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Unlocking the Power of Authentic Communication with Greta Muller

From the bright lights of the stage to the boardroom, Greta Muller's journey took an unexpected turn when a tragic injury forced her to reevaluate her life's work. But what she discovered in the midst of her recovery would change the way she approached communication forever. Brace yourself for the plot twist that led Greta to become one of the leading advocates for authentic communication. What she learned could change the way you connect with others.

How hard do you want to make them work to buy whatever it is you're selling?- Greta Muller

Access all show and episode resources HERE

About Our Guest:

Greta Muller is a seasoned speaker coach with over 24 years of experience in empowering professionals and non-professionals alike. With a unique methodology developed from her extensive career as an actor, spokeswoman, and talent coach for television news and sports anchors, Greta has made it her mission to encourage and nurture the authenticity and individuality of her clients. Greta has a keen understanding of the importance of appearance and presentation when it comes to connecting with an audience, making her an expert in helping others hone their communication skills.

Reasons to Listen:

  • Grasp the significance of genuine interaction in achieving effective communication.
  • Tackle the anxiety linked to public speaking and elevate your confidence.
  • Uncover the potential of vulnerability in forging meaningful connections.
  • Embrace the pursuit of truth and authenticity for attaining personal development.
  • Design purposeful relationships that pave the way for success.

Episode Highlights:

00:00:00 - Introduction,

Host Tim Winders welcomes guest Greta Muller, an experienced speaker coach and author of the book, "Opening Your Presence." The conversation will focus on how to be a better communicator, primarily from stage and in front of cameras.

00:03:57 - Appearance Matters,

Appearance is the strongest message we send, and it's the longest lasting impression we make. Greta explains that how we dress is the first step we take to prepare ourselves for what is in front of us. The way we present ourselves matters, and it's not about looking beautiful or like a fashion model, but about looking appropriate for the situation.

00:08:26 - Relating to the Audience,

When performing or speaking, it's essential to gear your delivery towards your audience. You should show respect and concern for that person and make it easy for them to buy or understand what you're selling. Always find a genuine part of your personality that can relate to the person you're addressing.

00:11:46 - Greta's Story,

Greta comes from a family of storytellers and was always a performer. She majored in theater in college and ended up in television and commercials. She discusses how her career changed around 38-40, a woman's career changes, and how her phone rang, leading her to become a broadcast coaching company.

00:15:23 - Becoming a Mentor,

Greta Muller talks about how coaching can help people navigate life's challenges. She sees herself more as a mentor and trusted advisor, helping people become their best selves.

00:16:41 - Breaking the Stereotype of Anchor Coaches,

Greta Muller mentions that many people think only good-looking people with excellent reading skills become anchor coaches. She explains how she tries to coach people to be more conversational and relatable instead of robotic.

00:19:20 - Tailoring Coaching to Personality,

Greta Muller discusses how every news station has a different style, culture, and personality. As a coach, she tailors her services to each individual client, keeping in mind their unique needs.

00:25:04 - Redefining Success After an Injury,

Greta Muller shares her experience of breaking her neck and how it led her to rethink her life. She realized that she loved her work but not the extensive travel, prompting her to open an office in New York and completely reinvent herself.

00:28:30 - Starting Fresh,

Greta Muller talks about tendering her resignation and starting fresh in New York after her non-compete period ended. She had to reinvent herself and find a new way to make a living, which ultimately led her to become a successful coach and mentor.

00:30:16 - Greta's awakening,

Greta talks about her awakening moment when she realized she was living her life unconsciously and decided to live a conscious life. She shares how she left her job and became a spiritual person.

00:31:17 - Redefining Success,

Tim and Greta discuss how people can become unconscious and keep working, convincing themselves that they can do more. Greta talks about the importance of acknowledging when we don't know something and saying "I don't know". She also shares her experience of saying no to a job that did not align with her values.

00:38:13 - Learning from experience,

Greta shares how she struggled with pleasing a demanding client, even though she knew that it was not the right fit for her. She also talks about how she learned from the experience and now knows when to say no.

00:42:18 - Writing a book,

Greta discusses how the lockdown during the pandemic gave her the opportunity to write the second edition of her book, which was more aligned with her values. She also talks about the challenges she faced while working with translators to translate her book into Greek and Chinese.

00:44:53 - Importance of communication,

Tim and Greta discuss the importance of effective communication, especially during the pandemic when most coaching and communication had to be done online. Greta shares tips on how to make online coaching more effective and helpful.

00:45:37 - The Power of Intention,

Greta emphasizes the importance of having a clear intention when speaking, whether it's to a small or large group. She advises focusing on how you want the audience to feel, not just what you want to tell them. Greta also notes that the biggest challenge she sees in her work is the negative self-talk that people engage in.

00:50:44 - Striking a Balance,

Greta discusses the challenge of balancing the desire to impress or sell with the need to be authentic. She advises clients to focus on being themselves and sharing information rather than performing. Greta also emphasizes the importance of starting small and building confidence incrementally.

00:54:54 - Building Confidence,

Greta shares her approach to helping clients build confidence, which involves starting with small steps, such as asking a question in a meeting or giving a short presentation to a small group. She also emphasizes the importance of seeing oneself as sufficient and focusing on one person at a time when speaking to a larger audience.

00:59:00 - Presenting the You You Want Others to See,

The main takeaway from Greta's book and work is that it's possible to be seen and heard the way you want to be seen and heard. She encourages people to make the connection between what they want and how they're presenting themselves, and to focus on delivering their authentic selves to their audience.

01:00:14 - Connecting with Greta Muller,

Greta provides her website - GretaMuller.com

01:01:04 - Seek Your Truth,

Greta emphasizes the importance of seeking your truth and authenticity in order for a path to be provided. This is a key principle in her book and can help everyone, from beginners to professionals, become better speakers.

01:01:27 - Book Recommendation,

Tim encourages listeners to get a copy of Greta's book, as it contains valuable principles for everyone. He also urges them to share the podcast episode with others who may benefit from the discussion.

01:01:57 - Are You Enough?,

The question of whether listeners are enough is explored, with Tim and Greta agreeing that everyone is enough and capable of achieving their goals. However, sometimes people need help and guidance along the way.

01:02:08 - Wrap-Up and Call to Action,

Tim reminds listeners to subscribe and listen to new episodes every Monday. He concludes by encouraging everyone to continue being their best selves and fulfilling their potential.

Key Lessons:

  • Effective communication involves being able to relate to and interact with other people.
  • Building confidence in communication is a gradual process that involves starting small and gradually building up one's skills and abilities.
  • It is important to align one's values with the jobs and opportunities that one accepts.
  • Rejection is a part of the journey towards effective communication, and learning to handle it gracefully is a valuable skill.
  • Authenticity and humanity are key components of effective communication when speaking to larger groups of people.
  • Communication skills can be developed through experience and coaching, even for individuals who are naturally shy or self-conscious.

Resources & Action Steps:

  • Check out Greta Muller's book "Opening Your Presence" for tips on how to improve your communication skills.
  • Consider hiring Greta as a speaker coach to improve your presentation skills.
  • If you work in broadcast news, weather, or sports, consider hiring Greta as a broadcast coach to help you maintain your edge.
  • Visit Greta's website to learn more about her coaching services and to book a session.
  • Follow Greta on social media to stay updated on her latest offerings and tips for improving your communication skills.

Thank you for listening to Seek Go Create!

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Transcript
Greta Muller:

I could justify that away, driving in a blackout

Greta Muller:

of not even being conscious.

Greta Muller:

I could have hit somebody and I was not drinking.

Greta Muller:

There was no drinking involved.

Greta Muller:

And that's when I did, I am a very spiritual person and I said,

Greta Muller:

God, I am too young to live the rest of my life unconscious.

Greta Muller:

I wanna live a conscious, I wanna feel my life.

Tim Winders:

Hello everyone.

Tim Winders:

Welcome to Seek Go Create.

Tim Winders:

This is your host, Tim Winders.

Tim Winders:

We've gotta have a great conversation today about how to be a better

Tim Winders:

communicator, primarily from stage and in front of cameras and things like that.

Tim Winders:

But I think a lot of it's gonna relate to everyday communication,

Tim Winders:

so I'm excited about that.

Tim Winders:

Our guest has written a book about it and she is a pro, no doubt about it.

Tim Winders:

Just wanna remind you, I'm Tim Winds, your host here.

Tim Winders:

I'm an executive coach.

Tim Winders:

I work with leaders and leadership teams, also an author, and

Tim Winders:

I'm excited to be here today.

Tim Winders:

I'm bundled up.

Tim Winders:

Woke up this spring day in the RV visiting our grandkids, and there was

Tim Winders:

four inches of snow on the ground.

Tim Winders:

So little bit chilly here.

Tim Winders:

I might be bouncing a little bit.

Tim Winders:

My toes are a little bit chilled, but, I'm gonna tough it out for you, the audience.

Tim Winders:

As the host here at Seat Go Create today we have Greta Mueller as our guest.

Tim Winders:

She's a seasoned speaker coach with over 24 years of experience in empowering

Tim Winders:

professionals and non-professionals.

