, 000, 1, 500 value in terms

Vincent Pugliese: 00:17:52

of what they can do, and you blew their mind a little bit and add stuff, they

Vincent Pugliese: 00:17:55

realize when that phone hangs up, I don't have access to this person anymore.

Vincent Pugliese: 00:17:59

And that was really valuable.

Vincent Pugliese: 00:18:01

They wind up asking me beyond, I'm being totally honest, they wind

Vincent Pugliese: 00:18:04

up asking me about what I do way more than I say, this is what I do.

Vincent Pugliese: 00:18:09

Because if you can rock their world for 45 minutes in a space

Vincent Pugliese: 00:18:12

that you're an expert in, and then they say Oh, I need more of this.

Vincent Pugliese: 00:18:16

Is this what you do?

Vincent Pugliese: 00:18:19

I didn't talk about it very much, but I proved to you by helping you, I do this.

Vincent Pugliese: 00:18:23

So that's the approach we take.

Vincent Pugliese: 00:18:25

and if they leave there and they go great, and they don't call me again

Vincent Pugliese: 00:18:28

for a year until they told me they did the work and I'm like, Fantastic.

Vincent Pugliese: 00:18:31

Let's talk again.

Vincent Pugliese: 00:18:32

That was, I'm thrilled.

Vincent Pugliese: 00:18:33

It's not about, nothing's about short term and that's where I

Vincent Pugliese: 00:18:36

think so many people get hurt.

Vincent Pugliese: 00:18:37

Nothing is about needing anything now or this year, and then it

Vincent Pugliese: 00:18:41

makes three years so much better.

Tim Winders: 00:18:42

and at the end of the day, because you've approached it

Tim Winders: 00:18:46

in what I would call a genuine way, you lay your head on the pillow.

Tim Winders: 00:18:50

You don't feel like you need to go bathe off.

Tim Winders: 00:18:53

Any of the, crappy manipulative Marketing

Tim Winders: 00:18:58

funnel stuff that it's all out there and it's not really all bad Is I

Tim Winders: 00:19:03

think it's just when people attempt to use it in a we'll just call it non

Tim Winders: 00:19:08

genuine Way i've get here's a question that's just jumped in my head vincent.

Tim Winders: 00:19:12

So let's go here for just a minute And the question is this, have you

Tim Winders: 00:19:19

always had this type of energy around?

Tim Winders: 00:19:24

I'm using a big word connection because I think connection is like the umbrella that

Tim Winders: 00:19:29

seems to be most of what you're doing now.

Tim Winders: 00:19:32

It all fits in, the unconference we're going to talk about a little while,

Tim Winders: 00:19:34

the membership, total freedom that you did a while back, your book, the wealth

Tim Winders: 00:19:38

of connection, all of that seems to fit Under that connection umbrella.

Tim Winders: 00:19:43

But if we were to go back 15, 20, how old are you?

Tim Winders: 00:19:46

How old are you?

Vincent Pugliese: 00:19:50

I'm 52.

Tim Winders: 00:19:51

You had to think about that for a second.

Tim Winders: 00:19:52

Didn't you?

Tim Winders: 00:19:53

We're at that.

Tim Winders: 00:19:54

So you're 52.

Tim Winders: 00:19:55

So go back 30 years.

Tim Winders: 00:19:57

your early twenties or even your teens, what was Vincent like then?

Tim Winders: 00:20:01

were you sort of a connector?

Tim Winders: 00:20:02

Did, can you see glimpses of that personality at that time?

Vincent Pugliese: 00:20:10

I can't.

Vincent Pugliese: 00:20:11

What was Vincent like?

Vincent Pugliese: 00:20:12

He was a jerk.

Vincent Pugliese: 00:20:13

He was a selfish jerk.

Vincent Pugliese: 00:20:14

That's the best way I can say what I was like from 16 to 22.

Vincent Pugliese: 00:20:18

There's just really no other way to respond.

Vincent Pugliese: 00:20:20

I was, it was completely about me, what I wanted, what I

Vincent Pugliese: 00:20:23

needed and what I needed to get.

Vincent Pugliese: 00:20:24

There's just no doubt about it.

Vincent Pugliese: 00:20:27

I had humor and I had some wit so I can make people laugh and I

Vincent Pugliese: 00:20:32

can, have fun and do dumb things.

Vincent Pugliese: 00:20:35

But yeah, it was all about me.

Vincent Pugliese: 00:20:36

It was not about, it was nothing about connection in a genuine

Vincent Pugliese: 00:20:40

helpful form, not at all.

Tim Winders: 00:20:42

but.

Tim Winders: 00:20:42

But

Tim Winders: 00:20:43

you had some gifts and talents that led you into some things that we could talk

Tim Winders: 00:20:46

maybe now about, I think, photography and things like that, So when did, can

Tim Winders: 00:20:52

you pinpoint something that occurred or a timeframe that you began moving

Tim Winders: 00:20:58

away from, all about self to then connecting and thinking about others?

Tim Winders: 00:21:03

Cause I can in my life, there's a few situations where I say that, God got my

Tim Winders: 00:21:09

attention with a two by four to the head and said, okay, now I'm going to use

Tim Winders: 00:21:13

these skills that I gave you for good.

Tim Winders: 00:21:15

Is there anything like that, that you can pinpoint along the way?

Vincent Pugliese: 00:21:19

100%.

Vincent Pugliese: 00:21:20

So when I was 22, after screwing around for six years at a really

Vincent Pugliese: 00:21:25

deep comp, not a very short, but deep conversation with my dad, because

Vincent Pugliese: 00:21:30

I wasn't going anywhere in life.

Vincent Pugliese: 00:21:31

It was the first time I paid attention to it.

Vincent Pugliese: 00:21:33

So I don't know what I'm doing.

Vincent Pugliese: 00:21:33

It was middle of the night, just stressed out.

Vincent Pugliese: 00:21:36

and he said to me, he goes, you love sports.

Vincent Pugliese: 00:21:38

You like travel and you like taking pictures.

Vincent Pugliese: 00:21:39

Why don't you become a sports photographer?

Vincent Pugliese: 00:21:41

He went upstairs with a glass of water, two 30 in the morning.

Vincent Pugliese: 00:21:45

I'm like, what is that even a job?

Vincent Pugliese: 00:21:46

I'm like.

Vincent Pugliese: 00:21:47

Nobody in school told me you can, that would be my dream job.

Vincent Pugliese: 00:21:50

Why did anybody tell me this?

Vincent Pugliese: 00:21:52

And so then the next day I look at the newspaper and I see a picture on

Vincent Pugliese: 00:21:54

the back page, I'm like, how did I not notice there's a name underneath that?

Vincent Pugliese: 00:21:57

Somebody took that picture and they got paid for that.

Vincent Pugliese: 00:21:59

I went out and bought a camera and a lens that day.

Vincent Pugliese: 00:22:05

And my uncle, who's an amateur photographer is you idiot.

Vincent Pugliese: 00:22:07

Why don't you talk to me?

Vincent Pugliese: 00:22:08

there's auto focus now.

Vincent Pugliese: 00:22:09

I bought a manual focus camera in 1994.

Vincent Pugliese: 00:22:12

Like I didn't know what I was doing.

Vincent Pugliese: 00:22:13

I just wanted to get started and I would sneak and I would buy the

Vincent Pugliese: 00:22:16

cheapest tickets to games that was in New York, Yankee games and Mets

Vincent Pugliese: 00:22:19

games at Yankee stadium, Shea stadium.

Vincent Pugliese: 00:22:21

And I learned how to sneak down to the front row by watching the security guards.

Vincent Pugliese: 00:22:26

I'd watch security guards, and they would walk down to the dugout in between

Vincent Pugliese: 00:22:29

innings, and I would follow behind them, and I would sit down in an empty seat.

Vincent Pugliese: 00:22:32

And they'd walk past me when the innings start, and then as soon as they got past

Vincent Pugliese: 00:22:35

me, I would walk down to the front row.

Vincent Pugliese: 00:22:37

So every game, I was in the first or second row with my camera.

Vincent Pugliese: 00:22:41

And then I figured out how to sit next to the professional photographers.

Vincent Pugliese: 00:22:44

So I would every night ask them questions.

Vincent Pugliese: 00:22:46

What kind of film do you use?

Vincent Pugliese: 00:22:47

And what kind of camera who do you work for?

Vincent Pugliese: 00:22:48

How much do you get paid?

Vincent Pugliese: 00:22:49

But that was my first real school that I paid attention to and wound up getting

Vincent Pugliese: 00:22:54

internship with the national hockey league, a subsidiary of the NHL, and then

Vincent Pugliese: 00:22:58

being published in magazines and hockey cards and, getting internship at news

Vincent Pugliese: 00:23:01

it, Building onto where I eventually won international sports photographer of the

Vincent Pugliese: 00:23:05

year for a newspaper that I worked for.

Vincent Pugliese: 00:23:07

and that built out in this business that started after that,

Vincent Pugliese: 00:23:10

when our first son was born.

Vincent Pugliese: 00:23:11

But to answer your question, I did that for 20 something years.

Vincent Pugliese: 00:23:15

I did everything you can imagine.

Vincent Pugliese: 00:23:16

Superbowls world series traveled everywhere to do it, but at some

Vincent Pugliese: 00:23:21

point along, and I think it was the first NHL finals that I covered.

Vincent Pugliese: 00:23:25

before I actually photographed them actually winning something.

Vincent Pugliese: 00:23:27

I was there and I was almost emotionally empty.

Vincent Pugliese: 00:23:30

This was my dream assignment.

Vincent Pugliese: 00:23:32

This was my dream assignment.

Vincent Pugliese: 00:23:34

The thing I've been wanting forever.

Vincent Pugliese: 00:23:35

I'm credentialed.

Vincent Pugliese: 00:23:36

I got on ice credentials in case they win everything you can imagine.

Vincent Pugliese: 00:23:39

And I was like, I don't care.

