AI-Powered Marketing: Bridging the Gap Between Data and Art with Branden Cobb

Branden Cobb: 00:00:00

Now there's going to be a lot of jobs and how you,

Branden Cobb: 00:00:03

prompt and direct and oversee AI.

Branden Cobb: 00:00:06

So yes, you may.

Branden Cobb: 00:00:07

The job skills may shift.

Branden Cobb: 00:00:10

The job titles may shift.

Branden Cobb: 00:00:12

but it's going to, hopefully create a more thoughtful and

Branden Cobb: 00:00:18

creative, a more thoughtful job

Tim Winders: 00:00:38

Hello everyone.

Tim Winders: 00:00:38

Welcome to seek go create.

Tim Winders: 00:00:40

This is your host, Tim winders.

Tim Winders: 00:00:41

I'm an executive coach and I just.

Tim Winders: 00:00:44

Have fun getting to ask the questions.

Tim Winders: 00:00:46

Today's no different.

Tim Winders: 00:00:47

this is the place here at Seek Go Create.

Tim Winders: 00:00:49

This is where we challenge conventional definitions of success, explore

Tim Winders: 00:00:53

stories of transformation in leadership, business, and in ministry.

Tim Winders: 00:00:57

You're going to go heavy in leadership and business today.

Tim Winders: 00:01:00

In today's episode, I've got.

Tim Winders: 00:01:02

Privilege of talking to Brandon Cobb.

Tim Winders: 00:01:04

He's a marketing and profit driving executive with a track

Tim Winders: 00:01:07

record of pioneering, courageous marketing strategies for some

Tim Winders: 00:01:10

really cool, iconic brands.

Tim Winders: 00:01:13

He's got to focus on innovation, customer engagement, and team leadership.

Tim Winders: 00:01:16

He's played an integral role in turning companies around, fostering growth

Tim Winders: 00:01:21

and strengthening brand loyalty.

Tim Winders: 00:01:23

Brandon, welcome to Seek Go Create.

Branden Cobb: 00:01:27

Thank you, Tim.

Branden Cobb: 00:01:28

Thank you for having me.

Branden Cobb: 00:01:28

Excited to be here.

Tim Winders: 00:01:30

Yeah, I'm excited that you're here to we were chit chatting briefly

Tim Winders: 00:01:32

trying to get internet going and all just a minute ago and I think we got it.

Tim Winders: 00:01:36

So let's dive in my question.

Tim Winders: 00:01:38

First question icebreaker.

Tim Winders: 00:01:41

We just bump into each other.

Tim Winders: 00:01:42

Not entirely untrue.

Tim Winders: 00:01:44

And I just like to know more about you.

Tim Winders: 00:01:46

And I say, what do you do?

Tim Winders: 00:01:47

What's your answer?

Tim Winders: 00:01:47

When someone says, what do you do?

Branden Cobb: 00:01:51

I like to say I help companies that are providing a value

Branden Cobb: 00:01:53

to the world continue to profit and grow so they can continue to add, value

Branden Cobb: 00:01:58

to the world and scale that value.

Branden Cobb: 00:02:01

so You know, I'm not talking about just things that are so much, how

Branden Cobb: 00:02:06

people would think of like a charity or something like that, but it could

Branden Cobb: 00:02:09

be, if it's a product or service that's providing an efficiency, a convenience.

Branden Cobb: 00:02:15

It could be a good thing, a positive thing for the world as well, but anything

Branden Cobb: 00:02:19

that, that really is adding value to the world, I like to help them, continue to

Branden Cobb: 00:02:22

improve so they can keep scaling that.

Tim Winders: 00:02:25

And sometimes it's hard to gauge, value sometimes

Tim Winders: 00:02:28

is in the eye of the beholder.

Tim Winders: 00:02:29

we've got a lot of ministry folks and, church things.

Tim Winders: 00:02:32

and then some people think that some products have value.

Tim Winders: 00:02:36

Some don't, I don't.

Tim Winders: 00:02:37

I'm going to get into that because I think the world has a lot of opportunity there.

Tim Winders: 00:02:41

Did I see somewhere, have you done anything with MTV?

Branden Cobb: 00:02:47

I did, yeah.

Branden Cobb: 00:02:48

when I first went to, to undergraduate and everything, I wanted to go do film and I

Branden Cobb: 00:02:53

ended up, doing marketing and producing films and doing marketing in the film

Branden Cobb: 00:02:57

industry for, A handful of years, but, one of my first, things was with MTV and

Branden Cobb: 00:03:02

their on air promotions in New York City.

Branden Cobb: 00:03:04

So right there in Times Square, anybody that may remember back in the

Branden Cobb: 00:03:08

90s or where there was like the TRL, studio, we were right there and where

Branden Cobb: 00:03:12

they used to do those top 10 videos.

Branden Cobb: 00:03:14

And, yeah, right there in Times Square, it was really great.

Branden Cobb: 00:03:17

We were creating a lot of commercials, promoting all their shows.

Tim Winders: 00:03:20

I think I'm a little older than that.

Tim Winders: 00:03:21

I actually remember when MTV still did videos, before I

Tim Winders: 00:03:25

started doing all the other stuff.

Tim Winders: 00:03:26

I remember when MTV hit the air.

Tim Winders: 00:03:28

That's how old I am.

Tim Winders: 00:03:30

So you were there when they were starting to make some changes.

Branden Cobb: 00:03:34

Yeah, and I can say, most of the people, like, when I was

Branden Cobb: 00:03:37

there as one of the younger people and most of the people that were there

Branden Cobb: 00:03:40

were actually, that was their biggest statement was that they were just, upset

Branden Cobb: 00:03:44

that, that was the direction it was going and they wanted the videos back

Branden Cobb: 00:03:48

and, yeah, but anyway, nevertheless, it was a very cool gig and, fun times,

Tim Winders: 00:03:52

Yeah, good.

Tim Winders: 00:03:52

so what is the coolest gig you've had?

Tim Winders: 00:03:54

we, you mentioned some brands and I look through your, your profile and some of

Tim Winders: 00:03:58

the stuff and I know they all are cool in their own right, but what's the one that's

Tim Winders: 00:04:03

you know what, this was a really good gig.

Branden Cobb: 00:04:07

So if you step outside of, just like movie making, cause

Branden Cobb: 00:04:09

that's a whole world on its own, then I would say there was a company

Branden Cobb: 00:04:14

I was with in, in Los Angeles, that was called not impossible labs.

Branden Cobb: 00:04:18

And they basically would try to take somebody.

Branden Cobb: 00:04:22

try to take a medical situation that currently had no solution and come

Branden Cobb: 00:04:27

up with a hack, a cheap and easy hack to solve that medical problem.

Branden Cobb: 00:04:32

and for example, there was a graffiti artist, really great artist that, became

Branden Cobb: 00:04:37

paralyzed and they created a pair of glasses that had a camera on it for about

Branden Cobb: 00:04:42

15 you could make it and he could maneuver a computer through the just moving his eye

Branden Cobb: 00:04:47

and it would track his eye movement and it would spray paint out where he so he could

Branden Cobb: 00:04:52

now draw with his eye or that same company we created like a deaf music experience.

Branden Cobb: 00:04:58

So we partnered with Beats by Dre and there was a vibration, whole vibration

Branden Cobb: 00:05:02

system on people who were deaf and they could experience the music or 3D printing

Branden Cobb: 00:05:08

prosthetic arms for again, like 15.

Branden Cobb: 00:05:12

and the Sudan and Africa, they were having a civil war and we were printing

Branden Cobb: 00:05:16

arms for 15 instead of 15, 000.

Branden Cobb: 00:05:18

So it was like cheap and easy hacks.

Branden Cobb: 00:05:21

And it was pretty cool.

Branden Cobb: 00:05:22

and it, and.

Branden Cobb: 00:05:23

Incorporated a lot of marketing and media partnering with big brands

Branden Cobb: 00:05:27

to do their kind of showing that they're doing good in the world.

Branden Cobb: 00:05:31

They're using their technology and their resources to give back to the world.

Tim Winders: 00:05:36

I love the thought of that.

