Unlocking Franchisepreneur Success with Expert Kim Daly

Kim Daly: 00:00:00

It's a growth mindset.

Kim Daly: 00:00:01

I always say that owning a business is just a playground for

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personal and professional growth.

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And to the extent that you succeed at the personal and professional

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growth, you get the financial growth.

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Everybody wants the financial growth, but I'm like the receiving part

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only happens after you've given.

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So you have to be the one giving.

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Oh,

Tim Winders: 00:00:32

In the world of franchising, where does one find the balance between

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entrepreneurship and And successful business models today on seek, go create.

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We're joined by Kim Daly, one of America's top franchise consultants,

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a thought leader, and a guiding light for those venturing into the world of

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franchises with 20 years of experience.

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Kim has transformed lives, turning aspiring business owners into

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successful franchise preneurs.

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From her early days in the health and fitness industry to establishing

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the largest franchise consulting business, Kim's journey is a

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testament to her expertise and passion for empowering others.

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Beyond her professional achievements, Kim is a dedicated mother, fitness

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enthusiast, and a beach lover, proving that it's possible to blend personal

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passions with professional success.

Tim Winders: 00:01:19

Kim, welcome to Seek Go Create.

Kim Daly: 00:01:21

Oh, thank you so much, Tim.

Kim Daly: 00:01:23

I'm excited to be

Tim Winders: 00:01:24

I'm excited.

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I'm in Arizona.

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You're in southern New Hampshire.

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So we're on almost opposite sides of the country, but we're

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going to have some fun here.

Tim Winders: 00:01:32

I've done some research on you, but when somebody meets you and they ask you what

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you do, what do you typically tell people?

Kim Daly: 00:01:40

Ooh, because franchise consultant is not clear.

Kim Daly: 00:01:44

This is what I typically say.

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I help people invest in franchise businesses and they

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say franchise businesses.

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Like what?

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And I say, well, I'm a broker, if you will, for about three

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to 400 different brands.

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So for the last 20 years, I've been helping people who are at some sort

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of fork in the road, looking for more passion, freedom, financial

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freedom, quality of life, break free from the nine to five or the W 2 job.

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Maybe they are, Alternative investors who own apartments or Airbnbs, but

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they're, again, they're looking for diversification and then they find out

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that franchising could be an option and I help them solve for that problem

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to figure out if franchising is a good investment for them based on their

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background, their interests, their skills, their finances, and their goals.

Tim Winders: 00:02:34

So what's your experience?

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Do you, I mean, when I hear franchise, I've been a business

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junkie for 40 40 years now.

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When you bring up the term franchise, do you find that the general public

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people out there, the the masses, do they know what you're talking

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about or are they confused by it?

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I mean, do they think, oh, McDonald's or, you know, what's your experience there?

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'cause to me, I would sit here and go.

Tim Winders: 00:03:04

Everybody knows what that means, maybe not

Kim Daly: 00:03:10

Yes, it's an excellent question.

Kim Daly: 00:03:12

So it definitely depends on the audience.

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The vast majority of people, they hear franchise, they think food and retail.

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As America's top franchise consultant, I stand on my soup soap box every

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day and tell people you will have to beg me to show you food

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and I'm not bringing you retail.

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So then they're like, what else is there?

Kim Daly: 00:03:29

Right.

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So, and then if you talk to an MBA crowd or people who went to Harvard or Yale, and

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they've been taught that entrepreneurship.

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Is the Mecca.

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That's my greatest challenge is to help them understand the leverage and the scale

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that you have in a franchise to be able to enter a market and in three to five years,

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build and scale to wealth versus as an entrepreneur, you, you might spend three

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to five years just perfecting your model.

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So if wealth creation is the goal, franchisepreneurs win all

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day long over entrepreneurs.

Tim Winders: 00:04:01

is, is that a word?

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And I'm not saying this in a negative way.

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Is that a word you made up?

Tim Winders: 00:04:07

Did you make up franchise?

Kim Daly: 00:04:08

It is a word I made up.

Kim Daly: 00:04:09

Yeah.

Kim Daly: 00:04:09

I didn't make it up, make it up.

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Cause somebody else owns the domain franchisepreneur.

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com.

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But yes, I do.

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I'm probably the one who threw us around that word the most in the industry.

Tim Winders: 00:04:19

It's, it's a little bit of a tongue tie.

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Cause when I was reading the intros, I was going to franchise press a lot of, a lot

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of sounds in there, but I think it says.

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A lot.

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I mean, we here on this podcast, we have talked to people that

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have been involved with franchise.

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Some people that are the owners of businesses that have franchised.

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I've actually worked with some in my practice and then also people

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that that do somewhat what you do.

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And then a lot of entrepreneurs.

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And, and so I'm going to, I told you, I might hit you with some tough questions

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with a little bit of cynicism in them.

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So that's, I'm doing it with a smile for those people that may not see the

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video, but there are some entrepreneurs, which is a weird word in our culture.

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We might unpack that a little bit, that they might look down upon someone who

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is plugging into, we'll talk more about this later, a system or something

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that's not being invented from.

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Total scratch.

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So when

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some,

Kim Daly: 00:05:22

thousand percent

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yeah, so when someone says that, what is your, I don't see your head

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spinning around and you're not, you know, turning green or anything like that.

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But when someone brings that up, what is your, your nice response or what is your.

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Mean response, whichever one you want to give me.

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I'm okay with.

Kim Daly: 00:05:39

Well, I'm always going to be nice, Tim, but because

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everybody is where they are.

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And look, if we didn't have entrepreneurs, I would never have

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any new franchises coming to market.

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So we do need people to invent things from scratch, but the vast majority

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of people that want to own a business are doing it for the goal of freedom.

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That's personal, professional, and financial freedom.

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Well, if somebody has gone out there and already proven how to make money in

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a certain business, and you can pay a small fee for everything they've learned

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that took them years and take that proven toolbox and then go have at it

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and scale that business to build wealth.

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So again, in those same three to five years that that entrepreneur.

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Is perfecting the model, figuring out who the customer is, how to find the customer.

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What's the messaging?

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Where do we, where do we spend those advertising dollars?

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How many advertising dollars?

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Then once the lead comes in, how do we convert?

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What's the price point?

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How do we overcome the competition?

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What's our competitive advantage?

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all of those things.

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When you're an entrepreneur.

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That doesn't make you money.

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That's the figuring out part.

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Well, when you're a franchise preneur, all of that's already

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been figured out for you.

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So you pay the franchise fee.

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You get instant access to all the ready made tools.

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So you can hit the ground running and then apply your engine of go to it.

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And scale and the wealth is always created through scale.

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So it's never going to be about one team, one truck or one location.

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It's about how do I scale my time to apply that to multiple

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teams, trucks, or locations.

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And so that leverage is built in.

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And I would argue.

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That franchising really doesn't work out for single operators.

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that's not where franchising shines.

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Where franchising shines is on the wealth creation part because of the

Kim Daly: 00:07:28

innate scale that's built into the model.

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Does that make

Tim Winders: 00:07:32

Yeah, it does.

Tim Winders: 00:07:32

And the, the, the good thing about it is, and what, what I may do here

Tim Winders: 00:07:36

is I may mention a few things and then we may, I'm going to go down a

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different path for a moment and then we're going to come back to some of

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this, but I love that we can have a conversation about entrepreneurship.

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And franchises and business.

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And probably even with you, I've listened to your podcast mindset and

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other things that are going to be a lot of value to anyone listening in, but

Tim Winders: 00:08:01

pause that for right now, Kim, one of the things that we really dig down on

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here at Seatco creatives, we really.

Tim Winders: 00:08:10

We really unpacked this word success.

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Talk about redefining it.

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We don't use the word failure.

Tim Winders: 00:08:15

We talk about experiences, things like that.

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And, and I see in your information that for 20 years, you've been doing this.

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And I also love the energy and passion that you have when you talk about it.

Tim Winders: 00:08:32

It's that's really cool.

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But what I want to do this for, for just a second here, I

Tim Winders: 00:08:38

want to talk Briefly about Kim.

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I want, I want to know more about your, your origin story, as is

Tim Winders: 00:08:46

sometimes the term we use, or, or how you came to be in this field.

Tim Winders: 00:08:51

I, I see where you've got, you know, health and fitness is a passion of yours.

Tim Winders: 00:08:55

There's, I know you're a mom, you're in Southern New Hampshire.

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So, so let's kind of go back to before, maybe.

Tim Winders: 00:09:03

Franchises were part of your ethos and all that you were, and just

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tell me anything that might, I don't know, something that might be

Tim Winders: 00:09:10

helpful for us just to know you more.

Kim Daly: 00:09:14

Well, this is where my passion for franchising comes from and what,

Kim Daly: 00:09:17

why, you know, an advocate for franchise entrepreneurship over entrepreneurship.

Kim Daly: 00:09:21

So I've been basically self-employed my entire life.

Kim Daly: 00:09:24

I was on my web.

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On my way to medical school, I answered a classified ad in the newspaper,

Kim Daly: 00:09:29

which was for a franchise company, not the one I'm a part of today.

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that ad obviously changed the trajectory of my life.

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but I got in working for the franchise and I, Learned about business ownership.

Kim Daly: 00:09:43

And I thought from day one, this is what I want to do at 25.

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I left that job and I started my first company and I was really successful.

Kim Daly: 00:09:52

It was at the dawn of the internet.

Kim Daly: 00:09:54

So I was able to get my health and fitness company partnered with usatoday.

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com.

Kim Daly: 00:10:00

So if you went to usatoday.

Kim Daly: 00:10:02

com.

Kim Daly: 00:10:02

com and you clicked on health and fitness, it clicked over to my

Kim Daly: 00:10:05

company called be healthy now.

Kim Daly: 00:10:07

So because of this national exposure, I mean, my business was a trajectory.

Kim Daly: 00:10:12

So, you know, we wanted to do all these things, but we didn't, it

Kim Daly: 00:10:15

wasn't the internet back then.

Kim Daly: 00:10:16

Wasn't like today, like community.

Kim Daly: 00:10:18

What does that mean?

Kim Daly: 00:10:19

There were so many different ways to build a community that

Kim Daly: 00:10:22

today don't even exist anymore.

Kim Daly: 00:10:23

Right.

Kim Daly: 00:10:24

So, and then there were things like, you know, people wanted to advertise

Kim Daly: 00:10:28

with me, but they didn't have a website because this was a new thing.

Kim Daly: 00:10:31

So I was like, I would hang up the phone and I would tell my guys

Kim Daly: 00:10:34

they're going to advertise and we're going to build our, we're going to

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build her website or their website.

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And so we built so many health and fitness websites, the first iteration of websites

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and the first community boards where, you know, followers of those, brands

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could interact on their website, it was all like the wild, wild west and it was.