Vincent Pugliese: 00:23:42

I don't care anymore.

Vincent Pugliese: 00:23:44

And here's why I finally said to myself, I was doing this all either for me.

Vincent Pugliese: 00:23:50

Or for the attention I was getting from it, because I finally did something

Vincent Pugliese: 00:23:55

that people thought was cool, right?

Vincent Pugliese: 00:23:57

I would show up at a party and I was the guy that was with Tom

Vincent Pugliese: 00:24:00

Brady the day before, right?

Vincent Pugliese: 00:24:02

I'm next to LeBron James on the sidelines, right?

Vincent Pugliese: 00:24:05

Listening to him call the winning play.

Vincent Pugliese: 00:24:08

Of a game and taking notes on that, that became my identity and without it,

Vincent Pugliese: 00:24:15

who was I, so I had friends that would talk to me all sports and then there

Vincent Pugliese: 00:24:19

was, when there was nothing sports to talk about, it was empty and I felt

Vincent Pugliese: 00:24:22

empty and I'm like a circus clown.

Vincent Pugliese: 00:24:25

I'm here for the show.

Vincent Pugliese: 00:24:27

To either impress people or for them to impress their friends.

Vincent Pugliese: 00:24:30

That's what would happen.

Vincent Pugliese: 00:24:32

But what was I contributing?

Vincent Pugliese: 00:24:34

And that's when I finally realized it was all about my own selfish goals.

Vincent Pugliese: 00:24:38

I wasn't helping anybody with the work I was doing, at least from my perspective,

Vincent Pugliese: 00:24:41

I was helping me and that was the.

Vincent Pugliese: 00:24:44

Holy crap.

Vincent Pugliese: 00:24:45

I hit the pinnacle of what I wanted to do and I'm completely empty.

Vincent Pugliese: 00:24:47

Now you'll hear billionaires talk about that in terms of money.

Vincent Pugliese: 00:24:50

I didn't get the billionaire status, but I got the career status where I was

Vincent Pugliese: 00:24:54

like, more of this is not helping me.

Vincent Pugliese: 00:24:57

it's not what I wanted.

Vincent Pugliese: 00:24:58

So I eventually within a year, I declared I'm not doing this anymore.

Vincent Pugliese: 00:25:01

And what happened was this was the change I was shooting a wedding

Vincent Pugliese: 00:25:04

because weddings made good money.

Vincent Pugliese: 00:25:06

Sports didn't always make good money, but weddings did.

Vincent Pugliese: 00:25:09

And I was photographing a wedding with one of the best DJs in town, but he was great

Vincent Pugliese: 00:25:13

at art and he was terrible at business.

Vincent Pugliese: 00:25:14

That's almost every artist.

Vincent Pugliese: 00:25:16

Every creative artist is great at art, terrible business.

Vincent Pugliese: 00:25:19

You'll talk to podcasters who will obsess over everything.

Vincent Pugliese: 00:25:22

They don't know how to do business.

Vincent Pugliese: 00:25:24

So while we ate dinner, I coached him for an hour on his business.

Vincent Pugliese: 00:25:29

I'm like, I've been watching you.

Vincent Pugliese: 00:25:30

What about this?

Vincent Pugliese: 00:25:30

Why don't you try that?

Vincent Pugliese: 00:25:31

Don't do all the stuff by the end of it.

Vincent Pugliese: 00:25:33

He's you just changed my business.

Vincent Pugliese: 00:25:35

And I was like, cool.

Vincent Pugliese: 00:25:37

And then he went up to turn the music on for the reception.

Vincent Pugliese: 00:25:39

And I remember thinking, I don't want to go out there.

Vincent Pugliese: 00:25:41

I want to talk to him some more.

Vincent Pugliese: 00:25:43

And then that same night, some drunk guy in the dance floor is like,

Vincent Pugliese: 00:25:45

Hey, cameraman, take my picture.

Vincent Pugliese: 00:25:48

I'm like, I went home and I told my wife who was in bed, I said, I'm done.

Vincent Pugliese: 00:25:52

I'm done with this.

Vincent Pugliese: 00:25:53

And she's what do you mean?

Vincent Pugliese: 00:25:54

I don't want to do this anymore.

Vincent Pugliese: 00:25:55

And it was making really good money.

Vincent Pugliese: 00:25:56

It was a strong six figures, but it didn't require that much time.

Vincent Pugliese: 00:25:59

And I was like, I'm done.

Vincent Pugliese: 00:26:01

And not that I'm going to quit tomorrow.

Vincent Pugliese: 00:26:02

We have three kids and, but I said, she said, what do you want to do?

Vincent Pugliese: 00:26:05

And I said to her, I said that conversation I had with that DJ,

Vincent Pugliese: 00:26:09

if I could find a way to do that for a living in some form, I

Vincent Pugliese: 00:26:12

Would be the greatest thing ever.

Vincent Pugliese: 00:26:13

Cause I felt so good that I helped him with an expertise that I had.

Vincent Pugliese: 00:26:18

So there were a lot of moments within those 20 years in between

Vincent Pugliese: 00:26:21

where it started getting in there.

Vincent Pugliese: 00:26:22

But that was the moment where it was like, it's not about me.

Vincent Pugliese: 00:26:26

And I'll tell you, I'm so thrilled for like literally whole different

Vincent Pugliese: 00:26:31

life from that moment on.

Tim Winders: 00:26:32

So Vincent, one thing that, is.

Tim Winders: 00:26:34

Interesting.

Tim Winders: 00:26:35

we have this subtitle, the leadership journey, just because journey

Tim Winders: 00:26:39

to me is what fascinates me.

Tim Winders: 00:26:41

I love to learn from people's journeys and one of the things I

Tim Winders: 00:26:46

think this also fascinating is how many people out there would have

Tim Winders: 00:26:51

reached that place that you did.

Tim Winders: 00:26:55

and would have convinced themselves that they need to keep doing it.

Tim Winders: 00:26:57

Either they had so much invested in it or either social capital or

Tim Winders: 00:27:01

real capital or whatever, and they would have just kept going along.

Tim Winders: 00:27:09

And so there's a couple of things that I heard.

Tim Winders: 00:27:11

I'm going to mention them and then you could respond to whatever you want to.

Tim Winders: 00:27:14

number one, you recognized it.

Tim Winders: 00:27:18

you had a situation where, something sparked in you and all of a sudden

Tim Winders: 00:27:21

you're coaching someone when you're really, your eyes were off yourself.

Tim Winders: 00:27:24

That's exactly the way I perceive it.

Tim Winders: 00:27:27

Your eyes were on yourself before you talked to that DJ,

Tim Winders: 00:27:30

when you talked to that DJ, bam.

Tim Winders: 00:27:32

But there was probably stuff building up along the way there.

Tim Winders: 00:27:34

And then the second thing, and I'm going to bring this up here

Tim Winders: 00:27:38

because I think it's important and you talk to your wife about it.

Tim Winders: 00:27:43

And she didn't, I think her name's Elizabeth.

Tim Winders: 00:27:48

I've seen, I see her name on all your stuff.

Tim Winders: 00:27:49

And so I think y'all are a team.

Tim Winders: 00:27:52

She didn't say, listen, big guy, you bring the money in here.

Tim Winders: 00:27:57

Don't you think about doing anything different and changing our lifestyle?

Tim Winders: 00:28:01

there's a whole factor of who your partner is and stuff like that.

Tim Winders: 00:28:06

Anything I just brought up there, whatever you want to respond to, just

Tim Winders: 00:28:09

to talk about that transition before we move along to the next phase of

Tim Winders: 00:28:13

your story, because I think wives,

Tim Winders: 00:28:16

spouses are important.

Vincent Pugliese: 00:28:20

Oh, you just highlight how lucky I got by the person I married.

Vincent Pugliese: 00:28:24

Um, from the funny side of it.

Vincent Pugliese: 00:28:28

She knows that if it was just about money, I'd be miserable and she wouldn't

Vincent Pugliese: 00:28:32

wanna live with me if I have to.

Vincent Pugliese: 00:28:35

It is it's like me in school.

Vincent Pugliese: 00:28:36

If I have to continue doing something that I don't wanna do, I don't care

Vincent Pugliese: 00:28:39

how much money it is, I can't pretend.

Vincent Pugliese: 00:28:43

I can't go into the office every day with the briefcase until I retire.

Vincent Pugliese: 00:28:47

Like anything, but, and she married me knowing that, So it wasn't a big,

Vincent Pugliese: 00:28:53

I wasn't stunned by her response because she knows that the more

Vincent Pugliese: 00:28:57

excited I am with the work that I'm doing, the better I am at home and the

Vincent Pugliese: 00:29:01

more money we will eventually make.

Vincent Pugliese: 00:29:03

But we're also both very.

Vincent Pugliese: 00:29:06

about couples and relationships, you know, you hear, listen to Dave

Vincent Pugliese: 00:29:09

Ramsey and say, there's one side,

Vincent Pugliese: 00:29:10

one person's a spender, one person to save her almost every relationship.

Vincent Pugliese: 00:29:14

We're both on the saver side.

Vincent Pugliese: 00:29:16

We neither one of us need very much.

Vincent Pugliese: 00:29:19

we have much more than we need as it is.

Vincent Pugliese: 00:29:21

And it's something where it's like money never really drove us.

Vincent Pugliese: 00:29:25

And we'd never made decisions based on money.

Vincent Pugliese: 00:29:28

So even when I quit my job.

Vincent Pugliese: 00:29:30

To become a full time, entrepreneur, it was like, okay, it's going to be a

Vincent Pugliese: 00:29:33

rough year, but we'll make it happen.

Vincent Pugliese: 00:29:34

And we can do with a lot less.

Vincent Pugliese: 00:29:36

And how much do we really need?

Vincent Pugliese: 00:29:37

And what do we really eat?

Vincent Pugliese: 00:29:38

And what do the kids need?

Vincent Pugliese: 00:29:39

The kids they're happy with dirt.