Tim Winders: 00:05:37

I'm sitting here going, wow, that's almost like in this category of like,

Tim Winders: 00:05:39

where the make a wish foundation, where they're just trying to make things happen.

Tim Winders: 00:05:43

And I, the reason I really love that is that they're, you're looking for

Tim Winders: 00:05:47

solutions that are maybe less expensive, not, high dollar where, you know, and I.

Tim Winders: 00:05:53

I think the term hack is a good one there.

Tim Winders: 00:05:55

So what's, what's maybe the weirdest one you've ever run across?

Tim Winders: 00:05:58

It's this is a weird thing.

Tim Winders: 00:05:59

And especially going back to what you said, you do, you help people

Tim Winders: 00:06:02

that bring value to the world.

Tim Winders: 00:06:04

and I don't want you to, I'm not trying to call out any like former clients or

Tim Winders: 00:06:08

things, but I'm always interested to see things like, this is unique value

Tim Winders: 00:06:13

that they're bringing to the world.

Branden Cobb: 00:06:17

I'd like to maybe hit on something more recently.

Branden Cobb: 00:06:20

So I've been, providing, Fractional services for the last year and a half to a

Branden Cobb: 00:06:24

variety of companies and, so a lot of kind of early stage startups or people, maybe

Branden Cobb: 00:06:30

companies that are existing, but they're they want to bring a new product market.

Branden Cobb: 00:06:34

And, there was with all the talk of AI and everything.

Branden Cobb: 00:06:37

There's a company called Bolster Rue, that is Mixing the, traditional content

Branden Cobb: 00:06:43

management systems of marketing.

Branden Cobb: 00:06:45

the buffer, the HootSuites, the pre scheduling out of

Branden Cobb: 00:06:48

your content on social media.

Branden Cobb: 00:06:50

So they're mixing, that, that pre scheduling out with AI

Branden Cobb: 00:06:53

generative, content creation.

Branden Cobb: 00:06:56

I helped them, I had, experience in real estate.

Branden Cobb: 00:06:59

So I connected them with a couple of clients and the real estate industry.

Branden Cobb: 00:07:03

And they really targeted their product that how do you write a property

Branden Cobb: 00:07:07

descriptions or how do you write, general real estate informational posts.

Branden Cobb: 00:07:11

And then it creates the, it's not just the text, it's the image.

Branden Cobb: 00:07:14

and then there's still a human interaction.

Branden Cobb: 00:07:17

So the human reviews the content.

Branden Cobb: 00:07:19

But then hit schedule.

Branden Cobb: 00:07:20

But it basically you just plug in that.

Branden Cobb: 00:07:23

Hey, I want all the next week a content for next week.

Branden Cobb: 00:07:26

It pumps it out.

Branden Cobb: 00:07:27

You approve it, and it's now scheduled.

Branden Cobb: 00:07:30

So I think this is it's that cutting edge of using AI and trying to provide

Branden Cobb: 00:07:35

a new value to the world that maybe didn't exist a couple years ago.

Tim Winders: 00:07:38

that's fascinating.

Tim Winders: 00:07:39

That actually gives me a line of questioning.

Tim Winders: 00:07:41

I'd love to drill down on.

Tim Winders: 00:07:42

I actually thought of this is the impact that AI is having on, we'll

Tim Winders: 00:07:48

just call it the marketing industry because obviously it's the buzz now,

Tim Winders: 00:07:53

a lot of people are talking about it, which is cool and I think it should be,

Tim Winders: 00:07:56

just with this project, the podcast, we have, I can't tell you how many

Tim Winders: 00:08:02

AI tools that we're using going all the way from the editing process to

Tim Winders: 00:08:08

Even you'll get a kick out of this.

Tim Winders: 00:08:09

One of the things I don't know if I should say this or not, this

Tim Winders: 00:08:12

could be like, I'll say it anyway.

Tim Winders: 00:08:13

One of the things I do before I sit down with someone like you that we haven't

Tim Winders: 00:08:18

met, we've interacted some, you reached out to our people and we scheduled this,

Tim Winders: 00:08:22

is I'll take, A list of things on your LinkedIn, or, what you say you do a

Tim Winders: 00:08:26

resume or one page or something like that.

Tim Winders: 00:08:29

I'll pop it in the AI tool, either chat GPT or cloud or something like that.

Tim Winders: 00:08:34

I said, Hey, write a short little blurb.

Tim Winders: 00:08:36

In fact, the blurb I said at the beginning, sorta came from.

Tim Winders: 00:08:42

And then I say, give me 10 cool and interesting questions to ask this person.

Tim Winders: 00:08:46

Now, I want to say, I rarely get to those questions, but it is interesting to see.

Tim Winders: 00:08:50

So I think it's touching a lot of industries.

Tim Winders: 00:08:54

What's it doing to the world of marketing?

Tim Winders: 00:08:57

What is AI doing there?

Tim Winders: 00:08:59

Y'all think you gave an example with this company, but just either

Tim Winders: 00:09:02

general or specific, whatever, wherever you'd like to go with it.

Branden Cobb: 00:09:06

I think out of any industry or any, department within companies or.

Branden Cobb: 00:09:11

Any industry, I think marketing could be one of the biggest beneficiaries

Branden Cobb: 00:09:16

of AI just because of the generative portion of creating content.

Branden Cobb: 00:09:21

I think if you think of a customer profile or persona, you could Talk with

Branden Cobb: 00:09:27

it and say who you're trying to target.

Branden Cobb: 00:09:29

Hey, create this persona and then you can start to create a community

Branden Cobb: 00:09:33

continue to communicate with the AI to create ads targeted at that persona.

Branden Cobb: 00:09:38

So now, it's still The human is still the pilot, and this is the co pilot, but it's

Branden Cobb: 00:09:43

the, you're still giving instructions, and it's just probably hyper speeding up,

Branden Cobb: 00:09:49

the process, maybe eliminating, the need for some of the, the specialist positions,

Branden Cobb: 00:09:55

but being a marketing generalist, you can still shape it and direct it.

Branden Cobb: 00:09:59

I talked to the CMO of eBay and they are using it to on display ads that

Branden Cobb: 00:10:06

show up, all across the web and follow you around and things, to make a more

Branden Cobb: 00:10:10

personalized, customized experience.

Branden Cobb: 00:10:13

Generally, you would have a graphic designer or somebody create those display

Branden Cobb: 00:10:17

ads and now the exact same ad may have 10, 000 variations, for example, and a I

Branden Cobb: 00:10:26

may have created those 10, 000 variations.

Branden Cobb: 00:10:29

So you may have had a graphic designer create the initial

Branden Cobb: 00:10:31

one or something like that.

Branden Cobb: 00:10:32

But then you want a bunch of variations.

Branden Cobb: 00:10:35

And then now how do you place on where it's really, and it might be

Branden Cobb: 00:10:39

just the slightest tweak, but that slightest tweak may, connect with

Branden Cobb: 00:10:43

somebody a little differently depending on, what their activity is online.

Branden Cobb: 00:10:47

I, that is not fully, nobody's just letting it run, on wild on its own yet.

Branden Cobb: 00:10:53

It's still got that human interaction.

Branden Cobb: 00:10:55

So there's a time lag.

Branden Cobb: 00:10:56

It's not Oh, I click on this website.

Branden Cobb: 00:10:58

Now I have this custom, custom image.

Branden Cobb: 00:11:00

It's still going through a human, checks and balances process.

Branden Cobb: 00:11:04

But, but I figure at some day, there's going to be where

Branden Cobb: 00:11:09

the ads will change for you.

Branden Cobb: 00:11:11

They're not pre created, but they will for you.

Branden Cobb: 00:11:14

based on the pathways you're going down and eventually companies

Branden Cobb: 00:11:19

will just let this run free.

Branden Cobb: 00:11:21

So

Tim Winders: 00:11:22

I actually see this is the way I describe a lot of technology

Tim Winders: 00:11:25

like this is that It's really cool.