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It was exciting.

Kim Daly: 00:10:54

I was traveling all the time, being on the East coast, everything in health

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and fitness happens on the West coast.

Kim Daly: 00:10:59

I had to get an apartment in Vegas because I was spending way too

Kim Daly: 00:11:02

much time between Salt Lake and LA.

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So I went halfway in the middle.

Kim Daly: 00:11:05

So I was doing all this and then I got recruited.

Kim Daly: 00:11:09

By E diets to help them lot, which at that point was the largest

Kim Daly: 00:11:13

weight loss company in the world.

Kim Daly: 00:11:15

And they wanted a fitness component for their dieters.

Kim Daly: 00:11:18

So they moved me to South Florida for a one year project.

Kim Daly: 00:11:22

So I'm running my be healthy.

Kim Daly: 00:11:23

Now I moved to South Florida.

Kim Daly: 00:11:25

so it's like shooting by the, do you get it?

Kim Daly: 00:11:27

Like it was, I was all over the place.

Kim Daly: 00:11:30

And then 9 11 happened.

Kim Daly: 00:11:33

I was 29 years old.

Kim Daly: 00:11:34

I was living in South Florida.

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My whole family is up here in New England.

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And for a split second, I couldn't get home to my family when I wanted to.

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And all of a sudden I said, life has to change.

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This isn't what I want to do.

Kim Daly: 00:11:48

It's fun.

Kim Daly: 00:11:49

I'm probably going to make it, but am I going to make it what's coming next?

Kim Daly: 00:11:52

Am I going to get private equity money to keep all of these things going?

Kim Daly: 00:11:55

What's going to happen when he diets is done with me in a year.

Kim Daly: 00:11:58

So I started.

Kim Daly: 00:12:00

Putting out my feelers thinking, what am I going to do?

Kim Daly: 00:12:02

And I want to move back to New Hampshire.

Kim Daly: 00:12:03

What am I going to do in New Hampshire?

Kim Daly: 00:12:05

Right?

Kim Daly: 00:12:06

So that's when some, some of my friends from the first franchise

Kim Daly: 00:12:10

company I worked with were getting involved with this franchise called

Kim Daly: 00:12:13

Fran Choice, which is the, the, the.

Kim Daly: 00:12:15

The business I'm a part of today and have been for 22 years.

Kim Daly: 00:12:18

And I saw that business and I thought, wow, I can do that.

Kim Daly: 00:12:21

That's like being a personal trainer.

Kim Daly: 00:12:22

It's coaching people through a process that changes their life.

Kim Daly: 00:12:25

And I can live anywhere in the world.

Kim Daly: 00:12:26

And all I have to do is figure out how to create people who want to work with me.

Kim Daly: 00:12:30

I can do this.

Kim Daly: 00:12:30

I got it.

Kim Daly: 00:12:32

So I started that business from South Florida.

Kim Daly: 00:12:34

I moved home sometime a year or two.

Kim Daly: 00:12:36

Two years later after 9 11, and here I've been back in New Hampshire.

Kim Daly: 00:12:40

I got married, I have kids, I live near my family.

Kim Daly: 00:12:43

I've been gone from an average performing consultant in my franchise for eight years

Kim Daly: 00:12:48

to a history making consultant one year later, back in the recession of 2011.

Kim Daly: 00:12:53

And I've been writing that history, making performance and mastering the

Kim Daly: 00:12:57

art of what I do for the last 13 years.

Kim Daly: 00:12:59

So the reason I'm passionate about what I talk about is

Kim Daly: 00:13:02

because franchising completely.

Kim Daly: 00:13:05

changed my life.

Kim Daly: 00:13:07

I am a nutritional biochemist.

Kim Daly: 00:13:09

I'm passionate about health and fitness, but ultimately I'm

Kim Daly: 00:13:12

passionate about helping people and I'm passionate about systems.

Kim Daly: 00:13:16

Freedom of my time and making money.

Kim Daly: 00:13:19

I applied that to a franchise and I've mastered it and it

Kim Daly: 00:13:23

completely changed my life.

Kim Daly: 00:13:24

And I know that if you have the dream to change your life, we

Kim Daly: 00:13:28

can find you the right franchise and you can live those dreams.

Kim Daly: 00:13:31

I just know it because I'm living proof.

Tim Winders: 00:13:33

So there were two, two pieces of that story that sometimes I'll use the

Tim Winders: 00:13:38

term a catalytic event, something that's was a linchpin, you know, this was a

Tim Winders: 00:13:42

moment in time that something occurred and it was, and that, and they intrigued me.

Tim Winders: 00:13:47

So I'll, I'm going to follow up and ask a little bit more about them.

Tim Winders: 00:13:50

And, and then we'll talk some business stuff.

Tim Winders: 00:13:52

But one of them was you were going to medical school or you were.

Tim Winders: 00:14:00

Leaning towards, or you were, you were heading towards medical school.

Tim Winders: 00:14:04

Sounds like that was your trajectory, but it didn't sound like that's

Tim Winders: 00:14:09

what you really wanted to do because you were open to something else.

Tim Winders: 00:14:15

Tell me a little bit more about that because usually people that

Tim Winders: 00:14:21

are going down that medicals, first of all, they've been groomed.

Tim Winders: 00:14:24

A lot of people have been groomed by either family or their grades and they're

Tim Winders: 00:14:27

going, and it's a commitment, but then something, I don't think it was a A snap.

Tim Winders: 00:14:33

Tell me just a little bit more about it because I think it's part

Tim Winders: 00:14:36

of the decision making processes that all of us go through.

Tim Winders: 00:14:40

So what can we learn from that situation or that moment in time that, that

Tim Winders: 00:14:45

Kim had medical school to all of a sudden working for this company that

Tim Winders: 00:14:49

then led to what we'll talk about later, which is the actual franchise.

Kim Daly: 00:14:54

Okay.

Kim Daly: 00:14:54

Well, so back up and let me tell one more

Tim Winders: 00:14:57

Oh, good.

Tim Winders: 00:14:57

That's what the stories.

Kim Daly: 00:15:00

okay.

Kim Daly: 00:15:00

So I grew up in the Miss America pageant organization.

Kim Daly: 00:15:04

I entered in one, my first pageant when I was 12 years old, I was

Kim Daly: 00:15:07

Miss New Hampshire national.

Kim Daly: 00:15:09

Preteen.

Kim Daly: 00:15:10

I was 12 years old.

Kim Daly: 00:15:10

That was 1984.

Kim Daly: 00:15:12

Four years later, I went on and became Miss New Hampshire in 1988,

Kim Daly: 00:15:15

and then four years later, I went on to become Miss New Hampshire in 1992.

Kim Daly: 00:15:19

During that time, I was competing in talent shows, essay contests,

Kim Daly: 00:15:23

every school play that I could be in.

Kim Daly: 00:15:25

I loved the stage.

Kim Daly: 00:15:26

I wanted an audience.

Kim Daly: 00:15:27

I grew up wanting an audience.

Kim Daly: 00:15:29

At one point, I won a talent competition and we were flown by the,

Kim Daly: 00:15:34

a big talent agent to, Atlantic City.

Kim Daly: 00:15:38

We sat in this hotel room and the guy said to my parents,

Kim Daly: 00:15:41

we're going to make her a star.

Kim Daly: 00:15:43

She's going to have to leave school.

Kim Daly: 00:15:45

She's going to come to New York and we're going to make her a star.

Kim Daly: 00:15:47

Now I was a straight A student, super conscientious.

Kim Daly: 00:15:50

I was really into medical school, like my whole life.

Kim Daly: 00:15:54

That was kind of like, I played like with, you know, when other kids were doing other

Kim Daly: 00:15:57

things, I was playing with like models of the human heart and the human brain.

Kim Daly: 00:16:01

And I was always interested in the human body.

Kim Daly: 00:16:04

And so anyway, I, that's where, that's where the rubber met the road for me.

Kim Daly: 00:16:09

I was like, I'm not going to leave school.

Kim Daly: 00:16:12

And looking back, I say to my mom, Oh my God, you don't let a

Kim Daly: 00:16:16

15 year old make that decision.

Kim Daly: 00:16:17

Like you say, go.

Kim Daly: 00:16:18

And if you don't like it, you can come back to school.

Kim Daly: 00:16:20

My mother's we didn't know, like nothing like this had ever happened.

Kim Daly: 00:16:23

I look at some of the, the people that are massive stars now.

Kim Daly: 00:16:26

And I think that could have been me, but anyway, so I was on that trajectory.

Kim Daly: 00:16:31

So then I put my head down, I'm going to medical school.

Kim Daly: 00:16:34

And, but.

Kim Daly: 00:16:35

A lot of pressure on myself, right?

Kim Daly: 00:16:37

16 years.

Kim Daly: 00:16:38

I was a 4.

Kim Daly: 00:16:38

0 summa cum laude advanced, you know, all AP classes, a lot of pressure.

Kim Daly: 00:16:44

And when I answered this classified ad, it was for a telemarketing

Kim Daly: 00:16:48

job because I did that in college and I was really good at it.

Kim Daly: 00:16:51

I went to Boston college and I worked for the alumni fund.

Kim Daly: 00:16:54

And if you picked up the phone.

Kim Daly: 00:16:56

You were going to give me money.

Kim Daly: 00:16:59

And so they started out at work.

Kim Daly: 00:17:02

They started dangling like carrots, you know, like you could warrant an

Kim Daly: 00:17:04

extra 25 bucks, which is when you're in college, that's a lot of money.

Kim Daly: 00:17:07

Right.

Kim Daly: 00:17:08

And I was like, so competitive.

Kim Daly: 00:17:10

I'm like, I'm winning it.

Kim Daly: 00:17:11

And every single night I was on the phone, I won every single bonus.

Kim Daly: 00:17:15

So I answered this classified ad for a telemarketing job because I

Kim Daly: 00:17:18

knew I had skill and I enjoyed it.

Kim Daly: 00:17:21

So you apply that to now it's in a franchise company and I'm watching all

Kim Daly: 00:17:25

of these people just making money and living their dreams and it's happy.

Kim Daly: 00:17:31

The franchise environment Is a culture of people helping people live their dreams.

Kim Daly: 00:17:37

Like the entire industry is supportive of people's dreams.

Kim Daly: 00:17:41

And so I got, you get a flavor of it.

Kim Daly: 00:17:43

You'll find people in franchising never leave.

Kim Daly: 00:17:46

Once you get into our universe, you very rarely go take a job somewhere

Kim Daly: 00:17:50

else or go start a business outside.

Kim Daly: 00:17:52

because it's such a happy place and I'm just no different.

