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Surviving and Thriving in Real Estate: A Couple’s Journey with Mike & Debbie James

Have you ever wondered what it's like to build, manage, and ultimately sell a thriving vacation rental business amidst unpredictable times? In this episode of Seek Go Create - The Leadership Journey, Tim Winders sits down with Mike and Debbie James to unravel their inspiring journey from corporate jobs and network marketing to a successful exit from their Florida-based real estate venture. From dealing with the financial turmoil of COVID-19 to navigating high customer expectations, discover their valuable insights and the steadfast faith that guided them through every twist and turn. Join us to explore how they turned challenges into opportunities and what lies ahead in their remarkable story. Don't miss this deep dive into resilience, business acumen, and the power of partnership.

"Integrity in business means making hard choices, like refunding a million dollars to customers during a crisis." - Debbie James

Access all show and episode resources HERE

About Our Guest:

Mike and Debbie James are seasoned professionals in the real estate industry with over two decades of experience. Initially inspired by successful business couples, they transitioned from corporate jobs and network marketing to real estate, working alongside the host, Tim Winders, in Atlanta before relocating to Florida. Debbie, holding a real estate license, discovered a true passion for the sector, and together, they navigated the complexities of the real estate market, including the financial crisis of 2008 and the COVID-19 pandemic. They successfully managed and later sold a boutique vacation rental company, demonstrating resilience and expertise. Today, they share their extensive knowledge through upcoming podcasts and video content, focusing on real estate investment and vacation rentals. Their story is a testament to dedication, ethical business practices, and the ability to adapt in a rapidly changing market.

Reasons to Listen:

1. **Inspiring Business Journey**: Discover how Mike and Debbie transitioned from corporate careers to real estate and entrepreneurship, overcoming massive challenges like the 2008 financial crisis and COVID-19 pandemic.

2. **Expert Real Estate Insights**: Gain valuable advice on investment, vacation rentals, and the unique dynamics of the Florida real estate market from a couple with over 20 years of experience.

3. **Resilience and Adaptation**: Learn firsthand about the emotional and financial struggles of refunding over $1 million and successfully pivoting their business model, showcasing their remarkable resilience and strategic thinking.

Episode Resources & Action Steps:

### Resources Mentioned:

1. **Tim Winders’ Coaching Programs**: Tim offers various coaching services tailored to entrepreneurs and business owners looking to improve their strategies and operations. More information can be found at TimWinders.com.

2. **Debbie and Mike James’ Upcoming Podcast**: Debbie and Mike are launching a podcast focused on real estate investment and vacation rentals. Subscribe to their channel for insightful discussions and expert advice. Details and updates will be available through their social media channels.

3. **YouTube Channel by Debbie and Mike James**: They are creating video content aimed at helping others understand the nuances of vacation rentals and real estate investment. Check out their YouTube channel for tips, market insights, and personal experiences.

### Action Steps:

1. **Seek Knowledge and Coaching**: Follow the example of Mike and Debbie James by seeking mentors or coaching to help navigate business challenges. Consider enrolling in coaching programs like those offered by Tim Winders to gain personalized guidance and expertise.

2. **Adapt and Innovate in Business**: Learn from Mike and Debbie’s experience during the pandemic by being flexible and willing to pivot your business model. Assess your current operations, identify areas that can be adapted to changing market conditions, and take steps to innovate and remain competitive.

3. **Focus on Integrity in Business Practices**: Implement strong ethical standards in your business practices, just as Mike and Debbie did by refunding clients during the pandemic. Building a reputation based on integrity will foster trust and long-term relationships with customers.

Resources for Leaders from Tim Winders & SGC:

🔹 Unlock Your Potential Today!

  • 🎙 Coaching with Tim: Elevate your leadership and align your work with your faith. Learn More
  • 📚 "Coach: A Story of Success Redefined": A transformative read that will challenge your views on success. Grab Your Copy
  • 📝 Faith Driven Leader Quiz: Discover how well you're aligning faith and work with our quick quiz. Take the Quiz

Key Lessons:

1. **Adaptability is Crucial**: The James' ability to pivot from network marketing to real estate, and later from managing vacation rentals to expanding their investment portfolio, underscores the importance of being adaptable in business to meet changing market conditions.

2. **Integrity in Business Practices**: Their commitment to refunding over $1,000,000 to customers during COVID-19, despite the financial strain it placed on their company, highlights the value of maintaining integrity and ethical business practices, even in challenging times.

3. **Teamwork and Partnership**: Mike and Debbie's partnership in both personal and professional life demonstrates how working together with a shared vision and complementary skills can bear significant fruit, as seen in their various business ventures.

4. **Importance of Health and Well-being**: The impact of stress on Michael's health, including adrenal and testosterone depletion, teaches the lesson that maintaining one's health is essential for long-term business success. Taking steps to ensure personal well-being is as crucial as attending to business needs.

5. **The Role of Faith and Positivity**: Debbie's belief that everything happens for a reason and maintaining a positive outlook through difficulties serves as a powerful reminder that having faith and a positive mindset can help navigate and overcome tough times.

These lessons encapsulate the wisdom and experiences shared by Mike and Debbie James throughout their journey in real estate and beyond.

Episode Highlights:

00:00 Introduction and Background

00:35 Meet Mike and Debbie James

01:35 Challenges and Reflections

04:09 Life in Northwest Florida

06:27 The Journey to Exiting the Business

20:31 Handling the Pandemic

37:02 Navigating Uncertainty and Reopening

39:22 Record-Setting Fall and Burnout

42:07 Reflecting on Lessons Learned

44:34 The Beginnings of a Partnership

48:02 Transition to Real Estate

51:38 Adapting to the Florida Market

57:02 Future Plans and New Ventures

01:01:35 Final Thoughts and Contact Information

Thank you for listening to Seek Go Create!

Our podcast is dedicated to empowering Christian leaders, entrepreneurs, and individuals looking to redefine success in their personal and professional lives. Through in-depth interviews, personal anecdotes, and expert advice, we offer valuable insights and actionable strategies for achieving your goals and living a life of purpose and fulfillment.

If you enjoyed this episode and found it helpful, we encourage you to subscribe to or follow Seek Go Create on your favorite podcast platform, including Google Podcasts, Apple Podcasts, and Spotify. By subscribing, you'll never miss an episode and can stay up-to-date on the latest insights and strategies for success.

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Mentioned in this episode:

Overcome Leadership Challenges with Tim Winders

Feeling overwhelmed in your leadership journey? You're not alone. Tim Winders, your SeekGoCreate host, is here to guide you through those tough moments as an experienced executive coach. From mastering team dynamics to making strategic decisions and fostering personal growth, Tim offers the support you need to break through barriers and achieve what once seemed impossible. Don’t let challenges define your leadership. Book a free Discovery Coaching Call with Tim today and take the first step towards a path of greater success and satisfaction. It's time to transform your challenges into opportunities.

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Transcript
Speaker:

Mike & Debbie James: I never worked harder, longer, more stressful days

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in my entire life than the entire year of 2020 that went right into 2021.

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It was.

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gangbusters.

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So the truth is, by the time we got to the spring in 2022 and Debbie

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is the one that finally was like, I don't think I could take this anymore.

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Um, uh,

Tim Winders:

How do you build a successful real estate empire in one of

Tim Winders:

Florida's most coveted coastal regions?

Tim Winders:

On today's episode of Seat Go Create the Leadership Journey, we're joined by

Tim Winders:

our longtime friends and seasoned real estate experts, Mike and Debbie James.

Tim Winders:

With over 20 years of experience in the beautiful 38 area of the Florida

Tim Winders:

Panhandle, they've recently shifted focus from managing a vacation rental

Tim Winders:

company to expanding their investment portfolios and sharing their insights

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via YouTube and a forthcoming podcast.

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Having worked closely with Mike and Debbie on various projects over the last probably

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20 to 25 years, and even coaching them at times through some of their ventures.

Tim Winders:

We will dive into their journey from hands on property renovations to

Tim Winders:

mastering the luxury real estate market and successfully exiting a company.

Tim Winders:

We'll uncover the secrets to their success and their tips for others

Tim Winders:

looking to navigate the complex world of real estate investment.

Tim Winders:

Mike and Debbie, good to see y'all.

Tim Winders:

Mike & Debbie James: Hey, Tim.

Tim Winders:

Hey, Tim.

Tim Winders:

Good to see you too.

Tim Winders:

Thanks for having us.

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I know I'm excited to be on here.

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One of our biggest challenges we were talking about before we hit record is

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to keep this to a somewhat focused and timely conversation because we can get

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on some conversations and get going.

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And, uh, I'm sitting here working on this going, dang, these we've

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known each other for, was that right?

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25 years, 25 years ish.

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Mike & Debbie James: I think you're right.

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And when you said that, it it was almost a sucker punch, wow,

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we've known each other that long.

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We've been through a lot.

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I

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We won't cover all of that here.

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Maybe a little bit of it.

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the amazing thing is, we're only in our early thirties that we've

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obviously known each other for that.

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Mike & Debbie James: knew I liked you.

Tim Winders:

We met you at a comedy house, right?

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You were on stage with a mic.

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yeah.

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So anyway, all right.

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One of the things I like to do when I have couples, which is rare, I

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usually ask this question, just.

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like a interesting icebreaker, what do you do?

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But I think i'm going to let each one of you introduce the other just

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say a couple things about the others.