Tim Winders: 00:11:28

And then it's a little creepy at the same time There's kind of these things

Tim Winders: 00:11:31

what you just brought up I absolutely can see that because if we just go backwards

Tim Winders: 00:11:36

in time we see some things now that are on full auto with Anyway, I can't think

Tim Winders: 00:11:42

examples, but there's a lot of things that are on auto that we thought we always

Tim Winders: 00:11:46

need a human What about this is Kind of the thing that's bothering people now.

Tim Winders: 00:11:50

This doesn't bother me as much, but what about jobs in the marketing field?

Tim Winders: 00:11:56

I also noticed, I think you do some, I think you're a professor, you do some

Tim Winders: 00:12:00

teaching and all for, some schools.

Tim Winders: 00:12:03

what about the future of work and jobs in the marketing arena?

Tim Winders: 00:12:10

What jobs are going to go away?

Tim Winders: 00:12:11

What's in jeopardy.

Tim Winders: 00:12:13

And then what are some of the opportunities?

Tim Winders: 00:12:14

Maybe that's a way to ask it.

Branden Cobb: 00:12:16

first I'll say I've always been taught through the MBA that I did.

Branden Cobb: 00:12:23

And now I'm also in addition to working.

Branden Cobb: 00:12:26

I've started a doctorate.

Branden Cobb: 00:12:28

it's made for working.

Branden Cobb: 00:12:29

Professional.

Branden Cobb: 00:12:29

So through all the business education I've done, I've always been taught, don't

Branden Cobb: 00:12:34

be afraid of, this was back in the day, like outsourcing because outsourcing will

Branden Cobb: 00:12:39

create a new job, a better job, or don't be afraid of now technology replacing.

Branden Cobb: 00:12:44

And if you go back to okay, email came about what replaced a lot

Branden Cobb: 00:12:48

of, traditional male, snail mail, possibly jobs or something, or, you

Branden Cobb: 00:12:53

go back to alarm clock replaced.

Branden Cobb: 00:12:55

window bangers in the morning of, waking people up.

Branden Cobb: 00:12:58

So these, so yes, jobs are going to be replaced, but new

Branden Cobb: 00:13:02

jobs are going to be created.

Branden Cobb: 00:13:03

Now, email comes about, okay, maybe there's not traditional male jobs, but

Branden Cobb: 00:13:07

there's a ton of jobs in the email space.

Branden Cobb: 00:13:10

and now, same thing.

Branden Cobb: 00:13:13

So now there's going to be a lot of jobs and how you, prompt

Branden Cobb: 00:13:17

and direct and oversee AI.

Branden Cobb: 00:13:19

So yes, you may.

Branden Cobb: 00:13:21

The job skills may shift.

Branden Cobb: 00:13:24

The job titles may shift.

Branden Cobb: 00:13:26

but it's going to, hopefully create a more thoughtful and creative,

Branden Cobb: 00:13:33

a more thoughtful job, maybe.

Branden Cobb: 00:13:35

but I think the specific jobs that will go away are, graphic

Branden Cobb: 00:13:38

designers are in somewhat danger.

Branden Cobb: 00:13:41

The copywriters are in somewhat danger.

Branden Cobb: 00:13:44

you see it in, in L.

Branden Cobb: 00:13:46

A.

Branden Cobb: 00:13:46

right now with the, just in Hollywood that the actors are afraid of, voiceover,

Branden Cobb: 00:13:52

I can still tell always when it's an A.

Branden Cobb: 00:13:54

I.

Branden Cobb: 00:13:55

voice, but, I think humans are going to get better and

Branden Cobb: 00:13:58

better at detecting what's A.

Branden Cobb: 00:14:00

I.

Branden Cobb: 00:14:00

generated, but A.

Branden Cobb: 00:14:01

I.

Branden Cobb: 00:14:01

is going to get better and better at, Creating content that is more human light.

Branden Cobb: 00:14:06

so yeah, I think actors, I think there's certain elements

Branden Cobb: 00:14:10

of things that are in danger.

Branden Cobb: 00:14:12

But, but at the same time, it's going to open up a whole

Branden Cobb: 00:14:15

new world of possibilities.

Branden Cobb: 00:14:16

You just got to be looking at what, shaping what's below it.

Branden Cobb: 00:14:20

So yeah, I think there's you may have to adjust your scope set.

Branden Cobb: 00:14:23

but I think in overall, it's a great

Tim Winders: 00:14:25

a disclaimer here.

Tim Winders: 00:14:27

I want everyone to know that I'm an actual person and talking and asking

Tim Winders: 00:14:30

questions and Brandon is an actual person.

Tim Winders: 00:14:34

Sometimes we, I do think we're coming to that stage where we're going to have to

Tim Winders: 00:14:38

probably do that because someone brought up recently, they say, you know, with all

Tim Winders: 00:14:41

the audio that's out there with you and guests and things like that, 220 something

Tim Winders: 00:14:47

episodes now here at Seek Go Create, it's going to be very easy to train.

Tim Winders: 00:14:52

Yeah.

Tim Winders: 00:14:52

For your voice.

Tim Winders: 00:14:53

I'm going this voice, Georgia boy who's tried to get rid of, Southern accent.

Tim Winders: 00:14:58

I go, yeah, it'll probably be pretty, pretty easy.

Tim Winders: 00:15:01

and so that's, I think that's going to be fascinating.

Tim Winders: 00:15:04

And I do agree with you, for me, It's always been, like the first time I stepped

Tim Winders: 00:15:09

in and I'm not exactly would be considered like, Gen Z or, even these generations, in

Tim Winders: 00:15:15

fact, I'm the tail end of the baby boomer generation, but when I see tech, I usually

Tim Winders: 00:15:19

watch briefly and then I jump on board.

Tim Winders: 00:15:21

And so I started doing things with AI and.

Tim Winders: 00:15:26

And I just perceive it as a writing assistant and a brainstorm partner,

Tim Winders: 00:15:31

for the things that I'm doing.

Tim Winders: 00:15:33

And I guess related to that, there's something that's related to marketing

Tim Winders: 00:15:37

that I do want to bring up and then we'll move on some other things off of AI, but.

Tim Winders: 00:15:41

I have wondered because of the capacity of social media and all

Tim Winders: 00:15:47

the channels that are out there.

Tim Winders: 00:15:49

I have wondered because it is so easy.

Tim Winders: 00:15:51

We notice it just with what we're doing here, this project here, that

Tim Winders: 00:15:55

it is so easy to create content.

Tim Winders: 00:15:59

Is it good content?

Tim Winders: 00:16:00

Is it great content?

Tim Winders: 00:16:01

Is it mediocre content?

Tim Winders: 00:16:04

I'm not sure.

Tim Winders: 00:16:04

I could judge it some.

Tim Winders: 00:16:06

With my eye, but then some, i'm letting the audience judge that are we going to

Tim Winders: 00:16:12

see a massive influx of just More stuff out there and I know that will impact the

Tim Winders: 00:16:20

marketing arena because we're really vying for people's attention In my opinion.

Tim Winders: 00:16:24

And so what are your thoughts on that?

Tim Winders: 00:16:27

Because I know just for me in the last six months, I've created more content.

Tim Winders: 00:16:31

I've considered writing a few more books.

Tim Winders: 00:16:33

I wrote a wrote one that took me five years.

Tim Winders: 00:16:36

Now I'm thinking, gosh, I might could do five a year instead

Tim Winders: 00:16:39

of it taking five years.

Tim Winders: 00:16:40

what are your thoughts just on the ability to just crank it out?

Branden Cobb: 00:16:44

I think, probably, there will be more content.

Branden Cobb: 00:16:47

Yeah.

Branden Cobb: 00:16:48

I think that we may also get better at, Summarizing or getting through

Branden Cobb: 00:16:53

content faster, just the same way.

Branden Cobb: 00:16:56

And unlike listening to videos, you listen to them at 1.

Branden Cobb: 00:16:59

5 speed or two point, 2.

Branden Cobb: 00:17:01

0 speed.

Branden Cobb: 00:17:01

or you can take content now and put it into the chat GPT

Branden Cobb: 00:17:05

and have it sum it up for you.

Branden Cobb: 00:17:07

So I think, yeah, there's going to be, there's going to be more out there.