Kim Daly: 00:17:55

Once I found this.

Kim Daly: 00:17:57

I just wanted more of it.

Kim Daly: 00:17:59

And, and so I pursued that.

Kim Daly: 00:18:01

And it's kind of funny that it took me about 20 years until the

Kim Daly: 00:18:04

pandemic to turn on the camera and build a social media business.

Kim Daly: 00:18:08

So I was doing live events for the first 18 years.

Kim Daly: 00:18:12

I would travel and host live events.

Kim Daly: 00:18:14

And that's how I got people who wanted to work with me.

Kim Daly: 00:18:16

So I still had my stage.

Kim Daly: 00:18:18

But in the, when, when the pandemic happened and I couldn't get on

Kim Daly: 00:18:21

the airplane and go host my April event, I got in the fetal position

Kim Daly: 00:18:25

for a little bit, because for 18 years, this is how I did it.

Kim Daly: 00:18:28

And, but then I said, I'm not, I can figure this out.

Kim Daly: 00:18:31

I'm a smart girl.

Kim Daly: 00:18:31

I can figure this out.

Kim Daly: 00:18:33

Turned on that camera and I'll tell you what, it is the greatest

Kim Daly: 00:18:35

adaptation that ever happened to me.

Kim Daly: 00:18:38

It's kind of funny that it took me all those years and a pandemic to wake

Kim Daly: 00:18:42

up and be where I probably always, always should have been from day one,

Kim Daly: 00:18:45

which is building the social media

Tim Winders: 00:18:47

But, but it's interesting.

Tim Winders: 00:18:48

All right.

Tim Winders: 00:18:48

There, there's a, I'm so glad I asked this follow up question.

Tim Winders: 00:18:53

I am married to a Miss America, uh, pageant person.

Tim Winders: 00:19:00

And the, Kim, the story's even better than that.

Tim Winders: 00:19:04

I was dating a local county pageant Miss America, and she introduced me

Tim Winders: 00:19:12

to my current, my, my wife, you know,

Tim Winders: 00:19:16

whatever, and I was smitten.

Tim Winders: 00:19:18

It was love at first sight for me, and it was at a Miss America

Tim Winders: 00:19:21

ball that Vanessa Williams was the reigning Miss America at that

Tim Winders: 00:19:26

time.

Kim Daly: 00:19:27

Back in 1984.

Tim Winders: 00:19:34

I've got a picture of her with myself there, but so yeah,

Tim Winders: 00:19:38

my, my wife was a Miss University of Georgia and another local pageant,

Tim Winders: 00:19:42

so I'm very familiar with that.

Tim Winders: 00:19:43

And, and you know what, she says something very similar.

Tim Winders: 00:19:47

That she just wanted to be on a stage.

Tim Winders: 00:19:50

She's a singer and, and she wanted to be in the Miss Georgia pageant

Tim Winders: 00:19:54

because they had live orchestras.

Tim Winders: 00:19:56

She always wanted to sing with a live orchestra.

Tim Winders: 00:19:58

So

Tim Winders: 00:19:59

I want to, I want to ask a little bit more to that.

Tim Winders: 00:20:01

I think there's something with a personality.

Tim Winders: 00:20:04

That has a desire to be on a stage.

Tim Winders: 00:20:08

And I don't think it's just all about the applause.

Tim Winders: 00:20:12

What, what do you think it is?

Tim Winders: 00:20:13

That's been such a match for you.

Tim Winders: 00:20:15

Here's the reason why I'm asking this, because there are people out

Tim Winders: 00:20:18

there as we talk more business and all that, they're going to wonder

Tim Winders: 00:20:20

if they're a good fit and I think something that we're conversing about

Tim Winders: 00:20:24

here is going to give them some clues.

Tim Winders: 00:20:27

So that makes sense.

Tim Winders: 00:20:28

So,

Kim Daly: 00:20:29

Well, it does, but there are so many franchises that don't

Kim Daly: 00:20:32

need you to be the face of it.

Kim Daly: 00:20:33

My business is an anomaly.

Kim Daly: 00:20:35

It just suits my personality, you know?

Kim Daly: 00:20:38

so what was your question?

Kim Daly: 00:20:39

why do I like being unpaid?

Kim Daly: 00:20:41

I'll tell you why.

Kim Daly: 00:20:43

I don't know.

Kim Daly: 00:20:44

This is what, this is what I would say in front of my parents, which would get

Kim Daly: 00:20:47

a big, a big rise out of both of them because I'm a middle child and I have an

Kim Daly: 00:20:52

older brother with special needs and a younger brother who could do no wrong.

Kim Daly: 00:20:56

So in order for people to realize I was here, I had to be on the stage

Kim Daly: 00:21:01

getting straight A's overachieving.

Kim Daly: 00:21:03

Hello.

Kim Daly: 00:21:05

Now, of course, my, We say this to my parents all the time.

Kim Daly: 00:21:08

My parents are like, Kimberly, that is so not true.

Kim Daly: 00:21:11

I'm like, you're only getting defensive because you know, there's truth in there.

Tim Winders: 00:21:15

Yeah.

Tim Winders: 00:21:16

And you know, that actually.

Kim Daly: 00:21:18

order matters.

Tim Winders: 00:21:19

That, that would, that would be my wife.

Tim Winders: 00:21:21

She is performance oriented, has to always do well and all of that.

Tim Winders: 00:21:28

And, and there's, there's not a right or wrong with that.

Tim Winders: 00:21:31

That's just a personality style.

Tim Winders: 00:21:32

And you're right there, you know, the business and all that.

Tim Winders: 00:21:35

We see all personality styles and all that, but it.

Tim Winders: 00:21:39

It actually does feed into people that do really, really well at stuff because you

Tim Winders: 00:21:45

are, she is, you know, very, I think she was, she was, she was both a middle child.

Tim Winders: 00:21:54

and a youngest child and An only child because of she had a younger brother

Tim Winders: 00:22:00

that died of leukemia when she was eight.

Tim Winders: 00:22:02

It was her father's second Marriage and she had older siblings that they

Tim Winders: 00:22:08

later connected and so she had all that going on and so she is all about

Tim Winders: 00:22:13

She feels as if she's got to perform.

Tim Winders: 00:22:16

So anyway, that's that's that's that's

Kim Daly: 00:22:18

I don't know if that's true, but that's just what I make true when

Kim Daly: 00:22:20

my parents are around and listening.

Tim Winders: 00:22:22

yeah, I think there's, and it's, and it's not a

Tim Winders: 00:22:24

bad thing.

Tim Winders: 00:22:24

It's not a, it's not

Tim Winders: 00:22:25

a, uh, it's not a bad thing at all.

Tim Winders: 00:22:28

It's

Kim Daly: 00:22:29

Nobody in my family is like me.

Kim Daly: 00:22:31

They're all engineers.

Kim Daly: 00:22:32

They're all like, you know, data analysts.

Kim Daly: 00:22:34

My brother works for a defense contractor.

Kim Daly: 00:22:37

They're, they're like nerdy people.

Kim Daly: 00:22:38

And I'm like the one with the personality.

Kim Daly: 00:22:40

That's what I say.

Kim Daly: 00:22:41

I'm like, I don't, which one doesn't belong?

Kim Daly: 00:22:42

Me.

Tim Winders: 00:22:44

cool how we, it's cool how we all fit together though.

Tim Winders: 00:22:47

Isn't that, isn't that neat?

Tim Winders: 00:22:48

How God made all of us with these unique personalities and situations.

Tim Winders: 00:22:52

So, so the other thing I really cool about the Miss America pageant,

Tim Winders: 00:22:55

I mean, when you're saying it, probably many people you talk to.

Tim Winders: 00:22:59

Really don't understand what you're talking about.

Tim Winders: 00:23:01

Well, I was a judge.

Tim Winders: 00:23:02

I actually ran a local pageant.

Tim Winders: 00:23:04

I, I was, I was involved.

Tim Winders: 00:23:06

I mean, I, I'm, I,

Tim Winders: 00:23:08

I understand that whole system and there's like anything, there's pros and cons.

Tim Winders: 00:23:13

We won't get into any of that.

Tim Winders: 00:23:15

Any of that.

Kim Daly: 00:23:15

Really for me, Miss America represent the opportunity

Kim Daly: 00:23:19

for personal development, right?

Kim Daly: 00:23:21

That's really what it's about.

Kim Daly: 00:23:22

It's a great playground for young girls to explore their talents, to develop

Kim Daly: 00:23:28

talents, to develop interests, to become, to build confidence and interview skills,

Kim Daly: 00:23:32

lifelong skills that will help you be a person of excellence later in your life.

Kim Daly: 00:23:39

That's all it, it did, you know what I mean?

Kim Daly: 00:23:41

I, I, I, I did it to the max because I thrived in that environment.

Kim Daly: 00:23:46

I'm super competitive and I just loved it, but it's not for everybody and

Kim Daly: 00:23:52

definitely not for every personality.

Tim Winders: 00:23:54

Absolutely.

Tim Winders: 00:23:55

And there's scholarship money involved too.

Tim Winders: 00:23:57

I mean, there's, there's money

Kim Daly: 00:23:58

On the scholarship money, I, I won so much, and

Kim Daly: 00:24:02

you know what else I'll say?

Kim Daly: 00:24:03

So when I was 12 and the first pageant I won, after that, my parents said,

Kim Daly: 00:24:07

you know, if you want to continue doing this, we really can't afford

Kim Daly: 00:24:10

to support this kind of hobby.

Kim Daly: 00:24:12

It's a very expensive hobby.

Kim Daly: 00:24:13

But my dad said, I will take you around our area and you can ask for sponsors.

Kim Daly: 00:24:19

Now I hated him at the time for that, but from the time I was 13 years old, I

Kim Daly: 00:24:23

started walking into businesses, looking adults in the eye and selling myself and

Kim Daly: 00:24:28

my dreams and asking people to support me.

Kim Daly: 00:24:31

By the time I got to the Miss New Hampshire, stage, I was the

Kim Daly: 00:24:34

number one producer of sponsors and advertising dollars for

Kim Daly: 00:24:38

the Miss New Hampshire pageant.

Kim Daly: 00:24:40

so the years that I didn't win.

Kim Daly: 00:24:42

They would still have me come and do host events because they

Kim Daly: 00:24:46

knew that I could raise money.

Kim Daly: 00:24:49

So listen, the skills that I have today are in part because of the

Kim Daly: 00:24:53

person I was, you know, growing up and all the things I've done.

Kim Daly: 00:24:57

And so it all works together.

Kim Daly: 00:24:59

You know, like I think my parents didn't have enough money to help me buy a

Kim Daly: 00:25:02

car and I had to go get a little job at this little cafe on the weekends.