Tim Winders:

Through her unique methodology developed from her extensive career, and she's

Tim Winders:

got quite the resume as an actor, spokeswoman, and talent coach for

Tim Winders:

television, news and sports anchors.

Tim Winders:

Greta, welcome to Seek, go Create.

Greta Muller:

Thank you, Tim.

Greta Muller:

My pleasure to be here.

Tim Winders:

I'm glad you're here too.

Tim Winders:

I'm excited to find out a little bit more about, how you work

Tim Winders:

with people that, are on the tv.

Tim Winders:

That's exciting.

Tim Winders:

I read some of that in your book and all that, and she does have this book that

Tim Winders:

I just finished opening your presence.

Tim Winders:

but we'll talk about that in just a moment.

Tim Winders:

But, first Greta, we just bump into each other somewhere, or we just meet

Tim Winders:

on Zoom, or we're at a conference or something, and I ask you what you do.

Tim Winders:

What do you typically tell people?

Greta Muller:

My mission is to encourage and nurture creatively as, best I can.

Greta Muller:

People's individuality, their authenticity, remove any barriers they

Greta Muller:

have between them and their audience.

Greta Muller:

I always say audience, although that could be one person, it could

Greta Muller:

be a professional situation, or it could be that you are asking your

Greta Muller:

spouse to unload the dishwasher.

Greta Muller:

how do you do it most authentically and, personally for you?

Tim Winders:

if it's me getting asked to unload the dishwasher, it's yes

Tim Winders:

dear, whatever you need me to do.

Tim Winders:

And I'm the official dishwasher.

Tim Winders:

And the unfortunate thing is we do not have a dishwasher, or as

Tim Winders:

my wife says, I am the dishwasher.

Tim Winders:

It's my husband, Tim.

Tim Winders:

So anyway, there's not a dishwasher in the RV here.

Tim Winders:

that's really good.

Tim Winders:

I love how you tied that all together, because I wanna make sure people

Tim Winders:

listening in this, we're gonna have some conversation for people that

Tim Winders:

might be what I'll call stage people.

Tim Winders:

the people that are gonna be in front, their call to make

Tim Winders:

presentations, things like that.

Tim Winders:

But the thing I loved about the book is I just saw all types of

Tim Winders:

communications skills and interaction.

Tim Winders:

And there's, and there's one other thing.

Tim Winders:

in fact, I wanna jump in on this first.

Greta Muller:

Okay.

Tim Winders:

It's been a long time, and I'm like a product of

Tim Winders:

the seventies, eighties, nineties.

Tim Winders:

It's been a long time since I've seen someone have some

Tim Winders:

discussion about clothing.

Tim Winders:

What you wear, how you present the book is presence, but how you

Tim Winders:

present yourself in front of people.

Tim Winders:

And so I'm, I'm real curious, maybe it's because of the television aspect and all,

Tim Winders:

but why did you tie that in appearance?

Tim Winders:

Because there's a lot of people that they would like to tell us

Tim Winders:

that none of that matters anymore.

Tim Winders:

And I don't agree with it.

Tim Winders:

But tell why'd you bring all that into the, to the book.

Greta Muller:

The truth is it does matter.

Greta Muller:

Our criteria has changed in this day and age.

Greta Muller:

However, the visual is the strongest impression you'll make.

Greta Muller:

It is the longest lasting impression you make.

Greta Muller:

If the visual of a message is in disagreement with the audio,

Greta Muller:

people will go with the visual.

Greta Muller:

If you seem confused, I said, seem, you appear confused,

Greta Muller:

doubtful, angry, frustrated.

Greta Muller:

if that's how that is coming across, and yet you're speaking about confidence

Greta Muller:

and courage, the people are gonna doubt the message and go with the visual.

Greta Muller:

And so appearance is the strongest message we send.

Greta Muller:

And so it's not about looking beautiful, looking like a fashion model.

Greta Muller:

It is looking appropriate for the situation.

Greta Muller:

And I believe in this instance, appropriate means respectful.

Greta Muller:

You are respecting the guidelines.

Greta Muller:

I would not walk into someone's, funeral looking like I was just washing the car.

Greta Muller:

No more than people who would walk into the all you can eat

Greta Muller:

barbecue place with peanuts on the floor, dressed in an evening gown.

Greta Muller:

People are going to stare.

Greta Muller:

And so how we dress is the first step we take to prepare ourselves

Greta Muller:

for what is in front of us.

Tim Winders:

You know, the fascinating thing about that, and I, and I love,

Tim Winders:

starting with this little bit of a conversation because I, again, I

Tim Winders:

haven't just heard a lot of people talk about this recently, and I do,

Tim Winders:

and I don't know if I'm old school.

Tim Winders:

I do think it's important.

Tim Winders:

I mean, I still remember reading in the early nineties, dress for Success

Tim Winders:

I was in business and speaking and with leadership.

Tim Winders:

I actually taught, how to speak in front of folks for corporate

Tim Winders:

people and things like that myself.

Tim Winders:

We'll have some fun with that in a little bit, but I remember feeling

Tim Winders:

pretty darn important when I would put on that tie and suit and all that.

Tim Winders:

now I'm of the age where I, I'm for I fortunately or unfortunately just

Tim Winders:

Don't care as much.

Tim Winders:

And some people might be sort of like me, but, I like having the conversation,

Tim Winders:

Greta, because I think some people show up and they wonder why things

Tim Winders:

don't go well right from the start.

Tim Winders:

As much as we would love to say, thou shall not judge.

Tim Winders:

We all judge.

Tim Winders:

Correct.

Greta Muller:

And it doesn't necessarily mean judge in a negatively manner.

Greta Muller:

Oh, you're a horrible person.

Greta Muller:

But they judge, make an assessment based on what they see, which is why in the

Greta Muller:

book there are five A's that you prepare for appearance being the first one, being

Greta Muller:

mindful of your actions, the way you, use your hands, your body, et cetera.

Greta Muller:

Audio, what you say, attitude, how you feel about it.

Greta Muller:

All of that should be geared towards the audience.

Greta Muller:

Here's the deal.

Greta Muller:

If you're the one selling something could be an idea.

Greta Muller:

I want my spouse to load the dishwasher.

Greta Muller:

It's a concept.

Greta Muller:

Doesn't have to be a product.

Greta Muller:

You're kind of selling something.

Greta Muller:

How hard do you wanna make them work?

Greta Muller:

To buy whatever it is you're selling, so you're gonna gear your delivery to

Greta Muller:

that person, however, you never lie.

Greta Muller:

So I'm, I would never say, oh, you have to say X, Y, Z or act like this

Greta Muller:

because you're addressing this person.

Greta Muller:

But you do wanna show respect and concern for that person.

Greta Muller:

And so finding within yourself a real, a genuine part of your personality that can

Greta Muller:

gear yourself to that person is a very appropriate, in my opinion, way of acting.

Tim Winders:

I'll tell you my line of thought and you can chime in

Tim Winders:

and tell me if, how this works out.

Tim Winders:

I always wanted to be relatable.

Tim Winders:

That's a weird word, but, and when I was doing business stuff, I always

Tim Winders:

wanted to be, this was when I was younger again, when I'm older, I

Tim Winders:

have a little bit less of a care.

Tim Winders:

I think people can conform to me Now, that's not a good thing.

Tim Winders:

Well, you could address that later if you need to.

Tim Winders:

for example, if I was around a group of, let's just call it blue collars that

Tim Winders:

were primarily in t-shirts and jeans, I wouldn't walk in with my three piece suit.

Tim Winders:

I would want to be maybe one notch above them.

Tim Winders:

Maybe a collared shirt, maybe a collared golf type shirt.

Tim Winders:

if I was around people in casual type business attire, I might wear

Tim Winders:

a dress shirt with a little bit of press to it starch back then.

Tim Winders:

I don't like starch now.

Tim Winders:

And then if I was around people in dress shirts or something,

Tim Winders:

I'd probably put a tie on.

Tim Winders:

I can't remember when I've had a tie on, but, how's that for a rule of thumb?

Tim Winders:

and you know what, it's sometimes different for men than women,

Tim Winders:

but, that's what I tried to do.

Tim Winders:

How, what does that sound like?

Greta Muller:

One thing that you said that really resonates with me is the one step

Greta Muller:

above, if you're the person, performing, let's say you're speaking, you're selling,

Greta Muller:

that one step above, you're not trying to overdo it and you know you're bringing

Greta Muller:

out your three piece suit with the tie.

Greta Muller:

If you're speaking to, let's say a group of farmers, I think you had turned them

Greta Muller:

off immediately because it's, it again, does it come from a genuine place?

Greta Muller:

Are you trying to impress or are you trying to relate?

Greta Muller:

I love the word relatable because I agree.

Greta Muller:

However that one step above is exactly right.

Tim Winders:

Hmm.

Greta Muller:

you mentioned I travel to television stations, so I travel a lot.

Greta Muller:

I am often in a taxi.

Greta Muller:

I ask the taxi driver quite often, do you watch television news?

Greta Muller:

Who's your favorite sportscaster, et cetera, et cetera, et cetera.

Greta Muller:

Hey, this is a taxi driver.

Greta Muller:

Depending on where I'm in.

Greta Muller:

Hey, I'm sh Chicago.