Branden Cobb: 00:17:11

and I think from a marketing perspective, like you said,

Branden Cobb: 00:17:13

grabbing attention, creating.

Branden Cobb: 00:17:17

you don't want to, you don't want to take a concept or idea that people

Branden Cobb: 00:17:22

are believing and completely just say, Oh, that's garbage or that's all false

Branden Cobb: 00:17:27

and stuff, because a lot of people would just be like, that's absurd.

Branden Cobb: 00:17:30

But you can take a lot of what's going out there and try to be, say something

Branden Cobb: 00:17:37

about what's going on is wrong.

Branden Cobb: 00:17:40

so it's just a slight shift and so if that's the attention grabbing,

Branden Cobb: 00:17:45

information and the attention grabbing content will be the things that don't

Branden Cobb: 00:17:49

fully wipe out a person's belief, but shocks them a little bit and redirects.

Branden Cobb: 00:17:54

so if you're taking, so I guess this is this goes into another So

Branden Cobb: 00:17:58

This is one strategy of how you grab attention, but there's a lot

Branden Cobb: 00:18:01

of ways you can grab attention.

Branden Cobb: 00:18:02

I mean, you know, back there were social media posts where certain

Branden Cobb: 00:18:05

colors would stop the scroll.

Branden Cobb: 00:18:07

but, but yeah, I think you just got to find a way that kind of, as

Branden Cobb: 00:18:11

people are going through a ton of, content passively, it grabs their

Branden Cobb: 00:18:15

attention and makes them conscious.

Branden Cobb: 00:18:17

And that's what you need to, do with your marketing.

Tim Winders: 00:18:19

I want to circle back maybe towards the tail end as we're

Tim Winders: 00:18:22

wrapping up and talk about some strategies and things for some of

Tim Winders: 00:18:26

the business owners and leaders of organizations that are listening.

Tim Winders: 00:18:29

And I think you've got a lot of value there.

Tim Winders: 00:18:30

But I want to, I, one of the things that I love to do here.

Tim Winders: 00:18:35

Is find out how people came into whatever they're doing and you know Some of

Tim Winders: 00:18:39

the highs the lows the you know, some even the good the bad and the ugly.

Tim Winders: 00:18:43

I think that's a valuable story Have you always been?

Tim Winders: 00:18:49

marketing guy Like this kind of a joke on the playground in elementary

Tim Winders: 00:18:54

school or wherever you went to school, where you like, man, I'm

Tim Winders: 00:18:57

going to do marketing someday, or is that something you've moved into?

Tim Winders: 00:19:01

So however you want to share your background or story, that's really me

Tim Winders: 00:19:04

saying, how did Brandon come to be, an expert in the area of marketing

Tim Winders: 00:19:10

and how far back does that go?

Branden Cobb: 00:19:13

I think there's a lot of things that play up to where I'm at now.

Branden Cobb: 00:19:17

And, when you talk about going back to the playground, I remember friends

Branden Cobb: 00:19:20

telling me like, Oh, I love to tell a story or something like that.

Branden Cobb: 00:19:23

And and then.

Branden Cobb: 00:19:25

I fell in love with video creation and creative, the creative space of it.

Branden Cobb: 00:19:30

but video content specifically.

Branden Cobb: 00:19:32

And that's where, I pursued some stuff in the film industry,

Branden Cobb: 00:19:35

but it was also very tough.

Branden Cobb: 00:19:36

And I, I understood the business side of things.

Branden Cobb: 00:19:39

I wasn't just, I'm split minded and not just like, All business or all

Branden Cobb: 00:19:44

creative on the little bit of both.

Branden Cobb: 00:19:46

And with that marketing kind of naturally fell into place.

Branden Cobb: 00:19:50

I was always good with math and numbers, which I think now with

Branden Cobb: 00:19:53

marketing, data and analytics are becoming more and more important.

Branden Cobb: 00:19:58

I took Martin jobs when originally trying to pursue some stuff in the film industry,

Branden Cobb: 00:20:03

just to get by and that built a skill set that then helped in the film industry,

Branden Cobb: 00:20:07

but also now has provided a whole career that is generalizable across industries.

Branden Cobb: 00:20:13

And that's the way I really look at marketing is that some

Branden Cobb: 00:20:16

of the skill sets like yeah there's nuances in each industry.

Branden Cobb: 00:20:20

but.

Branden Cobb: 00:20:21

A lot of the marketing skill sets can cross over industries, or you can

Branden Cobb: 00:20:24

bring a fresh perspective, because a lot of times in a certain industry,

Branden Cobb: 00:20:27

people get stuck in certain ways of, of everybody mimicking, other organizations

Branden Cobb: 00:20:33

or companies in that same industry.

Branden Cobb: 00:20:34

And if you come from an outside perspective, you can bring some of the

Branden Cobb: 00:20:37

marketing principles and cross it over.

Branden Cobb: 00:20:39

So I would just say that, yeah, my, from storytelling, from being creative, from

Branden Cobb: 00:20:43

being, mathematical and business minded still, it just was like a good overall fit

Branden Cobb: 00:20:49

that, that, you know, where I fit in well,

Tim Winders: 00:20:51

Or at what point, and I don't know if you can think of an example

Tim Winders: 00:20:54

or if it was just a process, at what point was there a time where you looked

Tim Winders: 00:20:58

in the mirror or you had a situation, client, whatever, where you went,

Tim Winders: 00:21:02

huh, I'm actually pretty good at this.

Tim Winders: 00:21:05

This is something that I'm pretty good at in the marketing arena.

Tim Winders: 00:21:10

Can you think of an example?

Tim Winders: 00:21:11

That's a little bit of a tough question.

Tim Winders: 00:21:13

Hopefully I didn't get you thinking about that.

Tim Winders: 00:21:16

That's,

Branden Cobb: 00:21:17

there, there's been several times, that this has clicked, I, I was,

Branden Cobb: 00:21:21

at an organization in Columbus, Ohio that had 500, retail locations across the U.

Branden Cobb: 00:21:27

S., and I was in their field marketing, throwing a bunch of events, and, I,

Branden Cobb: 00:21:31

we got, mayors of cities to come out for grand opening ribbon cuttings,

Branden Cobb: 00:21:35

and, and then we got it put on the front page of the local newspapers.

Branden Cobb: 00:21:39

I remember the CEO of that company coming up to me and telling me,

Branden Cobb: 00:21:42

Brandon, you're on, you're on the fast track or something like this.

Branden Cobb: 00:21:45

And that was, and then I was awarded like their corporate employee of the month, and

Branden Cobb: 00:21:49

it was a couple thousand person, company.

Branden Cobb: 00:21:51

So like that, those reaffirmations are like, are there.

Branden Cobb: 00:21:54

And then I would say, being in LA and being able to market, to, to where we

Branden Cobb: 00:21:59

can generate opportunities successfully.

Branden Cobb: 00:22:02

both on the creation, being able to fundraise and create projects, but

Branden Cobb: 00:22:06

then also distribute them and return the investments and everything.

Branden Cobb: 00:22:09

I think that was it.

Branden Cobb: 00:22:11

in the real estate industry, I had, a lot of reaffirmations too.

Branden Cobb: 00:22:14

I think, it's a lot of times the CEO is coming up to me and reaffirming that, that

Branden Cobb: 00:22:19

they believe in me or they're behind me.

Branden Cobb: 00:22:21

the CEO of a real estate company I was with, they, he put me as their keynote

Branden Cobb: 00:22:25

speaker at a, leadership conference.

Branden Cobb: 00:22:27

And, after I spoke, he came up just to close out the conference and he, he told

Branden Cobb: 00:22:32

me, I'm fully behind you and everything.

Branden Cobb: 00:22:34

So I think those are the reaffirmations.

Branden Cobb: 00:22:37

I'll say though, at the same point, There's a lot of times

Branden Cobb: 00:22:42

where there's doubt, too.

Branden Cobb: 00:22:44

because,

Tim Winders: 00:22:44

that's what I was about to ask.

Tim Winders: 00:22:45

I was about to ask, okay, so when have been the times that you

Tim Winders: 00:22:48

went, because redefining success is like our main theme here.