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I'll tell you what, Debbie Michael you start Um, you introduce me to debbie

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just introduce the audience I know debbie but introduce the audience and

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say whatever you'd like Just take a few seconds minute or whatever and then

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debbie you're going to have to follow up So you got to say some nice stuff.

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Michael.

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Mike & Debbie James: There it is.

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you, Debbie is my wife, obviously, but she is a very friendly,

Tim Winders:

sassy, smart, athletic, and expert at many things, business.

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And, happy to have her as my partner, both in my personal life and our business life.

Tim Winders:

Yeah, that was really good, Michael.

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I'm going to take notes on that and concise.

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So I Debbie, your turn, introduce the audience to Michael.

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Mike & Debbie James: Michael is my husband, of course, and he is honestly

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one of the smartest people I know.

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He's very business savvy.

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He's funny.

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We laugh every day.

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He's also very athletic and my partner and we have worked together

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for a while and we love that.

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He ran our rental company for almost 10 years.

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And, Is very detail oriented and, knows how to keep people motivated.

Tim Winders:

Very good.

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I agree, man.

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Both of y'all are in such tremendous ways.

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I would say like wicked smart in certain areas and.

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Golfers, pickleballers, all that kind of stuff.

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Loving life down there.

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Tell everybody where y'all are currently located and just give

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us, each one of you can share on this, but give a little bit of a

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commercial for the area that you're in.

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So Debbie, why don't you start?

Tim Winders:

Mike & Debbie James: We are in Northwest Florida, which we are nearest town called

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Rosemary beach, which is just West of Panama city beach and East of Destin.

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It's called the Gulf coast or the Emerald coast.

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We have white sands.

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And it's, we live where people vacation is really a good description.

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People are happy when they're here, they're fun.

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And it's just a very laid back, relaxing type of lifestyle.

Tim Winders:

All right, Michael, you want to add anything to that?

Tim Winders:

that was pretty good pitch right there.

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Mike & Debbie James: It was, we're not very well known because it's

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difficult to get here via plane.

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There's usually layovers.

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So five and a half hours from Atlanta, four hours from

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Birmingham, seven from Nashville.

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We had a lot of drive to market traffic.

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We're the second most driven to destination in the state

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of Florida, other than Disney.

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And really, truly it is unique because of the way that the ordinance was

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done where it's 50 or four stories.

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So you d it's not Miami, you don't everywhere, no commercial amazing

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people from all o up to vacation where we a of a special unique

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feel anywhere else in florida

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And y'all went, I may have had years wrong, but

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how long have y'all been there?

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Mike & Debbie James: 2004, actually June of 2004.

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So I just guessed at that.

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I said, it seems like 20 years.

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And I think we had met a handful of years before that.

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And, gosh, 20, that is, that's a long time.

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And I'm sure that area has changed quite a bit.

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It is a beautiful part of the country.

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And, I think one of the things some people are going to want to do from

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this, conversation is maybe reach out to one or both of you get more information

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and check on some real estate, check on some real estate in that area possibly.

Tim Winders:

But I wanted to start, this was the trigger for me wanting to have

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this conversation with you guys.

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I have a lot of clients, a lot of people I work with, and it seems

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as if a lot of them are discussing and talking about not that they

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want to get out of their business.

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That's not it.

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But.

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They want to know what it looks like to move from maybe their

Tim Winders:

business to something else.

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Or what does it look like in the future to exit?

Tim Winders:

Or, how do they transfer it from them to children and all this,

Tim Winders:

what does the future look like?

Tim Winders:

And I guess what a year or two ago, we can talk about the dates on it.

Tim Winders:

Y'all did something, we were working together.

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I guess I was coaching and helping with some things and all that.

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And, you COVID was sort of winding down and y'all were able

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to do something really cool.

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And that was someone came in and said, Hey, we'd like to buy.

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The price was really good.

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I thought I'd, I was a little bit of a naysayer.

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I'll go ahead and say, I said, really, you think we can exit?

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Y'all were able to exit.

Tim Winders:

So Debbie, give him a little bit.

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Of your perspective, maybe leading up to that.

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And then maybe i'll go over to michael maybe to talk some of the

Tim Winders:

details of it But just talk a little bit about where the business was As

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we were we're heading to that point

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Mike & Debbie James: So we had about 41 properties.

Tim Winders:

We grew organically and this is our vacation rental company,

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and we were considered boutique.

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Michael was running the company.

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I was doing all the accounting along with doing all of my real estate.

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And it's a business that just never stops.

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It's a hotel like a hotel.

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That's 24 seven, yet it really isn't 24 seven, but it is 24 seven.

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And we had a handful of employees and trying to scale once COVID hit and

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hiring employees got very difficult.

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We couldn't get Michael out of the day to day because most of the, most of

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our owners were my real estate clients.

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And so we had the relationship and it was just, it was one of those type of

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things that it got to the point where the stress, the health, his health.

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we couldn't even have dinner without his phone going crazy.

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And so we just knew we couldn't keep, it was not a sustainable business model

Tim Winders:

is you have taught us over the years.

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so Michael take it from there And talk about your role kind

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of some of the things you were doing and your day to day and And then maybe

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anything else as we were heading into this exit event because I want us to

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spend a little bit of time here because everybody has questions about exits.

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It's all the time.

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It comes up.

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So I do want us to dig a little bit on this.

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So it kind of pile on a little bit there and we'll keep going.

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Mike & Debbie James: I'll stay on the high level for just for the moment,

Tim Winders:

which is that we reengaged with you, Tim, when we were about halfway through

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that 10 year tenure of the company, and we knew we needed help growing.

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Basically, I had been doing everything.

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If anyone's ever hosted an Airbnb, imagine you're running about 30 of them

Tim Winders:

alone, literally with no employees.

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So I had to do all the hiring of the employees.

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There's a lot there.

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It's a rabbit hole.

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I won't go there.

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So I basically reached out to Tim.

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We reached out to Tim, reengaged, realized that he could help us

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with coaching and marketing.

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So really what happened there was trying to restructure things.

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It was a tremendous help for him to identify the problems that I was the

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problem doing everything myself, right?

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Ideal team player, recommendations, things to do, how to hire, working

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with the hires, the employees, coaching one of the employees or operations

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manager, really curating, structuring the business to be more organized and

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to try and get to a point where our life was a little bit more realistic.

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And meanwhile, so effectively it's like having open heart surgery,

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but the patient is awake, right?

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And still has to use its arms and do things.

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So it was very difficult.

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And in that transition, it was, Amazing that we had him to lean on and also at

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the same time because we were growing and scaling, it was tremendously difficult

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and the pandemic was involved in that particular part of the late end of it.

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But for us, it got to a point when we got into that 2022 timeframe.

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Where we recognize that there was a lot of people that wanted to get into

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the industry themselves and there was offers that were being made.

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Debbie was sucked into the business so much more than it was actually inhibiting

Tim Winders:

her to do more real estate sales.

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And the 2 of us just looked at each other and we were like, now's the time.

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And we made the decision like, Right now is the time, even though we just

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went through scaling up and hiring more employees and more, we were getting ready

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for the next phase of growth when we realized the market was about to shift

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and that possibly we're going to see some difficulty with the short term vacation

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rentals with occupancy and supply.

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So we took the opportunity at that time, which was an entire 90 days,

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which Tim helped with also of us realizing, oh, my gosh, we have

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to get all the financials in line.

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We have to present this as best as we can to the investors for the exit.

Tim Winders:

But the timing for us was perfect because of the challenges of the employees, the

Tim Winders:

challenges of her being pulled away from what she loves to do in real estate.

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And it allowed us to actually do the exit and the back end of that for me was very

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difficult because when you're on a gerbil wheel that never stopped spinning, and

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then all of a sudden it stopped spinning, for me, that was an interesting unwind.

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I

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thing, and maybe you do this, Michael, and I've got something

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I want to follow up with Debbie, but I know you don't want to give exact

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numbers or anything like that, unless you want to, but what can you tell us

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about the financials of the acquisition type companies during that time,

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the industry at that time, and Yeah.

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I'll say it this way.

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You could agree or disagree how y'all's timing was almost perfect.

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I just say whatever you want to say about that.

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Cause some people are going, yeah, it sounds like they may

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have unloaded their company.

Tim Winders:

I don't know.

Tim Winders:

I don't think so.

Tim Winders:

Uh, but anyway, what can you say about that?

Tim Winders:

That might provide some information to someone listening in?

Tim Winders:

Mike & Debbie James: think that for us and an interesting when we first started

Tim Winders:

the company, we really didn't think about, we wanted to sell the company.

Tim Winders:

We really were building it.

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to sustain it, to have it more of a residual income so that as we would, I

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don't know if we'll ever retire, but it would be residual income, but we couldn't

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get Michael out of the day to day.

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So the timing for us was, we really nailed the top of the market as far

Tim Winders:

as selling a vacation rental company.

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It was a time where it was just a very hot industry.

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Our area was one of the hottest.

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Vacation rental markets in the country.

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And we really knew that we had to get a number that was going

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to make sense for us to sell.

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We probably got, and Michael could tell me if I'm wrong, we got probably double

Tim Winders:

of what we normally would have gotten.

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Now, had we had 400 properties, yeah, we could have probably really

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retired and traveled and whatnot.

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But I think for us, it really gave us a good nest egg.

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It put some cash in the bank.

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we've been through the ups and downs and so for us, it was really nice to have

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a nest egg to, to be able to do other things, even start planning for retirement

Tim Winders:

or what, slowing down may look like.