Kim Daly: 00:25:07

busing tables and I made every single car payment.

Kim Daly: 00:25:10

And, you know, at the time, did I love it?

Kim Daly: 00:25:12

Probably not.

Kim Daly: 00:25:13

But like looking back, I'm like, you know what?

Kim Daly: 00:25:15

It's an awesome experience.

Kim Daly: 00:25:16

I remember paying off that 3, 000 car loan, you know, and like being like, I

Kim Daly: 00:25:21

did it in that sense of accomplishment and all of those things probably make

Kim Daly: 00:25:25

me a self starter, more motivated, have skill as a business owner.

Kim Daly: 00:25:31

That I didn't, I, that I've just had because it's been a part of my life, my

Kim Daly: 00:25:36

entire life, figuring out if I wanted to achieve something, how to make it happen,

Tim Winders: 00:25:41

Yeah.

Tim Winders: 00:25:41

I love how things layer on in our lives to build us into that person,

Kim Daly: 00:25:49

don't need all of that to be a franchisee

Tim Winders: 00:25:51

no, no, you know, you don't know, but

Kim Daly: 00:25:52

like you, you can come from corporate America where you've

Kim Daly: 00:25:55

worked for the paycheck and you're just get sick of it and now you're

Kim Daly: 00:25:58

ready to create your own paycheck.

Kim Daly: 00:26:00

So it doesn't have to be the way it worked out for me.

Kim Daly: 00:26:03

That's just the way that it

Tim Winders: 00:26:04

more question, one more question, into 9 11.

Tim Winders: 00:26:07

I think you said you were 29 and that was a significant, uh, event because

Tim Winders: 00:26:12

it kind of was, sounded like a bit of a wake up call or something for you.

Tim Winders: 00:26:15

Have you ever put thought into this?

Tim Winders: 00:26:17

One of these hypothetical questions that really are almost unanswerable,

Tim Winders: 00:26:21

but I'm going to ask it anyway, because.

Tim Winders: 00:26:23

I'm the guy asking the questions.

Tim Winders: 00:26:25

Have you ever put thought into what if there hadn't been an event like a 9 11?

Tim Winders: 00:26:31

Would you have, would you gone through some burnout?

Tim Winders: 00:26:34

Were you getting close to doing something different?

Tim Winders: 00:26:36

Would you think you would have morphed into that?

Tim Winders: 00:26:39

I mean, that's, that's, I know it's a, not a cut and dry

Tim Winders: 00:26:44

question, but any thoughts on that?

Kim Daly: 00:26:46

Well, I might not have, I know, I am not a, what if kind of a person

Kim Daly: 00:26:51

anyway, like I just keep moving forward.

Kim Daly: 00:26:54

I mean, I, I was going to make it as an entrepreneur.

Kim Daly: 00:26:57

I was making it, but the path I was on required me to attract big private

Kim Daly: 00:27:03

equity dollars to really fund that.

Kim Daly: 00:27:05

And when you look back, you think how many of those.

Kim Daly: 00:27:07

com's really, you know, You know, yeah, might I have made a bunch

Kim Daly: 00:27:11

of money at a young age and then turn that into something else?

Kim Daly: 00:27:14

Sure.

Kim Daly: 00:27:15

Met somebody that opened a door and went a different way, but the

Kim Daly: 00:27:18

way that my path has, you know, opened, like I've always felt like

Kim Daly: 00:27:24

I'm exactly where I am meant to be.

Kim Daly: 00:27:27

I, I am thriving and have been in my business for so many years.

Kim Daly: 00:27:33

And the last couple of years, I've been a little bit antsy for more, you know,

Kim Daly: 00:27:37

I, I made history 13 years ago and I've been riding that and mastering that.

Kim Daly: 00:27:43

And then about two or three years ago in 2020, I was like, I'm

Kim Daly: 00:27:46

ready for the next mountaintop.

Kim Daly: 00:27:48

And it took me a while to figure out what it was I wanted to build

Kim Daly: 00:27:52

and, and then to get the gumption to move from my comfort zone.

Kim Daly: 00:27:56

into the uncertainty, but I started late last fall and really, you know, started

Kim Daly: 00:28:01

building, scale into what I'm doing.

Kim Daly: 00:28:03

So now I'm both the franchise preneur and the entrepreneur in 2024 because I'm

Kim Daly: 00:28:09

building the first ever scaled version of what I do as a franchise consultant.

Kim Daly: 00:28:15

But I'm only doing that, Tim, because You mentioned that I'm the mindset coach.

Kim Daly: 00:28:21

My heart really is in what I call the blue ocean space and franchising

Kim Daly: 00:28:26

of helping people to the second.

Kim Daly: 00:28:28

Yes.

Kim Daly: 00:28:28

So the first yes is saying yes to the dream to own your business.

Kim Daly: 00:28:32

And I've been doing that for 22 years, but the second yes is showing up to the first.

Kim Daly: 00:28:37

Yes.

Kim Daly: 00:28:39

Showing up to yourself and your dreams.

Kim Daly: 00:28:41

As a business owner.

Kim Daly: 00:28:42

And that's where my heart really is.

Kim Daly: 00:28:44

And there are no really big names in business coaching

Kim Daly: 00:28:48

within the franchise industry.

Kim Daly: 00:28:50

I have a voice, I have a platform, I have relationships and that's where I'm going.

Kim Daly: 00:28:55

So here I've been the franchise preneur, but now I'm spinning out

Kim Daly: 00:28:59

again as an entrepreneur to develop this whole new platform that I think

Kim Daly: 00:29:04

could be kind of like my, my swan song to the franchise industry.

Tim Winders: 00:29:08

Well, you know, one of the things as a coach myself, and as someone

Tim Winders: 00:29:11

who's, I think I was wired to coach from early on in my life, it is, there's an

Tim Winders: 00:29:18

aspect of coaching that's very one on one.

Tim Winders: 00:29:21

And so scaling it is, is fascinating.

Tim Winders: 00:29:24

we scaled a, a business in the real estate investing world.

Tim Winders: 00:29:29

I, I think beyond what I ever thought we could, all that changed in a way.

Tim Winders: 00:29:34

We don't want to get into that story here.

Tim Winders: 00:29:36

But.

Kim Daly: 00:29:37

Heh.

Tim Winders: 00:29:38

But I think it's fascinating that, that you're doing that.

Tim Winders: 00:29:43

I want to, I want to come back to that.

Tim Winders: 00:29:44

I want to, I now want to circle back to just like the foundational

Tim Winders: 00:29:48

entrepreneur franchise, that we were discussing at the beginning.

Tim Winders: 00:29:53

And, and I had a conversation with someone recently that were on the podcast.

Tim Winders: 00:29:57

I wish I could remember.

Tim Winders: 00:29:58

I may include it down in the links, but I asked the question, are there some

Tim Winders: 00:30:03

people that want to be an entrepreneur?

Tim Winders: 00:30:08

But they may not have, and I don't, this is going to sound a little

Tim Winders: 00:30:12

negative and I know you're going to jump on me here, but that's okay.

Tim Winders: 00:30:15

They may not have all the skill sets that the entrepreneur, the traditional

Tim Winders: 00:30:20

entrepreneur that we have, or they may not want to do all of those

Tim Winders: 00:30:25

pieces that you talked about earlier, or they may not need to do them.

Tim Winders: 00:30:29

And so, I, I actually wonder if there are a lot of people out there that

Tim Winders: 00:30:34

are pursuing quote unquote, what we would call maybe the do it by yourself.

Tim Winders: 00:30:39

If it is to be, it's up to me.

Tim Winders: 00:30:41

Entrepreneur route that really should be plugging into a bigger system.

Tim Winders: 00:30:46

That might be a little bit of a softball question for you.

Tim Winders: 00:30:49

But, but I mean, What do you see from people that have maybe tried

Tim Winders: 00:30:55

entrepreneurship and maybe haven't succeeded that then they step over into

Tim Winders: 00:31:00

some of the things that you're doing?

Tim Winders: 00:31:02

Maybe more of a, I'm, I'm a systems engineer from Georgia Tech.

Tim Winders: 00:31:05

So I'm going to, I look at franchises being systems.

Tim Winders: 00:31:09

So they step into a system.

Tim Winders: 00:31:11

Anyway, I'll stop talking, just respond to whatever you

Tim Winders: 00:31:14

want to with what I just said.

Kim Daly: 00:31:16

Yeah, no, I mean, former entrepreneurs are the easiest people.

Kim Daly: 00:31:21

Even if they were successful, they're the easiest people to convince of

Kim Daly: 00:31:25

the value proposition of a franchise because starting a business once in

Kim Daly: 00:31:29

your lifetime is enough for most people because it's a lot of hard work, right?

Kim Daly: 00:31:33

All that figuring out part.

Kim Daly: 00:31:35

It takes time.

Kim Daly: 00:31:36

It takes money.

Kim Daly: 00:31:37

It takes trial and error.

Kim Daly: 00:31:38

It takes blood, sweat and tears.

Kim Daly: 00:31:40

That when you pay a franchise fee and know that you have ready made

Kim Daly: 00:31:44

access to things that already work And you just get to put your head

Kim Daly: 00:31:47

down and just start executing now.

Kim Daly: 00:31:49

It's not dummy proof It still requires an owner with a brain to show up.

Kim Daly: 00:31:55

It still requires the owner of the franchise to grow into the role.

Kim Daly: 00:32:00

Because many times people coming from a corporate background, when

Kim Daly: 00:32:03

I'm matching people to a franchise, I am looking at their core skills.

Kim Daly: 00:32:07

were you an HR professional?

Kim Daly: 00:32:09

Were you an outside sales guy?

Kim Daly: 00:32:10

Right?

Kim Daly: 00:32:10

so we can take what you liked about.

Kim Daly: 00:32:13

Your corporate skillset and then apply that to how you're

Kim Daly: 00:32:16

going to spend your time as a business owner in your franchise.

Kim Daly: 00:32:19

But if you're going to be the business owner, you can't just be the sales guy.

Kim Daly: 00:32:23

Cause if you ever want to have scale, you're going to

Kim Daly: 00:32:25

have to hire some salespeople.

Kim Daly: 00:32:26

So you're going to have to learn a management skill or two.

Kim Daly: 00:32:28

Right.

Kim Daly: 00:32:29

You're going to have to learn how to work a P& L if you've never done that before.

Kim Daly: 00:32:33

And that's okay.

Kim Daly: 00:32:34

You just, it's a growth mindset.

Kim Daly: 00:32:37

I always say that owning a business is just a playground for

Kim Daly: 00:32:39

personal and professional growth.

Kim Daly: 00:32:41

And to the extent that you succeed at the personal and professional

Kim Daly: 00:32:45

growth, you get the financial growth.