Vincent Pugliese: 00:29:41

come on, let's not make our life dependent on the need for money.

Vincent Pugliese: 00:29:46

But I will see a lot of people that will tell me.

Vincent Pugliese: 00:29:48

I cannot start that thing because I need to replace my income.

Vincent Pugliese: 00:29:51

And I say, how much is your income?

Vincent Pugliese: 00:29:53

Like about 160 grand.

Vincent Pugliese: 00:29:55

And my wife makes 50 doing this.

Vincent Pugliese: 00:29:56

I'm like, so you can't do what you want to do because you have to replace that.

Vincent Pugliese: 00:30:00

How about you save a little bit of money for a couple of months and do what you

Vincent Pugliese: 00:30:02

love doing, but you don't need people.

Vincent Pugliese: 00:30:04

Tim, give me that answer.

Vincent Pugliese: 00:30:05

I got to replace my income.

Vincent Pugliese: 00:30:07

I want to be in a situation where money makes no difference in terms

Vincent Pugliese: 00:30:11

of the work that I do and the less that I need, the easier that is.

Vincent Pugliese: 00:30:14

That's a really hard thing to convince to America.

Vincent Pugliese: 00:30:17

it just really is for this country to see that, that you don't need that much, but.

Vincent Pugliese: 00:30:22

You know, get into finances when the average car payment, 700, when everybody's

Vincent Pugliese: 00:30:26

in gymnastics and all these different Taekwondo and they're paying for all this

Vincent Pugliese: 00:30:30

stuff and there's a country, there's all this different stuff involved when we

Vincent Pugliese: 00:30:32

need three vacations a year, enjoy the job that you're going to have for the next 20

Vincent Pugliese: 00:30:36

years because you trapped yourself into it and you won't do anything to change it.

Vincent Pugliese: 00:30:39

We, we both are, we'd be fine with so much less.

Vincent Pugliese: 00:30:43

Which allows me to fire a client.

Vincent Pugliese: 00:30:44

That's a pain in the butt and we've done, we fired high price

Vincent Pugliese: 00:30:48

clients because they just weren't fun to work with, can't do that.

Vincent Pugliese: 00:30:53

If you always need as much money as possible and you're in debt

Vincent Pugliese: 00:30:56

and your budget's that high.

Vincent Pugliese: 00:30:57

So that's why, and she's wonderful to, she's the best

Vincent Pugliese: 00:31:01

thing that ever happened to me.

Tim Winders: 00:31:02

I think the cool thing about that, which what I hear you say too

Tim Winders: 00:31:05

is whatev, whatever people are making, they need to be spending less than that.

Tim Winders: 00:31:09

There was a time in my life where we weren't, and I know you recognize

Tim Winders: 00:31:14

this, but you're talking to a guy that he and his wife live in an RV

Tim Winders: 00:31:16

motor coach that's, 15 years old.

Tim Winders: 00:31:19

We travel around and when I tell people what our quote unquote overhead is,

Tim Winders: 00:31:24

when I tell them that my biggest bill.

Tim Winders: 00:31:27

Is my cell phone bill, they go.

Tim Winders: 00:31:31

I, you're talking about flexibility and we haven't always had that.

Tim Winders: 00:31:33

And I think, when we talk about things like, total freedom and all

Tim Winders: 00:31:36

that's part of the equation it is.

Tim Winders: 00:31:38

cause I don't care what people do to bring in revenue.

Tim Winders: 00:31:41

And I, this is the way I thought like nineties into the two thousands,

Tim Winders: 00:31:44

I'm just going to out earn it.

Tim Winders: 00:31:45

I'm just going to out earn.

Tim Winders: 00:31:46

I'm just going to make more.

Tim Winders: 00:31:47

I'm going to, I had a membership during the two thousands in the

Tim Winders: 00:31:49

real estate investing space.

Tim Winders: 00:31:51

in oh eight.

Tim Winders: 00:31:53

I had no margin and bam, that was

Tim Winders: 00:31:55

ugly.

Tim Winders: 00:31:56

So I think that's a great transition.

Tim Winders: 00:31:59

I'd love to ask more about the sports photography and all that.

Tim Winders: 00:32:02

But truthfully, I want to talk about the more fun stuff because I know that you

Tim Winders: 00:32:06

did so many cool things and all that.

Tim Winders: 00:32:08

We'll let somebody check all that out and on some other way you transitioned.

Tim Winders: 00:32:13

And I know it probably wasn't, just snap the finger and you

Tim Winders: 00:32:15

did, but you made the decision.

Tim Winders: 00:32:18

Give me some of the timeframes from there to when you looked around and went, okay,

Tim Winders: 00:32:24

I am an entrepreneur in a different space.

Tim Winders: 00:32:27

Photography's behind me and I'm moving in a new direction.

Tim Winders: 00:32:30

Give me rough timeframes, when that was, that kind of stuff.

Vincent Pugliese: 00:32:35

years?

Tim Winders: 00:32:36

Years and how long?

Tim Winders: 00:32:37

some people think, you wake up one morning, Friday, you shut it down.

Tim Winders: 00:32:40

And then Monday, you're like in something new.

Tim Winders: 00:32:43

I'm guessing there was transition.

Tim Winders: 00:32:45

And if you want to give the years, that's cool, too.

Vincent Pugliese: 00:32:48

yeah.

Vincent Pugliese: 00:32:48

So around 2013 is when it really started to hit me.

Vincent Pugliese: 00:32:51

I went to, here's where it happened.

Vincent Pugliese: 00:32:52

I'll tell you, I'll tell you the origin of it.

Vincent Pugliese: 00:32:54

I was slated to photograph a Pittsburgh pirates playoff game.

Vincent Pugliese: 00:32:58

And if anybody's familiar with the Pittsburgh pirates playoff

Vincent Pugliese: 00:33:00

games with the pirates are very rare, so they're very special.

Vincent Pugliese: 00:33:03

Especially a home game, very rare.

Vincent Pugliese: 00:33:05

It wasn't the, we went to the first game that they had in 20 years.

Vincent Pugliese: 00:33:08

This was the next year.

Vincent Pugliese: 00:33:09

So they were having another wild card game, second playoff

Vincent Pugliese: 00:33:11

game in Pittsburgh in 21 years.

Vincent Pugliese: 00:33:13

I'm credentialed to shoot that game, which is going to be a mad house and

Vincent Pugliese: 00:33:17

so much fun in your dream assignment.

Vincent Pugliese: 00:33:19

At the same time, my wife and I were hired by Dave Ramsey to

Vincent Pugliese: 00:33:22

photograph one of his events.

Vincent Pugliese: 00:33:24

In Pittsburgh a week before that.

Vincent Pugliese: 00:33:26

So they found us and they hired us and we were doing, I don't know

Vincent Pugliese: 00:33:28

what big event they were doing.

Vincent Pugliese: 00:33:30

So backstage we're photographing Dave and his daughter, Rachel, and a bunch

Vincent Pugliese: 00:33:34

of people and Chris Medford was their director of live events at that point.

Vincent Pugliese: 00:33:38

Chris introduced himself to us and we're talking about the event, what to do.

Vincent Pugliese: 00:33:41

And he goes, yeah, we're stressed out.

Vincent Pugliese: 00:33:43

We're, we're planning a big event in New York next week, and it's

Vincent Pugliese: 00:33:45

just taking up all our time.

Vincent Pugliese: 00:33:46

And I said, and the event was, it's called business gets personal,

Vincent Pugliese: 00:33:50

which is a great title, right?

Vincent Pugliese: 00:33:51

To start this with.

Vincent Pugliese: 00:33:52

And it was Dave, Seth Godin and Gary Vaynerchuk all co headlining it.

Vincent Pugliese: 00:33:58

There's only the three of them.

Vincent Pugliese: 00:33:59

And it was at the Rose theater in New York city.

Vincent Pugliese: 00:34:02

And I'd wanted to go and the tickets were not cheap.

Vincent Pugliese: 00:34:04

It was a thousand dollars a ticket.

Vincent Pugliese: 00:34:06

Um, the problem was that event was the day after the pirates playoff game.

Vincent Pugliese: 00:34:12

So there's no way I can shoot a game transmit one o'clock in

Vincent Pugliese: 00:34:15

the morning and get to New York.

Vincent Pugliese: 00:34:17

And eight hours without any sleep.

Vincent Pugliese: 00:34:18

And I actually planned it.

Vincent Pugliese: 00:34:19

I thought, can I get there with no sleep and have a lot?

Vincent Pugliese: 00:34:22

I tried to figure it all out.

Vincent Pugliese: 00:34:24

You know what?

Vincent Pugliese: 00:34:25

You can't do that.

Vincent Pugliese: 00:34:26

I'm not going to work.

Vincent Pugliese: 00:34:27

I'm going to be, I literally looked at it.

Vincent Pugliese: 00:34:28

How do I take, so it didn't happen.

Vincent Pugliese: 00:34:30

So I see Chris and he says, we're doing this event.

Vincent Pugliese: 00:34:33

and I said to him, yeah, I'd love to go.

Vincent Pugliese: 00:34:36

I'd want to go, but then he cut me off.

Vincent Pugliese: 00:34:38

He didn't hear the second part.

Vincent Pugliese: 00:34:39

I said, but I can't, cause I have an assignment.

Vincent Pugliese: 00:34:41

And he looked at me and said, do you want to go?

Vincent Pugliese: 00:34:43

And I'm like, is that a sign?

Vincent Pugliese: 00:34:44

Cause he asked me, even though I said that, I said, yeah, I want to go.

Vincent Pugliese: 00:34:47

And he looks at me, he goes, I'll have my assistant get you tickets.

Vincent Pugliese: 00:34:51

I was like, okay.

Vincent Pugliese: 00:34:53

So we went and shot the thing and this was my crossroads.

Vincent Pugliese: 00:34:56

What do I do?

Vincent Pugliese: 00:34:57

I've got the credential for this career that I've been doing for 20 years that

Vincent Pugliese: 00:35:01

I've loved, but I know I'm starting to fade and I've got this event I

Vincent Pugliese: 00:35:05

go to where I can meet these people.