Tim Winders:

but yeah, it would have been a lot less had we either sold prior or after.

Tim Winders:

Yeah.

Tim Winders:

The timing, there is the Airbnb craze, right?

Tim Winders:

It's all of a sudden everybody's locked down.

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And people were like, Oh, just get an Airbnb.

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And everybody was traveling the United States.

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Travel was going nuts domestically.

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And then what happened was private equity started paying

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attention and companies outside the industry started paying attention.

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Airbnb was going through its IPO.

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A lot of eyeballs hit the industry.

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Short term vacation, rentals, vacation, rentals, whatever you want to call it.

Tim Winders:

So the acquisitions that traditionally have been four to five times

Tim Winders:

EBITDA, that would be that would traditionally be the payout.

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There's different ways to actually structure it, but that's

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one of the metrics that's used when we were going to market.

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Companies were getting eight, nine, 10 times.

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And even the company that we use to do the transaction, they were astounded that

Tim Winders:

when we put a number out there, it was pretty much met you were astounded Tim.

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So it was pretty much 10 times EBITDA.

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So we sold with 41 properties and the guy that we did our transaction,

Tim Winders:

he's guys, you're getting paid.

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Like you had 82, you're basically getting paid.

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Like in a traditional market.

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You're, it's like 82 and Tim, now here we are two years and a month later

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from our exit and we're back to four to five times EBITDA for the acquisitions.

Tim Winders:

So we actually, we got lucky on the exit.

Tim Winders:

it was beautiful.

Tim Winders:

I want to go back to something that Debbie, there's a couple of questions I

Tim Winders:

want to ask on this before we move on.

Tim Winders:

Debbie, you brought up a term that comes up often and it's residual income.

Tim Winders:

You and I, we met probably around a business, multilevel marketing,

Tim Winders:

stuff like that, 25 plus years ago that talked about residual income.

Tim Winders:

I interact with people all the time and talk about residual income.

Tim Winders:

Do we really think that residual income is a reality or is it some kind of pipe

Tim Winders:

dream that every, cause y'all were not.

Tim Winders:

we did a lot with this vacation rental business and it was awesome.

Tim Winders:

And we will talk about a few more things, but there was

Tim Winders:

nothing residual income about it.

Tim Winders:

Mike & Debbie James: No, that, that's funny.

Tim Winders:

you're

Tim Winders:

It is, but it isn't.

Tim Winders:

It's funny, but it's not funny.

Tim Winders:

Mike & Debbie James: I think if we were just like this hands off and

Tim Winders:

had somebody actually running the company, maybe once a day, twice a

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day, Michael would get a phone call.

Tim Winders:

Then maybe it would have been residual, but when you're in it and your day

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to day and you're working in the business on the business, you're right.

Tim Winders:

It really, I don't, maybe they're really, maybe I'm hopeful that one day we'll

Tim Winders:

find residual income, but you're right.

Tim Winders:

it's tough.

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and the other thing that I observed, and we had a lot of, we

Tim Winders:

had a lot of discussions about this, but I see this with a lot of leaders,

Tim Winders:

a lot of people that are talented.

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That they can do almost air quotes for those listening in.

Tim Winders:

I'm doing air quotes.

Tim Winders:

If you're watching the video, they could do almost everything that's involved

Tim Winders:

with the business and air quotes.

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Again, they could almost do it better than anyone else that they could hire.

Tim Winders:

So that then opens up this kind of trap that.

Tim Winders:

Michael becomes, everything, customer service and all of that kind of stuff.

Tim Winders:

And Debbie, even though she's got her real estate over here, she's running

Tim Winders:

the finances, overseeing the money, making sure that Michael's trying to

Tim Winders:

stay healthy and all that kind of stuff.

Tim Winders:

and I do wonder.

Tim Winders:

If sometimes it's difficult, we ran into it.

Tim Winders:

I'll let y'all respond to this, that is sometimes difficult to move from

Tim Winders:

that place where we're doing almost everything to hiring people and

Tim Winders:

just getting beyond that barrier.

Tim Winders:

We discussed it a lot who either one of y'all want to come in or,

Tim Winders:

you respond to that, those thoughts.

Tim Winders:

Mike & Debbie James: I will say that.

Tim Winders:

In that process, probably the most beneficial thing that I had was one,

Tim Winders:

that we had a previous relationship with you, one with the multi level.

Tim Winders:

Then when we were doing real estate, I buy houses type stuff and renovations.

Tim Winders:

Etcetera.

Tim Winders:

So we had all this previous business history with you and now we're coaching.

Tim Winders:

So I was more open to hear you with guarded language.

Tim Winders:

Say you're the problem and you're the bottleneck and you need to be willing.

Tim Winders:

To get out of the way, get out of your own way.

Tim Winders:

So like a lot of that coaching and then hiring the right people, not

Tim Winders:

micromanaging them and understanding that whole process was a huge part

Tim Winders:

of actually scaling the business.

Tim Winders:

the exit of the business could not have been done as well as it was.

Tim Winders:

If we hadn't met you halfway into building the business, it is that simple

Tim Winders:

that it would have been messy and we would not have been as structured as

Tim Winders:

we were leading into that time frame when it was the perfect time to sell.

Tim Winders:

So one thing, and then I've got a follow up question related

Tim Winders:

to that for Debbie, but Michael, I think this would be a good time, and

Tim Winders:

I want you to just share whatever you're willing to share on this.

Tim Winders:

There were along the way health challenges that, that you dealt with.

Tim Winders:

I'm going to ask Debbie to say something about this too, so be

Tim Winders:

careful what you say, Michael.

Tim Winders:

what can you share about That, because listen, it's one thing to just be scaling

Tim Winders:

a company and, trying to hire people and have the phone ringing all the time.

Tim Winders:

That's one thing.

Tim Winders:

Another thing is when it starts, impacting some personality,

Tim Winders:

when it impact, causes some.

Tim Winders:

Health issues to rear up.

Tim Winders:

But I think it's important for business owners, leaders that are

Tim Winders:

listening in to hear you share a little bit about that journey.

Tim Winders:

Cause that was some of the discussion we would have had

Tim Winders:

very little to do with business.

Tim Winders:

It was like, we got to make sure Michael stays healthy.

Tim Winders:

say a little bit about that.

Tim Winders:

And then Debbie's going to follow up and tell the real story after

Tim Winders:

you share, whatever you share.

Tim Winders:

Mike & Debbie James: So there's really, it's a two prong situation.

Tim Winders:

One is actual health issue from the perspective of blood work was showing.

Tim Winders:

I was completely drained adrenals, completely drained testosterone.

Tim Winders:

And I kept getting told like, we could throw supplements at you

Tim Winders:

left and right, but you are on that phone, which is a trigger.

Tim Winders:

And it's triggering the dopamine.

Tim Winders:

It's triggering you constantly 12, 14, 15 hours a day that you

Tim Winders:

cannot get to a state of recovery.

Tim Winders:

Your body can't get to a state of recovery.

Tim Winders:

And then there's the whole secondary wave that happened during the pandemic,

Tim Winders:

where the stress levels for a multitude of reasons, and I could go down rabbit

Tim Winders:

holes, which I won't, but it was, in that time frame, having a business that

Tim Winders:

was impacted dramatically because we were in travel and we were in a state

Tim Winders:

where they shut down vacation rentals, the stress level got to a point where

Tim Winders:

I tried to calm my nerves at the end of the night, And just ended up drinking too

Tim Winders:

much several times, which led to a cycle of that was the way I was calming myself

Tim Winders:

down after the entire night was over.

Tim Winders:

A lot of times after Debbie had gone to bed, but that was creating

Tim Winders:

a whole new set of problem.

Tim Winders:

And that was those were 2 separate health issues.

Tim Winders:

And 1 was directly related to the stress that was involved with

Tim Winders:

interfacing with the public and employees during the pandemic.

Tim Winders:

The pandemic.

Tim Winders:

Yeah.

Tim Winders:

24 seven and just one thing on that.

Tim Winders:

And then you can respond.

Tim Winders:

Michael didn't go to Debbie.

Tim Winders:

Yeah.

Tim Winders:

You, it wasn't as, as if I don't consider you to have an addictive

Tim Winders:

nature or anything like that, but you were really just attempting to slow

Tim Winders:

things down is what my observation, we talked about this, you and I tried to

Tim Winders:

discuss it and then you, I think got some other help, but I don't, you aren't

Tim Winders:

necessarily a, an addictive nature person, but you were just attempting

Tim Winders:

to slow things down was my observation.

Tim Winders:

Is that kind of what was going on or?

Tim Winders:

Mike & Debbie James: It was, and when you're refunding millions of dollars of

Tim Winders:

advanced deposits and at the same time paying out employees and being shut down

Tim Winders:

by the government, effectively, it was something that I just didn't cope with.

Tim Winders:

I got it under control, but during that timeframe, right in the midst

Tim Winders:

of the pandemic, it absolutely was.

Tim Winders:

Very trying.

Tim Winders:

And then to watch other people around us talk about how they were shutting

Tim Winders:

their businesses down that they had for, heading back to Alabama to shut down the

Tim Winders:

restaurant because they couldn't operate and they were bleeding out, it was and

Tim Winders:

watching all that happened, trying to figure out how we were going to survive,

Tim Winders:

that was very difficult and very trying.

Tim Winders:

So it was.