Kim Daly: 00:32:48

Everybody wants the financial growth, but I'm like the, the re the receiving

Kim Daly: 00:32:52

part only happens after you've given.

Kim Daly: 00:32:55

So you have to be the one giving.

Kim Daly: 00:32:57

Now, the franchise system is going to teach you how to very quickly give,

Kim Daly: 00:33:02

especially if you're stepping into a brand that has brand equity, right?

Kim Daly: 00:33:06

When you, when you open your doors, people already know what it is.

Kim Daly: 00:33:08

And so they start coming in, but if you're entering as a pioneering brand, you know,

Kim Daly: 00:33:13

bringing a new brand to your market, that name brand recognition may not be there.

Kim Daly: 00:33:18

So you might have to be a little bit more of the storyteller.

Kim Daly: 00:33:21

But you also, you also probably have a greater exit strategy when the world wakes

Kim Daly: 00:33:27

up and everybody wants that new brand and you have the most established locations

Kim Daly: 00:33:32

in a great part of your community.

Kim Daly: 00:33:35

That's when you have built the greatest.

Kim Daly: 00:33:37

Exit strategy for yourself in a franchise.

Kim Daly: 00:33:40

So when you look at okay, what are the goals of this business?

Kim Daly: 00:33:44

If someone says I want to build something and sell it in seven

Kim Daly: 00:33:47

to 10 years Entrepreneurship Is probably not the best path.

Kim Daly: 00:33:53

You may spend half of that just trying to figure out how to make money

Kim Daly: 00:33:56

Nevermind scale to build wealth, right?

Kim Daly: 00:33:59

And if you're part of a franchise, the 7 to 10 year period aligns perfectly

Kim Daly: 00:34:05

with your franchise agreement.

Kim Daly: 00:34:06

Most franchise agreements are 10 year agreements.

Kim Daly: 00:34:08

Right?

Kim Daly: 00:34:09

So you get in, you get up your own learning curve, you get your

Kim Daly: 00:34:13

first million within a couple years, you start doubling that.

Kim Daly: 00:34:16

You build real value.

Kim Daly: 00:34:17

You add teams of people, you start scaling it.

Kim Daly: 00:34:19

You have brand equity now because the brand is maturing.

Kim Daly: 00:34:23

And this is where private equity dollars come in and say, we'll buy your stores.

Kim Daly: 00:34:27

right?

Kim Daly: 00:34:28

Or your locations, your territories.

Kim Daly: 00:34:30

this is where you just hire a business broker and you get a three or four

Kim Daly: 00:34:34

multiple of what you've built.

Kim Daly: 00:34:36

If it's just a good, solid business that has served its purpose in your

Kim Daly: 00:34:41

life and you're ready to move on.

Kim Daly: 00:34:42

Maybe you decide during that time period, it's not, I don't really want to sell it.

Kim Daly: 00:34:47

I want to give it to my kids.

Kim Daly: 00:34:48

Okay, cool.

Kim Daly: 00:34:48

You have that option too.

Kim Daly: 00:34:50

So It really comes back to Tim.

Kim Daly: 00:34:53

Like when you say you want to own a business and you define success for

Kim Daly: 00:34:57

me, you talked about defining success.

Kim Daly: 00:34:59

I ask everybody, what is your definition of success?

Kim Daly: 00:35:02

Look what does it feel like?

Kim Daly: 00:35:04

When do you get there?

Kim Daly: 00:35:05

How are you going to know you're there?

Kim Daly: 00:35:07

Right.

Kim Daly: 00:35:07

And then I bat with my knowledge and relationships and franchising.

Kim Daly: 00:35:11

I serve up the options based on the business being the vehicle.

Kim Daly: 00:35:16

Driving those outcomes for your life personally,

Kim Daly: 00:35:19

professionally, and financially.

Tim Winders: 00:35:23

I want to do, there's at least three things that I want

Tim Winders: 00:35:25

to do before we, we finish up here.

Tim Winders: 00:35:28

I want to talk about the person that is looking at being a business owner.

Tim Winders: 00:35:34

Maybe they've been a business owner in the past, entrepreneur or

Tim Winders: 00:35:36

whatever, and they are intrigued and interested in a franchise.

Tim Winders: 00:35:40

and I'm like, tell you all three things I'm going to ask you now, and

Tim Winders: 00:35:43

then we're going to take each one.

Tim Winders: 00:35:45

Then I want to talk about how one can determine whether a match.

Tim Winders: 00:35:50

You mentioned match earlier and I want to talk more about that because

Tim Winders: 00:35:53

what I like to understand is all the different types of franchises

Tim Winders: 00:35:58

that are currently out there.

Tim Winders: 00:35:59

I know you can't list out the 2000 ish or whatever that you rep, but I would love, I

Tim Winders: 00:36:05

like to know, I mean I recently ran across someone this, sometimes I work with the

Tim Winders: 00:36:09

owner that is attempting to franchise.

Tim Winders: 00:36:11

Like a pressure washing business that i'm going pressure washing business.

Tim Winders: 00:36:14

That's intriguing or someone who puts coatings on garage floors That are in

Tim Winders: 00:36:19

the process of developing a franchise like going that actually that actually

Tim Winders: 00:36:22

is pretty big and also Those type things and then the last thing I want to talk

Tim Winders: 00:36:26

about is the scale Ability type question.

Tim Winders: 00:36:29

So those are the three Categories, I think i'm subject to change my mind.

Tim Winders: 00:36:34

So but anyway, let's talk about And I don't know if there's a profile I don't

Tim Winders: 00:36:40

know if there's a type I kind of feel like if I bring this up, you're going

Tim Winders: 00:36:46

to say no anyone, but I, I do want to know, I love the positive aspect, but

Tim Winders: 00:36:51

you can tell me I'm trying to dig.

Tim Winders: 00:36:53

I do want to know.

Tim Winders: 00:36:54

Is there anyone that if they come to you and they say a few things, you kind of

Tim Winders: 00:36:59

go, Ooh, they're going to be a target.

Tim Winders: 00:37:02

They're going to be a tough fit.

Tim Winders: 00:37:05

you can tell I'm trying to get you to say negative.

Kim Daly: 00:37:10

Tell you a Good.

Kim Daly: 00:37:10

story.

Kim Daly: 00:37:11

Like I'll tell you a good story.

Kim Daly: 00:37:13

So like truly business ownership is not for everybody, Tim.

Kim Daly: 00:37:16

And it is not my job to play God with your life.

Kim Daly: 00:37:18

I'm never going to tell you if this is the right thing for you.

Kim Daly: 00:37:21

I'm going to teach you.

Kim Daly: 00:37:22

What are the questions to ask who to ask them to and how to

Kim Daly: 00:37:25

figure it out for yourself.

Kim Daly: 00:37:27

But here's why I don't play God with people's lives.

Kim Daly: 00:37:30

This happened years ago when I was a very young consultant.

Kim Daly: 00:37:33

I met a guy and to your point, that's how I felt.

Kim Daly: 00:37:36

The first time I met this guy, I was like, dear Lord, I do

Kim Daly: 00:37:39

not want this on my conscience.

Kim Daly: 00:37:40

This guy is never going to be successful.

Kim Daly: 00:37:43

What am I going to do?

Kim Daly: 00:37:44

So I called one of my good friends at one franchise and I said, Hey, I'm

Kim Daly: 00:37:48

going to send you a lead and I need you to challenge him and help him figure

Kim Daly: 00:37:52

out he should not own a business.

Kim Daly: 00:37:54

Now my process is to show three to five concepts.

Kim Daly: 00:37:57

I only showed this guy one because I wanted to get rid of him for

Kim Daly: 00:38:01

his sake, not for mine, right?

Kim Daly: 00:38:04

I only get paid if you say yes to a franchise, so it doesn't benefit me.

Kim Daly: 00:38:07

But I didn't want it on my conscience, so I served up the guy,

Kim Daly: 00:38:12

the franchisor, challenged him.

Kim Daly: 00:38:14

A few weeks later, he called me back.

Kim Daly: 00:38:15

He's like, Kim, I can't figure out a reason not to award this guy a franchise.

Kim Daly: 00:38:19

Right?

Kim Daly: 00:38:19

Like every, every challenge I've, I put in front of him,

Kim Daly: 00:38:23

he just keeps rising above it.

Kim Daly: 00:38:26

Well, that guy today, he's in Maine in a single territory, in a system of 900

Kim Daly: 00:38:33

franchisees, and he's in the top 25.

Kim Daly: 00:38:38

Performers, not 25%, top 25 out of 900 people.

Kim Daly: 00:38:44

He has a multi million dollar business.

Kim Daly: 00:38:47

So who am I to play God with anybody's life?

Kim Daly: 00:38:51

Now that guy used his franchise opportunity to change his life.

Kim Daly: 00:38:56

I'm sure he had a ton of personal growth to go through

Kim Daly: 00:38:59

based on when I first met him.

Kim Daly: 00:39:01

I think he was clinically depressed.

Kim Daly: 00:39:03

He was totally introverted.

Kim Daly: 00:39:05

Like all of the things that you're like, how are you going to own a

Kim Daly: 00:39:07

business if you want to be customer facing or even manage people, right?

Kim Daly: 00:39:11

Like he just didn't exude that to me.

Kim Daly: 00:39:13

Now we didn't have zoom back then.

Kim Daly: 00:39:14

So this was all over the phone.

Kim Daly: 00:39:16

I might've missed some things, but his tone, his, you know, energy.

Kim Daly: 00:39:22

All of that was way off for me, but I put him in front of a really solid franchise

Kim Daly: 00:39:28

or, and he followed their systems and he worked it out and he made it his own

Kim Daly: 00:39:33

and here he is today living his dream.

Kim Daly: 00:39:35

So I am not going to tell you if you're suited to own a franchise, you're going

Kim Daly: 00:39:39

to have to figure that out for yourself because on the flip side, I've definitely

Kim Daly: 00:39:43

worked with people where I was like, Oh, this is my guy, or this is my girl.

Kim Daly: 00:39:47

You know, and then two years later, the franchisor calls and says, Hey,

Kim Daly: 00:39:51

you know, did you hear from so and so?

Kim Daly: 00:39:52

And I never do.

Kim Daly: 00:39:53

I'm like, mom, nobody ever calls me when it's going bad.

Kim Daly: 00:39:56

And, unless it's really bad and they really want to complain.

Kim Daly: 00:40:00

But you know, I think the reason tan people don't call me is I'm

Kim Daly: 00:40:04

really big on accountability.

Kim Daly: 00:40:05

Like this is a world of ownership and that kind of falls deaf on ears

Kim Daly: 00:40:11

sometimes because in a franchise, the franchisor is a very easy scapegoat.