Tim Winders: 00:22:53

When has it been tough and you've gone, oh boy.

Tim Winders: 00:22:57

So that's really what I like to dig at.

Branden Cobb: 00:23:00

and it brings me full circle because the thing is, there's

Branden Cobb: 00:23:03

been other times where, I don't I know.

Branden Cobb: 00:23:07

So I don't know.

Branden Cobb: 00:23:08

It can never be 100% sure.

Branden Cobb: 00:23:09

But I'm confident that what I'm Saying proposing is correct and in the best

Branden Cobb: 00:23:17

interest of the company, the best, but I don't, I cannot convince a

Branden Cobb: 00:23:22

CEO or CFO to, believe in me or get the green light to go do something.

Branden Cobb: 00:23:29

and it brings me to why I'm in the DBA now, it brings me why I went and

Branden Cobb: 00:23:34

did an MBA, which was, I hit a wall at some point, I'm like, I need more

Branden Cobb: 00:23:38

knowledge, more skills to be able to.

Branden Cobb: 00:23:42

This and so for what I'm currently experiencing is that, when you get

Branden Cobb: 00:23:47

asked to put together a marketing campaign, a lot of that mix of channels

Branden Cobb: 00:23:52

and how you're going to do the spend.

Branden Cobb: 00:23:54

But what the whole approach of everything on the marketing campaign, a lot of times

Branden Cobb: 00:23:59

that comes from the marketers intuition.

Branden Cobb: 00:24:01

You can't necessarily, say this is for sure going to.

Branden Cobb: 00:24:06

Create this result.

Branden Cobb: 00:24:07

You are proposing it because you think it's going to achieve the goals.

Branden Cobb: 00:24:11

But, and the only way you can go out and get that done is if you get the trust

Branden Cobb: 00:24:16

and the belief from a CEO or CFO, whoever is writing off on that green light.

Branden Cobb: 00:24:21

And but if I get the green light, I feel like it does tend to work.

Branden Cobb: 00:24:24

But, so now I'm working on how do you present more, really good

Branden Cobb: 00:24:28

projections and data to back up why we should do what suggesting to do.

Branden Cobb: 00:24:35

And, but when you hear that from a CEO or CFO, that, that they just think

Branden Cobb: 00:24:41

what you're saying is may not work.

Branden Cobb: 00:24:43

At all be correct.

Branden Cobb: 00:24:45

It really questions yourself like, am I correct on this or am I not correct?

Branden Cobb: 00:24:50

A lot of times I'll go weeks thinking and thinking about it and I'll come back and

Branden Cobb: 00:24:54

I'm like, I still stand by that statement and it's for their best interest,

Branden Cobb: 00:24:57

but it's, but, I guess that's where it's at is who actually knows better?

Branden Cobb: 00:25:02

I think the real result is, or the real answer is that there's

Branden Cobb: 00:25:04

no one way to do everything.

Branden Cobb: 00:25:06

there's a hundred ways to get to the same goal and you just have to figure out ways

Branden Cobb: 00:25:10

to align and work together and stuff.

Tim Winders: 00:25:12

I think one of the struggles there, because I deal with

Tim Winders: 00:25:14

it, I work as an executive coach and I'm in on some of these conversations

Tim Winders: 00:25:19

where we're discussing marketing.

Tim Winders: 00:25:22

I don't consider myself a marketing expert or anything, but I work with

Tim Winders: 00:25:25

leaderships and leadership teams.

Tim Winders: 00:25:27

And I think a lot of it comes down to, we want to know, and this

Tim Winders: 00:25:33

is So many things in business.

Tim Winders: 00:25:35

This is why your math skill, is beneficial.

Tim Winders: 00:25:38

We want to know if we spend X that we're going to get 4X, 10X,

Tim Winders: 00:25:45

hopefully more ROI return on it.

Tim Winders: 00:25:49

And sometimes this is where I'm going back to that confidence level.

Tim Winders: 00:25:55

Sometimes, but sometimes there's variables.

Tim Winders: 00:25:59

I just sat in early this morning on a meeting.

Tim Winders: 00:26:01

This is a vacation resort area that I'm at, and they were cooking through

Tim Winders: 00:26:07

all COVID and all that kind of stuff.

Tim Winders: 00:26:08

And their numbers are off and they were talking about sales and

Tim Winders: 00:26:12

their sales are way, way down.

Tim Winders: 00:26:15

Sales are way down in a lot of areas right now.

Tim Winders: 00:26:17

It's a weird time.

Tim Winders: 00:26:18

We're in a little while I'm probably gonna ask you about your views on some

Tim Winders: 00:26:21

big picture things, but How do you?

Tim Winders: 00:26:26

I guess this is an roi question.

Tim Winders: 00:26:28

How do you really?

Tim Winders: 00:26:30

Attach roi to marketing.

Tim Winders: 00:26:32

How do you overcome?

Tim Winders: 00:26:34

when someone Question.

Tim Winders: 00:26:36

there's so many ways of going here.

Tim Winders: 00:26:37

Cause it's really an ROI question to me, and like you said, there's

Tim Winders: 00:26:41

quite a credibility that's involved.

Tim Winders: 00:26:43

Can you deliver on this?

Tim Winders: 00:26:45

Is this really going to return us or are we just going to spend money?

Tim Winders: 00:26:48

And a lot of people think about marketing, especially social media, it's man,

Tim Winders: 00:26:52

we're just going to flush it down the toilet, never to see it and all that.

Tim Winders: 00:26:55

So what, when someone brings up ROI, what are some things that

Tim Winders: 00:26:58

come to your mind and just have whatever your thoughts are on that?

Branden Cobb: 00:27:02

I'm working on it now.

Branden Cobb: 00:27:03

That's my whole doctorate project that I'm working on, but, is

Branden Cobb: 00:27:06

attribution and proving that ROI.

Branden Cobb: 00:27:08

But with that being said, I think marketers are very good at a first

Branden Cobb: 00:27:11

touch point attribution and the last touch point attribution.

Branden Cobb: 00:27:14

We're not very good at a multi touch point attribution.

Branden Cobb: 00:27:16

crediting everything to the first ad or the first capture of information,

Branden Cobb: 00:27:20

even though there may be many months later of continuing, to continue to

Branden Cobb: 00:27:24

persuade until a purchase is made.

Branden Cobb: 00:27:26

or giving all the credit to the last touchpoint.

Branden Cobb: 00:27:28

So the actual, point, the actual touch that pushes them over the edge

Branden Cobb: 00:27:31

and makes them buy, but we're not able to properly wait and understand

Branden Cobb: 00:27:36

everything that happens in the middle.

Branden Cobb: 00:27:37

so I think we need to get better with that.

Branden Cobb: 00:27:39

Going back to ai, I think AI can help with some of that.

Branden Cobb: 00:27:42

some of their calculations and algorithms and things like that, but with that

Branden Cobb: 00:27:47

being said, I think, that it is very interesting because I've literally had

Branden Cobb: 00:27:53

campaigns or departments and different things that are Profitable returning,

Branden Cobb: 00:27:59

and I'm still being asked that question of like understanding, though, is okay.

Branden Cobb: 00:28:06

It is profitable and it's profitable by this percentage.

Branden Cobb: 00:28:09

But, but what's causing the profit?

Branden Cobb: 00:28:11

Where can we cut or where can we increase and really try to optimize

Branden Cobb: 00:28:15

and make that as efficient as possible.

Branden Cobb: 00:28:18

And so I've had where All right.

Branden Cobb: 00:28:21

Even if the big picture is working, you still have to explain inside

Branden Cobb: 00:28:25

that black box of what's going on inside the inner workings and why?

Branden Cobb: 00:28:31

And yeah, I think it's something that the marketing industry is not good

Branden Cobb: 00:28:34

with a digital wise where it's much easier to attribute and give credit

Branden Cobb: 00:28:39

and track, when it's not digital, it becomes a lot more difficult.

Branden Cobb: 00:28:44

But yeah, this is what I'm working on.

Branden Cobb: 00:28:45

Literally, I'm going to do a thing where you've got it could be 20

Branden Cobb: 00:28:50

variables or any number of variables.