Tim Winders:

a short period of time, in the grand scheme of things, but it was something

Tim Winders:

that was definitely difficult to navigate.

Tim Winders:

Yeah, definitely.

Tim Winders:

All right, Debbie.

Tim Winders:

What's your perspective on all that because I know that, I listen, we talk

Tim Winders:

about issues that like Michael would have gone through there, but I know it

Tim Winders:

was fairly gut wrenching for you also.

Tim Winders:

And, so what, from your perspective, what was going on?

Tim Winders:

Mike & Debbie James: It was tough.

Tim Winders:

It was tough, not only for me, but to see him going through

Tim Winders:

what he was going through.

Tim Winders:

And as we're refunding millions of dollars, and it took probably twice

Tim Winders:

as long for the banks to refund money.

Tim Winders:

People are calling Michael, screaming at him, cussing him out, telling him.

Tim Winders:

He's lying.

Tim Winders:

He didn't refund the money.

Tim Winders:

And it was like, people just lost their mind and look, nobody

Tim Winders:

knew what was going to happen.

Tim Winders:

We had just worked for seven, almost eight years growing our business.

Tim Winders:

And we didn't know if like overnight we were going to be done.

Tim Winders:

And it was, for us going through that as well, as other people

Tim Winders:

actually had to shut down.

Tim Winders:

We were very grateful that we could continue to pay our employees.

Tim Winders:

And wait it out with the stress between us, even his

Tim Winders:

husband and wife was not good.

Tim Winders:

we were arguing all the time and it was we were like a gerbil going in circles

Tim Winders:

with nowhere to go and no way to get out.

Tim Winders:

And so it was, Michael and I had some tough conversations during that

Tim Winders:

time and he did get some other help.

Tim Winders:

And I think from a health perspective, it was the right thing for us to do is.

Tim Winders:

As far as sell the company,

Tim Winders:

So one thing related to that, and we'll, I want to talk about

Tim Winders:

that whole March of 2020 time and in just a moment, y'all opened up that.

Tim Winders:

But Debbie, something that I always observed and you and I discussed

Tim Winders:

this quite often was that you were a successful real estate agent and

Tim Winders:

y'all had started this vacation rental company because they seem to

Tim Winders:

mesh together and fit together well.

Tim Winders:

And we still would say that, I believe.

Tim Winders:

But yet it is very difficult to spin a lot of plates.

Tim Winders:

we all would claim we're multitaskers and, I could run the finances of a vacation

Tim Winders:

rental company and run a lot of the operations and smile and say hello and go

Tim Winders:

show people property on a Sunday afternoon when they're visiting this beautiful area.

Tim Winders:

I know a little bit of behind the curtain.

Tim Winders:

Some people may not, but I, but talk about how challenging it is to wear all

Tim Winders:

those hats, because you and I talked about just things as simple as following

Tim Winders:

up on some leads that would come in because there's just exhaustion from

Tim Winders:

running 40 something companies and keeping up with everything and all of that.

Tim Winders:

So any, anything you want to say about that, because now you're a couple

Tim Winders:

of away, and I've seen, a thriving that we didn't see for a while.

Tim Winders:

Hopefully that's fair to say.

Tim Winders:

Mike & Debbie James: it is fair to say.

Tim Winders:

And I think we do think we can multitask and I think you've

Tim Winders:

really brought to our attention.

Tim Winders:

You know what you really can't.

Tim Winders:

And I think when we first started, look, I'm very grateful.

Tim Winders:

We started, I'm grateful.

Tim Winders:

We sold.

Tim Winders:

So we have learned a lot about the rental market and the ins and outs.

Tim Winders:

So I'm glad we took the journey.

Tim Winders:

if we did it all over again.

Tim Winders:

Which we won't, but if we did it all over again, there are certainly

Tim Winders:

things we would have done differently.

Tim Winders:

but we didn't have the money to pay people at the time to do things differently.

Tim Winders:

So I think as you fast forward, I couldn't, I'm a type A, I'm a kind of

Tim Winders:

a control, not I am a control freak.

Tim Winders:

And so when it came to the finances of the company, I had a lot of trouble thinking

Tim Winders:

about letting go and hiring somebody.

Tim Winders:

It's very easy to get caught up and then all of a sudden money

Tim Winders:

in your escrow, escrow account is gone and I didn't want that.

Tim Winders:

I wanted to be able to sleep at night in the almost 10 years we had the company.

Tim Winders:

I was never, ever late paying an owner, never.

Tim Winders:

That was, and we paid every week to our vendors.

Tim Winders:

And It was something I was very proud of because our vendors were

Tim Winders:

loyal, our owners appreciated it.

Tim Winders:

And yet again, I'm sure, and I know other companies have people that

Tim Winders:

handle the money, but it was doing that at night and then trying, and I

Tim Winders:

use that word try, which I don't like.

Tim Winders:

I was trying to do my real estate during the day and it starts to wear,

Tim Winders:

everything just starts to wear you down.

Tim Winders:

Where we don't really realize it until we're looking back.

Tim Winders:

And I say that because I thought I could do everything and I thought,

Tim Winders:

yes, you've got to be happy and cheery and on point, especially when I'm

Tim Winders:

talking with real estate clients and it's hard when you're tired, it's hard

Tim Winders:

to pick up the phone and really want to do something that I love to do.

Tim Winders:

And so after all this time, Tim, you are right.

Tim Winders:

It is very difficult to multitask.

Tim Winders:

So we're recording this.

Tim Winders:

We'll put a timestamp on something.

Tim Winders:

They tell you not to.

Tim Winders:

We're recording this kind of in mid summer 2024, about two

Tim Winders:

years ago is when you exited.

Tim Winders:

So we've got 24 months there.

Tim Winders:

And then about two years prior to that, we had this, That was COVID worldwide.

Tim Winders:

I had some, somebody called it the other day, global sickness.

Tim Winders:

It was this global sickness event, which actually is more accurate

Tim Winders:

than almost anything I've heard, but I've even shared this before.

Tim Winders:

I don't know if I've shared it on the podcast, but I vividly, Remember March

Tim Winders:

of 2020, some of the phone calls that we were having right around that time.

Tim Winders:

it was like March 13th.

Tim Winders:

Is that your birthday, Michael?

Tim Winders:

And you're in it right around that time.

Tim Winders:

And It was a Friday, the 13th that year, I remember.

Tim Winders:

And Thursday night, I believe we got on a call.

Tim Winders:

I had just gotten, I'd flown back from Orlando for some conference.

Tim Winders:

The world was shutting down around us.

Tim Winders:

You guys had a vacation rental company.

Tim Winders:

I think we've Thought there could be issues, but I don't think we really

Tim Winders:

understood what was about to happen.

Tim Winders:

Y'all have already shared a little bit, but let's go back almost four plus years.

Tim Winders:

And let's talk about specifically how you were able to handle that week.

Tim Winders:

I want to say one thing real quick before y'all either, whoever wants to jump in.

Tim Winders:

I do think that one of the reasons.

Tim Winders:

We, y'all survived was because of Michael's diligence in the way he

Tim Winders:

handled, uh, property owners and vacationers and things like that.

Tim Winders:

And because of the diligence in the way Debbie, you handled the finances and

Tim Winders:

those payments to vendors and things like that, because other people that were

Tim Winders:

just a little bit looser and sloppier.

Tim Winders:

Didn't make it.

Tim Winders:

So let's talk just for a few minutes about March of 2020, as

Tim Winders:

much as we maybe get cold sweats.

Tim Winders:

Anyway, which one of y'all want to start and give a perspective of

Tim Winders:

where you're at and what was going on then, and maybe some lessons learned.

Tim Winders:

Mike & Debbie James: I'm interested to hear her comment.

Tim Winders:

Let's hear Debbie from your perspective.

Tim Winders:

We never talk about this, Tim.

Tim Winders:

It's yeah, it's honestly, it's hard to believe it's been over four years now.

Tim Winders:

And I think one thing I do remember, Michael and I were out walking.

Tim Winders:

And we, I'm looking to my left.

Tim Winders:

We have a beautiful pond right next to our home and we were out walking and just.

Tim Winders:

It's trying to think and talk about everything that was happening.

Tim Winders:

And I said to Michael, I said, this is going to be the most

Tim Winders:

beautiful spring break ever.

Tim Winders:

And it was, the weather was absolutely gorgeous.

Tim Winders:

And I think that it was very eerie.

Tim Winders:

it was eerily quiet in one aspect, and yet it was eerily scary because

Tim Winders:

nobody knew what was going to happen.

Tim Winders:

And again, we're thinking, when are we going to make money?

Tim Winders:

When?

Tim Winders:

we had no idea from the rental perspective.

Tim Winders:

And even at that time, real estate, a little further along, I think

Tim Winders:

it was the governor, whoever deemed real estate is necessary.

Tim Winders:

So there were certain precautions we had to take and we could still show

Tim Winders:

property and we had to wear masks and wipe things down at one point.

Tim Winders:

But from the rental side, nobody knew when anybody was going to be able to

Tim Winders:

come back and stay in a vacation rental.

Tim Winders:

Was it a month, six months, a year?

Tim Winders:

And all we're thinking about is, okay.

Tim Winders:

We certainly refunded everybody's money.

Tim Winders:

And now it's like, how are we going to make any money?

Tim Winders:

What are we going to do to survive?

Tim Winders:

And I think that was also probably the second scariest, most stressful

Tim Winders:

time in our life, financial turmoil, I think was probably.