Greta Muller:

They're gonna tell me who their guy is.

Greta Muller:

I don't care who that taxi driver is, man, woman.

Greta Muller:

It is amazing to me how often they comment on how they dress.

Greta Muller:

Well, I love that guy's.

Greta Muller:

Ties isn't the best ties.

Greta Muller:

This man is not wearing a tie.

Greta Muller:

However, they're relating to that person, even if it's, oh, he's so important.

Greta Muller:

He travels around and he meets these important people.

Greta Muller:

So of course he dresses like that.

Greta Muller:

the number one comment in, social media or texts, emails that

Greta Muller:

anchors get, are on their wardrobe.

Greta Muller:

it's a fact.

Tim Winders:

Interesting.

Tim Winders:

I want to go there in a little while cuz I want to know a little

Tim Winders:

bit of behind the curtain in these newsrooms and things like that because

Tim Winders:

I think that'll be fascinating.

Tim Winders:

But I wanna get to know Greta a little bit more here and find out

Tim Winders:

how you came to be who you are.

Tim Winders:

Have you always been one that gravitated towards a speaker or getting up in

Tim Winders:

front of people and, and sharing?

Tim Winders:

I read where you come from, a family of storytellers.

Tim Winders:

So tell us a little bit about Greta.

Tim Winders:

The early years

Greta Muller:

Well, let's just say I was not a shy child.

Tim Winders:

really, I'm shocked.

Greta Muller:

Uh, shocking.

Greta Muller:

But I, I didn't put two and two together for a very, very long time.

Greta Muller:

I, was the star of the third grade play because I played the

Greta Muller:

angel in the Christmas scene who appears low and behold.

Greta Muller:

I bring you tidings of great joy.

Greta Muller:

And my teacher said, come with me.

Greta Muller:

And she brought me around to the other classrooms of our age and

Greta Muller:

she said, do that speech for them.

Greta Muller:

And I didn't understand, oh, I'm good at this.

Greta Muller:

I'm a good performer.

Greta Muller:

She's doing this because, but in high school, yes, I gravitated toward the

Greta Muller:

speech department communications, speech tournaments, and we would perform.

Greta Muller:

And then it was time to go to college.

Greta Muller:

And I had two wonderful parents who did not go to college.

Greta Muller:

They were unable to really help me in that area.

Greta Muller:

My teacher kept me after school and she said, okay, gre, it's time for college.

Greta Muller:

What, what are you gonna do?

Greta Muller:

And I said, I'm gonna be a teacher.

Greta Muller:

I'm gonna be an English teacher like her.

Greta Muller:

She was my favorite teacher.

Greta Muller:

She was like, uh, not just, no, no.

Greta Muller:

And.

Greta Muller:

She said, Greta, you're gonna study theater and you're gonna be an

Greta Muller:

actress because I see it in you.

Greta Muller:

I think you have it.

Greta Muller:

And on her advice, I changed my whole college plan, majored in theater.

Greta Muller:

And at the age of 18, I was noticed by Paramount Studios.

Greta Muller:

My picture was in the New Orleans paper.

Greta Muller:

I was called in to audition for a movie called Pretty Baby with Susan Sarandon

Greta Muller:

and her name just Brook Shields.

Greta Muller:

And I got the part and I meet the director.

Greta Muller:

I'm 18 years old.

Greta Muller:

I never dreamed this would be my life, yada, yada, yada.

Greta Muller:

And it's, oh, and by the way, you have to do a nude scene.

Greta Muller:

Is that a problem?

Greta Muller:

I was like, oh, it, it's a problem.

Greta Muller:

I was 18.

Greta Muller:

I said, it's, it's legal.

Greta Muller:

I, I said, but I can't do that.

Greta Muller:

My mom and dad are gonna see this show.

Tim Winders:

And a lot of other people probably.

Greta Muller:

Oh my gosh.

Greta Muller:

Anyway, I fell, it's almost like everything in my life I sort of

Greta Muller:

fell into it, but I said, yes, I'll try it, except for that one.

Greta Muller:

I said, no.

Greta Muller:

So that's kind of how I got into it.

Greta Muller:

And instead of going into theater, I got into television and, I, I loved it and I

Greta Muller:

did commercials, all kinds of great stuff.

Greta Muller:

And then right around the time I was 38, turning 40 a woman's career changes.

Greta Muller:

It just does, you're too old to play this.

Greta Muller:

You're too young to play that.

Greta Muller:

My career was changing and my phone rang and it was this broadcast coaching

Greta Muller:

company saying I had been recommended.

Greta Muller:

Would I consider coaching broadcast news, weather, and sports?

Greta Muller:

I didn't even know it was a job.

Greta Muller:

I was like, did these people not know what they're doing already?

Greta Muller:

But the truth of the matter is they do.

Greta Muller:

It's the objectivity they lack.

Greta Muller:

Once they've been on the news or whether sports for a long time, how

Greta Muller:

do they stay at the top of their game?

Greta Muller:

How do they maintain that edge when it's the most natural

Greta Muller:

thing in the world to them?

Greta Muller:

Same thing.

Greta Muller:

They're brand new, they're outta school.

Greta Muller:

They've got their first on-air job.

audioGretaMuller:

Everything

Greta Muller:

feels horrible, weird.

Greta Muller:

Out of the bo, you know, they need coaching to help

Greta Muller:

them navigate those waters.

Greta Muller:

And I'm just very, very fortunate.

Greta Muller:

I said, yes, I interviewed, I got the job.

Greta Muller:

And I loved it because now I was the teacher I always wanted to be.

Greta Muller:

And I could combine my experience as a performer reading teleprompter.

Greta Muller:

With the love of teaching and mentoring people, which is how I see myself more as

Greta Muller:

a mentor, trusted advisor than a coach.

Tim Winders:

Yeah, I, I love the coach thing.

Tim Winders:

That's what I am.

Tim Winders:

And I always wanted to be a teacher and a coach growing up, similar to

Tim Winders:

your English teacher telling you.

Tim Winders:

And I had a conversation with my parents and found out how much money they made.

Tim Winders:

I went, Ooh, I don't think I wanna do that.

Tim Winders:

I wanna do something else.

Tim Winders:

But everything in my life, I migrated back to teacher,

Tim Winders:

coach, trainer things like that.

Tim Winders:

I'm guessing a lot of people have never even thought that the people

Tim Winders:

that are behind or in front of the cameras doing the news in

Tim Winders:

the evening and all have coaches.

Tim Winders:

I think th this is the perception.

Tim Winders:

I think a lot of 'em think, and I'm gonna mention this, it'll sound a little bit

Tim Winders:

snarky, but you can help me out here.

Tim Winders:

I think a lot of people think it's just people that look really, really good.

Tim Winders:

That can read well.

Greta Muller:

And that's what I'm trying to coach against.

Tim Winders:

Ah, okay.

Greta Muller:

I think we can all do a pretty fair, imitation of an anchor.

Greta Muller:

they have a certain read, I think that's changed in recent years,

Greta Muller:

but there's still that forced, they punch a weird word that's unnatural.

Greta Muller:

It's not quite the word you would normally do in conversation.

Greta Muller:

And so there's a lot of imitating going on.

Greta Muller:

But especially now, there is more of the emphasis on talking, being more relatable,

Greta Muller:

conversational, how to get rid of that false anchor, read and talk to people.

Greta Muller:

And, I've been, I, I've been doing this a long time.

Greta Muller:

I've been trying to do that for 30 years of trying to get people to let go of some

Greta Muller:

of that and become more conversational.

Tim Winders:

I think one of the things for, we travel quite a bit, and so if

Tim Winders:

there are people that are listening in and they live in Atlanta or New York

Tim Winders:

or LA they probably watch, if they watch their local news, they probably

Tim Winders:

watch some people that are, let's just say, pretty high up in the skillset

Tim Winders:

and abilities and things like that.

Tim Winders:

the larger major markets.

Tim Winders:

But we travel to a lot of the smaller markets, and we're not gonna name

Tim Winders:

any names right here, but I see some people that are at the, let's just call

Tim Winders:

it the lower echelons of local news.

Tim Winders:

And you see some interesting stuff.

Tim Winders:

What, who all, what type people, what stations, and you don't

Tim Winders:

have to give exact, but what type station are you working with?

Tim Winders:

The big ones, the mid, the, the lower.

Tim Winders:

All of those.

Tim Winders:

Who all are you working with in that area?

Greta Muller:

All of the above.

Greta Muller:

I actually have two top 10 markets right now.

Greta Muller:

yesterday I was on a, network assignment, so I was at the network level.

Greta Muller:

I actually love coaching the small, small markets.

Greta Muller:

They're eager, they want to learn.

Greta Muller:

They're fresh out of school.

Greta Muller:

They're just trying to learn.

Greta Muller:

They eat it up.

Greta Muller:

It's harder at a network level or, definitely a top 10 market.

Greta Muller:

They're at the top of their game and so you spend time developing trust.

Greta Muller:

I'm not here to change you.

Greta Muller:

I'm not here to fix you because you're so awful.

Greta Muller:

You wouldn't be here if you were awful.

Greta Muller:

And, there's a lot of mistrust, I guess, because they didn't hire me.