Vincent Pugliese: 00:35:06

It's a VIP pass.

Vincent Pugliese: 00:35:07

I'm going to be having dinner with Gary and Seth and Dave.

Vincent Pugliese: 00:35:11

And it's in the space that I want to go into, which I'm not, I'm an

Vincent Pugliese: 00:35:14

entrepreneur, but I'm not in that space.

Vincent Pugliese: 00:35:16

I'm in the service based entrepreneur photographer thing.

Vincent Pugliese: 00:35:19

This is a space I want to go into content creation.

Vincent Pugliese: 00:35:22

What do I do?

Vincent Pugliese: 00:35:23

I got a decision to make here.

Vincent Pugliese: 00:35:25

And I talked to Elizabeth and what do I do?

Vincent Pugliese: 00:35:27

And she said to me, You got to go to New York.

Vincent Pugliese: 00:35:30

So you got to go.

Vincent Pugliese: 00:35:31

And I get emotional thinking about it.

Vincent Pugliese: 00:35:32

Cause it would be very easy to be like, you go to New York, you know what that

Vincent Pugliese: 00:35:36

means you're checking out of a career.

Vincent Pugliese: 00:35:39

Like I knew if I didn't take that credential, that game I'm on my way out.

Vincent Pugliese: 00:35:43

I knew, I know myself.

Vincent Pugliese: 00:35:44

And I'm like, if I don't go to that game, I can't keep putting my effort in.

Vincent Pugliese: 00:35:47

So I went to New York and I met Gary and I met Dave and I met Seth and I met a

Vincent Pugliese: 00:35:51

good friend called named Ken Carfagno, who we started masterminding the next week

Vincent Pugliese: 00:35:56

on our business is what we're building.

Vincent Pugliese: 00:35:57

We did that every week and he took notes and he is still a part of our group today.

Vincent Pugliese: 00:36:02

One of my closest friends.

Vincent Pugliese: 00:36:03

and I met him at that event.

Vincent Pugliese: 00:36:05

That was the moment and it took three years of writing and creating content and

Vincent Pugliese: 00:36:10

doing a blog that nobody read and then.

Vincent Pugliese: 00:36:13

Meeting people and making connections and connecting with podcasters and

Vincent Pugliese: 00:36:16

then going to podcast movement and not even having anything, but starting

Vincent Pugliese: 00:36:20

to get interviewed on podcasts when I'm writing a book and that's what,

Vincent Pugliese: 00:36:23

that's where it all took shape.

Vincent Pugliese: 00:36:25

So when we started coaching and then getting into the membership

Vincent Pugliese: 00:36:27

space in 2017, there was four years.

Vincent Pugliese: 00:36:31

Of foundational work and connection that happened before we even

Vincent Pugliese: 00:36:36

started doing anything with it.

Vincent Pugliese: 00:36:38

cause I didn't have the confidence.

Vincent Pugliese: 00:36:39

What am I going to do?

Vincent Pugliese: 00:36:40

And so that was, and then, but once 2016, 2017 happened, it

Vincent Pugliese: 00:36:44

just started shooting upwards.

Tim Winders: 00:36:45

So the cool thing about this word journey is that it, there really

Tim Winders: 00:36:51

are, if someone considers it a journey.

Tim Winders: 00:36:54

And you've already said you're not thinking short term.

Tim Winders: 00:36:57

It's not like you're in 2013 saying, okay, I'm going to this event.

Tim Winders: 00:37:01

I need to sell something the following week to really

Tim Winders: 00:37:03

prove that this is worthwhile.

Tim Winders: 00:37:06

People think that way.

Tim Winders: 00:37:07

We know they do.

Tim Winders: 00:37:08

They show up and, they show up at conferences.

Tim Winders: 00:37:11

they buy a pitch or a package or something like that, thinking they're

Tim Winders: 00:37:13

going to make money the next week.

Tim Winders: 00:37:14

We dealt with this in our organization that we had with real estate investors.

Tim Winders: 00:37:18

They thought it was a.

Tim Winders: 00:37:18

Okay.

Tim Winders: 00:37:19

Quick thing and all that kind of stuff.

Tim Winders: 00:37:21

so here's what I listed out.

Tim Winders: 00:37:23

When I was just checking out Vincent here in the last couple of days And

Tim Winders: 00:37:27

it started progressing it went, I had growing up which we talked about that

Tim Winders: 00:37:31

photography And then I wrote total freedom membership freedom unconference

Tim Winders: 00:37:37

And then I kind of wrote that kind of did this thing that connection was something

Tim Winders: 00:37:41

that kind of fit all that together.

Tim Winders: 00:37:44

Did I miss anything along the way?

Tim Winders: 00:37:45

Were there, are those kind of some of the big, brands and all that, because

Tim Winders: 00:37:49

there's been some shifts, that total free room was bigger and now you've niched

Tim Winders: 00:37:53

it down more to memberships within that.

Tim Winders: 00:37:56

And I listened to a podcast where you had just spent like two months in your

Tim Winders: 00:38:00

pool thinking about what you About that

Tim Winders: 00:38:04

transition.

Tim Winders: 00:38:04

So what else about transition pivot?

Tim Winders: 00:38:08

Because some people will think this is our theme here a little bit, that if

Tim Winders: 00:38:12

they're doing something, they need to just keep doing it the rest of their lives.

Tim Winders: 00:38:15

That's not what we're talking about here.

Tim Winders: 00:38:16

We're talking about

Tim Winders: 00:38:18

listening yourself.

Tim Winders: 00:38:19

If you're a faith person, listening to it, that divine voice, listen to

Tim Winders: 00:38:22

your inner voice, whatever it is.

Tim Winders: 00:38:24

So give me a couple of those transitions and what Someone listening can learn

Tim Winders: 00:38:30

from, I don't even like the word pivot.

Tim Winders: 00:38:33

Truthfully pivot, I think has been a little bit overused, but if you want

Tim Winders: 00:38:36

to use it, you're welcome to use pivot.

Vincent Pugliese: 00:38:39

it's the problem is it's the right word.

Vincent Pugliese: 00:38:43

It just is the right, it's a con to me.

Vincent Pugliese: 00:38:45

It's a constant pivot with consistent growth.

Vincent Pugliese: 00:38:49

We're always paying attention to what the next step is.

Vincent Pugliese: 00:38:52

So it's almost like you're starting fresh the next day with a little bit

Vincent Pugliese: 00:38:56

of an advantage over the day before.

Vincent Pugliese: 00:38:57

And I just want to keep playing the game.

Vincent Pugliese: 00:39:00

So the game does not have to be total life freedom.

Vincent Pugliese: 00:39:02

It did not have to be my book.

Vincent Pugliese: 00:39:03

We do this for a while.

Vincent Pugliese: 00:39:04

We learn how to run memberships.

Vincent Pugliese: 00:39:05

We had a membership on photography for a while.

Vincent Pugliese: 00:39:07

And then I realized what's working and what's not working.

Vincent Pugliese: 00:39:10

I'm always saying what's working and what's not working.

Vincent Pugliese: 00:39:12

And they go, okay, we could add this.

Vincent Pugliese: 00:39:14

It gives you flexibility.

Vincent Pugliese: 00:39:15

It gives you the opportunity to add something that wasn't there before.

Vincent Pugliese: 00:39:19

Okay.

Vincent Pugliese: 00:39:19

As opposed to this is the way we always do it.

Vincent Pugliese: 00:39:22

There is no, this is the way we always do it in our world.

Vincent Pugliese: 00:39:25

There is we're starting over tomorrow, a little bit better than yesterday.

Vincent Pugliese: 00:39:29

And we look around and we go, there's that.

Vincent Pugliese: 00:39:32

So that's what happened with us.

Vincent Pugliese: 00:39:33

We had the total life freedom membership for five years and reiterate the story.

Vincent Pugliese: 00:39:38

I was feeling.

Vincent Pugliese: 00:39:39

What are we doing here?

Vincent Pugliese: 00:39:40

It's going well.

Vincent Pugliese: 00:39:41

It's very profitable, literally for the membership required a couple of hours

Vincent Pugliese: 00:39:45

a week for me, it would be the dream scenario for a lot of people, just

Vincent Pugliese: 00:39:49

like I guess the sports photography career would have been for other

Vincent Pugliese: 00:39:52

people, but I'm like, it's not right.

Vincent Pugliese: 00:39:54

Something's not right.

Vincent Pugliese: 00:39:55

And it's not that I'm always negative.

Vincent Pugliese: 00:39:57

I'm not, I'm just assessing where where is that spot?

Vincent Pugliese: 00:40:02

And it's always there.

Vincent Pugliese: 00:40:03

So I sat in the pool for a couple of weeks, like a hobo, right?

Vincent Pugliese: 00:40:06

Just sitting on a float thinking, I'm like, something's not right here.

Vincent Pugliese: 00:40:09

And then it finally hit me.

Vincent Pugliese: 00:40:10

I said, memberships.

Vincent Pugliese: 00:40:11

We have a call every month within our membership, helping

Vincent Pugliese: 00:40:14

people build memberships.

Vincent Pugliese: 00:40:15

About a third of our membership was building them already with our guidance.

Vincent Pugliese: 00:40:19

Why don't we niche down?

Vincent Pugliese: 00:40:22

Cause memberships gave us the freedom.

Vincent Pugliese: 00:40:24

We were able to move from Pennsylvania, Florida on a dime during COVID because

Vincent Pugliese: 00:40:30

we have recurring online revenue and we don't have to be any one place

Vincent Pugliese: 00:40:34

and it's all the incomes all there.

Vincent Pugliese: 00:40:36

So getting everything was easy when everybody else was struggling.

Vincent Pugliese: 00:40:40

If we can create a sister adjacent membership for memberships, where

Vincent Pugliese: 00:40:45

that's what we talk about specifically, and everybody there is on the same

Vincent Pugliese: 00:40:48

path and we have a roadmap for them.