Kim Daly: 00:40:17

And I get it because I'm in a franchise and for eight years, I was waiting

Kim Daly: 00:40:22

for somebody else to do it for me.

Kim Daly: 00:40:25

I was waiting for everything else to change so I could have a better business.

Kim Daly: 00:40:31

But it wasn't until I woke up and said, nobody's coming.

Kim Daly: 00:40:35

Nobody's going to do it for you, Kim.

Kim Daly: 00:40:37

You got to do it for yourself.

Kim Daly: 00:40:39

And one year later, everything was different.

Kim Daly: 00:40:43

Not just for me, but for my entire industry.

Kim Daly: 00:40:46

Because of what I created.

Kim Daly: 00:40:48

So the power of the mind, once you figure out the, you, if you're

Kim Daly: 00:40:53

waiting on the world to change, that's a song, thank you, John Mayer.

Kim Daly: 00:40:58

If you're waiting on the economy, if you're waiting on the franchise,

Kim Daly: 00:41:01

or if you're waiting on anybody.

Kim Daly: 00:41:04

To do for you what only you can do for yourself.

Kim Daly: 00:41:07

You're going to be waiting forever, which is the same conversation

Kim Daly: 00:41:10

I have with people when they're worried about a recession.

Kim Daly: 00:41:14

I'm like, if you're worried about it, you're going to worry about it forever.

Kim Daly: 00:41:16

So there's two ways to look at it.

Kim Daly: 00:41:18

If you think we're in a recession by now.

Kim Daly: 00:41:21

It's the hardest it's ever going to be for you.

Kim Daly: 00:41:22

And when it's over, you're going to be like, I got muscle.

Kim Daly: 00:41:25

I'd never have to worry about a recession again, because guess what?

Kim Daly: 00:41:28

If you're going to be a business owner, it's got to come back around.

Kim Daly: 00:41:32

Now you're like, check that off the list.

Kim Daly: 00:41:34

Don't have to worry about it.

Kim Daly: 00:41:35

Or don't ever buy a business because you can't control the economy.

Kim Daly: 00:41:40

And so if you, if you think you have to, in order to be successful, it's

Kim Daly: 00:41:44

probably best that you don't own a

Tim Winders: 00:41:46

I do agree.

Tim Winders: 00:41:47

I

Tim Winders: 00:41:47

mean, one of the things we try to do, I was, you know, we got pandemics.

Tim Winders: 00:41:50

We got it.

Tim Winders: 00:41:51

There's always something going on.

Tim Winders: 00:41:52

I've, I study history a lot and there's never a perfect time.

Tim Winders: 00:41:57

There is one thing that I loved about what you said though, and

Tim Winders: 00:42:00

maybe I'm going to get you to say just a little bit more about it.

Tim Winders: 00:42:03

You said that number one, you didn't judge.

Tim Winders: 00:42:09

And I, and I like that because I've been in very similar situations where

Tim Winders: 00:42:13

I thought this person going to be a home run, this person, not so sure.

Tim Winders: 00:42:19

And I, I have been wrong also.

Tim Winders: 00:42:22

I think we do get sort of good at it, but not great, but you put them

Tim Winders: 00:42:26

in, this is me using my term again, you put them in the system and you

Tim Winders: 00:42:31

sort of let the system work it out.

Tim Winders: 00:42:34

So there, so there's got to be, I guess.

Tim Winders: 00:42:37

I, I, the term I use is people qualify themselves or disqualify themselves.

Tim Winders: 00:42:42

You, you,

Tim Winders: 00:42:42

you, you introduced the guy and this franchise or went through their process.

Tim Winders: 00:42:48

They probably have a process to make sure they've got a good match too.

Tim Winders: 00:42:51

And, so talk a little bit about those processes or just anything you

Tim Winders: 00:42:56

want to say about it, because that seems important also for each type

Tim Winders: 00:43:00

of franchise or business that's out there, they probably have their own

Tim Winders: 00:43:06

Criteria or things that they might be looking for would that be correct?

Kim Daly: 00:43:11

Totally true.

Kim Daly: 00:43:12

And if they don't have a process, it's a huge red flag.

Kim Daly: 00:43:15

I mean, look, you're buying a franchise, which is a proven process.

Kim Daly: 00:43:18

If the development team doesn't have a process to teach you

Kim Daly: 00:43:21

about the process, red flag.

Tim Winders: 00:43:23

And it's

Tim Winders: 00:43:23

and it's not just does the check clear it's not just does the check clear

Tim Winders: 00:43:27

that's not the only process Right,

Kim Daly: 00:43:31

Not in my world.

Kim Daly: 00:43:32

I'm sure in the big bag world of franchising, there are those franchises

Kim Daly: 00:43:36

that will just take your money and not really care, but not with the,

Kim Daly: 00:43:40

the, what I call like my little boutique world here in franchising.

Kim Daly: 00:43:43

You know, we try to really pride ourselves working with the

Kim Daly: 00:43:46

best of the best franchisors.

Kim Daly: 00:43:47

So yes, it's my job.

Kim Daly: 00:43:50

If you come to me to say, I want to explore franchising, it's my job to put

Kim Daly: 00:43:54

you in play, if you will, to use your words, to help you learn what you don't

Kim Daly: 00:43:58

know, so you can figure out for you, if this is the right thing for you.

Kim Daly: 00:44:03

So the first two things that people have to figure out is money.

Kim Daly: 00:44:06

Our money and time or timing.

Kim Daly: 00:44:09

But in my process, because I've been doing this for 22 years, we're going

Kim Daly: 00:44:13

to bring the elephant out, which is money in our very first in depth call.

Kim Daly: 00:44:18

So some people disqualify themselves right after that.

Kim Daly: 00:44:20

And that's why I've learned to do it that way.

Kim Daly: 00:44:22

Not to be mean, but because if you want to make it about money, let's make it

Kim Daly: 00:44:25

about money in 30 minutes, not six weeks.

Kim Daly: 00:44:28

Right?

Kim Daly: 00:44:28

We're going to lay it out.

Kim Daly: 00:44:29

You're going to understand what I'm talking about.

Kim Daly: 00:44:31

Every franchise business costs.

Kim Daly: 00:44:33

And listen, I don't ever believe that anybody wants to disqualify themselves.

Kim Daly: 00:44:38

But sometimes the money is a fact.

Kim Daly: 00:44:40

If you don't have enough, it's not the right time.

Kim Daly: 00:44:42

So let's just uncover that now.

Kim Daly: 00:44:45

And you're going to go away with wind in your sails, not defeated, because

Kim Daly: 00:44:49

you're going to know exactly how much money to save and when to call me back.

Kim Daly: 00:44:54

I will work for your future lead all day long, right?

Kim Daly: 00:44:56

no, that's awesome.

Kim Daly: 00:44:57

And you're going to stay connected to me because I invested some time to help you.

Kim Daly: 00:45:01

Figure something out that's important to you, right?

Kim Daly: 00:45:03

If you want to know, like, why would you do that, Kim?

Kim Daly: 00:45:06

Because it's the right thing to do.

Kim Daly: 00:45:08

And because, you know, I don't have to kill what I eat, what I kill today.

Kim Daly: 00:45:13

I can be the farmer just planting, you know, working the land,

Kim Daly: 00:45:16

waiting for you to come back.

Kim Daly: 00:45:17

I have, I've had so many people come back in three years or five

Kim Daly: 00:45:20

years when they were finally ready.

Kim Daly: 00:45:22

Now, the other thing is time or timing.

Kim Daly: 00:45:25

So a business needs a certain amount of time by an owner and different

Kim Daly: 00:45:29

businesses need varying amounts of time.

Kim Daly: 00:45:31

Some very full time, some less, but it does need time.

Kim Daly: 00:45:34

And so if you're super, super busy with kids and W 2s and, and nothing can be

Kim Daly: 00:45:40

compromised, you're going to figure out.

Kim Daly: 00:45:42

Very quickly, there's no time in your life.

Kim Daly: 00:45:45

And if you're not willing to prioritize the business,

Kim Daly: 00:45:48

then it's not the right time.

Kim Daly: 00:45:50

And then other times it's just timing and timing is usually

Kim Daly: 00:45:54

more coordinated with money.

Kim Daly: 00:45:55

But so in my process, Tim, those two things get covered in the first two weeks.

Kim Daly: 00:45:59

So I guarantee you, if you are not ready for this, you

Kim Daly: 00:46:03

are going to figure this out.

Kim Daly: 00:46:04

And I'm also helping people, giving them an out because there's no obligation.

Kim Daly: 00:46:11

You are not offending me.

Kim Daly: 00:46:12

If you take yourself out of the process, you can't know if franchising

Kim Daly: 00:46:16

is for you, unless you're willing to ask questions and go down the path.

Kim Daly: 00:46:21

The vast majority of people I work with.

Kim Daly: 00:46:23

Will not invest in a franchise, right?

Kim Daly: 00:46:26

So people think, I think I'm wasting your time.

Kim Daly: 00:46:28

I'm like, don't, don't think so much because this is not right for everybody.

Kim Daly: 00:46:33

If I told you that I'm one out of five or one out of four, whatever

Kim Daly: 00:46:36

my one out of three, whatever the number is, let's pick one out of five.

Kim Daly: 00:46:41

That means four out of five people that I'm talking to today.

Kim Daly: 00:46:45

are not the person I'm looking for.

Kim Daly: 00:46:47

And you could be that person, but I don't know.

Kim Daly: 00:46:49

You're the one who's going to present whether you're in the group of four,

Kim Daly: 00:46:52

you're in the group of five, you're in the, you're the one, you know, one out of

Kim Daly: 00:46:55

five.

Kim Daly: 00:46:56

So stop trying to manipulate it.

Kim Daly: 00:46:58

Just let the process work.

Kim Daly: 00:47:00

Now, if you're going to go on and become an owner, It takes me about one

Kim Daly: 00:47:04

to two months to have you through the franchisor's process, funneled down

Kim Daly: 00:47:09

to one concept, financing, all lined up, all of your questions answered,

Kim Daly: 00:47:14

managing your fears, your highs and lows, getting your spouse on board, that's

Kim Daly: 00:47:19

about a one to a two month process.

Tim Winders: 00:47:20

So if someone begins going through that process and and

Tim Winders: 00:47:24

you know, it looks Still promising.

Tim Winders: 00:47:27

Tell me, and this is, you know, I don't know if this is a list.

Tim Winders: 00:47:30

I don't know if this is stories, but give me some examples of businesses

Tim Winders: 00:47:36

that are now franchise businesses.

Tim Winders: 00:47:40

And I know you work with a lot of them.