Greta Muller:

That individual didn't hire me.

Greta Muller:

Their boss did, or the network hired me.

Greta Muller:

And so when the individual hires me, they're having trouble with an issue, they

Greta Muller:

come and find me and they're all ears.

Greta Muller:

I mean, they're ready to learn.

Greta Muller:

If you're just assigned to somebody, that is a great deal of my job.

Greta Muller:

And so I always say, I'm not gonna try to tell you how to be an anchor.

Greta Muller:

I don't know how to be an anchor.

Greta Muller:

I played one on tv, but I don't know how to do the real job.

Greta Muller:

But I do know a camera, I do know teleprompter.

Greta Muller:

I know audience.

Greta Muller:

I've learned a lot since I've been in the business.

Greta Muller:

and what you are doing is developing a relationship, which is true

Greta Muller:

in any, coaching, a c e O or coaching a mid-level, manager.

Greta Muller:

You have an audience and you are trying to develop a

Greta Muller:

relationship, not talk at people.

Tim Winders:

I think that's the value that we all have, and I think everyone needs

Tim Winders:

to improve on this skill, the ability to relate and interact with other people.

Tim Winders:

I just had a thought that came to mind and I do not watch a lot of television, when I

Tim Winders:

see it, it's just glimpses here or there.

Tim Winders:

But I was recently in Atlanta, we were visiting my wife's mother

Tim Winders:

and trying to do some, tending to some health issues she had.

Tim Winders:

And in her building downstairs, in the mornings, they had coffee and they

Tim Winders:

had the, this is gonna date myself.

Tim Winders:

It's not Regis and Kathy Lee anymore.

Tim Winders:

It's Kelly and it was, Ryan was on it, but I think he was about to be leaving.

Greta Muller:

And her husband's on it now.

Tim Winders:

Yeah, he's the one that came.

Tim Winders:

Yeah.

Tim Winders:

I haven't seen him, but I was watching and I don't even think the sound was fully

Tim Winders:

on, Greta, but it was fascinating to me.

Tim Winders:

I we're gonna talk about some of your as here in a little while, body language

Tim Winders:

and appearance and things like that.

Tim Winders:

I was just watching their body language and I'm sure that they had

Tim Winders:

some form of either a teleprompter or a script or something like that.

Tim Winders:

However, it was so relaxing.

Tim Winders:

I felt as if.

Tim Winders:

And this is probably why they're so successful at what they do.

Tim Winders:

I felt as if I was sitting there having coffee with them, they had

Tim Winders:

their little mugs, their, whatever the show is and all of that kind of stuff.

Tim Winders:

and I've wondered are I think they're doing more of that even with

Tim Winders:

the broadcast news, attempting to have more conversational, but yet

Tim Winders:

it's still scripted, teleprompted.

Tim Winders:

And maybe you could give us a, behind the scenes, how much are they reading

Tim Winders:

off teleprompters and how much are they going at just having conversations?

Tim Winders:

Is that something that, is that even the right question?

Greta Muller:

I understand exactly what you're saying.

Greta Muller:

I wish there was an answer.

Greta Muller:

It is.

Greta Muller:

the answer to it is as varied as there are markets.

Greta Muller:

the news in Little Rock, Arkansas, which is, top 30 market, I think, is quite

Greta Muller:

different than what you're gonna find.

Greta Muller:

Chicago, Philadelphia, Rhode Island, going up the East Coast, San Francisco.

Greta Muller:

What is the style and energy?

Greta Muller:

Is it your hometown news team or is it where news comes first?

Greta Muller:

We are your news source.

Greta Muller:

Ba ba, ba ba.

Greta Muller:

Hit it, hit it, hit it.

Greta Muller:

Short, short, short video out.

Greta Muller:

You know, or do we let them take time telling a story?

Greta Muller:

Do you ever watch, c b s Sunday Morning, that program, c b s, Sunday Morning?

Tim Winders:

It, it, it's been a long time.

Tim Winders:

Was that the old one with, this is gonna date myself bad Charles Caral and

Greta Muller:

Charles Carralt.

Greta Muller:

Yes it is.

Tim Winders:

That was probably years ago, right?

Greta Muller:

it's a c b s news product.

Greta Muller:

However, every story is allowed, 7, 10, 15 minutes to evolve.

Greta Muller:

And on a local news program, you have 30 seconds.

Greta Muller:

You better hit it, get in there and get out.

Greta Muller:

what you're saying or what you're asking about, it depends on the type

Greta Muller:

of, is it five o'clock or 10 o'clock?

Greta Muller:

Is it six o'clock or 11?

Greta Muller:

It depends on the newscast, who the audience is at that time.

Greta Muller:

Mornings or more conversational for sure.

Greta Muller:

but there is no one set answer.

Greta Muller:

So part of my job is going in and saying, you tell me what's the style, what's the

Greta Muller:

culture and the feel, the personality.

Tim Winders:

And if there's three or four of the networks that are in that

Tim Winders:

market, each one of them may have something that separates them out.

Tim Winders:

Some of it might be a little more folksy, homey, and, some of it might be a little

Tim Winders:

more professional, fast hitting it.

Tim Winders:

So anyway, that's good to know.

Tim Winders:

But before we go too much farther, and we're gonna go into some

Tim Winders:

things related to the book.

Tim Winders:

I've got some highlights and things that I wanna cover.

Tim Winders:

one of our taglines here at Seek Go Create Greta, is redefining success and we leave

Tim Winders:

it fairly broad in, leadership or business or ministry or something like that.

Tim Winders:

One of the things that I'd like to do before we get too much farther and

Tim Winders:

that we were going over your story and got off onto the, the news and things

Tim Winders:

like that, I would like to know a time back kinda looking back in your life

Tim Winders:

that you've gone through either a jolt or a catalytic event or something.

Tim Winders:

It sounds like it could have been at that 38, 40 years old, which probably just a

Tim Winders:

couple years ago for you, I'm guessing.

Tim Winders:

But something that forced you to redefine success.

Tim Winders:

and I also read a little bit of your background.

Tim Winders:

I know you had some, we don't shy away from really challenging

Tim Winders:

things too here on the show.

Tim Winders:

is there a, something you could think of that you could share with myself and

Tim Winders:

the audience that you had to redefine what success looked like to you?

Tim Winders:

You thought it was one thing, you went through something or decided to make a

Tim Winders:

change and then found out it was this.

Tim Winders:

So redefining success.

Tim Winders:

Share something related to that before we dive into the book.

Tim Winders:

A little bit more.

Greta Muller:

For me, someone who, I was always encouraged to work, go to

Greta Muller:

college, even from the south, where many, women were just go marry somebody.

Greta Muller:

Just make sure he makes a good living

Tim Winders:

Taken care of, they were well taken care of.

Greta Muller:

Well taken care of.

Greta Muller:

I remember I was very young, six, seven years old, and I'd said to my mom, I

Greta Muller:

said, I don't think I want children.

Greta Muller:

And she said, well, then honey don't have 'em.

Greta Muller:

And I don't know why I even came up with that.

Greta Muller:

I mean, I'm six years old, what do I know about it?

Greta Muller:

But it turned out to be a very consistent theme for me that

Greta Muller:

I was more of a career person.

Greta Muller:

So that career meant, I was top of my field.

Greta Muller:

I was well respected, I was making a good living.

Greta Muller:

I owned my own home, drove a nice car, et cetera, et cetera.

Greta Muller:

Well, I had all of those things.

Greta Muller:

And to do that, I had to be on the road, traveling away from home

Greta Muller:

by myself, over 200 days a year.

Greta Muller:

And in all of that, and I'll date myself, this goes back to the nineties,

Greta Muller:

we traveled with big heavy briefcases cuz it was filled with videotapes

Greta Muller:

and my computer and all this stuff.

Greta Muller:

And my shoulder had been killing me and killing me.

Greta Muller:

And I swung that big old thing and I heard a crack.

Greta Muller:

And I have never been in so much pain in my life.

Greta Muller:

I had broken my neck and I didn't even know it.

Greta Muller:

It was a Friday afternoon.

Greta Muller:

I was headed back to Dallas and I had to get through the weekend.

Greta Muller:

And by the time I got to Monday, I was almost hysterical because.

Greta Muller:

Silly me go to an emergency room.

Greta Muller:

oh, I don't wanna bother anybody.

Greta Muller:

I plugged through.

Greta Muller:

Plugged through.

Greta Muller:

I went to see my doctor.

Greta Muller:

She slapped a neck brace on me and she said, I think you broke your neck.

Greta Muller:

And I'm like, please, that kills you.

Greta Muller:

She said, not necessarily.

Greta Muller:

So if this is the vertebrae, in your neck between the fifth and

Greta Muller:

sixth it popped, cracked this bone.

Greta Muller:

I had to have eight hour neck surgery.

Greta Muller:

They replaced it.

Greta Muller:

Do you want cadaver or plastic?

Greta Muller:

And I took a cadaver and I have a rod in my neck.

Greta Muller:

And in that moment of six weeks flat on my back in this thing, I rethought my

Greta Muller:

life and I realized I love what I did.

Greta Muller:

I did not like the way it was going.

Greta Muller:

Why do I have to travel?