Tim Winders:

The first, but this was really either a close first or second.

Tim Winders:

And it was the fear of the unknown, not only for us, but for everybody.

Tim Winders:

Yeah.

Tim Winders:

I want to bring up something.

Tim Winders:

Then Michael, I want you to say something here.

Tim Winders:

Here's what I remember.

Tim Winders:

I remember having a conversation.

Tim Winders:

And, and Michael, I want you to give more detailed numbers on this.

Tim Winders:

people may not realize that in March of the year, a place that spring

Tim Winders:

break and summer is so critical.

Tim Winders:

People reserve their vacation rental place.

Tim Winders:

They pay a deposit.

Tim Winders:

Some of them pay in advance and other things like that.

Tim Winders:

And so all of that money.

Tim Winders:

Y'all had, hopefully, sitting in an account and then all of a sudden they're

Tim Winders:

telling people the beaches are, there's variables on what all was going on there.

Tim Winders:

People can't travel.

Tim Winders:

You can't do this.

Tim Winders:

You can't do that.

Tim Winders:

And I remember vividly this conversation.

Tim Winders:

It might have been that Thursday.

Tim Winders:

It's like, okay, do you know, our agreements say we

Tim Winders:

could keep these deposits.

Tim Winders:

But is that the right thing to do?

Tim Winders:

And from a pure integrity standpoint, I was so impressed that it really

Tim Winders:

wasn't a long conversation to say, we don't know all the answers, but

Tim Winders:

we've got to refund everybody's money.

Tim Winders:

And Michael, you can talk about the actual dollars of that.

Tim Winders:

I used to know, and I can't recall now, but I want business owners to picture

Tim Winders:

refunding people in the amount of,

Tim Winders:

Mike & Debbie James: So the biggest problem we had was, and you might remember

Tim Winders:

this, Tim, we had at that time, just one full time employee and then some

Tim Winders:

part times and we spend the winters here in this region, paying employees while

Tim Winders:

there's no revenue really coming in.

Tim Winders:

So you go from.

Tim Winders:

October, November, December, January, February.

Tim Winders:

And then you're like, here comes March.

Tim Winders:

Finally, in the second week of March, you're going to get spring break.

Tim Winders:

And that's when COVID hit.

Tim Winders:

We had people in house, but then all of a sudden it was, wow, pandemic's here.

Tim Winders:

And then the country gets shut down.

Tim Winders:

And what you talked about was, We had a conversation and we're

Tim Winders:

like, we can't keep this money.

Tim Winders:

It'll destroy the company.

Tim Winders:

Like people will actually destroy us on social media, destroy

Tim Winders:

us on every platform possible.

Tim Winders:

And the right thing to do simply was to refund the money.

Tim Winders:

So this was a little contentious issue with some of the owners.

Tim Winders:

Because they were being told by rental companies that they were going out to

Tim Winders:

ski in the Midwest and Utah, et cetera.

Tim Winders:

And they were told, you could come still enjoy the condo, even

Tim Winders:

though the slopes are all shut down and we're keeping your money.

Tim Winders:

So we didn't do that, but there were companies that had to do

Tim Winders:

that because those companies did.

Tim Winders:

Use advanced deposits to pay through the winter.

Tim Winders:

Whereas we never touched the escrow money.

Tim Winders:

So from a financial standpoint, we always ran the company like

Tim Winders:

with trust accounting in mind.

Tim Winders:

And we also had a savings beyond that.

Tim Winders:

So that our operations manager freaked out on day one.

Tim Winders:

And we were like, you don't have to worry.

Tim Winders:

We have already pre planned for a hurricane and to sustain ourselves for

Tim Winders:

six months to a year without revenue, and that's So even though we were freaking

Tim Winders:

out because we weren't sure if the company would survive, we knew at least

Tim Winders:

short term we could operationally roll.

Tim Winders:

The most difficult part of that was as we refunded the money, what we didn't

Tim Winders:

understand was there was a cog, right?

Tim Winders:

We didn't understand that the merchant account wasn't refunding the money.

Tim Winders:

They wanted to see our bank accounts to make sure they weren't returning the

Tim Winders:

money back to the credit card companies to those other people until they could

Tim Winders:

guarantee that we have the funds in the bank to actually secure all that.

Tim Winders:

There were things that you don't think about because the business

Tim Winders:

that we've run goes in one direction.

Tim Winders:

So all of a sudden a bicycle that you ride forward for the first time in history.

Tim Winders:

Now that had to, you had to ride a bicycle backwards.

Tim Winders:

And it was very difficult to actually unwind those transactions.

Tim Winders:

The most difficult thing was you have March through the summer, end of July is

Tim Winders:

pretty much 70 percent of your revenue.

Tim Winders:

And now all of a sudden we were refunding all of that timeframe

Tim Winders:

without knowing whether or not it would rebook when and if.

Tim Winders:

Our particular state would reopen to vacation rentals, which were banned

Tim Winders:

during that time frame, and it made it worse because every two weeks the

Tim Winders:

governor was making the decision.

Tim Winders:

So we would have people book up those properties.

Tim Winders:

Hoping that we would open.

Tim Winders:

And then on Friday at five o'clock, not open.

Tim Winders:

And then a landslide of phone calls, people wanting all their

Tim Winders:

money back because they're supposed to be checking in the next day.

Tim Winders:

So it was this constant for about two and a half months of just uncertainty.

Tim Winders:

And, but we constantly did the right thing.

Tim Winders:

It was like, we'll give you your money right back.

Tim Winders:

We'll give you your money right back.

Tim Winders:

And it was difficult.

Tim Winders:

It was absolutely challenging.

Tim Winders:

And I look back at it, it was extremely stressful, but then the hardest

Tim Winders:

part was the transition, right?

Tim Winders:

All of a sudden all these properties are empty.

Tim Winders:

Because everyone's been refunded.

Tim Winders:

And then the governor says game on, we're open again.

Tim Winders:

And then the, everybody's trapped in the United States.

Tim Winders:

So all of a sudden everybody wanted to book anything they possibly could.

Tim Winders:

So the bookings were coming in.

Tim Winders:

Trent and remember I had one employee, all they dealt with was

Tim Winders:

operations, check ins, checkout.

Tim Winders:

So all the reservations, all the phone calls, all the money.

Tim Winders:

Everything was on my shoulders.

Tim Winders:

Debbie did what she could, but effectively I was running 24 seven,

Tim Winders:

but we always did the right thing.

Tim Winders:

Most of our owners respected the fact that we did the right thing

Tim Winders:

for the clients, the guests.

Tim Winders:

And that was in the end, that was what we looked back on.

Tim Winders:

We, we did the right thing, what we thought was the right thing at

Tim Winders:

that time, given the information.

Tim Winders:

yeah.

Tim Winders:

Mike & Debbie James: was probably.

Tim Winders:

The dollar amount, Tim, was probably over a million dollars.

Tim Winders:

Yeah, it was over a million dollars.

Tim Winders:

In that year, we were probably going to do 1.

Tim Winders:

6 in gross revenue.

Tim Winders:

So we were giving back a million of the 1.

Tim Winders:

6 and that was a guess that we could get to the 1.

Tim Winders:

6 by the end of that year.

Tim Winders:

the interesting thing though, Tim, is when the country shut down,

Tim Winders:

people reacted a certain way.

Tim Winders:

Maybe rightfully maybe not.

Tim Winders:

And then when the country opened back up, it was the total opposite.

Tim Winders:

So they couldn't give us their money fast enough.

Tim Winders:

It was, it was wild.

Tim Winders:

Yeah.

Tim Winders:

Just wild.

Tim Winders:

Crazy times.

Tim Winders:

It was an odd time.

Tim Winders:

I do remember that the fall of that year was like record setting for us.

Tim Winders:

I don't know.

Tim Winders:

I don't remember year end, but I do remember at the end of the year, we

Tim Winders:

looked back and went interesting, we, million dollars, whatever.

Tim Winders:

But then we had people, there was no schools in the Atlanta area and all that.

Tim Winders:

So people were loading up going to the beach and Florida was open.

Tim Winders:

So thankfully we are in a place like that.

Tim Winders:

Mike & Debbie James: It was a season, right?

Tim Winders:

It was like we shut down.

Tim Winders:

He had bad information.

Tim Winders:

He didn't realize the amount of billions of dollars short term vacation rentals

Tim Winders:

did when a study was presented to him what it was going to cost the state

Tim Winders:

if they didn't open by Memorial Day.

Tim Winders:

He immediately flipped the switch and we were open again.

Tim Winders:

But the challenge became That whole spring was so busy and my life was so chaotic.

Tim Winders:

And then when it was game on, everything went a hundred percent occupancy straight

Tim Winders:

through summer, straight through fall.

Tim Winders:

So when we would normally have a break, we didn't have enough employees and it just

Tim Winders:

kept going straight through the holidays.

Tim Winders:

Straight through winter, right into the following spring break,

Tim Winders:

right into the following year.

Tim Winders:

And I was trying, you remember this, I was trying to hire

Tim Winders:

employees and get up to speed.

Tim Winders:

So what happened was from, I heard people talk about, I remember sitting

Tim Winders:

in the house and playing arcade.

Tim Winders:

I'm like, I had a completely different experience than you.

Tim Winders:

For me, I never worked harder, longer, more stressful days in my

Tim Winders:

entire life than the entire year of 2020 that went right into 2021.