Vincent Pugliese: 00:40:50

It was so much more clear.

Vincent Pugliese: 00:40:52

Then what we were doing before, which was cool in a great group, but at times,

Vincent Pugliese: 00:40:55

God, like, what are we doing here?

Vincent Pugliese: 00:40:56

That's what was my question.

Vincent Pugliese: 00:40:58

So that we, so I did a lot of market research.

Vincent Pugliese: 00:41:00

This is what I teach.

Vincent Pugliese: 00:41:01

And most people don't do get on the phone and talk to people and don't sell them.

Vincent Pugliese: 00:41:04

ask them real questions.

Vincent Pugliese: 00:41:05

Give me feedback, shoot holes in this.

Vincent Pugliese: 00:41:08

Tell me what the price point sound.

Vincent Pugliese: 00:41:09

You're not looking to make money off of it.

Vincent Pugliese: 00:41:11

You're looking for information.

Vincent Pugliese: 00:41:13

And the overwhelming response was, this is amazing.

Vincent Pugliese: 00:41:17

60 people from those phone calls joined the founding membership

Vincent Pugliese: 00:41:21

without me offering it.

Vincent Pugliese: 00:41:23

It was wild.

Vincent Pugliese: 00:41:24

And then we went and grew from there and, and who knows, I can't tell

Vincent Pugliese: 00:41:27

you, I'll be doing it in four years because in three years I might start

Vincent Pugliese: 00:41:30

being like, Where are we going here?

Vincent Pugliese: 00:41:33

How do we make this a little bit better?

Vincent Pugliese: 00:41:34

And I think that freedom of being able to pivot and planning in advance, step

Vincent Pugliese: 00:41:39

by step, instead of making a big shift, like I equate it to go into the eye

Vincent Pugliese: 00:41:42

doctor and people laugh when I say this, when you go to the eye doctor and you

Vincent Pugliese: 00:41:46

get in between that machine and they're going up and down there and you're

Vincent Pugliese: 00:41:48

looking at a chart and they go, which one's clear that the left or the right.

Vincent Pugliese: 00:41:53

Oh, the right one's a little bit sharper.

Vincent Pugliese: 00:41:54

Okay.

Vincent Pugliese: 00:41:54

What about this one?

Vincent Pugliese: 00:41:55

The less little sharper.

Vincent Pugliese: 00:41:56

That's how I go about business on a consistent basis.

Vincent Pugliese: 00:42:00

What's just a little bit sharper that takes us there.

Vincent Pugliese: 00:42:03

It's no big shift.

Vincent Pugliese: 00:42:05

We're not pulling our eyes out and put a new eye in.

Vincent Pugliese: 00:42:07

We're just making it a little bit clearer every day.

Vincent Pugliese: 00:42:11

That's where we got where we are.

Vincent Pugliese: 00:42:13

and it just gets better without any major shift.

Vincent Pugliese: 00:42:15

That's what I did from 2013, 2016.

Vincent Pugliese: 00:42:18

It was a lot of.

Vincent Pugliese: 00:42:19

What am I talking about?

Vincent Pugliese: 00:42:20

What have I done?

Vincent Pugliese: 00:42:21

How can I help people?

Vincent Pugliese: 00:42:22

It was not a rush.

Vincent Pugliese: 00:42:24

And I think a lot of people do want that quick fix and I

Vincent Pugliese: 00:42:26

am not in the quick fix world.

Vincent Pugliese: 00:42:27

So I'll tell people.

Vincent Pugliese: 00:42:28

I had a conversation last night with a guy about memberships.

Vincent Pugliese: 00:42:31

He goes, but I don't think I could do this quickly.

Vincent Pugliese: 00:42:32

I'm like, you're not going to do it quickly.

Vincent Pugliese: 00:42:34

And if you want to, I'm not the person to talk to you.

Vincent Pugliese: 00:42:36

I'm going to say three years to launch three years to freedom.

Vincent Pugliese: 00:42:39

If you can't accept that, you're not going to like work with

Tim Winders: 00:42:43

Yeah, that doesn't fit well with a lot of our, quick

Tim Winders: 00:42:46

fix, get rich, quick type culture society, which has always been around.

Tim Winders: 00:42:50

It's just got, it's hyper now just because of social and things like that.

Tim Winders: 00:42:54

First of all, I do want to say laying in your pool, And hobo,

Tim Winders: 00:42:59

like a hobo, didn't fit together.

Tim Winders: 00:43:01

I don't, that's not a good, that didn't register in my mind.

Tim Winders: 00:43:05

you're

Tim Winders: 00:43:05

laying in

Vincent Pugliese: 00:43:05

you.

Vincent Pugliese: 00:43:05

saw me at night.

Vincent Pugliese: 00:43:06

if you saw

Tim Winders: 00:43:07

Did you look like a hobo?

Vincent Pugliese: 00:43:09

I hadn't showered.

Vincent Pugliese: 00:43:12

My wife would agree with me on that one.

Vincent Pugliese: 00:43:14

Yeah, you did look like

Tim Winders: 00:43:14

Somebody, somebody told me that, Oh, you live in an RV or

Tim Winders: 00:43:18

are you like, are you like a hobo?

Tim Winders: 00:43:20

I went, hobo is not the word I'd use in a 40 foot, motor coach,

Tim Winders: 00:43:24

maybe more like a pirate or a

Tim Winders: 00:43:27

nomad or something like that.

Tim Winders: 00:43:29

But so one thing you mentioned though, you said.

Tim Winders: 00:43:32

That you both situations that you pivoted or transitioned you said

Tim Winders: 00:43:36

you were making good money So so the indicator is not money But you said

Tim Winders: 00:43:42

something wasn't quite right when you were going from that total To membership

Tim Winders: 00:43:46

when you're going from photography to also member the general thing you're

Tim Winders: 00:43:49

doing What are some other indicators and I and I want to know is it almost?

Tim Winders: 00:43:54

Always Vincent's got this feeling cause that's the two things that I heard, or

Tim Winders: 00:44:01

are there some other gauges that you can learn from and pick up on that we

Tim Winders: 00:44:07

all can learn from that you go, you know what, this isn't quite right.

Tim Winders: 00:44:11

It's might be heading in a direction that's losing momentum or whatever.

Tim Winders: 00:44:15

What are some other, prescriptions or some indicators that we can learn from

Tim Winders: 00:44:20

when you've made this specifically transition from total to membership.

Vincent Pugliese: 00:44:26

That's a great question because I'm not sure if I ever

Vincent Pugliese: 00:44:29

thought about in terms of what were the things like a lot of it's gut, but And

Vincent Pugliese: 00:44:32

I think gut maybe is undervaluing it because I think about this a lot, right?

Vincent Pugliese: 00:44:37

I have freedom, like literally, you look at my schedule, you go, okay, he built it.

Vincent Pugliese: 00:44:42

Doesn't mean my mind's not always going about it.

Vincent Pugliese: 00:44:45

So I have much more, like I said, I spent half my time dreaming.

Vincent Pugliese: 00:44:48

Half my time dreaming and thinking when you have time to do that,

Vincent Pugliese: 00:44:52

you're going to notice things like, what don't I like doing?

Vincent Pugliese: 00:44:55

So I think that's where it comes down to me when I coach other people.

Vincent Pugliese: 00:44:58

I'm like, we make these subtle, almost surgical changes of what

Vincent Pugliese: 00:45:01

don't you want to be doing in this?

Vincent Pugliese: 00:45:03

And they'll say, there's one aspect of it that I hate.

Vincent Pugliese: 00:45:07

Okay.

Vincent Pugliese: 00:45:08

Let's work to eliminate that when you can cut that little bit of cancer

Vincent Pugliese: 00:45:11

out, all of a sudden, the entire thing doesn't need to be destroyed.

Vincent Pugliese: 00:45:15

You've gotten rid of, okay, now let's replace that with something good.

Vincent Pugliese: 00:45:20

It's a joke that I said to my wife this morning, I said, I don't know how he did

Vincent Pugliese: 00:45:23

it, but there's a line from a stick song.

Vincent Pugliese: 00:45:25

If you're old enough to remember the band sticks and the line was, I got

Vincent Pugliese: 00:45:29

nothing to do and all day to do it.

Vincent Pugliese: 00:45:32

And it's one of my favorite lines.

Vincent Pugliese: 00:45:33

Cause I'm like, we built that.

Vincent Pugliese: 00:45:35

And so meaning if you can build freedom in your life, you eliminate all the

Vincent Pugliese: 00:45:41

things you don't want to do piece by piece surgically, and then replace

Vincent Pugliese: 00:45:46

them with the things you do want to do.

Vincent Pugliese: 00:45:48

And I'll give you the perfect example.

Vincent Pugliese: 00:45:49

I started doing coaching.

Vincent Pugliese: 00:45:51

That's how this business started one to one coaching,

Vincent Pugliese: 00:45:53

but that got stressful for me.

Vincent Pugliese: 00:45:55

Because I'm waiting on everybody.

Vincent Pugliese: 00:45:57

It got emotional at times.

Vincent Pugliese: 00:45:58

It filled up my schedule.

Vincent Pugliese: 00:45:59

I had to work more to make more money all the time.

Vincent Pugliese: 00:46:02

And then we went towards the membership phase.

Vincent Pugliese: 00:46:03

So I almost completely eliminated coaching until recently, except for hand, little

Vincent Pugliese: 00:46:08

ones here and there within my membership until I started doing voice coaching.

Vincent Pugliese: 00:46:13

Meaning I sit by the pool, right?

Vincent Pugliese: 00:46:15

Or at the beach and I'll send voice memos and check in on people.

Vincent Pugliese: 00:46:19

And then realizing this can be the coaching that I want to do.

Vincent Pugliese: 00:46:22

So we started doing it.

Vincent Pugliese: 00:46:23

Meaning you send me a question.

Vincent Pugliese: 00:46:25

I give you an answer.