Tim Winders: 00:47:42

You're matching up, but I'm, I'm a business junkie.

Tim Winders: 00:47:46

I love hearing, and I, I'm seldom surprised, but.

Tim Winders: 00:47:51

Surprise me with something that says, Tim, did you know that blank is now a

Tim Winders: 00:47:56

franchisable model or something like that?

Tim Winders: 00:47:59

You could, you can do whatever you want with it.

Tim Winders: 00:48:01

But I just love to hear the different things that people are now with that

Tim Winders: 00:48:06

system, with that structure, using that to expand and grow businesses and allow

Tim Winders: 00:48:11

other people to be owners along the way.

Tim Winders: 00:48:13

It's

Kim Daly: 00:48:14

It's really the most fun part of what I do is just the gasps

Kim Daly: 00:48:20

that people have when they're like, you know, but hopefully I eliminate

Kim Daly: 00:48:23

that by the time we get to presentation by massaging this conversation when

Kim Daly: 00:48:27

we're in our consultation together.

Kim Daly: 00:48:29

But one of the, one of the most fun runs I've ever had with a

Kim Daly: 00:48:32

company was called smash my trash.

Kim Daly: 00:48:35

You ever heard of this brand, which is a commercial trash compactor.

Kim Daly: 00:48:39

So it's a simple operation with an inside salesperson and a CDL license driver.

Kim Daly: 00:48:45

And maybe one other person on the, on the truck, it's a expensive

Kim Daly: 00:48:48

equipment, but great tax deduction.

Kim Daly: 00:48:50

And you literally go into businesses that have, dumpsters and you put

Kim Daly: 00:48:55

this huge rolling pin down into the dumpster and the thing is so strong.

Kim Daly: 00:49:01

It could, it can, it can like.

Kim Daly: 00:49:03

if you think of stepping on a Coke can and flattening it like a

Kim Daly: 00:49:06

pancake, it can take a steel drum and flatten it like a pancake.

Kim Daly: 00:49:10

But it could, it could be a hotel.

Kim Daly: 00:49:12

It could be a construction site.

Kim Daly: 00:49:14

It could be, like a, a machinist shop where they're just

Kim Daly: 00:49:17

throwing all kinds of stuff in.

Kim Daly: 00:49:19

And this is a green company because it's reducing.

Kim Daly: 00:49:22

The Holloway volume, right?

Kim Daly: 00:49:23

The viewers, fewer times that the, you have to come and remove and dump

Kim Daly: 00:49:28

this thing because it's full for me.

Kim Daly: 00:49:30

So that was one of the most fun runs we've ever had, but I love the

Kim Daly: 00:49:33

epoxy company that you mentioned.

Kim Daly: 00:49:34

We have multiple versions of that in franchising.

Kim Daly: 00:49:37

We have a franchise.

Kim Daly: 00:49:38

We have a couple of brands and franchising that paint parking lots.

Kim Daly: 00:49:43

So the big guys come in and roll out the cement, but they don't like to

Kim Daly: 00:49:47

come back with the templated equipment and actually paint the lines, but

Kim Daly: 00:49:51

think about apartments and HOAs and shopping plazas and schools.

Kim Daly: 00:49:56

You know, in healthcare facilities and even as state and county regulations

Kim Daly: 00:50:01

change around how many handicap or disabled spots you have to have, then

Kim Daly: 00:50:05

those lines have to be repainted.

Kim Daly: 00:50:08

And so, and even by weather, you know, events by sun and rain and snow, those

Kim Daly: 00:50:13

parking lots have to be repainted.

Kim Daly: 00:50:15

So who would know that that's a franchise?

Kim Daly: 00:50:16

Power washing, fencing, The home services space is an awesome space, like low

Kim Daly: 00:50:23

investment, low fixed costs, recession resistant, because we're going to always

Kim Daly: 00:50:27

spend money to, you know, maintain our properties, whether it's inside the home

Kim Daly: 00:50:31

or outside the home, senior care, pet services, or have exploded since 2020.

Kim Daly: 00:50:38

Grooming, especially, but all kinds of businesses in the pet space from boarding.

Kim Daly: 00:50:44

To grooming, to whole foods for pets, to, I mean, the list of

Kim Daly: 00:50:50

options is completely endless.

Kim Daly: 00:50:52

The anti aging space is another really fun space that I'm having a blast with

Kim Daly: 00:50:56

because personally, I'm totally into it.

Kim Daly: 00:51:00

so like the cryotherapy, the, the IV drip bars, all of that, you know,

Kim Daly: 00:51:06

that's, that's making a huge, wave.

Kim Daly: 00:51:09

Anti aging skincare.

Kim Daly: 00:51:11

To beauty brands.

Kim Daly: 00:51:13

I mean, that's like the most recession resistant thing you could ever do in your

Kim Daly: 00:51:16

life because women, I always say, look, it is like when, when Nancy Pelosi, I

Kim Daly: 00:51:21

don't remember, I'm not an anti Pelosi fan, but I don't know if you remember

Kim Daly: 00:51:24

when, during the pandemic, she was caught.

Kim Daly: 00:51:27

Getting her hair colored at the time when nobody could go to the salon.

Kim Daly: 00:51:30

And I was like, you go girl, right?

Kim Daly: 00:51:32

She was just doing what the rest of us wanted to do.

Kim Daly: 00:51:34

Like we women are not going to stop spending money on our hair,

Kim Daly: 00:51:38

our skin, our nails, our lashes, you know, things that give us that

Kim Daly: 00:51:43

confident feel or edge that help us present our best selves to the world.

Kim Daly: 00:51:48

You cannot.

Kim Daly: 00:51:49

Go wrong in a beauty industry.

Kim Daly: 00:51:51

And so those businesses are always booming and men own them.

Kim Daly: 00:51:54

Cause men look, if you have a wife, daughter, girlfriend, you

Kim Daly: 00:51:58

might see the credit card bill.

Kim Daly: 00:51:59

And so it'd be like, well, I'm not the avatar, but I know the people who are,

Kim Daly: 00:52:03

and I know how much those services cost and what women are spending.

Kim Daly: 00:52:05

So there's just endless options.

Kim Daly: 00:52:08

If your mind is open to it.

Tim Winders: 00:52:10

fascinating because like you said earlier, you know, food and

Tim Winders: 00:52:15

retail, Traditionally, probably what a lot of people have is their paradigm.

Tim Winders: 00:52:22

I remember when we were in New Zealand, my wife and I spent some, a few months

Tim Winders: 00:52:25

over in New Zealand a few years ago, and there was a subway on every corner.

Tim Winders: 00:52:29

And there was a pizza hut just about everywhere and Burger King.

Tim Winders: 00:52:32

And I'm sitting here thinking, gosh, this is subways are everywhere.

Tim Winders: 00:52:37

And you know, I think they probably threw too many of those out there,

Tim Winders: 00:52:41

but that's a whole nother thing.

Tim Winders: 00:52:43

But, but it is fascinating and I love hearing the stories of businesses that

Tim Winders: 00:52:50

are able to be, you know, the one model, but then also to scale to be a bigger

Tim Winders: 00:52:57

and to take advantage of the system.

Tim Winders: 00:52:59

And so, so that's 1 of my final questions here, and this is the scale.

Tim Winders: 00:53:04

One of the things I, I guess this could be a mistake that I see some

Tim Winders: 00:53:08

people making franchise is they'll use, I'm going to use negative language.

Tim Winders: 00:53:13

I'm going to say this, that people will buy a job and they're not that

Tim Winders: 00:53:17

much different than what they were in either their corporate gig or

Tim Winders: 00:53:21

whatever they were doing before.

Tim Winders: 00:53:23

And I think if it's, if they're just one and done, that may be the case.

Tim Winders: 00:53:27

But you talked about scaling, you talked about having multiples.

Tim Winders: 00:53:33

I went to high school with a family that by the time we were in high

Tim Winders: 00:53:37

school, they had 13 McDonald's and now she's now the, the daughter owns them.

Tim Winders: 00:53:42

And they were the most successful people around.

Tim Winders: 00:53:44

We, they were the people that actually had money.

Tim Winders: 00:53:47

So talk about.

Tim Winders: 00:53:49

The, and I guess, and I guess you get involved with that with coaching people.

Tim Winders: 00:53:52

So you had to go from the one to the many, talk about that briefly, as we finish

Tim Winders: 00:53:58

up here with a, with another question or two, because I think that's the

Tim Winders: 00:54:02

picture that a lot of people need to get.

Tim Winders: 00:54:05

It's not

Tim Winders: 00:54:05

just going in and working in one, but it's beginning to

Tim Winders: 00:54:09

oversee the scale of multiples.

Kim Daly: 00:54:13

Yes.

Kim Daly: 00:54:14

And, and if you, if you do come in to franchising, I think

Kim Daly: 00:54:18

it's, you have to be clear.

Kim Daly: 00:54:20

It's easier if you're clear from the beginning that you want to

Kim Daly: 00:54:23

be more of the empire builder.

Kim Daly: 00:54:26

There are definitely franchise options that want owner operators.

Kim Daly: 00:54:29

They want you in it.

Kim Daly: 00:54:31

They want you doing it, sleeves rolled up, but that's not really

Kim Daly: 00:54:34

the class of franchises that I'm working with most of the time.

Kim Daly: 00:54:38

Just based on how I prospect and the type of people that I'm

Kim Daly: 00:54:40

attracting to me, which are.

Kim Daly: 00:54:42

Busy like dentists or doctors and they own practices or their W2 CEOs or high level

Kim Daly: 00:54:48

managers or outside salespeople, medical device people, but they're looking for a

Kim Daly: 00:54:52

way out of trading their time for money.

Kim Daly: 00:54:55

So to your point, not going to go buy a business and then trade my.

Kim Daly: 00:54:58

My time for money over there in my own business.

Kim Daly: 00:55:00

I didn't get me anywhere.

Kim Daly: 00:55:02

Right.

Kim Daly: 00:55:02

More headache actually.

Kim Daly: 00:55:03

Right.

Kim Daly: 00:55:04

So you have to kind of connect yourself to the right franchise

Kim Daly: 00:55:09

or that's looking for you there.

Kim Daly: 00:55:11

They have the skill and the, in their training.

Kim Daly: 00:55:14

To help you visualize going from starting with a general manager and

Kim Daly: 00:55:20

then adding that team as you go.

Kim Daly: 00:55:23

But as an owner, what's on you is the owner that you enter as is not going to

Kim Daly: 00:55:29

be the owner you need to be to go from.

Kim Daly: 00:55:32

Two to three, three to four, right?

Kim Daly: 00:55:35

A single unit owner starting entering a market has one mindset.

Kim Daly: 00:55:40

And that's why it's very helpful.