Branden Cobb: 00:28:52

But to make it easy, let's say you have three variables.

Branden Cobb: 00:28:54

You have a TV ad, a radio ad and a social media ad.

Branden Cobb: 00:28:58

What's the total revenue?

Branden Cobb: 00:28:59

You take out the radio ad?

Branden Cobb: 00:29:01

What's the total revenue?

Branden Cobb: 00:29:02

You put the radio ad back in?

Branden Cobb: 00:29:04

What's the total revenue?

Branden Cobb: 00:29:05

And then if you just look at the radio ad by itself, what's the total revenue.

Branden Cobb: 00:29:08

So basically what that's going to tell you is how does the mix or if you're

Branden Cobb: 00:29:13

cooking with a recipe and a mix of ingredients, what does that, that radio

Branden Cobb: 00:29:18

ad do, that makes it greater as a whole than just that ad itself individually,

Branden Cobb: 00:29:23

which is the integrated concept.

Branden Cobb: 00:29:25

Everybody understands it, but you still can't explain it.

Branden Cobb: 00:29:28

It's something that the mark, this is where the marketing industry is going.

Branden Cobb: 00:29:31

You have, we're going to have to get better because people want to know that.

Tim Winders: 00:29:36

The interesting thing about that.

Tim Winders: 00:29:38

I just had a flashback.

Tim Winders: 00:29:39

I just, I had to go to Atlanta, my old hometown, and I was stuck in traffic,

Tim Winders: 00:29:45

which if you're in Atlanta, there's a good chance you're stuck in traffic.

Tim Winders: 00:29:48

And I was driving South and there was this, there's this big smokestack right

Tim Winders: 00:29:53

in downtown Atlanta that they've got a very visible digital bill billboard there.

Tim Winders: 00:30:00

And I know the company that does it, Corey outdoor advertising, cause I worked there.

Tim Winders: 00:30:06

40 years ago in high school when we were first starting the billboard

Tim Winders: 00:30:10

business, but it is a massive digital billboard that they were

Tim Winders: 00:30:14

advertising Miller beer, I think.

Tim Winders: 00:30:17

And of course you can make the change and all that.

Tim Winders: 00:30:19

And I'm sitting there in traffic looking at it going, First of

Tim Winders: 00:30:22

all, how much does it cost?

Tim Winders: 00:30:23

I know it's a very expensive because it is a very prominent display right around

Tim Winders: 00:30:28

the Grady curve of the connector in downtown Atlanta, but then I'm wondering

Tim Winders: 00:30:33

what is the value to Miller, the beer, and I've seen other advertisements

Tim Winders: 00:30:37

there and like you said, it's very difficult to say, which leads to really

Tim Winders: 00:30:41

what you were just talking about, and I don't know if there's a real answer

Tim Winders: 00:30:44

for this and maybe it's a guess, but.

Tim Winders: 00:30:47

How much of what you do, would you put it in the area of science?

Tim Winders: 00:30:53

I'll we'll call it in the general science.

Tim Winders: 00:30:55

And then how much is it just Touch feel art, is there a percentage breakdown?

Tim Winders: 00:31:01

I know you mentioned you're good at math, your storyteller,

Tim Winders: 00:31:03

all that kind of, and creative.

Tim Winders: 00:31:05

I think a lot of people like to get super creative with marketing, but

Tim Winders: 00:31:09

they need more math and science.

Tim Winders: 00:31:10

And then some people are all about testing this, that I lean more towards

Tim Winders: 00:31:15

testing, I'm not as creative, but what are your thoughts, where do you put it?

Branden Cobb: 00:31:19

so I've always had a saying that you can't do marketing without data,

Branden Cobb: 00:31:23

but data doesn't tell the whole story.

Branden Cobb: 00:31:25

Revenue does.

Branden Cobb: 00:31:26

you, what's the percentage?

Branden Cobb: 00:31:29

I think You can analyze, you can put proof behind possibly

Branden Cobb: 00:31:41

50% of marketing, but maybe not.

Branden Cobb: 00:31:44

I think you'd be really happy if you could prove that this is.

Branden Cobb: 00:31:47

but then there's going to be 50% that is the art side of things.

Branden Cobb: 00:31:51

And I think it's just about trying to move that needle where we can prove

Branden Cobb: 00:31:55

it a little bit more, like even on the art side, justifying why the art needs

Branden Cobb: 00:31:59

to be the way the art is on certain elements, just a little bit more.

Branden Cobb: 00:32:04

if you look at different industries, the stock market, if you could take out

Branden Cobb: 00:32:08

all the variables and you could figure out that, based off these variables

Branden Cobb: 00:32:11

that you can predict 10% of, you can understand 10% of how the stock market's

Branden Cobb: 00:32:17

going to move, but 90% of it, you don't know, if you could make that 20%,

Branden Cobb: 00:32:21

now you're very happy or something.

Branden Cobb: 00:32:23

So it's in marketing, like there may be some industries where we know 90%.

Branden Cobb: 00:32:28

And you just, they're just trying to get to that other, that last 10%.

Branden Cobb: 00:32:31

In statistics, they call it the R kind of like R squared.

Branden Cobb: 00:32:35

it's like telling specifically how much is explained by the different

Branden Cobb: 00:32:39

variables you're considering.

Branden Cobb: 00:32:41

And I think in marketing, we don't have anywhere close to the a hundred

Branden Cobb: 00:32:46

percent picture, but we're able to, And that's the goal, is, yeah, trying to get

Branden Cobb: 00:32:52

better, but art is certainly part of it.

Branden Cobb: 00:32:54

And if you don't mind, I want, I wanted to say something more on, and

Branden Cobb: 00:32:56

this goes back to art, but it's also back to the AI conversation, which

Branden Cobb: 00:33:00

is humans have a natural Ability to touch other humans emotions.

Branden Cobb: 00:33:06

we humans go through depression or anxiety or different things and they

Branden Cobb: 00:33:11

have a certain way of being able to communicate verbally and non verbally

Branden Cobb: 00:33:16

that is able to, hit different on a person, then, and that's the art.

Branden Cobb: 00:33:21

And that's the human side that the AI can't do too.

Tim Winders: 00:33:24

And I think that's also going to be the difficult thing to duplicate.

Tim Winders: 00:33:28

And I think that's in the value that we humans need to be able

Tim Winders: 00:33:33

to bring to that, that formula.

Tim Winders: 00:33:37

Brandon, one of the things that I think you're probably in a unique

Tim Winders: 00:33:40

position to speak to is I don't know, maybe trends, what you're

Tim Winders: 00:33:46

seeing big picture that's going on.

Tim Winders: 00:33:48

Just, I don't want to know, I don't know if it's the economy

Tim Winders: 00:33:51

as a whole or something.

Tim Winders: 00:33:53

I'm noticing some interesting trends, where, you know, who you talk to

Tim Winders: 00:33:57

and who you believe, we're a year or so out of, global pandemic and,

Tim Winders: 00:34:02

a lot of people thought we were going to still really be growing.

Tim Winders: 00:34:05

I think.

Tim Winders: 00:34:05

I'm seeing some leveling off with some industries I'm interacting with and,

Tim Winders: 00:34:10

maybe just whatever you want to share about what your views are about some

Tim Winders: 00:34:14

things that are going on with the economy and the world or anything like that.

Tim Winders: 00:34:18

I'm just going to give you a shot here without a very specific question

Tim Winders: 00:34:21

because I think you see a lot of stuff.

Tim Winders: 00:34:23

So what are you seeing?

Branden Cobb: 00:34:25

I see surprisingly, we've been talking about the recession coming

Branden Cobb: 00:34:30

that hasn't, it's came, but it hasn't came like at the same time, we've had

Branden Cobb: 00:34:35

inflation, you have it, maybe everybody.

Branden Cobb: 00:34:39

Things are harder to afford in different ways or less spending power, but

Branden Cobb: 00:34:43

like the spending hasn't stopped the business opportunities haven't stopped.

Branden Cobb: 00:34:46

so that's a little surprising.