Vincent Pugliese: 00:46:25

We don't need to schedule a zoom call surgically.

Vincent Pugliese: 00:46:28

What's your problem.

Vincent Pugliese: 00:46:29

Let's do it.

Vincent Pugliese: 00:46:29

Let's fix it.

Vincent Pugliese: 00:46:30

Come back next week and let's do it again.

Vincent Pugliese: 00:46:32

So now we're rebuilding the coaching side because.

Vincent Pugliese: 00:46:35

We cleared our schedule.

Vincent Pugliese: 00:46:36

There's not that much now I want to do more of that stuff.

Vincent Pugliese: 00:46:39

I didn't want to do it in the beginning.

Vincent Pugliese: 00:46:41

I found a better way of doing it.

Vincent Pugliese: 00:46:42

And now that's increasing in our business.

Vincent Pugliese: 00:46:44

So when you can eliminate the things.

Vincent Pugliese: 00:46:47

Piece by piece.

Vincent Pugliese: 00:46:47

You don't want and figure out what it is that lights you up.

Vincent Pugliese: 00:46:50

Cause I love helping people, but I don't necessarily want to be on for

Vincent Pugliese: 00:46:54

zoom coaching calls a day, right?

Vincent Pugliese: 00:46:56

Or phone calls like that.

Vincent Pugliese: 00:46:57

Now, all of a sudden I'm feeling stressed.

Vincent Pugliese: 00:46:59

Oh, if I could do it this way, you send me a message in the morning and I answer

Vincent Pugliese: 00:47:02

you while I'm on a walk in the evening.

Vincent Pugliese: 00:47:05

How do you build a life like that?

Vincent Pugliese: 00:47:06

nobody told me that was possible in the past.

Vincent Pugliese: 00:47:08

that's, so that's how we little by little take away anything we don't want.

Vincent Pugliese: 00:47:13

And I can honestly say, there's nothing I do in my work that I don't like.

Vincent Pugliese: 00:47:17

Because either we get rid of it.

Vincent Pugliese: 00:47:19

I have a great wife that knows tech way better than I do.

Vincent Pugliese: 00:47:21

So she takes care of all that crap that I hate.

Vincent Pugliese: 00:47:23

Or we hire somebody else, but it's just her and I were the entire organization.

Vincent Pugliese: 00:47:27

There's not a giant staff around it.

Vincent Pugliese: 00:47:29

You don't need to have a huge team to do this.

Vincent Pugliese: 00:47:32

And I think that's another thing that most people don't realize.

Tim Winders: 00:47:34

Yeah, we, I'm in an age where very similar, I've learned the things that

Tim Winders: 00:47:42

I am not going to do or don't want to do.

Tim Winders: 00:47:47

You and I are doing something that I rarely do today.

Tim Winders: 00:47:50

This is a Friday when we're recording.

Tim Winders: 00:47:53

And.

Tim Winders: 00:47:54

I rarely do anything on Fridays.

Tim Winders: 00:47:57

I've gotten where I rarely do anything on Mondays too, by the

Tim Winders: 00:48:00

way, but I'm trying to catch up.

Tim Winders: 00:48:02

I've got three weeks and I'm going to be off in a, in another week.

Tim Winders: 00:48:06

And and plus you and I were just going back and forth on schedule.

Tim Winders: 00:48:08

so I think part of it is recognizing what you don't know.

Tim Winders: 00:48:12

The cool thing is with technology, AI, all of that.

Tim Winders: 00:48:18

But You brought something up before I get too far down and I'm watching

Tim Winders: 00:48:21

my time to you said that you take time to think and you're not totally

Tim Winders: 00:48:28

packing things in your schedule.

Tim Winders: 00:48:30

Now, having said that, at one point you were doing daily podcast and I

Tim Winders: 00:48:36

also know that now you do a daily.

Tim Winders: 00:48:40

Post on, I think Facebook is where you, you do that.

Tim Winders: 00:48:44

And so I'm going to layer this question together and say, okay, I totally agree

Tim Winders: 00:48:49

that quiet, still thinking time is the most powerful thing that a leader

Tim Winders: 00:48:55

in any role can do corporations or ministries, or especially entrepreneurs.

Tim Winders: 00:49:01

They are packing things in.

Tim Winders: 00:49:03

But what is Vincent's time?

Tim Winders: 00:49:04

I know you.

Tim Winders: 00:49:05

Push that daily podcast out and I know that probably daily facebook.

Tim Winders: 00:49:09

You're probably in a rhythm that doesn't Take that long for you.

Tim Winders: 00:49:13

I'm not making light of it at all But anyway

Tim Winders: 00:49:16

talk about schedule and how important quiet time is to do what you're doing.

Vincent Pugliese: 00:49:21

it's just what we talked about before.

Vincent Pugliese: 00:49:23

I created a lot of time to where the mem, the mastermind needs two hours of my time,

Vincent Pugliese: 00:49:28

the membership needs an hour of my time outside of content I create on my own

Vincent Pugliese: 00:49:31

schedule and I was feeling unscheduled completely, which isn't a good thing.

Vincent Pugliese: 00:49:37

I pretty much have free reign.

Vincent Pugliese: 00:49:39

I write when I want to write or talk when I want.

Vincent Pugliese: 00:49:41

What the daily post did to me was give me some structure that I needed.

Vincent Pugliese: 00:49:46

I don't need that much, but I need a little bit.

Vincent Pugliese: 00:49:47

So what happened was I started waking up and I don't know if you're like

Vincent Pugliese: 00:49:51

me or anybody listening is like me.

Vincent Pugliese: 00:49:52

My best ideas come soon as I wake up.

Vincent Pugliese: 00:49:55

It's something that's ruminating, but in the past, I would

Vincent Pugliese: 00:49:57

write it down to create later.

Vincent Pugliese: 00:49:59

What I did was this wake up, here's the thought I'm going.

Vincent Pugliese: 00:50:03

And I'm sitting down for about 15 minutes to a half an hour.

Vincent Pugliese: 00:50:05

I'm writing about it and then I'm publishing it at nine o'clock.

Vincent Pugliese: 00:50:09

That's what I'm doing.

Vincent Pugliese: 00:50:10

That was the only, that's what I needed to do.

Vincent Pugliese: 00:50:13

I need to get up and create, because if I batch all that, cause everybody's

Vincent Pugliese: 00:50:16

telling me, Oh, just batch it all.

Vincent Pugliese: 00:50:17

If I batch it all for 30 days and scheduled that a lot, I'm still in

Vincent Pugliese: 00:50:21

the same spot of, I got no structure.

Vincent Pugliese: 00:50:24

So that gave me the structure of get up, create, get it out of your head.

Vincent Pugliese: 00:50:27

You might not publish it that day, but it gave me the bookend that

Vincent Pugliese: 00:50:30

I needed to start the day in a creative mode that gets something

Vincent Pugliese: 00:50:34

out there and then pushes forward.

Vincent Pugliese: 00:50:35

It's just a little thing.

Vincent Pugliese: 00:50:37

It's a little, but it's important because that's where I get a lot of response from.

Vincent Pugliese: 00:50:40

from that, if you think about connection, all the people that

Vincent Pugliese: 00:50:43

comment are like, it's very easy to be like, Hey, Tim, how's things going?

Vincent Pugliese: 00:50:46

You want to chat?

Vincent Pugliese: 00:50:46

Let's just have a conversation and then co brainstorm.

Vincent Pugliese: 00:50:50

You tell me about what you're doing.

Vincent Pugliese: 00:50:51

I tell you about what I'm doing.

Vincent Pugliese: 00:50:53

You go, all my friend needs that content leads to connection,

Vincent Pugliese: 00:50:56

connection leads to content, and both those together lead to offers.

Vincent Pugliese: 00:50:59

Business is not that complicated and we make it seem so much more.

Tim Winders: 00:51:03

Yeah, that's good.

Tim Winders: 00:51:04

All right

Tim Winders: 00:51:07

Trying to think how to frame this question You have unique access to

Tim Winders: 00:51:14

some really Bright people that are in your groups and memberships because

Tim Winders: 00:51:19

these are people that are wanting to build and create Something and you've

Tim Winders: 00:51:24

narrowed it even down to people that want to do memberships so you're probably

Tim Winders: 00:51:28

now seeing a wide range of businesses and Mindsets and things like that are

Tim Winders: 00:51:34

wanting to be involved with memberships.

Tim Winders: 00:51:38

There are people I remember sitting in dan kennedy's basement back in

Tim Winders: 00:51:42

2003 2003 and he was saying you need to have people pay you for a

Tim Winders: 00:51:46

membership and then you could stretch Membership, all that kind of stuff.

Tim Winders: 00:51:48

So I've been exposed to it, but Vincent, there are a lot of people that don't quite

Tim Winders: 00:51:52

get membership, but they're bright and they probably should be leaning that way.

Tim Winders: 00:51:57

so here's what I'd love for you to do in the next couple of minutes.

Tim Winders: 00:52:00

And then we'll talk about the unconference and probably wrap up, talk to the person

Tim Winders: 00:52:05

that doesn't quite get memberships, but they're intrigued and peaked and maybe

Tim Winders: 00:52:12

pull in some of, All of this vast wisdom that you're getting from just hanging

Tim Winders: 00:52:16

around with some super bright people that you're accumulating together.

Tim Winders: 00:52:20

Does that make sense to take that and run with it?

Vincent Pugliese: 00:52:23

Yeah.

Vincent Pugliese: 00:52:24

for us, okay.

Vincent Pugliese: 00:52:25

Selfish goals and generous goals, right?

Vincent Pugliese: 00:52:27

I selfish goals for me.

Vincent Pugliese: 00:52:30

Recurring what I call recurring remote revenue.

Vincent Pugliese: 00:52:33

it is the most underrated part of business to me.

Vincent Pugliese: 00:52:36

When you wake up and you look at your phone and there's eight payments that

Vincent Pugliese: 00:52:39

came in before you get out of bed, while you're thinking of your Facebook post,

Vincent Pugliese: 00:52:44

it changes the way you do business.