Tim Winders:

It was.

Tim Winders:

gangbusters.

Tim Winders:

So the truth is, by the time we got to the spring in 2022 and Debbie

Tim Winders:

is the one that finally was like, I don't think I could take this anymore.

Tim Winders:

It's affecting my real estate.

Tim Winders:

I was like, you know what?

Tim Winders:

This is the perfect timing.

Tim Winders:

I am literally burn out and having the hardest time, presenting ourselves.

Tim Winders:

And then we were worried about that Europe was going to open and the money was going

Tim Winders:

to get a little bit less awesome for vacation rentals for a couple few years.

Tim Winders:

So the timing for the exit was perfect at that time, but it

Tim Winders:

was crazy, stressful timeframe.

Tim Winders:

And the clientele that came was used to hotels, resorts.

Tim Winders:

So the clientele that came in 2020 and 2021, extremely demanding.

Tim Winders:

They're used to picking up the phone and having a bell hop come take care of the

Tim Winders:

problem in 30 seconds, not 30 minutes.

Tim Winders:

I remember us having a conversation about the expectations

Tim Winders:

of the guests and I remember this conversation is like we, we told

Tim Winders:

ourselves this could be a trend that's not turning around anytime soon.

Tim Winders:

it's not as if people are going to start saying, yeah, the grill

Tim Winders:

isn't as clean as it should be.

Tim Winders:

I'm okay with it.

Tim Winders:

Thanks for just having a grill.

Tim Winders:

No, that's not the way people are doing.

Tim Winders:

Just real quick.

Tim Winders:

Let's move on from COVID.

Tim Winders:

I don't want to spend much time on it.

Tim Winders:

But Debbie, what's a quick lesson or something?

Tim Winders:

we're four Years out from that time Anything real quick that you you have

Tim Winders:

like an always or never or just something that you learn from that period of

Tim Winders:

time Anything that you'd want to share.

Tim Winders:

Mike & Debbie James: Wow.

Tim Winders:

There's a lot of things I guess I learned, but I think it's really just.

Tim Winders:

Having the faith that everything's going to work out for how

Tim Winders:

it's supposed to work out.

Tim Winders:

And I do believe things happen for a reason and it's easier to sit here

Tim Winders:

and say that after the fact, but I think it's really, and just with

Tim Winders:

what we've been through in general, I think just knowing that we're going

Tim Winders:

to be okay and that whatever comes our way, we can work through it is

Tim Winders:

really what I took away from it.

Tim Winders:

Yeah, that's good.

Tim Winders:

How about you michael?

Tim Winders:

Mike & Debbie James: I just look at it like.

Tim Winders:

I don't know what I could have done differently.

Tim Winders:

There were obviously little things that happened, but I feel really good

Tim Winders:

about the way we reacted and some of that was conversations with you, Tim.

Tim Winders:

And I feel really, I feel good in hindsight, the way that we responded

Tim Winders:

to a very difficult situation.

Tim Winders:

And in the future, I would just take that as experience to take a moment,

Tim Winders:

think through the consequences of not acting responsibly and

Tim Winders:

with care and concern of others.

Tim Winders:

the reason that's good and i'll go back to what debbie

Tim Winders:

said It's what I was thinking as we were just talking about this.

Tim Winders:

I haven't thought about it, but Dang, what a tough time but that's just four

Tim Winders:

years ago two years later You exited.

Tim Winders:

Somebody wrote you a very nice check.

Tim Winders:

y'all did a very nice exit.

Tim Winders:

It's not like y'all are still going to get money years from now.

Tim Winders:

Y'all got the check.

Tim Winders:

That's a good tip for people that are exiting companies, by the way.

Tim Winders:

Uh, and then now two years later, you're, we'll talk about this as we wrap up.

Tim Winders:

Y'all are working on some new projects.

Tim Winders:

You've got a lot of great things going.

Tim Winders:

You're going to start taking the wisdom you've gained and possibly

Tim Winders:

sharing that in different ways.

Tim Winders:

So I think the thing, I love what you said, Debbie, we don't We can't ever

Tim Winders:

really know, but I think we just have to have this thought that, you know

Tim Winders:

what, somehow it's going to work out.

Tim Winders:

This too shall pass.

Tim Winders:

We will get through it or you know what?

Tim Winders:

We'll just move on to that next realm, heaven or whatever it is for people.

Tim Winders:

It's like we, whatever it is.

Tim Winders:

anyway, we've got a little bit of time left.

Tim Winders:

What I'd love to do is I'd love to back up a little bit, maybe 25 years

Tim Winders:

or something like that, and maybe.

Tim Winders:

Talk a lot about, y'all getting started.

Tim Winders:

I was trying to remember this.

Tim Winders:

Did y'all meet online?

Tim Winders:

Mike & Debbie James: We did night, January 9th, 1999 was our first date, but we

Tim Winders:

met in December of 98 online before the movie, you've got mail was really cool.

Tim Winders:

And, it was matchmaker.

Tim Winders:

com.

Tim Winders:

Which became

Tim Winders:

match.

Tim Winders:

com

Tim Winders:

There was no internet.

Tim Winders:

Wait, there was no internet then.

Tim Winders:

Was there before 2000?

Tim Winders:

What are y'all talking about?

Tim Winders:

How did y'all meet?

Tim Winders:

there are people that are really doing that right now.

Tim Winders:

They're going, I didn't think they had the internet in the 90s.

Tim Winders:

Mike & Debbie James: had internet, not like today, but yeah, We had, dial.

Tim Winders:

I think it was still dial up back then.

Tim Winders:

Yeah, it was interesting, the responses from people too.

Tim Winders:

It was, I remember one of the parties that we met, some new people.

Tim Winders:

In mid 99 and they were like, Oh, how did two of you meet?

Tim Winders:

And we were like, Oh, we met online.

Tim Winders:

And the lady leaned forward, she grabbed my hand.

Tim Winders:

She's I'm so sorry.

Tim Winders:

It came to that.

Tim Winders:

And I was like, Oh my God, now nobody would think that way, but it was

Tim Winders:

literally like, I was like, so we started telling people, Oh yeah, we met, to.

Tim Winders:

Party or bar.

Tim Winders:

It was like it took us for a long time for people to like, be okay with that

Tim Winders:

being a way to first meet each other.

Tim Winders:

But it was perfect.

Tim Winders:

I just moved to Atlanta.

Tim Winders:

I had a friend that was actually immediately going out on dates and I'm

Tim Winders:

like, how are you going out on dates?

Tim Winders:

We just got here.

Tim Winders:

And he told me about the site.

Tim Winders:

Debbie was already on it.

Tim Winders:

And we met up, and just hit it off from the first date.

Tim Winders:

and let me mention too, that I didn't have a picture because being single, of course,

Tim Winders:

back then we didn't have cell phones.

Tim Winders:

And so I didn't have a picture.

Tim Winders:

And the only reason Michael clicked on my profile is because they randomly

Tim Winders:

assign you a username and mine was Debbie two, two, two, and the two,

Tim Winders:

two, two had meaning to Michael where he did a lot of stock trading back in

Tim Winders:

the day and was very technical in the stock market and two, two, two has to A

Tim Winders:

actual trading pattern that he followed and was successful with, which is the

Tim Winders:

only reason why I clicked on my profile.

Tim Winders:

Yeah, it was definitely, it was something I've traded that pattern.

Tim Winders:

It's a 70 percent reversal pattern.

Tim Winders:

It's Gartley 222, it's on page 222 of a book written in 1935.

Tim Winders:

And it had so much meaning to me that when I looked at it.

Tim Winders:

I was like, ah, there's no photo, but I have to click because

Tim Winders:

it's Debbie two, two, two.

Tim Winders:

And it was just, it was meant to happen.

Tim Winders:

it was a financial track transaction, even way back then.

Tim Winders:

Mike & Debbie James: I know we met you at a comedy club.

Tim Winders:

Oh wait.

Tim Winders:

And the other thing, Tim is, so I had been on there for a few months and my

Tim Winders:

membership expired and I said, and the way they do it and I won't be down rabbit

Tim Winders:

hole, but they keep sending you messages.

Tim Winders:

So and so messaged you so and so messaged you, so okay,

Tim Winders:

I'll extend for another year.

Tim Winders:

Month or whatever it was.

Tim Winders:

And maybe it was 25 bucks.

Tim Winders:

Michael gets me on his two week trial, free trial.

Tim Winders:

he had a timeframe is I got two weeks.

Tim Winders:

Let me see what I could do with this thing.

Tim Winders:

Ah, two, two, two, I'm going to roll the dice.

Tim Winders:

All right.

Tim Winders:

very cool.

Tim Winders:

Cause I know that it was right around that time that we met, we were all having fun,

Tim Winders:

learning a lot of cool stuff in that odd multilevel business, the Amway business,

Tim Winders:

and I don't say bad stuff about it.

Tim Winders:

I wouldn't be wanting to do it right now, but, and then, but shortly after

Tim Winders:

that, you guys started real estate.

Tim Winders:

And I.

Tim Winders:

I think I was around, but I'm having a hard time recalling it.

Tim Winders:

Tell me, what do y'all tell me about how real estate became part of really?

Tim Winders:

It's all that y'all do almost now, but how did that real estate thing get started?

Tim Winders:

Mike & Debbie James: So we ended up taking a class, to learn about

Tim Winders:

investing and Michael maybe remembers how or why we took the class.