Kim Daly: 00:55:41

If you kind of come in and most of my people, I coach them.

Kim Daly: 00:55:45

If you want those additional stores, you've got to put the

Kim Daly: 00:55:48

pin in the map up front, because there's no first right of refusal.

Kim Daly: 00:55:51

The franchise was not waiting for you to come back in a year and be

Kim Daly: 00:55:53

like, well, I wanted that territory.

Kim Daly: 00:55:55

That's sold, right?

Kim Daly: 00:55:56

So you have a development agreement where you're committing to opening

Kim Daly: 00:56:00

three stores over the next three years.

Kim Daly: 00:56:02

And so your mindset is first on getting all three stores open.

Kim Daly: 00:56:07

It's the growth mindset, and then it's the mastery mindset.

Kim Daly: 00:56:12

And then that way you're looking at all three stores producing

Kim Daly: 00:56:15

an ROI versus needing any one store to be the end all be all.

Kim Daly: 00:56:21

And just like in Any portfolio, the more diversified you are,

Kim Daly: 00:56:25

the safer the whole thing is.

Kim Daly: 00:56:26

Right.

Kim Daly: 00:56:27

And so it, it just works better.

Kim Daly: 00:56:30

The mindset you're less like micromanaging because you have your bigger thinker.

Kim Daly: 00:56:35

But again, don't hear me say that if this isn't you, there's not

Kim Daly: 00:56:39

an option in franchising for you.

Kim Daly: 00:56:41

There are absolutely options where owners start out in it, like budget

Kim Daly: 00:56:46

blinds, one of the most successful franchises I've ever worked with.

Kim Daly: 00:56:50

Pretty much everybody buys that to be have no team, but now they

Kim Daly: 00:56:56

have people that do 200, 300, 000 a month in window treatments.

Kim Daly: 00:57:00

They are not without a team, but they started where they started and

Kim Daly: 00:57:05

then they saw how it could grow.

Kim Daly: 00:57:07

And little by little they became the owner who wanted to take on more installers and

Kim Daly: 00:57:12

a couple of designers and maybe even open a small showroom to carry your most, you

Kim Daly: 00:57:17

know, the products you sell the most and have a bigger presence in the community.

Kim Daly: 00:57:21

But Budget Blinds as a franchise is the largest mobile window

Kim Daly: 00:57:27

treatment franchise in the world.

Kim Daly: 00:57:28

So, That's the adaptation that people who wanted scale grew it into.

Kim Daly: 00:57:33

It's not how you have to be to be successful in that franchise.

Kim Daly: 00:57:37

So this is why if you're out there on your own, trying to match an opportunity to

Kim Daly: 00:57:41

your goals, I don't know how you do it.

Kim Daly: 00:57:43

You need someone like me.

Kim Daly: 00:57:45

I mean, I'm obviously biased, but I also just don't get how you would do it.

Kim Daly: 00:57:50

I know what franchisors.

Kim Daly: 00:57:52

You can lean into that, have the structure in place for you to

Kim Daly: 00:57:56

validate with other owners who are going to resonate with you, right?

Kim Daly: 00:58:00

If you're, if you want to be a multi unit owner and you validate

Kim Daly: 00:58:05

with a franchise where everybody is single focused, it doesn't resonate.

Kim Daly: 00:58:09

Those aren't your people.

Kim Daly: 00:58:10

And in franchising, that's ultimately what you're doing is buying people, right?

Kim Daly: 00:58:14

You're buying systems, but you're buying leadership and culture and vision and

Kim Daly: 00:58:20

A mastermind of other franchisees who could help you and work alongside of you.

Kim Daly: 00:58:25

So if you enter into a franchise where it's a system, a culture

Kim Daly: 00:58:30

where they're encouraging two and three units on average, and that's

Kim Daly: 00:58:35

who you want to be, then you're going to align with those people.

Kim Daly: 00:58:38

And how they started their business, where they are now, it's going to

Kim Daly: 00:58:41

be more in sync with your vision.

Kim Daly: 00:58:44

So, and that's, again, I cut through all of that clutter.

Kim Daly: 00:58:47

You don't have to figure that out, or you just, you just get to take it for granted.

Kim Daly: 00:58:51

I got the relationships.

Kim Daly: 00:58:53

I'm going to narrow this down to three to five for you.

Kim Daly: 00:58:55

So we're going to hit the ground running with exactly the right models.

Kim Daly: 00:58:58

that match the goals that you have and the owner you want to be.

Tim Winders: 00:59:02

It's very good.

Tim Winders: 00:59:03

I'm pressed for time here, but I want to ask one question and I want to,

Tim Winders: 00:59:07

I'm just going to kind of ask for as quick of a response as you can.

Tim Winders: 00:59:12

I'm looking for just a mindset tip for the person that's listening in.

Tim Winders: 00:59:20

And, and it could be franchise leaning.

Tim Winders: 00:59:22

It could just be business owner.

Tim Winders: 00:59:23

We have a lot of business owners, leaders, people in ministry, business, all that.

Tim Winders: 00:59:27

Just, I know you're big on mindset.

Tim Winders: 00:59:29

I listened to your daily grind over on your podcast, some and things

Tim Winders: 00:59:32

like that, that you're putting out.

Tim Winders: 00:59:34

Just if you could just leave just a quick mindset tip for the listener,

Tim Winders: 00:59:40

before we finish up with a couple of things, what would that be?

Kim Daly: 00:59:44

Well, I think the number one thing that holds people back,

Kim Daly: 00:59:48

well, it's fear, but disguised as limiting beliefs, right?

Kim Daly: 00:59:52

And what we have to always remember is that we are the

Kim Daly: 00:59:55

creators of our own reality.

Kim Daly: 00:59:56

So what you firmly believe to be true, you will make that your reality.

Kim Daly: 01:00:03

So if someone, the way that it applies in what I do, people say, well, that

Kim Daly: 01:00:06

business isn't going to work in my area.

Kim Daly: 01:00:08

I'm like, okay, so it works everywhere else, just not in your area.

Kim Daly: 01:00:11

Okay.

Kim Daly: 01:00:12

So I'm not going to really challenge you too hard on that other than to go

Kim Daly: 01:00:16

out and validate with a lot of other franchisees in other areas to see

Kim Daly: 01:00:19

how it's working for them everywhere.

Kim Daly: 01:00:22

But if you can't move past that, you should not move forward.

Kim Daly: 01:00:26

Because if that is your firm belief, this will work

Kim Daly: 01:00:29

everywhere, but not where I live.

Kim Daly: 01:00:31

You're a hundred percent correct.

Kim Daly: 01:00:33

You will go out and you will make that true.

Kim Daly: 01:00:36

So this world of business ownership is about accountability, but

Kim Daly: 01:00:40

accountability to your mindset.

Kim Daly: 01:00:42

The last thing I'll say, Tim, is this is my success equation.

Kim Daly: 01:00:47

Success equals 20 percent strategy and 80 percent mindset, how you think, how you

Kim Daly: 01:00:55

talk and how you act has a greater impact.

Kim Daly: 01:00:58

And I know this to be true because for the first eight

Kim Daly: 01:01:02

years, I was an average performer.

Kim Daly: 01:01:05

One year later, I built the first seven figure business in

Kim Daly: 01:01:08

my industry and changed history.

Kim Daly: 01:01:11

I was the same me.

Kim Daly: 01:01:13

My strategy was the same in terms of the franchise process, but my

Kim Daly: 01:01:18

mental strategy completely changed.

Kim Daly: 01:01:21

And that changed everything, including history.

Tim Winders: 01:01:24

Hmm.

Tim Winders: 01:01:24

Very cool, man.

Tim Winders: 01:01:25

I'm glad I asked that question.

Tim Winders: 01:01:26

Kim, where can people find you?

Tim Winders: 01:01:28

I know you've got podcasts, you got books, you got, where do you want people to go?

Tim Winders: 01:01:32

If they want to connect with you after this conversation we've

Tim Winders: 01:01:36

had for right at an hour here.

Kim Daly: 01:01:39

I love it.

Kim Daly: 01:01:40

So please go to the daily coach.

Kim Daly: 01:01:43

com D a L Y right.

Kim Daly: 01:01:46

When you land on the page, there's a free quiz.

Kim Daly: 01:01:49

That helps you figure out if you are fit to own a franchise.

Kim Daly: 01:01:53

Now you've already heard a lot of the answers, but take the quiz because

Kim Daly: 01:01:56

then you will get my free ebook on how to, how to pick a winning franchise.

Tim Winders: 01:02:01

Very good.

Tim Winders: 01:02:01

We'll make sure we include that down in the notes, Kim, we are

Tim Winders: 01:02:03

seek, go create those three words.

Tim Winders: 01:02:06

My final question for you, let you choose or allow you to choose or force

Tim Winders: 01:02:12

you to choose one of those words.

Tim Winders: 01:02:14

Over the other to seek, go or create.

Tim Winders: 01:02:16

And why

Kim Daly: 01:02:18

So easy for me.

Kim Daly: 01:02:20

You just got to go, baby.

Kim Daly: 01:02:21

I am so the entrepreneur that like, I, I I'm like building this new company

Kim Daly: 01:02:26

and I have all these people behind me who are like, no, we need to do this.

Kim Daly: 01:02:29

We need to have this.

Kim Daly: 01:02:29

And I'm like, no, we need to make money and we're going to profiteer.

Kim Daly: 01:02:32

Perfect as we go.

Kim Daly: 01:02:33

We go first and we perfect later.

Kim Daly: 01:02:36

I am absolutely a doer.

Kim Daly: 01:02:38

Go make it happen.

Kim Daly: 01:02:40

Overthinking is analysis paralysis.

Tim Winders: 01:02:42

that does not surprise me, Kim.

Tim Winders: 01:02:44

I appreciate it very much.

Tim Winders: 01:02:45

Thanks for joining us.

Tim Winders: 01:02:46

Make sure you go check out her stuff.

Tim Winders: 01:02:47

I think there's a lot of value.

Tim Winders: 01:02:49

Definitely.

Tim Winders: 01:02:50

If you have interest in franchise or anything like that, but I.

Tim Winders: 01:02:53

I just think I find value in the mindset and the way she thinks and the

Tim Winders: 01:02:57

energy she brings to what she does.

Tim Winders: 01:03:00

Thanks for joining us today.

Tim Winders: 01:03:01

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Tim Winders: 01:03:02

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Tim Winders: 01:03:04

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Tim Winders: 01:03:07

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Tim Winders: 01:03:09

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Tim Winders: 01:03:13

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Tim Winders: 01:03:16

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Tim Winders: 01:03:17

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Tim Winders: 01:03:18

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Tim Winders: 01:03:21

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Tim Winders: 01:03:25

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