Vincent Pugliese: 00:52:45

I don't need to go searching for clients.

Vincent Pugliese: 00:52:47

I don't need to bug people for a sale.

Vincent Pugliese: 00:52:49

I don't need to do any of it.

Vincent Pugliese: 00:52:51

It is all I need to do to simplify it is over deliver for those people.

Vincent Pugliese: 00:52:57

Meaning I have a weekly call that I prepare heavily for, and

Vincent Pugliese: 00:53:01

I want to crush it for them.

Vincent Pugliese: 00:53:03

And if they leave that call or watch that replay and go, this is super valuable.

Vincent Pugliese: 00:53:06

I'm sticking around.

Vincent Pugliese: 00:53:08

That's all you need to build it up to that.

Vincent Pugliese: 00:53:10

That gives you financial freedom.

Vincent Pugliese: 00:53:11

Whatever your number is, let's say it's 10, 000 a month.

Vincent Pugliese: 00:53:14

You get to a hundred people at a hundred dollars a month,

Vincent Pugliese: 00:53:16

whatever, 10, 000 a month.

Vincent Pugliese: 00:53:18

Now you just need to maintain that for the rest of your life.

Vincent Pugliese: 00:53:22

And you essentially have financial freedom.

Vincent Pugliese: 00:53:24

One person leaves, you replace them, but you have you two people leave in a month.

Vincent Pugliese: 00:53:28

You have the whole month to replace two people.

Vincent Pugliese: 00:53:30

It's way different than starting from zero and having to get all

Vincent Pugliese: 00:53:33

new clients over and over again.

Vincent Pugliese: 00:53:35

And that's what people say to me.

Vincent Pugliese: 00:53:36

I'm just tired of chasing clients.

Vincent Pugliese: 00:53:38

I don't have to chase clients.

Vincent Pugliese: 00:53:39

I get members.

Vincent Pugliese: 00:53:40

And then I tried to over deliver for them.

Vincent Pugliese: 00:53:42

That gives me freedom to where my schedule frees up when your schedule frees up.

Vincent Pugliese: 00:53:47

You can exercise, you can spend time with your family.

Vincent Pugliese: 00:53:51

You can think of new business ideas.

Vincent Pugliese: 00:53:53

You can create different levels to it.

Vincent Pugliese: 00:53:55

We came to this conclusion.

Vincent Pugliese: 00:53:56

At one point, we have the membership it's 97 a month based level.

Vincent Pugliese: 00:54:00

We had people that maybe couldn't afford it or couldn't get on the calls.

Vincent Pugliese: 00:54:03

we created a membership with all the content.

Vincent Pugliese: 00:54:05

Why don't we open that up?

Vincent Pugliese: 00:54:07

For 57 a month for people that want the library and people

Vincent Pugliese: 00:54:10

like, that's exactly what I did.

Vincent Pugliese: 00:54:11

Now we create another level to it.

Vincent Pugliese: 00:54:13

So we have from low ticket to very high ticket, everything in between

Vincent Pugliese: 00:54:17

around this one thing, and it still all takes me the same amount of time.

Vincent Pugliese: 00:54:20

That 57 level requires no time because the membership sites already been built.

Vincent Pugliese: 00:54:25

We just put every call and every course into it.

Vincent Pugliese: 00:54:27

When it's done, we were doing that for the community.

Vincent Pugliese: 00:54:29

Anyway, it's almost like a donut hole.

Vincent Pugliese: 00:54:32

We got this donut.

Vincent Pugliese: 00:54:33

We stamp a hole in the middle of it.

Vincent Pugliese: 00:54:34

What do we do with this extra dough?

Vincent Pugliese: 00:54:36

Throw it out.

Vincent Pugliese: 00:54:37

No, let's roll up in a ball, glaze it and sell it.

Vincent Pugliese: 00:54:39

Make more money from the donut hole than we did from the donut.

Vincent Pugliese: 00:54:42

We used to throw it out in the past.

Vincent Pugliese: 00:54:43

There's excess that you can create for a different client base

Vincent Pugliese: 00:54:47

and that increases your income.

Vincent Pugliese: 00:54:49

And you can do that without expanding your time too much.

Vincent Pugliese: 00:54:52

Now you can create more content, make more connections, build the next thing.

Vincent Pugliese: 00:54:56

The unconference came from the.

Vincent Pugliese: 00:54:58

What do I do next?

Vincent Pugliese: 00:54:59

I'm a little bored.

Vincent Pugliese: 00:55:00

I want to create the thing that I didn't have that I couldn't find.

Vincent Pugliese: 00:55:03

Let's go make it.

Vincent Pugliese: 00:55:04

I don't have the financial stress that I can turn down

Vincent Pugliese: 00:55:07

the people that I don't want.

Vincent Pugliese: 00:55:08

I could be a little bolder in terms of who it's for and who it's not

Vincent Pugliese: 00:55:11

for, as opposed to buy my ticket.

Vincent Pugliese: 00:55:13

It's actually an invite slash application only thing.

Vincent Pugliese: 00:55:16

Cause there's people that I don't want going.

Vincent Pugliese: 00:55:18

That shouldn't be there.

Vincent Pugliese: 00:55:20

Can't do that.

Vincent Pugliese: 00:55:21

If I need the money and I'm stressed out, that's what memberships gives you.

Vincent Pugliese: 00:55:25

It gives you that predictable income, that recurring revenue, just take

Vincent Pugliese: 00:55:29

the stress off, free up your time and allow you to build the next

Vincent Pugliese: 00:55:32

things you want to build as well.

Tim Winders: 00:55:33

Is there a, one of the things I'm a business junkie, I love

Tim Winders: 00:55:37

seeing different businesses and all that.

Tim Winders: 00:55:39

Is there a business or two that.

Tim Winders: 00:55:43

When they decided they wanted to have a membership, I don't want to say that

Tim Winders: 00:55:48

you've scratched your head and say, I don't know, let's see how that works out.

Tim Winders: 00:55:51

Is there one that you would go like, someone wouldn't think that might

Tim Winders: 00:55:54

could be a membership, but yet they've created and built a membership around

Tim Winders: 00:55:59

that, anything pop in your head.

Tim Winders: 00:56:00

When I say that,

Vincent Pugliese: 00:56:02

if I told you in your audience that somebody can

Vincent Pugliese: 00:56:04

make a couple of hundred thousand dollars a year with a murder mystery

Vincent Pugliese: 00:56:08

quilting membership, would you

Tim Winders: 00:56:09

wait, hold on, murder, mystery,

Vincent Pugliese: 00:56:13

We're

Tim Winders: 00:56:14

quilting.

Vincent Pugliese: 00:56:15

There's a woman, Debra, amazing Debra Moebs, and she's in Georgia.

Vincent Pugliese: 00:56:19

And she was a guest in our group in January.

Vincent Pugliese: 00:56:22

And I heard about this from my friend, Ben Colloy.

Vincent Pugliese: 00:56:24

And I'm like, no.

Vincent Pugliese: 00:56:25

So I looked her up.

Vincent Pugliese: 00:56:26

I'm like, this is real.

Vincent Pugliese: 00:56:28

So I talked to her, had a great conversation.

Vincent Pugliese: 00:56:30

She was in that space.

Vincent Pugliese: 00:56:31

She, I think she had a store where they sold yarn.

Vincent Pugliese: 00:56:33

I can't remember what it was.

Vincent Pugliese: 00:56:34

And she started realizing.

Vincent Pugliese: 00:56:35

There's a whole bunch of people that like murder mystery in this space.

Vincent Pugliese: 00:56:38

It's because it probably won't work, but let's put something together for them.

Vincent Pugliese: 00:56:41

Maybe we make a quilt together for a year online and we build it.

Vincent Pugliese: 00:56:45

And every year, every month, we give you a clue about this murder mystery story.

Vincent Pugliese: 00:56:49

We put those together.

Vincent Pugliese: 00:56:50

She has last I heard from her 3, 100 paying members paying

Vincent Pugliese: 00:56:54

a hundred dollars a year.

Vincent Pugliese: 00:56:55

So yeah, there's about, there's a lot of

Tim Winders: 00:56:59

you know what I love about that?

Tim Winders: 00:57:01

we're talking about niche here is that I automatically know

Tim Winders: 00:57:07

that group is not my group.

Vincent Pugliese: 00:57:10

Yes,

Tim Winders: 00:57:11

not a murder mystery.

Tim Winders: 00:57:12

I'm not a quilter, none of that.

Tim Winders: 00:57:14

And, but it's so crystal clear because part of life sometimes is knowing where

Tim Winders: 00:57:19

you don't need to go hang out, right?

Vincent Pugliese: 00:57:23

but here's the other part of it.

Vincent Pugliese: 00:57:25

Here's the other part to think about it is so not for you, but I guarantee you,

Vincent Pugliese: 00:57:30

if you meet somebody that it's for, you will tell them and she will get another

Tim Winders: 00:57:33

I actually know someone that's a podcaster

Tim Winders: 00:57:37

that has a quilting podcast.

Tim Winders: 00:57:38

And I don't know if she's into the murder mysteries.

Tim Winders: 00:57:39

I'm going, we might need to connect them.

Tim Winders: 00:57:41

You know what I mean?

Tim Winders: 00:57:42

I popped it in my head.

Vincent Pugliese: 00:57:44

I, we can do it to, we can do it together or message me and

Vincent Pugliese: 00:57:47

I'll do it because she'd be a great guest for the, but that's the whole thing.

Vincent Pugliese: 00:57:50

The more you niche down when we went from total life freedom, which is a

Vincent Pugliese: 00:57:54

great phrase, but very vague in terms of business to membership freedom.

Vincent Pugliese: 00:57:57

I get a message almost every day saying you need to meet my friend, Judy.

Vincent Pugliese: 00:58:00

She needs a membership.