Tim Winders:

I just remember meeting you, Tim, and seeing you.

Tim Winders:

At some networking event, no.

Tim Winders:

It was something to do with real estate investing.

Tim Winders:

And I was talking to you after, and I was a little taken back.

Tim Winders:

what are you doing here?

Tim Winders:

Because we were doing the network marketing with you.

Tim Winders:

And then I get home that night and I'm like, Oh my God, you're never

Tim Winders:

going to believe who I bumped into.

Tim Winders:

And I told Michael and I'm like, call him, just call Tamman.

Tim Winders:

at that point, we really hadn't had a lot of conversations with you.

Tim Winders:

We knew you through the business, we were on different teams, so we

Tim Winders:

didn't have as much interaction.

Tim Winders:

and then that's how we got started with you in real estate.

Tim Winders:

I'll let Michael continue, but it was, yeah, so it was funny because

Tim Winders:

she told me she's yeah, I saw Tim and I was like, what, Tim, because

Tim Winders:

like with the business and we weren't even in the direct line, right?

Tim Winders:

You were just somebody that was so good and you were on stage and you

Tim Winders:

were just so conversationalist.

Tim Winders:

You weren't like salesy, you were just, you would speak the truth and

Tim Winders:

Debbie and I wanted to work together.

Tim Winders:

That was one of the reasons why we were looking for network marketing.

Tim Winders:

We desperately wanted to work together as a couple and we saw you, we saw

Tim Winders:

glory and we saw other couples also that we just were like, I would

Tim Winders:

love to get to that point that I could work with my wife in business.

Tim Winders:

And then what ended up happening was, is we did end up transitioning.

Tim Winders:

To look at, because we're both working, but we transitioned to look

Tim Winders:

at real estate as a way to start to supplement and get more income.

Tim Winders:

And that's when she bumped into you.

Tim Winders:

And to her point, it was like, Oh, wow.

Tim Winders:

He's looking at real estate too, even though he's in the

Tim Winders:

multi level and doing well.

Tim Winders:

So that was the spark.

Tim Winders:

That's what led us to start talking.

Tim Winders:

And then we started to coordinate with some other marketing stuff.

Tim Winders:

That's a whole nother rabbit hole.

Tim Winders:

But the whole idea was that I already had great respect for you and glory

Tim Winders:

from what you had been able to do as a couple in that business.

Tim Winders:

And I told Debbie, I was like, we need to latch onto this.

Tim Winders:

Tim's Tim.

Tim Winders:

And you had your sister who was already deep into real estate.

Tim Winders:

So I w I was like, this is amazing.

Tim Winders:

let's try and work with Tim and Glory and really make this happen.

Tim Winders:

And that started the journey or continued us on that real estate journey.

Tim Winders:

So one of the things you did is that you were obviously

Tim Winders:

in that Atlanta market at that time.

Tim Winders:

And.

Tim Winders:

And you did that I think for a few years, and then you transitioned.

Tim Winders:

So I'd love for y'all to talk about what all you were doing in the Atlanta market

Tim Winders:

and then what provoked, what was the catalyst or whatever to move down then,

Tim Winders:

20 ish years ago, 2004, down to that.

Tim Winders:

Area of florida because a lot of people they get started in real estate and they

Tim Winders:

feel locked in And then they don't ever transition So and I do some of these

Tim Winders:

conversations are coming back to me now.

Tim Winders:

I actually remember going.

Tim Winders:

Yeah, I remember that we had a lead gen company and y'all were

Tim Winders:

getting parts of it and stuff like that I mean we divvied that up.

Tim Winders:

It was one one of the best businesses ever, by the way um, but talk a little

Tim Winders:

bit about what you did in the atlanta market and then the transition down

Tim Winders:

to that 30a or That rosemary area

Tim Winders:

Mike & Debbie James: So basically I, at that time I was doing more of the.

Tim Winders:

Like I had Mike buys houses, fast signs, and then right next to them was

Tim Winders:

lease to own or rent to own, right?

Tim Winders:

So I was following your business model where you had people calling that had

Tim Winders:

product they were trying to get out of houses, but you also had people

Tim Winders:

that really needed places to stay.

Tim Winders:

So that marketing arm of doing that allowed you to then.

Tim Winders:

Procure properties with contracts, which Debbie was involved with, then

Tim Winders:

putting contractors in place to ready it up for either the person you were

Tim Winders:

able to find right away with money and they needed a place or to have that

Tim Winders:

inventory to either rent lease option.

Tim Winders:

Or owner finance, right?

Tim Winders:

So we followed a lot of what you were doing at that time.

Tim Winders:

Plus we had the I buy houses leads that were coming in.

Tim Winders:

That was an incredible, business to be able to have that.

Tim Winders:

That let us do for three and a half years, we were in the trenches doing that.

Tim Winders:

And then she finally left her position and was helping me out.

Tim Winders:

So we were no longer in corporate.

Tim Winders:

We were fully working together.

Tim Winders:

And that ultimately led to when we came down here, but I don't know

Tim Winders:

if Debbie wants to lead into, there were other things too, that we

Tim Winders:

did with partnerships with other partners outside of UTEM in Atlanta.

Tim Winders:

I think doing what we did in Atlanta helped me prepare for real estate here.

Tim Winders:

So I wasn't licensed in Atlanta.

Tim Winders:

We moved here in 04, came down, visited the area, drove really the coast from

Tim Winders:

Pensacola to, Cape San Blas, and really, Had a tough time deciding where to go.

Tim Winders:

And so after we moved down, we realized really with your encouragement

Tim Winders:

too, you're like, if we're going to do real estate in Florida, you

Tim Winders:

might as well get your license.

Tim Winders:

Let's let us at least get the commissions and that sort of thing.

Tim Winders:

And so that's how that started.

Tim Winders:

And I think all the experience that I had with flipping and buying and selling and

Tim Winders:

renting and leasing, that really helped, In a different aspect for my experience,

Tim Winders:

now I just had to learn the product here.

Tim Winders:

And so it was really a kind of a natural transition for me.

Tim Winders:

And I finally found what I really loved because when I was in corporate

Tim Winders:

America, I just, I was miserable.

Tim Winders:

I really did not enjoy what I was doing.

Tim Winders:

I should have left, look for another job years prior, but it took me a long time

Tim Winders:

to really find something that I enjoyed.

Tim Winders:

so that's been 20 plus years.

Tim Winders:

And when y'all hit the ground down there in, the beautiful part of

Tim Winders:

Florida, it was the real estate market was fairly frothy all over.

Tim Winders:

it's been frothy ish in y'all's area a good bit during that time.

Tim Winders:

It was still a few years though.

Tim Winders:

y'all did real estate and then you started the vacation rental company.

Tim Winders:

It was 10 years after that, right?

Tim Winders:

Five, seven, eight, nine years later,

Tim Winders:

Mike & Debbie James: Yeah,

Tim Winders:

nine years.

Tim Winders:

later.

Tim Winders:

Mike & Debbie James: 13.

Tim Winders:

So were y'all just buying, selling, flipping, doing all

Tim Winders:

that kind of stuff during that time?

Tim Winders:

Mike & Debbie James: No, the market had, the prices had moved

Tim Winders:

too much here in Florida and the business model that you taught us in

Tim Winders:

Atlanta, we really couldn't do here.

Tim Winders:

And so I really just delved into, to selling real estate for other people

Tim Winders:

and helping and because of my knowledge and my background, I really do deal

Tim Winders:

with a lot of, investors and Michael was doing some other things and we got

Tim Winders:

here at the tail end of the market.

Tim Winders:

And It was wild for a short period of time, and then 2005, the market stopped.

Tim Winders:

It was around probably June of 2005.

Tim Winders:

It's like musical chairs stopped and a lot of people got caught standing up.

Tim Winders:

It really wasn't until about 2007 until prices started declining

Tim Winders:

into the financial crisis of 08.

Tim Winders:

And then prices kept going down when we look back 2010, 2011 was truly the bottom

Tim Winders:

of our market from a price standpoint.

Tim Winders:

And then ever since then we have the oil spill in 2010 and our

Tim Winders:

market really started coming back up very slowly every year.

Tim Winders:

And then of course, COVID, after about eight, nine, 10 years,

Tim Winders:

people are like, okay, where's the pullback, where's the pullback.

Tim Winders:

It was, they kept thinking it was another market cycle and then COVID

Tim Winders:

hits and everybody's okay, here it is, here's the pullback we're

Tim Winders:

waiting on and it everywhere, not just in our area, in the country,

Tim Winders:

the world, it did the exact opposite.

Tim Winders:

The thing that's fascinating to me with all of these

Tim Winders:

Ups and downs and we've had a lot of conversations and we like to think

Tim Winders:

we're really smart and Michael and I can really go down rabbit holes on,

Tim Winders:

the economy and this and all that.

Tim Winders:

I hate to admit this, but I am probably wrong much much more than I'm right.

Tim Winders:

Like, Oh my gosh, you know, we were thinking COVID, we were thinking like

Tim Winders:

we were, we could be dealing with some economic collapse with the country.

Tim Winders:

Oh no, they can print all kinds of money and take care of that and

Tim Winders:

I think we've gotten a good breadth of how much you guys have experienced

Tim Winders:

specifically in business and other things, but specifically in the real

Tim Winders:

estate markets and things like that.

Tim Winders:

And now at this stage, you guys, I know Debbie, you are with Sotheby's

Tim Winders:

and you're doing things there.