Greta Muller:

230 days a year how do I make a living without all this travel?

Greta Muller:

And I went to my company and I said, I would like to open the New York office

Greta Muller:

of our company, because all of my clients were on the upper East Coast.

Greta Muller:

I was told, no, it's a Texas company.

Greta Muller:

It's Texas based.

Greta Muller:

Everybody lives here.

Greta Muller:

And I said, great.

Greta Muller:

I understand.

Greta Muller:

And I tendered my resignation and we had a six month window.

Greta Muller:

you had to give six months notice.

Greta Muller:

I was the first person that did not get escorted to the door when

Greta Muller:

they quit because I was actually booked four months in advance.

Greta Muller:

So what were they gonna do?

Greta Muller:

And so I moved to New York.

Greta Muller:

I changed my life completely without a job And I had a non-compete for two years,

Greta Muller:

so I couldn't keep coaching broadcast people and I had to reinvent myself.

Greta Muller:

And that was the big change for me.

Greta Muller:

So breaking your neck will do all kinds of things to you?

Tim Winders:

Have you ever thought about what would happen had you

Tim Winders:

not broken your neck, would you still be traveling 200 days a year?

Tim Winders:

Would you continue doing that.

Greta Muller:

No, I think I would've broken because I had

Greta Muller:

been saying, I'm at my end.

Greta Muller:

I, I can't keep doing this, I can't keep doing this.

Greta Muller:

And actually, do you know, the thing that actually got me is I, I was all healed.

Greta Muller:

I'm back at work, I'm traveling, I'm doing my thing.

Greta Muller:

And, I drove to the grocery store.

Greta Muller:

And the grocery store was three minutes from my condo and I had a little back way

Greta Muller:

to get there, got my car, drove there, parked the car, lock it, I'm, I'm walking.

Greta Muller:

And all of a sudden I stopped in my tracks.

Greta Muller:

I did not remember driving there.

Greta Muller:

I drove in a blackout.

Greta Muller:

I had done it so many times, I could have done it with my eyes closed.

Greta Muller:

And I did.

Greta Muller:

That scared me more than the broken neck because the broken neck was an accident.

Greta Muller:

Could have happened to anyone carrying heavy things.

Greta Muller:

I could justify that away, driving in a blackout of not even being conscious.

Greta Muller:

I could have hit somebody and I was not drinking.

Greta Muller:

There was no drinking involved.

Greta Muller:

And that's when I did, I am a very spiritual person and I said,

Greta Muller:

God, I am too young to live the rest of my life unconscious.

Greta Muller:

I wanna live a conscious, I wanna feel my life.

Greta Muller:

I wanna see the sunshine.

Greta Muller:

I wanna know the birds are chirping.

Greta Muller:

I want to feel my life.

Greta Muller:

And that's what did it.

Greta Muller:

And that was the day I went and spoke to my boss and said I had to leave.

Tim Winders:

the reason that's so cool and not cool at the same time is

Tim Winders:

because we all know how many people are walking around unconscious.

Tim Winders:

Literally.

Tim Winders:

and I'm sure with the work you do, you go in and out of a potentially

Tim Winders:

high pressure, situations where people are working and they are probably in

Tim Winders:

that mode where they are going through the process, working their way up.

Tim Winders:

I look back and I was the same way.

Tim Winders:

I was go, go, go, my adrenal glands were probably almost, totally tapped out.

Tim Winders:

I didn't know it because we could always muster up more, right?

Tim Winders:

we could always do more.

Tim Winders:

We could always generate some energy and things like that.

Tim Winders:

and, we convinced ourselves how important we are and how important

Tim Winders:

it is for us to do what we are doing.

Tim Winders:

Like no one else can do it.

Tim Winders:

And I think God's just going, I need you to slow it down a little bit.

Tim Winders:

Well, that's great to know.

Tim Winders:

I hated about the broken neck.

Tim Winders:

It sounds like you're all healed.

Tim Winders:

You're nodding well and everything

Greta Muller:

Oh

Tim Winders:

your mobility good.

Greta Muller:

I have never had one day of trouble.

Greta Muller:

Never.

Tim Winders:

that's miraculous.

Tim Winders:

That's miraculous there, I believe.

Tim Winders:

Hallelujah.

Greta Muller:

Oh, absolutely.

Greta Muller:

and it's so funny, since that day, my prayer consistently is,

Greta Muller:

God, just tap me on the shoulder.

Greta Muller:

I don't need to have my neck broken and to drive the black

Greta Muller:

out, just tap me on the shoulder.

Greta Muller:

But yet, I've never had that kind of awakening again.

Greta Muller:

However, I.

Greta Muller:

I have found myself in a situation where I thought, how in the world did I get here?

Greta Muller:

I know better than this, but I'm grateful now that I have the experience and

Greta Muller:

the age to acknowledge it and stop it.

Greta Muller:

I had a meeting with a potential new client recently, and I knew the first

Greta Muller:

meeting didn't go well and I had to take responsibility for my part, but I was

Greta Muller:

told to prepare for a certain meeting.

Greta Muller:

I showed up prepared for that meeting, and it was a completely different meeting.

Greta Muller:

There were five vice presidents and two, this guy, and asking me questions.

Greta Muller:

I wasn't ready.

Greta Muller:

I had not done my research.

Greta Muller:

and I had to say, I don't know.

Greta Muller:

I don't know.

Greta Muller:

I don't know.

Greta Muller:

And.

Greta Muller:

I'm very fortunate.

Greta Muller:

They gave me the chance for a second meeting, but it got off to a rocky

Greta Muller:

start, and I'm experienced enough to know two things were going on.

Greta Muller:

One, they had a first impression of me and they were being asked to change it.

Greta Muller:

Do you know how hard that is when you meet someone you are

Greta Muller:

sure, well, that's an idiot.

Greta Muller:

She didn't know what she was talking about and now I have to

Greta Muller:

go back and I have to prove I do.

audioGretaMuller:

You

Greta Muller:

just didn't let me prepare for the right meeting.

Greta Muller:

I wasn't asked to the correct meeting, and so I showed up for the correct meeting.

Greta Muller:

But to change an impression, that's very difficult to do.

Greta Muller:

So I just called it and I said, I understand you are being asked to

Greta Muller:

change your opinion from your first opinion, but I do ask that you

Greta Muller:

give me that opportunity, to prove.

Greta Muller:

And then the second thing was they, I did not actually fit the norm

Greta Muller:

of what they were looking for.

Greta Muller:

I'm, again, I'm too old for this.

Greta Muller:

I've been doing this way too long and I have learned to say no.

Greta Muller:

So when they were like, do you even want us as a client?

Greta Muller:

I said, I want you to have the best coach you can have for your company,

Greta Muller:

for your situation, for your culture.

Greta Muller:

If that's not me, I will gracefully accept that and wish you the best

Greta Muller:

and I'll even help you try to find somebody who is your good fit.

Greta Muller:

what I want has nothing to do with it.

Greta Muller:

And I think that shocked them because they're used to people coming in

Greta Muller:

and pitching, and I want this job.

Greta Muller:

And it's a, it was a pretty big job.

Greta Muller:

And as a result, I was given an opportunity to try it.

Greta Muller:

So they did go with it, but we had to really back flip a little

Greta Muller:

bit and, and that's tough, but I'm seasoned enough, I'm okay.

Greta Muller:

If it doesn't go my way, I'm okay if I'm not the coach for it.

Tim Winders:

Yeah, but a lot of that's because of the journey you've been on.

Tim Winders:

I hate to use the word we've failed.

Tim Winders:

That's one of the reasons we, use this term redefining success here,

Tim Winders:

because I, I think this is a guess.

Tim Winders:

For us.

Tim Winders:

But had we had this story of Greta before she broke her neck and, zombie

Tim Winders:

out on her trip to the grocery store.

Tim Winders:

you may have tried to, I'll use some terms and I may be wrong in this.

Tim Winders:

We're speculating, wing it, work your way through it, not step back and admit,

Tim Winders:

because you know what, I, I think a lot of people, they believe that, and, the

Tim Winders:

word authenticity and all that comes in, but I think it's very authentic

Tim Winders:

to admit and very mature to admit.

Tim Winders:

You know what, I messed up, or, uh, this is not the meeting I was

Tim Winders:

planning for, or I, I'm not prepared for what we're discussing here.

Tim Winders:

Can we regroup or do we just need to punt?

Tim Winders:

and I think that's pretty powerful.

Tim Winders:

Do you think that, I don't wanna say younger, but pre Greta, the early years

Tim Winders:

would've, just kept plowing through it.

Tim Winders:

is that part of your journey?

Greta Muller:

absolutely.

Greta Muller:

I've always committed myself to the truth.

Greta Muller:

I will speak the truth.

Greta Muller:

If I don't know, I will say I do not know.

Greta Muller:

however, in my younger days, I probably would've convinced myself I did know

Greta Muller:

the answer and I might have faked it a little bit and tried to get there.

Greta Muller:

But I knew better to say, I really am not prepared for this conversation.

Greta Muller:

I can be prepared.

Greta Muller:

If I know what's coming, but I think there's great power in saying, I

Greta Muller:

don't know, and I have accepted jobs that I knew I shouldn't.