Branden Cobb: 00:34:48

I think also in a good way, possibly I don't know, it's mixed

Branden Cobb: 00:34:52

there, but mix that bad and good.

Branden Cobb: 00:34:54

The less spending powers bad, but, the, I think there is a growing divide

Branden Cobb: 00:34:59

of, there's going to continue to be a growing divide, unfortunately, of, of

Branden Cobb: 00:35:04

wealth, of people who, and skills as well, and that's when we're talking

Branden Cobb: 00:35:08

about all this change from, pre COVID, you were working more in office now.

Branden Cobb: 00:35:16

People working virtually, you've got all these new technologies and everything

Branden Cobb: 00:35:19

else, so it's I think those who adapt to the new world are going to do really

Branden Cobb: 00:35:24

well, and those who don't adapt are, there, I think there's just going to

Branden Cobb: 00:35:28

be a divide there, and I think it's also a divide where maybe the lower

Branden Cobb: 00:35:33

side of things are more well taken care of than in the previous past.

Branden Cobb: 00:35:37

things like clothes and, Material goods are probably going to continue

Branden Cobb: 00:35:43

to become more and more affordable.

Branden Cobb: 00:35:44

I think it's Elon Musk who said that eventually all

Branden Cobb: 00:35:47

people can afford all things.

Branden Cobb: 00:35:49

if you think about it, like when iPhone first came out, not

Branden Cobb: 00:35:51

everybody could afford iPhone.

Branden Cobb: 00:35:52

Now everybody can afford iPhone or maybe back in, I remember donating you.

Branden Cobb: 00:35:57

Clothes or food and different things different people and of course, homeless

Branden Cobb: 00:36:01

problems and everything else, but like Clothes have become more affordable most.

Branden Cobb: 00:36:05

there's all the discount stores like people have a lot of things now so I

Branden Cobb: 00:36:10

think the divide will be like you're well taken care of here, but If you're

Branden Cobb: 00:36:14

doing well, you're doing really well.

Branden Cobb: 00:36:16

and, I also, yeah, I don't know.

Branden Cobb: 00:36:20

it's interesting.

Branden Cobb: 00:36:20

I don't know exactly.

Branden Cobb: 00:36:21

Obviously, I don't think anybody does where things are going.

Branden Cobb: 00:36:24

But, I think it's a both a scary but a exciting time

Branden Cobb: 00:36:29

and, you need to keep trying.

Branden Cobb: 00:36:31

You need to keep learning and you need to keep, understanding that the

Branden Cobb: 00:36:35

capitalism that we've always loved.

Branden Cobb: 00:36:38

For us of being able to have mobility up and down and work hard

Branden Cobb: 00:36:43

and achieve results, hopefully will continue to be there.

Branden Cobb: 00:36:46

But, you need to but understand that if you're not giving a full

Branden Cobb: 00:36:50

effort to readjust and relearn and continue to grow, then don't be

Branden Cobb: 00:36:56

upset if you slide down on the scale.

Branden Cobb: 00:36:58

So you need to keep working hard.

Branden Cobb: 00:36:59

And I hopefully you can see the benefits of that.

Tim Winders: 00:37:03

I think the, all that was great info.

Tim Winders: 00:37:06

I think the thing I really loved the most is that people need to continue

Tim Winders: 00:37:11

growing and being open to new things.

Tim Winders: 00:37:15

And, at the age I'm at, I see so many of my peers.

Tim Winders: 00:37:20

That have stopped for some of them going on 20, 30 years, learning

Tim Winders: 00:37:25

new things and doing new things.

Tim Winders: 00:37:27

And, here, my wife and I are, experimenting with some new

Tim Winders: 00:37:30

business things related to using AI to increase some things.

Tim Winders: 00:37:35

So I think that's great, great advice.

Tim Winders: 00:37:37

And I liked the thought there because I do think things are changing and

Tim Winders: 00:37:40

we're not really going to know.

Tim Winders: 00:37:41

I love to think about what the future might look like.

Tim Winders: 00:37:45

But if we were having this conversation in 2015, we never would have projected what

Tim Winders: 00:37:49

happened over the next five or six years.

Tim Winders: 00:37:51

I don't, I wouldn't have, and I think I know this kind of stuff.

Tim Winders: 00:37:54

it's come on, but, Hey, I see that you work, obviously you probably,

Tim Winders: 00:37:58

I guess in the environment that you do your teaching in, is that mostly

Tim Winders: 00:38:02

young people that are just getting started in the marketing world?

Branden Cobb: 00:38:06

I've partnered with a group called UpGrad.

Branden Cobb: 00:38:09

It's a company out of India, like a Coursera.

Branden Cobb: 00:38:13

So basically they have relationships with universities throughout the world

Branden Cobb: 00:38:16

and they offer degree programs in partnership with those universities.

Branden Cobb: 00:38:22

So I teach a marketing MBA class for Deakin University.

Branden Cobb: 00:38:26

It's a top business school in Australia.

Branden Cobb: 00:38:28

And then, there's a Liverpool business school in UK.

Branden Cobb: 00:38:31

so I teach MBAs for, marketing classes for those two.

Branden Cobb: 00:38:35

The majority of the students in them are somewhat younger.

Branden Cobb: 00:38:39

and the majority of the students are Spread throughout the world, probably

Branden Cobb: 00:38:45

in areas that were more traditionally, had less access to education.

Branden Cobb: 00:38:51

so yeah, and there's, and it's not in the areas of where those universities are.

Branden Cobb: 00:38:57

So I don't know if there's one student in Australia.

Branden Cobb: 00:38:59

Who's doing the program with Deacon, and I don't know if there's one pro

Branden Cobb: 00:39:02

student in UK that's doing the program with, with Liverpool Business School.

Branden Cobb: 00:39:06

yeah, that's, I teach 'em on, I'm on Pacific Time, probably the

Branden Cobb: 00:39:09

worst time since it, when you're doing a worldwide, schedule.

Branden Cobb: 00:39:14

Probably the worst like time zone to be in.

Branden Cobb: 00:39:16

Cause we're at the very tail end of things.

Branden Cobb: 00:39:18

And, but I do it at 5 30 AM on some weekends there.

Branden Cobb: 00:39:22

And it ends up being for the majority of the world, an okay time.

Tim Winders: 00:39:26

and so I don't know how much interaction you have, but I guess a

Tim Winders: 00:39:30

question I have related to that is someone who is, let's say newer to marketing

Tim Winders: 00:39:37

and going into it as a profession.

Tim Winders: 00:39:41

What is something, I don't know, it could be one or two things or

Tim Winders: 00:39:44

just a thought mindset, whatever.

Tim Winders: 00:39:46

What's something that they just.

Tim Winders: 00:39:48

Aren't quite getting that they need to get early on in their marketing career.

Tim Winders: 00:39:54

I know a lot of people that are listening in that probably are consider

Tim Winders: 00:39:57

themselves either in marketing or they need to know more about it.

Tim Winders: 00:40:00

What's something that people really miss when they're going into that field?

Branden Cobb: 00:40:06

I think, obviously I think experience beats almost everything,

Branden Cobb: 00:40:10

but the thing is that a lot of times experience can be too specific to that

Branden Cobb: 00:40:14

job, to where like you just continue to do the repetitive task of that job.

Branden Cobb: 00:40:20

And so I.

Branden Cobb: 00:40:22

Really think you need to be and it doesn't have to be a formal

Branden Cobb: 00:40:25

education program doesn't have to be degrees or anything like that.

Branden Cobb: 00:40:28

But there's so much information online and I listen a lot of LinkedIn learning.

Branden Cobb: 00:40:33

So just continuing to play different videos on different topics in

Branden Cobb: 00:40:39

the background through your day.

Branden Cobb: 00:40:40

or audio books and listen to them on hyperspeed and stuff.

Branden Cobb: 00:40:43

You don't have to capture everything and fully understand everything.

Branden Cobb: 00:40:46

Just try to, through repetition, you're going to start to just remember it like

Branden Cobb: 00:40:50

you remember songs through repetition.