Vincent Pugliese: 00:58:02

You're the

Vincent Pugliese: 00:58:02

guy that didn't happen before.

Vincent Pugliese: 00:58:04

So we're so afraid of niching down, but niching down makes the murder

Vincent Pugliese: 00:58:07

mystery quilting thing happen.

Vincent Pugliese: 00:58:09

As opposed to her saying, I have a hobby membership and we do model airplanes and

Vincent Pugliese: 00:58:13

we do tanks and we do a little quilt.

Vincent Pugliese: 00:58:17

Okay.

Vincent Pugliese: 00:58:18

But murder mystery quilting either in or out, somebody that

Vincent Pugliese: 00:58:21

needs.

Tim Winders: 00:58:23

All right, real quick.

Tim Winders: 00:58:24

We only got a couple minutes here.

Tim Winders: 00:58:26

I, at one point was a conference junkie.

Tim Winders: 00:58:31

I loved going to them.

Tim Winders: 00:58:32

We ran them with all of our businesses and all heading into 08.

Tim Winders: 00:58:37

I spoke at quite a few and truthfully, the formula for conferences, it's good

Tim Winders: 00:58:44

for people that are extroverts and love to get out, but they kind of suck in that.

Tim Winders: 00:58:47

You're going to get pitched most often.

Tim Winders: 00:58:50

You're going to be around a boatload of people that you may

Tim Winders: 00:58:52

or may not want to hang out with.

Tim Winders: 00:58:54

And so sometime during your hobo time in the pool, you came out, came up with

Tim Winders: 00:58:59

this that you're calling an all in.

Tim Winders: 00:59:01

Unconference.

Tim Winders: 00:59:02

give me a quick 30 to 60 second.

Tim Winders: 00:59:05

you're not really a pitch, but give me, tell me why maybe I should consider it.

Tim Winders: 00:59:09

Maybe that's, let's do it that way.

Tim Winders: 00:59:11

Cause I'm a guy that doesn't like

Tim Winders: 00:59:13

conferences, but I love being around people.

Tim Winders: 00:59:15

So what's up.

Vincent Pugliese: 00:59:18

I love conferences, but I hate them.

Vincent Pugliese: 00:59:20

I love that they bring together all these amazing people.

Vincent Pugliese: 00:59:22

And then we have to sit like we're in school, listening to speaker after

Vincent Pugliese: 00:59:25

speaker, when I could just listen to their podcast and then in the hallway,

Vincent Pugliese: 00:59:29

I have to brush by somebody to have a conversation or go to a club at 1130 at

Vincent Pugliese: 00:59:34

night with DJs blasting to talk to them.

Vincent Pugliese: 00:59:36

What, who created this?

Vincent Pugliese: 00:59:38

I hate the format to it, but my closest friends I met there.

Vincent Pugliese: 00:59:41

So I said, why don't we do the opposite?

Vincent Pugliese: 00:59:44

We all hang out in the hallways.

Vincent Pugliese: 00:59:45

Anybody experienced pays the money and hangs out in the hallways and talks.

Vincent Pugliese: 00:59:49

Why don't we create an event?

Vincent Pugliese: 00:59:50

That's the hallways.

Vincent Pugliese: 00:59:51

And then I said, we have these intimate mastermind retreats that are so powerful.

Vincent Pugliese: 00:59:56

What if we blended them together?

Vincent Pugliese: 00:59:58

What if we created something that was the hallways of a conference colliding?

Vincent Pugliese: 01:00:01

With an intimate mastermind retreat, we'll limit it to a hundred people.

Vincent Pugliese: 01:00:04

So it's not too small, not too big.

Vincent Pugliese: 01:00:06

It'll be invite application only, and there will be no speakers.

Vincent Pugliese: 01:00:10

There will be no stages.

Vincent Pugliese: 01:00:11

There will be no pitches.

Vincent Pugliese: 01:00:12

There'll be no upsells.

Vincent Pugliese: 01:00:13

There'll be no vendors, everything that I don't care about in these events.

Vincent Pugliese: 01:00:18

I eliminate and just bring it down to the things that everybody says they

Vincent Pugliese: 01:00:21

go there for, but they still have to sit through all this other crap.

Vincent Pugliese: 01:00:25

So that was the idea.

Vincent Pugliese: 01:00:27

And I started doing conversations and everybody said, I love the idea.

Vincent Pugliese: 01:00:31

And we booked a place in Sarah.

Vincent Pugliese: 01:00:32

We booked the embassy suites in Sarasota, Florida, February 3rd through

Vincent Pugliese: 01:00:36

the fifth, and we're halfway sold out without promoting it and just talking

Vincent Pugliese: 01:00:40

and having conversations about it.

Vincent Pugliese: 01:00:41

this is a thing that will grow in years to come, but it will not grow in size.

Vincent Pugliese: 01:00:45

Um, we will probably keep it at this size every single time we will just add events.

Vincent Pugliese: 01:00:50

as they're needed.

Vincent Pugliese: 01:00:51

How was that?

Vincent Pugliese: 01:00:52

How was that

Tim Winders: 01:00:53

that was good.

Tim Winders: 01:00:53

It I think some of our audience may be a great fit.

Tim Winders: 01:00:57

So why don't we do this, Vincent?

Tim Winders: 01:00:59

we're right up against our time here.

Tim Winders: 01:01:01

Tell people how they could connect with you.

Tim Winders: 01:01:05

This is a time to give websites, socials, anything, or, you know, if it's the

Tim Winders: 01:01:10

unconference, I know you've got books and all the wealth of connection.

Tim Winders: 01:01:13

I've read portions of that just right now, tell them all that.

Tim Winders: 01:01:16

And then I've got another question too, before we wrap.

Vincent Pugliese: 01:01:20

Yeah.

Vincent Pugliese: 01:01:20

Real quick, our websites, my marriage, my membership, freedom.

Vincent Pugliese: 01:01:23

com.

Vincent Pugliese: 01:01:24

that's the website where it's all and on there, there's an application

Vincent Pugliese: 01:01:27

for the unconference, if somebody's interested, there's, we also give away.

Vincent Pugliese: 01:01:31

The audio for my book, the wealth of connection.

Vincent Pugliese: 01:01:33

So you can get the audio for free, the full book.

Vincent Pugliese: 01:01:35

It's not a chapter.

Vincent Pugliese: 01:01:36

It's the full book.

Vincent Pugliese: 01:01:37

Facebook and LinkedIn are the two.

Vincent Pugliese: 01:01:39

there we go.

Vincent Pugliese: 01:01:40

There we go.

Vincent Pugliese: 01:01:40

Facebook and LinkedIn are the two, platforms I'm on the most.

Vincent Pugliese: 01:01:43

And if you look at that again, show that again, I'm the only one.

Vincent Pugliese: 01:01:46

I'm very unique in my book.

Vincent Pugliese: 01:01:48

If you look at the bottom of it, I'm the only non bestselling

Vincent Pugliese: 01:01:50

author, I think in the world.

Vincent Pugliese: 01:01:51

Everybody else is the

Tim Winders: 01:01:52

Congratulations.

Tim Winders: 01:01:53

Congratulations.

Tim Winders: 01:01:54

you're the only

Vincent Pugliese: 01:01:55

very easy to achieve.

Vincent Pugliese: 01:01:57

It was very easy to achieve.

Vincent Pugliese: 01:01:59

I'll tell you that one.

Vincent Pugliese: 01:01:59

That one was easy.

Vincent Pugliese: 01:02:00

I got so tired of that, unconference the same thing.

Vincent Pugliese: 01:02:03

I get tired of all this stuff.

Vincent Pugliese: 01:02:04

Everybody's a bestselling author.

Vincent Pugliese: 01:02:05

I'm a non bestselling author, and people love that.

Vincent Pugliese: 01:02:07

So yeah, that's where you can find me, my membership freedom or on

Vincent Pugliese: 01:02:11

social or just send me an email.

Vincent Pugliese: 01:02:12

I'll give you the email.

Vincent Pugliese: 01:02:13

Totally

Tim Winders: 01:02:14

Sounds good.

Tim Winders: 01:02:14

We'll include all those links.

Tim Winders: 01:02:16

Vincent, we're Seek, Go, Create.

Tim Winders: 01:02:17

Those three words will let you, allow you, force you, whatever, to pick one of

Tim Winders: 01:02:22

those and why that just means more to you.

Tim Winders: 01:02:24

Seek, Go, Create.

Tim Winders: 01:02:25

Which one do you choose and why?

Tim Winders: 01:02:26

Last question.

Vincent Pugliese: 01:02:29

I'd love them all.

Vincent Pugliese: 01:02:30

Go means taking action.

Vincent Pugliese: 01:02:31

Seek means you're looking for knowledge or connection, but I'm going to go

Vincent Pugliese: 01:02:34

with create because I think when you create, Around what you're meant

Vincent Pugliese: 01:02:39

to be doing that you love doing.

Vincent Pugliese: 01:02:42

You will, then you will gain attention and trust.

Vincent Pugliese: 01:02:45

You will then gain connection from the people who love what you do.

Vincent Pugliese: 01:02:48

And that, that, to me, that's where it all starts.

Vincent Pugliese: 01:02:50

So I'm going to, I'm going to go with

Tim Winders: 01:02:51

Awesome.

Tim Winders: 01:02:52

Vincent, I knew I'd love this conversation.

Tim Winders: 01:02:54

I knew I'd love the control of being able to ask you stuff so that I could dig in

Tim Winders: 01:02:59

a little bit more and hopefully, I don't think it was that uncomfortable for you

Tim Winders: 01:03:03

cause I know we're Sharing a message and we're looking For people that are thinking

Tim Winders: 01:03:08

non traditional thinking differently and I think this has been a great message for

Tim Winders: 01:03:11

you If you've been listening in thanks for listening in we've got new episodes

Tim Winders: 01:03:15

on both youtube And on all the podcast channels every monday So we appreciate

Tim Winders: 01:03:21

you being here until next time continue being all that you were created to be