Greta Muller:

it just, something wasn't right and I couldn't put my finger on it,

Greta Muller:

and I got into it and oh my gosh, a again, biggest mistake I ever made.

Greta Muller:

I, I love my clients and part of my pillars, I wanna love them.

Greta Muller:

I wanna love what they do.

Greta Muller:

I wanna feel good about what they do.

Greta Muller:

I don't want to name names, but I got a call to, coach the c e o of, a magazine

Greta Muller:

and I don't know how to describe it.

Greta Muller:

adult Magazine for men featuring a lot of naked women and,

Tim Winders:

Okay.

Greta Muller:

You know what, I, it's just not my job.

Greta Muller:

I, I don't want to help you speak better about that product.

Greta Muller:

And that's just me.

Greta Muller:

And I'm not judging anybody who wants to read it or do it, or

Greta Muller:

there's a coach out there for you.

Greta Muller:

And I didn't have to say all that.

Greta Muller:

I just said, I don't think I'm your coach.

Greta Muller:

I don't think I'm the right person, to do that.

Greta Muller:

but I have taken a job with someone who I thought, I am

Greta Muller:

never gonna please this person.

Greta Muller:

she was a little too demanding to exact.

Greta Muller:

I didn't like the way she treated her team.

Greta Muller:

They seemed a little tense.

Greta Muller:

They didn't seem free to speak up.

Greta Muller:

And yet I thought I could change the world.

Greta Muller:

I'm just gonna go and I'm gonna be so nice.

Greta Muller:

She's gonna love me.

Greta Muller:

And she's go, oh no.

Greta Muller:

She ate me up, spit me out.

Greta Muller:

But a wonderful thing happened.

Greta Muller:

We were at a hotel, cuz I believe in the worst possible circumstances,

Greta Muller:

the most amazing thing can happen.

Greta Muller:

We were in a hotel getting ready for a big show, big conference,

Greta Muller:

and it's a union house.

Greta Muller:

That means you do not move that electrical cord two inches if there is not a

Greta Muller:

union person in that house to move it.

Greta Muller:

And 12 hours before her show, she demanded a new set.

Greta Muller:

Okay?

Greta Muller:

12 hours, we were going up at 10:00 AM the next day.

Greta Muller:

That means 10:00 PM I didn't even know how I was gonna do it, but I

Greta Muller:

was gonna try to make her happy.

Greta Muller:

And we were, oh my gosh, down to the minute, down to the

Greta Muller:

minute, down to the minute.

Greta Muller:

And I needed, I, I think I had a crew of like maybe five or seven people.

Greta Muller:

All of a sudden I look up at the stage, there's like 30 union guys

Greta Muller:

up there throwing this setup.

Greta Muller:

And I turned to the stage manager.

Greta Muller:

I said, who are these people?

Greta Muller:

Where did they come from?

Greta Muller:

I did not authorize this expense.

Greta Muller:

And he said, grata, they heard you were in trouble.

Greta Muller:

I was like, oh my God, you And he said, no one likes her.

Greta Muller:

And if it was her, they weren't gonna do it, but they heard you

Greta Muller:

were in trouble and they can't.

Greta Muller:

I was like, oh my gosh.

Greta Muller:

And I, there wasn't anything I could do for these men.

Greta Muller:

I mean, I don't control the budget.

Greta Muller:

I don't, you know, so all I could do was feed them and we had free sandwiches and

Greta Muller:

we, you know, anyway, they're all coming up going, Greta, we just love you so much.

Greta Muller:

And they were on their lunch break again, they were breaking their own union rules.

Greta Muller:

They're not supposed to work on their lunch break.

Greta Muller:

So even though I accepted it, I got into it, it was a nightmare.

Greta Muller:

I was gonna cry after this whole thing was over with.

Greta Muller:

I got to see.

Greta Muller:

Well, I got to see people act amazingly, but it also provided them

Greta Muller:

an opportunity to be amazing so that they could feel good, about themselves.

Greta Muller:

And, and in the end it was one of my favorite experiences

Greta Muller:

because of that moment.

Greta Muller:

but if I just thought in the, in the, in the future, I'm not gonna tempt that.

Greta Muller:

If I don't have a good feeling, I'm

Tim Winders:

It is interesting how sometimes we know we're moving

Tim Winders:

down a path and sometimes we do it because we think we're the savior

Tim Winders:

and we could work with anyone.

Tim Winders:

We're so awesome and we're so nice and whatever.

Tim Winders:

Or God's gonna bless it, or something like that.

Tim Winders:

Or we just want.

Tim Winders:

The gig, we want the money, it could be financial reasons there too.

Tim Winders:

but yet after we get down that path, we go, huh, maybe this wasn't the right move.

Tim Winders:

I like how we've tied it together that, a moment or a situation in life

Tim Winders:

where we've had to redefine who we are can sometimes now give us a better

Tim Winders:

perspective on those situations.

Tim Winders:

Because often, early on we're just going at it, we're guns a blazing,

Tim Winders:

we're throwing our luggage over our shoulder and we're hitting the airport.

Tim Winders:

And, then all of a sudden a pandemic occurs and we go, wait,

Tim Winders:

why am I traveling so much?

Tim Winders:

Ooh, I can't travel now.

Tim Winders:

What do I do?

Tim Winders:

so somewhere along the way you wrote this book, opening Your Presence,

Tim Winders:

and it's P R E S E N C E will include links and everything for people.

Tim Winders:

But I think you sent me, this is the second edition.

Tim Winders:

When was the first edition back in 14 or something like that?

Greta Muller:

20 14.

Tim Winders:

So what provoked you to write that and what was going on?

Tim Winders:

And you said, you know what?

Tim Winders:

I'm not speaking and coaching.

Tim Winders:

I'm gonna write a book.

Greta Muller:

my first book, the first edition, I was working on a deadline.

Greta Muller:

It had to be done by a certain date, to coincide with the

Greta Muller:

speaking engagement that I had.

Greta Muller:

And I hurried through the edits and even after, right after

Greta Muller:

it came out, I'm so proud.

Greta Muller:

But I'm looking at it, I'm like, oh, I don't like the way I said that.

Greta Muller:

So there were things I wasn't pleased with.

Greta Muller:

It did very well.

Greta Muller:

It was translated into Greek and Chinese.

Greta Muller:

That was an experience because if you read my writing, I talk like a sudden girl and

Greta Muller:

I say, bless her heart and all this stuff.

Greta Muller:

And working with translators, they were like, what does, bless

Greta Muller:

your heart, what does that mean?

Greta Muller:

And it was a wonderful process.

Greta Muller:

But in Covid, during the lockdown, it was exactly what you said.

Greta Muller:

2020 was gonna be one of my best years.

Greta Muller:

Huge.

Greta Muller:

And it all got canceled.

Greta Muller:

I was doing a big bag of zero, and you can only do a big bag of nothing for

Greta Muller:

so long as, you know, without baking bread to death and gaining 50 pounds.

Greta Muller:

So I just thought, you know what, let me write the version.

Greta Muller:

I wanted to write all along and embrace the whole covid, issue of

Greta Muller:

communication because I was being forced to, the few jobs I did were online.

Greta Muller:

I'm not crazy about coaching online.

Greta Muller:

I don't think it's the most effective form of coaching and communication, but I can

Greta Muller:

help you make it more useful and helpful.

Greta Muller:

And, that's really what drove, drove the book that I had the time, so let

Greta Muller:

me do it and add the perspective and.

Greta Muller:

My old publisher had gone out of business, so I thought, well, great time.

Greta Muller:

I'll have a new edition come out and it's still on the shelves.

Tim Winders:

very nice.

Tim Winders:

as I was reading it, being someone who has, I guess I've

Tim Winders:

skirted a lot of these areas.

Tim Winders:

I've never sat in front of a camera, reading a teleprompter, but I've spoken

Tim Winders:

quite a bit, been up on stage, done tons of presentations, all that type stuff.

Tim Winders:

and I dig it.

Tim Winders:

In fact, sometimes I think I dig it too much and I need to

Tim Winders:

not dig it as much as I do.

Tim Winders:

But I was reading it and I was thinking to myself, and I'm gonna pose this

Tim Winders:

as a question after I state it, I was thinking to myself, this is really

Tim Winders:

good for the professional person.

Tim Winders:

And I think we said it in your intro, that, you do work with people that

Tim Winders:

would consider themselves, professional speakers, but I kept reading things to me

Tim Winders:

thinking that it was almost better for.

Tim Winders:

The person who thinks they can't do it should do it, but they know that part

Tim Winders:

of life is they're gonna have to do it.

Tim Winders:

who's it for and how did you do that balance between the pros and the, the

Tim Winders:

people that don't even, don't, don't make me speak in front of people or anything

Tim Winders:

like that, so that it was effective, which I thought it was very effective.

Tim Winders:

So I think you did a great job of it, but how, how'd you do that?

Greta Muller:

I directed it more to the non-professional speaker.

Greta Muller:

and Tim, I would probably consider you in that group.

Greta Muller:

Do you consider yourself a this is what I do.

Greta Muller:

I speak for a living.

Greta Muller:

No, it is an offshoot of your coaching, other work that you do.