Tim Winders:

And Michael's also doing some things with you there.

Tim Winders:

But I know that you guys are getting to a place where you're ready to share some of

Tim Winders:

this wisdom, some of the knocks, some of the great stuff, some of the hard stuff

Tim Winders:

that you've experienced, because y'all have got investor experience, you've

Tim Winders:

got, building, you've got development.

Tim Winders:

you've got a lot of stuff.

Tim Winders:

Tell me What's next for you guys what's coming up?

Tim Winders:

What's happening now?

Tim Winders:

And none of it's necessarily definitive.

Tim Winders:

I know some of it y'all are still in the formative stages and y'all we've

Tim Winders:

talked about maybe doing some strategies on some of it, but Either michael or

Tim Winders:

debbie start and the other one can finish up and then i've got one or

Tim Winders:

two more questions before we finish up

Tim Winders:

Mike & Debbie James: really, what we're doing is we're leaning into the fact

Tim Winders:

that now we have a decade of vacation rental in the trenches experience with

Tim Winders:

understanding of our ally, knowing which products perform better than others.

Tim Winders:

During that entire timeframe, it helped us really get dialed in.

Tim Winders:

Debbie alluded to the fact that she went into real estate traditionally

Tim Winders:

and I was doing other things.

Tim Winders:

I was working with vacation rental companies and doing

Tim Winders:

marketing and photography video.

Tim Winders:

And I saw how things changed.

Tim Winders:

I saw the products that did better.

Tim Winders:

So what we're doing now is just what she was doing initially, except now

Tim Winders:

we have all the experience that I had.

Tim Winders:

So she can lean on me for numbers.

Tim Winders:

And then I'll go out with her when she has clients that are looking at

Tim Winders:

multiple properties and I can talk numbers from an investment standpoint.

Tim Winders:

So for the two of us, it makes us stronger as a team to be able to

Tim Winders:

look at a lot of these as assets.

Tim Winders:

I don't go out when somebody's just looking for a second home for

Tim Winders:

themselves, but when she has clients that are specifically investors, that's

Tim Winders:

when I come out and I additionally You know, give my insight as to

Tim Winders:

which one of those will actually do better on a long term basis and why.

Tim Winders:

So that's really what we're doing now.

Tim Winders:

And we're leaning into which Debbie I'll talk about trying to get to other

Tim Winders:

markets with other agents to let other agents and other markets know that if

Tim Winders:

they refer business to us as a team, we could take care of their clients here.

Tim Winders:

And we do pay referral fees to agents.

Tim Winders:

Yeah, anything else you want to add to that, Debbie?

Tim Winders:

Because I know you're doing, y'all are looking to do some video and audio

Tim Winders:

and just share and also anything else?

Tim Winders:

Mike & Debbie James: Yeah, we're gonna be launching a podcast that will help people.

Tim Winders:

We want to do some more video.

Tim Winders:

And, we're doing developments.

Tim Winders:

I have a business partner and we're building spec homes.

Tim Winders:

And we really want to help people understand, even so much as

Tim Winders:

with the rentals, a king bed.

Tim Winders:

If there's no king beds, put a king bed in the house.

Tim Winders:

And that's one tip.

Tim Winders:

And so there's so many little things that people can do to help

Tim Winders:

improve the income of a home that doesn't have to cost a lot of money.

Tim Winders:

it's you don't know what you don't know.

Tim Winders:

And we're just wanting to help share and, Help educate people.

Tim Winders:

So Tim, I can say it's a, it's an FAQ, right?

Tim Winders:

So like we have the same conversation over and over again.

Tim Winders:

So selfishly, we thought if we create a podcast talking about how to buy vacation

Tim Winders:

rentals in this market for income, it would be smart for us to just do a brain

Tim Winders:

dump with a lot of the high level basic things so that they could watch 20 or 30

Tim Winders:

minute episodes, either video or audio and learn about some of the real basics.

Tim Winders:

that helped them to come back to us and work further with us.

Tim Winders:

So it's going to help people from, a kindergarten up phase,

Tim Winders:

but then there's some expert stuff that's sprinkled in there as well.

Tim Winders:

So it's real, and it's also going to help us, cut down the amount of time that we

Tim Winders:

have to re educate everyone on not only the area, But the investment side of it.

Tim Winders:

One other cool thing I wanted to ask this, but I'm going to

Tim Winders:

request that y'all do some episodes on husbands and wives working together,

Tim Winders:

because as I'm sitting here thinking, and we just went over this history,

Tim Winders:

Y'all, miraculously were brought together while Michael was on his free

Tim Winders:

trial with what was, what became match.

Tim Winders:

com and you essentially are very similar to Gloria and I, y'all have really

Tim Winders:

been working together every sense.

Tim Winders:

Ever since that, so I think that would be a really cool discussion because a lot

Tim Winders:

of people want to know how to do that.

Tim Winders:

We don't have time to go into that here.

Tim Winders:

where do people need to find you, connect with you, either socials or websites or

Tim Winders:

anything, or if they're interested in the area and want to come look at property

Tim Winders:

or talk about it or anything, where can people find you just to stay up to

Tim Winders:

date on things that are, Michael and Debbie.

Tim Winders:

Mike & Debbie James: the easiest way probably is to go

Tim Winders:

to my website at debbiejames.

Tim Winders:

com and from there we'll have links to Facebook and Instagram, our phone numbers.

Tim Winders:

And so I think, I mean if you look us up on Facebook you'll certainly find us.

Tim Winders:

I think I'm debbiejames30a and Michael is It's a moving target.

Tim Winders:

Just go to debbiejames.

Tim Winders:

com.

Tim Winders:

Yeah, Michael, I mean, some of this after you've been

Tim Winders:

through the battles, it's like, I'm not that active on social.

Tim Winders:

Mike & Debbie James: Not exactly.

Tim Winders:

So debbiejames.

Tim Winders:

com.

Tim Winders:

Sure.

Tim Winders:

final question here, we are seek, go create those three words.

Tim Winders:

I don't even know if I prepped y'all for this.

Tim Winders:

So this could be a little bit of a curve ball, seek, go, or create those three

Tim Winders:

words, I'm going to ask each one of you to pick one of those words and why

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that just means more resonates more.

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So seek, go or create, and Debbie, I'm going to start with you because

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I could see Michael's wheels turning.

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So seek, go or create, which one do you choose and why?

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And then Michael, you're next, and then I'll wrap up.

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Up and we'll be finished.

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Mike & Debbie James: Gosh, it's hard to choose just one.

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I was hoping you'd start with Michael on that one.

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I would have to say create, and I say that because we can create.

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Just about anything we put our minds to.

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I think, for me growing up, my mom would always tell me you can do anything

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you want if you put your mind to it.

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And so to create again, it's not, it's, I think easier said than done, but I think.

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Because look, we live in a free country.

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we're grateful to be able to live in the United States of America.

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And we really can create and do anything we want to do.

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For me, it's seek.

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So I'm always thirsting for knowledge and seeking wisdom and constantly on the hunt.

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So for me, seek is there as much as create as a second, a hard second.

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For me, if I really, you didn't prep us for this.

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I had to actually think about it.

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I think I was originally going to go with create.

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But in the end, my shtick is seek, so I would say seek.

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Very good, man.

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I'm so glad that we scheduled this.

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I, we've known each other for some time.

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We're on episode, I don't know, two 70 something now.

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And I'm excited that, I was able to get my.

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Good friends, people I've worked with, people that I've watched them

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do so many cool things, go through some challenges also to have a

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conversation here at SeekGoCreate.

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What we're titling now, The Leadership Journey, and I think we've definitely been

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able to discuss that while we're here.

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I appreciate everyone listening in.

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Go check out what Mike and Debbie are doing, and if you stay connected

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here, you might hear updates on it.

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I'm sure But, go check them out.

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And if you've just been listening in and you want to support what we're

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doing here, we welcome that support.

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We welcome your financial support.

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Go to seek, go create.

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com forward slash support that seek, go create.

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com forward slash support, and you could go give us money.

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We'll take it.

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And we appreciate all that.

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Again, thanks for listening in.

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We have new episodes every Monday on YouTube and all the podcast platforms.

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Until next time, continue being all that you were created to be.

About the Podcast

Show artwork for Seek Go Create - The Leadership Journey for Christian Entrepreneurs, Faith-Based Leaders, Purpose-Driven Success, Kingdom Business, Entrepreneurial Mindset, Leadership Development
Seek Go Create - The Leadership Journey for Christian Entrepreneurs, Faith-Based Leaders, Purpose-Driven Success, Kingdom Business, Entrepreneurial Mindset, Leadership Development

About your host

Profile picture for Tim Winders

Tim Winders

Tim Winders is a faith driven executive coach and author with over 40 years of experience in leadership, business, and ministry. Through his personal journey of redefining success, he has gained valuable insights on how to align beliefs with work and lead with purpose. He is committed to helping others do the same, running a coaching business that helps leaders, leadership teams, business owners, and entrepreneurs to align their beliefs with their work and redefine success.

In addition to his coaching business, Tim is also the host of the SeekGoCreate podcast and author of the book Coach: A Story of Success Redefined, which provides guidance for those looking to redefine success and align their beliefs with their work. With his extensive background, unique perspective and strengths in strategic thinking, relationship building, and problem-solving, Tim is well-suited to help clients navigate through difficult times and achieve their goals.