Greta Muller:

and that is 90% now of the people I, work with, there, a c e o of a company, and

Greta Muller:

yet they have to do a media interview or they have to speak at a conference.

Greta Muller:

People who just have to speak to their team, they got a promotion.

Greta Muller:

one of my clients, fairly recently was a member of a team, was promoted

Greta Muller:

to the head of that team and she was like, now how do I talk to them?

Greta Muller:

I was one of them.

Greta Muller:

We would all go to dinner and complain about the boss, and now

Greta Muller:

I'm that boss and so just learning, the power of having an intention.

Greta Muller:

what is the purpose?

Greta Muller:

What is the intention?

Greta Muller:

What do you want them to think, feel, or do?

Greta Muller:

And feeling is huge.

Greta Muller:

A lot of people in the professional world are so set on the what.

Greta Muller:

I need to tell 'em this, this, and this.

Greta Muller:

Cuz that's important.

Greta Muller:

They're not thinking about how do I want them to feel about that?

Greta Muller:

Well, I want them to feel great.

Greta Muller:

I want them to know these procedures are changing and they need to feel

Greta Muller:

great and get on board with it.

Greta Muller:

Well that's more important than what it is you're gonna tell them

Greta Muller:

is how do you want them to feel?

Greta Muller:

So I feel a professional speaker could get something out of the book.

Greta Muller:

However, it is that person who is called upon to speak as part of their job.

Tim Winders:

What's the biggest challenge that you see as you go in and

Tim Winders:

work with people that aren't what we would call the professional speakers?

Tim Winders:

the people that they know they need to do it.

Tim Winders:

some of 'em are really good communicators.

Tim Winders:

I think some of them struggle and, and all, but what's your biggest thing?

Tim Winders:

What is your, what do you see over and over and over again?

Greta Muller:

And over.

Greta Muller:

I can answer that very easily, and it is the voice in the head.

Greta Muller:

It is what we tell ourselves about ourselves.

Greta Muller:

It's why I have the whole chapter on spring cleaning, because

Greta Muller:

people will come in and they'll say, I know my voice is awful.

Greta Muller:

I know X, Y, Z about myself.

Greta Muller:

I know this isn't good.

Greta Muller:

I know I'm not blah, blah, blah.

Greta Muller:

And I don't agree with that at all.

Greta Muller:

I think they're amazing.

Greta Muller:

I think it's exactly what they do Well.

Greta Muller:

And they don't like their accent.

Greta Muller:

English as a second language people, oh my gosh, people can't understand me.

Greta Muller:

yes, they can, I can understand every word that's coming outta your mouth.

Greta Muller:

And so the first thing I do try to do is separate reality and pay attention

Greta Muller:

to how you're speaking to yourself.

Greta Muller:

Because if you're walking up to the stage hating yourself, oh my

Greta Muller:

gosh, I didn't sleep last night.

Greta Muller:

I'm a mess.

Greta Muller:

I'm, you know, blah, blah, blah.

Greta Muller:

It's gonna affect how you do it.

Greta Muller:

So how do you flip that, hear the voice, and change the voice, change the channel

Greta Muller:

so that you're speaking to yourself in a more nurturing, encouraging way.

Tim Winders:

Do you, do we still see, do we still have these measurements

Tim Winders:

or this, I guess the factor that one of the biggest fears people have is

Tim Winders:

still getting up in front of a group of people, small, medium, large, leading

Tim Winders:

a silent prayer at church or even, doing a bigger presentation in front.

Tim Winders:

Is that still one of the biggest fears that people have?

Greta Muller:

being judged by their peers, being, assessed.

Greta Muller:

what are these people going to think of me?

Greta Muller:

Yes, that is a concern.

Greta Muller:

I will say that is a big concern.

Greta Muller:

Again, that can be addressed by understanding you have

Greta Muller:

that concern and directing it.

Greta Muller:

What do I want them to know about me?

Greta Muller:

And let's focus on how to project that.

Greta Muller:

now, People who come in and go, oh, I just want people to know I don't do this very

Greta Muller:

often, and I'm nervous and I'm scared.

Greta Muller:

I just want them to know that, let's not do that.

Greta Muller:

You don't have to act like you run the world, you know everything.

Greta Muller:

But to come start that way, that's not a great idea.

Greta Muller:

So it is a balance of what works, what's a way to address people

Greta Muller:

and what's real, and let's work on finding a good balance there.

Tim Winders:

What's the challenge?

Tim Winders:

You know, one of the things that a lot of people get in the mode of, they

Tim Winders:

believe that they have to perform.

Tim Winders:

They believe that they have to sell or pitch.

Tim Winders:

They believe that they have to, impress.

Tim Winders:

But yet, when we use words like authenticity or the title of the book,

Tim Winders:

opening Your Presence, the presence that you have, your own unique presence,

Tim Winders:

it's more about sharing, it's more about, inspiring or sharing information.

Tim Winders:

how does one strike that balance?

Tim Winders:

Because we do see people that are so impressive that we go,

Tim Winders:

wow, that's what I need to be.

Tim Winders:

But yet people need to be themselves.

Tim Winders:

how do they reconcile that?

Tim Winders:

I want to, I wanna be like, I'm trying to even think of an example.

Tim Winders:

Can't, politicians aren't a good example.

Tim Winders:

I'm trying to, I'm trying, I wanna be like somebody, I wanna be like Joe Rogan.

Tim Winders:

I don't know, that's not a good example either.

Tim Winders:

I wanna be like so and so, and I'm pretty comfortable in my own skin, so

Tim Winders:

I'm not, I'm kind of trying to project, but I know that people have that they

Tim Winders:

want to compare, like you said earlier.

Tim Winders:

so what's the first thing you do to try to get in their heads

Tim Winders:

and say, no, let's be you.

Tim Winders:

Let's open up your presence so that your authentic self.

Tim Winders:

But we do work on a few things to make it, to

Greta Muller:

The best part of ourselves.

Greta Muller:

I often ask people that is, do they believe that who they are is sufficient?

Greta Muller:

That right now talking to me, are you enough?

Greta Muller:

are you able to make yourself clear, understood.

Greta Muller:

can we communicate?

Greta Muller:

and I bring it to a one-on-one thing, and then I say, okay, great.

Greta Muller:

Now let's just put a few more people in this room.

Greta Muller:

Are you enough?

Greta Muller:

Is there enough there that can communicate to 10 people?

Greta Muller:

20.

Greta Muller:

Let's make it 50.

Greta Muller:

Because once the crowd gets to be any significant size, I always coach people

Greta Muller:

to speak to one person at a time.

Greta Muller:

Don't be, I call it the shark, that moving that constantly, I gotta

Greta Muller:

take in the whole audience cuz there's a thousand people here.

Greta Muller:

And so, you know, and they never focus.

Greta Muller:

And that's what we're gonna do.

Greta Muller:

we're gonna talk to one person, even if it's mental.

Greta Muller:

let's just talk to that one person at a time.

Greta Muller:

And it can actually be someone personal.

Greta Muller:

young people, they talk very, very fast if they're speaking to an older crowd.

Greta Muller:

I said, mentally, let's talk to your grandmother.

Greta Muller:

You're not gonna talk down to her.

Greta Muller:

You're not gonna talk in an unloving way.

Greta Muller:

You're gonna be very respectful, but you're gonna speak in a

Greta Muller:

way that she can understand you and it's one person at a time.

Greta Muller:

So just helping people see that balance of sufficiency.

Greta Muller:

You are enough.

Greta Muller:

You don't have to be Tony Robbins, Oprah, you don't have to be Jane

Greta Muller:

Pauly or whoever on the morning show.

Greta Muller:

You simply have to be enough for a one-on-one conversation, and

Greta Muller:

if you've got that, we can do it

Tim Winders:

That's a great question because I, I really do see, and I

Tim Winders:

know you see it a lot in the work that you do, I see a lot of people

Tim Winders:

that I, I think deep down, they don't think that they're enough.

Greta Muller:

right.

Tim Winders:

I.

Tim Winders:

and so hence the reason for, gaining some skills, from a book or from

Tim Winders:

a coach or from, some training.

Tim Winders:

And, how do you get, this is maybe getting close to some

Tim Winders:

of my final questions, but I.

Tim Winders:

I think that some people can just gain confidence from just getting

Tim Winders:

some repetitions in, getting a successor two under their belt.

Tim Winders:

Let's just say you're working with someone and they are really struggling

Tim Winders:

with the, are they enough question, but you're working towards, you're trying

Tim Winders:

to get a presentation done, or they've got to speak in front of a small group

Tim Winders:

of people or, or do something for their company or something like that.

Tim Winders:

What are some ways that you help build that you are enough confidence in?

Tim Winders:

Do you do it microsteps or, I know you don't just throw 'em out into the deep

Tim Winders:

end of the pool probably, but what are some ways if someone's listening

Tim Winders:

in or if you're working with someone that they can just start gaining

Tim Winders:

some of that I'm enough confidence.

Greta Muller:

I do believe in starting small.

Greta Muller:

One of my favorite clients ever, had trouble speaking up in a meeting.

Greta Muller:

He was very shy, he was very self-conscious, and because of a

Greta Muller:

promotion he had gotten at work, he was gonna be speaking to 800 people.

Greta Muller:

He had never done that in his life, and fortunately, he

Greta Muller:

hired me six months in advance.

Greta Muller:

Woo-hoo.

Greta Muller:

We can't, or I do not recommend it, I should say.

Greta Muller:

I do not recommend working on a speech for six months.

Greta Muller:

It's gonna get old, tired.

Greta Muller:

It doesn't sound, it doesn't mean anything anymore.

Greta Muller:

And so we literally started small.

Greta Muller:

And in a meeting of his team, which was five to seven people, all I wanted him

Greta Muller:

to do was volunteer to ask a question.

Greta Muller:

I can't tell you how many times he came out and he said, people came up

Greta Muller:

to him after, afterwards and went, oh, thank God you asked that question.

Greta Muller:

That's what I wanted to know.

Greta Muller:

I went, aren't you amazing?

Greta Muller:

You asked what other people wanted to know, confidence builders, and then he

Greta Muller:

had to make a very short presentation, 30 seconds in that meeting, and then he

Greta Muller:

had to move to 15 people and then he went to 30, he volunteered to speak to 50.

Greta Muller:

He nearly, floored me and it was just a welcome.

Greta Muller:

It was wel, it was a welcome to a new team, to a property.

Greta Muller:

And very short.

Greta Muller:

But he volunteered and slowly but surely, he got his

Greta Muller:

confidence up that he was enough.

Greta Muller:

And by the time he got out there and he had to speak to the 800.

Greta Muller:

Now, when you're speaking to a large group, I always recommend

Greta Muller:

start high, start your energy higher because it's going to drop.

Greta Muller:

But if you start it here, it's gonna drop to there.

Greta Muller:

So if you start it higher, and he was speaking in New Orleans and I

Greta Muller:

made him walk out on that stage and yell, good morning, new Orleans.

Greta Muller:

Just like, good morning, Vietnam from that movie.

Greta Muller:

And I laughed and I said, if you don't do it big enough, I'm

Greta Muller:

gonna come up on that stage.

Greta Muller:

I'm going make you do it again.

Greta Muller:

I was teasing.

Greta Muller:

He comes out, I am literally in tears.

Greta Muller:

He was so amazing.

Greta Muller:

He did, it opened his arms because I knew if he could do it in the

Greta Muller:

first few seconds he could do it.

Greta Muller:

And he came out and he said, you know what?

Greta Muller:

I don't think I did that big enough.

Greta Muller:

I need to go do that again.

Greta Muller:

Or my coach is gonna come up on this stage.

Greta Muller:

He said it from the stage.

Greta Muller:

Ha.

Greta Muller:

And he did.

Greta Muller:

And he had a standing ovation in the first 10 seconds because they

Greta Muller:

loved the humanity and the reality.

Greta Muller:

And I asked them later, I said, did you really think I would come

Greta Muller:

up there and make you do it again?

Greta Muller:

And he said, oh, absolutely.

Tim Winders:

You convinced him?

Greta Muller:

honey.

Greta Muller:

No.

Greta Muller:

But it, it's always in increments talking to one person, people

Greta Muller:

who think it's a confrontation.

Greta Muller:

Oh, I have to have a confrontation with this girl at work.

Greta Muller:

I can't stand.

Greta Muller:

I mean, we have to really take it back a notch too.

Greta Muller:

It's not a confrontation, we're just gonna have a conversation.

Tim Winders:

I like that because not everyone is, like Greta that started in

Tim Winders:

third grade being the star of her play

Greta Muller:

is the truth.

Tim Winders:

or even like Tim who was speaking and all that at that age too.

Tim Winders:

So that is excellent.

Tim Winders:

All in the book, opening your presence, presenting the

Tim Winders:

you, you want others to see.

Tim Winders:

What do you really want the big takeaway to be for someone who

Tim Winders:

gets and reads this book, Greta.

Greta Muller:

I guess, that it's possible that we all want to be seen and heard

Greta Muller:

the way we wanna be seen and heard.

Greta Muller:

And it's about making the connection about, okay, if you wanna be seen and

Greta Muller:

heard the way you wanna be seen and heard.

Greta Muller:

Are you presenting that?

Greta Muller:

Are you actually doing that?

Greta Muller:

Or if people keep coming back with a negative impression or, they're confused

Greta Muller:

or they don't understand you, what are you doing and how are you coming across?

Greta Muller:

And so to say that it is possible, and it's also human nature, everybody

Greta Muller:

wants to be seen and heard everybody.

Greta Muller:

And so they're not

audioGretaMuller:

weird

Greta Muller:

or different.

Greta Muller:

Sometimes I'm the first person they've ever spoken to about this desire, and

Greta Muller:

yet they know they're an introvert or they're shy, they're quiet.

Greta Muller:

I'm not a naturally gifted speaker.

Greta Muller:

Okay?

Greta Muller:

That doesn't mean you can't speak.

Greta Muller:

And so I, I think that is the biggest, takeaway is making that

Greta Muller:

connection between what you want and delivering on that for yourself.

Tim Winders:

Greta, where can people connect with you and where

Tim Winders:

they, where can they find a book or anything you want to give?

Tim Winders:

We'll include it down in the notes, but, let us know where

Tim Winders:

to find you and, your resources.

Greta Muller:

Well, it's very easy to find me, Greta Mueller.

Greta Muller:

And it's greta mueller.com.

Greta Muller:

you can, make a 15 minute consultation call free.

Greta Muller:

Just wanna chat with me.

Greta Muller:

It's on the homepage.

Greta Muller:

You click on that.

Greta Muller:

The book is available, of course, through my site, but it's, Amazon, Barnes and

Greta Muller:

Noble, several sites, even through my publisher, and she gives all the

Greta Muller:

sites that offer, the book and stuff.

Tim Winders:

very good.

Tim Winders:

And like I said, I read it over the last few days.

Tim Winders:

I really enjoyed it.

Tim Winders:

Greta, we are seek, go create those three words.

Tim Winders:

I'm gonna give you one of those that resonates with you, means

Tim Winders:

more to you over the other two.

Tim Winders:

As my final question, seek, go or create.

Tim Winders:

Which one do you choose?

Greta Muller:

Seek, it comes to mind immediately.

Greta Muller:

there is no go.

Greta Muller:

There is no create, in my opinion, if you do not seek it first, seek

Greta Muller:

your truth, your authenticity and a way will be provided.

Tim Winders:

I love it.

Tim Winders:

Thank you, Greta.

Tim Winders:

Thanks for writing the book.

Tim Winders:

I think it's a great resource for people.

Tim Winders:

I think people need to get that.

Tim Winders:

I've enjoyed the conversation.

Tim Winders:

We knew.

Tim Winders:

We knew that we would just, right when we flipped on the.

Greta Muller:

it very much.

Greta Muller:

Thank you.

Tim Winders:

Lift on the microphone.

Tim Winders:

I encourage if you've been listening to this to go get a copy of this book.

Tim Winders:

I think everybody needs some of the principles and regardless of where you are

Tim Winders:

on the spectrum of speaker, all the way from pro down to, I'm thinking about it.

Tim Winders:

I think it would be excellent for you.

Tim Winders:

Also share this episode, wherever you're listening in podcast,

Tim Winders:

YouTube on some of our socials.

Tim Winders:

Make sure you share it with people.

Tim Winders:

I think, people that would want to hear all that we had to

Tim Winders:

say and, answer that question.

Tim Winders:

Are you enough?

Tim Winders:

I love that thought.

Tim Winders:

I love the question that came up there.

Tim Winders:

Are you enough?

Tim Winders:

I believe that you are enough if you're listing in here to seek, go create.

Tim Winders:

But sometimes we need some convincing and we need help.

Tim Winders:

We need help from people like Greta.

Tim Winders:

So I appreciate it greatly.

Tim Winders:

We have new episodes every.

Tim Winders:

Monday, make sure you subscribe, follow, listen, all of that.

Tim Winders:

Until next time, continue being all that you are created to be.

About the Podcast

Show artwork for Seek Go Create - The Leadership Journey for Christian Entrepreneurs, Faith-Based Leaders, Purpose-Driven Success, Kingdom Business, Entrepreneurial Mindset, Leadership Development
Seek Go Create - The Leadership Journey for Christian Entrepreneurs, Faith-Based Leaders, Purpose-Driven Success, Kingdom Business, Entrepreneurial Mindset, Leadership Development

About your host

Profile picture for Tim Winders

Tim Winders

Tim Winders is a faith driven executive coach and author with over 40 years of experience in leadership, business, and ministry. Through his personal journey of redefining success, he has gained valuable insights on how to align beliefs with work and lead with purpose. He is committed to helping others do the same, running a coaching business that helps leaders, leadership teams, business owners, and entrepreneurs to align their beliefs with their work and redefine success.

In addition to his coaching business, Tim is also the host of the SeekGoCreate podcast and author of the book Coach: A Story of Success Redefined, which provides guidance for those looking to redefine success and align their beliefs with their work. With his extensive background, unique perspective and strengths in strategic thinking, relationship building, and problem-solving, Tim is well-suited to help clients navigate through difficult times and achieve their goals.