Branden Cobb: 00:40:53

But, so I guess where I'm getting at is just because, and I found this

Branden Cobb: 00:40:56

too, is you could be doing a really good job in your job, but then if you

Branden Cobb: 00:41:00

go to another job, like the skills and the marketing that everything is.

Branden Cobb: 00:41:06

It's different in some cases.

Branden Cobb: 00:41:08

So you need to continue to just look at things in a, I like in a big picture.

Branden Cobb: 00:41:13

and you need it because I said, experience beats almost everything

Branden Cobb: 00:41:17

you need to learn by doing.

Branden Cobb: 00:41:18

So just because you're doing stuff in your job doesn't mean you can't

Branden Cobb: 00:41:22

be experimenting outside your job on little experiments of your own.

Branden Cobb: 00:41:27

And however that may be.

Tim Winders: 00:41:29

that's some good info.

Tim Winders: 00:41:30

So the followup to that, we've got a lot of listeners that are leaders or heads

Tim Winders: 00:41:35

of their organization, business owners, some ministry leaders, things like that.

Tim Winders: 00:41:39

And, and marketing is always a topic that comes up around leadership teams.

Tim Winders: 00:41:46

Sometimes it's positive.

Tim Winders: 00:41:47

Sometimes it's not just like most topics, but what are some things and let me.

Tim Winders: 00:41:55

I guess let me ask it this way.

Tim Winders: 00:41:56

First, what are some things that most leaders of an organization miss

Tim Winders: 00:42:01

when it comes to marketing or they're thinking wrong about it or they

Tim Winders: 00:42:06

have a bad attitude or something?

Tim Winders: 00:42:08

What are some things there?

Tim Winders: 00:42:09

And then I've got a follow up related to that about what you do when you step

Tim Winders: 00:42:12

into an organization, maybe initially.

Tim Winders: 00:42:15

But first, let's go to that big picture.

Tim Winders: 00:42:17

what are people missing or messing up on related to, to marketing?

Branden Cobb: 00:42:22

I think a lot of people think of marketing as just the

Branden Cobb: 00:42:24

promotion of, products or services.

Branden Cobb: 00:42:27

And, there's always been the, i many years, but a long time whether there's

Branden Cobb: 00:42:32

been a concept or a model of that.

Branden Cobb: 00:42:34

There's four Ps in marketing.

Branden Cobb: 00:42:35

now some people have broke it down to seven Ps and different things,

Branden Cobb: 00:42:39

but I teach the four Ps of marketing in those classes, which are.

Branden Cobb: 00:42:42

Prop being involved with the product, both making sure there's a product

Branden Cobb: 00:42:45

market fit, but also making, work, understanding what the consumers needs

Branden Cobb: 00:42:49

are and making sure the product adjust to be the need to consumers needs.

Branden Cobb: 00:42:53

So product price, understanding all the price elasticity of consumers, choosing

Branden Cobb: 00:43:00

the right price, choosing the right, just overall strategy with price, and

Branden Cobb: 00:43:05

then place where you're going to be.

Branden Cobb: 00:43:06

for example, if you want to be a high end product.

Branden Cobb: 00:43:09

Luxury product, then you're not going to go to Walmart, but if you

Branden Cobb: 00:43:13

want to be selling high quantity, then maybe you go to Walmart.

Branden Cobb: 00:43:16

or that goes the same way to Amazon.

Branden Cobb: 00:43:18

Like you got to think of where you're being sold, what that

Branden Cobb: 00:43:21

puts in the mind of consumers.

Branden Cobb: 00:43:22

And so your place, and then finally there's the promotion and that's all

Branden Cobb: 00:43:26

the ads and the, social media and all that, that, that kind of stuff.

Branden Cobb: 00:43:31

So I think a lot of people just look at marketing as promotion and, and.

Branden Cobb: 00:43:36

And they're too short minded with, when marketing starts and ends, a lot of

Branden Cobb: 00:43:41

times, Oh, the products already made the price already chose in the place

Branden Cobb: 00:43:43

already chosen, just go promote it.

Branden Cobb: 00:43:45

And then also the don't do the sale of it because you're just

Branden Cobb: 00:43:48

in this little piece here.

Branden Cobb: 00:43:50

And really, I think marketing, starts at the very beginning and marketing really.

Branden Cobb: 00:43:54

Truly never ends because even after the sale, you're trying to create

Branden Cobb: 00:43:57

loyalty trying to create repurchases.

Branden Cobb: 00:43:59

and so to me marketing Goes over the entire business, cycle or the entire

Branden Cobb: 00:44:05

purchase buyer's journey there from start to finish and even after and so

Branden Cobb: 00:44:09

I think you just need to expand your concept of or not anyone but it's

Branden Cobb: 00:44:14

probably the biggest misconception is that not expanding the concept that

Branden Cobb: 00:44:18

marketing is a much wider thing and really integrated in all aspects of the

Branden Cobb: 00:44:23

business and including internal as well.

Branden Cobb: 00:44:25

So internal mark, and retaining, employees and motivation of

Branden Cobb: 00:44:30

employees and everything else.

Branden Cobb: 00:44:31

So

Tim Winders: 00:44:31

had a thought that triggered that I had a client sometime

Tim Winders: 00:44:36

back that I consider this a mistake.

Tim Winders: 00:44:39

I'll let you be the judge of that, but they knew that they

Tim Winders: 00:44:43

needed to generate more business.

Tim Winders: 00:44:44

They had been primarily probably word of mouth referrals up to that

Tim Winders: 00:44:47

point and had done very well, but they decided that they needed to up

Tim Winders: 00:44:52

their leads and people coming in.

Tim Winders: 00:44:55

And so they're.

Tim Winders: 00:44:57

First engagement was with someone who specialized in social media

Tim Winders: 00:45:03

and very specifically Facebook ads.

Tim Winders: 00:45:07

I, they were very narrow and truthfully, it was not a good match.

Tim Winders: 00:45:12

I actually started working with the leadership team shortly after that.

Tim Winders: 00:45:15

I go, you know, I don't think that's where your audience is.

Tim Winders: 00:45:17

I don't, that's not the place or, where you need to be doing your promotion.

Tim Winders: 00:45:21

And they've backed off.

Tim Winders: 00:45:22

I think LinkedIn is a place, but I think people are very narrow and sometimes

Tim Winders: 00:45:27

their thoughts about marketing and my observations, maybe it's where I.

Tim Winders: 00:45:31

Come in and my seat at the table, but you obviously many times need to, as

Tim Winders: 00:45:37

you step into the organization or have a first interaction or you're brought in as

Tim Winders: 00:45:42

a fractional, C level or something like that need to evaluate those type things.

Tim Winders: 00:45:49

How do you do all that?

Tim Winders: 00:45:51

What's the best first start?

Tim Winders: 00:45:53

This is me getting into What a business owners need to be doing right now,

Tim Winders: 00:45:57

especially if they're maybe very narrow and they've had I hate the term.

Tim Winders: 00:46:02

They got burned.

Tim Winders: 00:46:02

We got burned.

Tim Winders: 00:46:03

Somebody sold us facebook ads, which I'd again That's a whole nother topic.

Tim Winders: 00:46:08

But anyway, what are some thoughts?

Tim Winders: 00:46:10

Does that make any sense?

Tim Winders: 00:46:11

And how do you respond when I bring that up?

Branden Cobb: 00:46:14

I think it makes a lot of sense.

Branden Cobb: 00:46:15

I, how you go in and examine a situation in the current infrastructure and the

Branden Cobb: 00:46:22

current processes and systems, is going to relate to what I'm going to say,

Branden Cobb: 00:46:26

how you do what I think the ideal, arrangement is, in my opinion, you need

Branden Cobb: 00:46:33

to have a very good, marketing generalist.

Branden Cobb: 00:46:37

General manager of marketing basically, of sorts.

Branden Cobb: 00:46:41

And you need to try, to, I like to outsource a lot of things initially.

Branden Cobb: 00:46:47

keep it pretty skeleton, of an outline there until.

Branden Cobb: 00:46:51

A concepts proven and then start to bring it in house.

Branden Cobb: 00:46:55

whether you're working with the cost, whether you're generating,

Branden Cobb: 00:46:58

leads in a certain way, and then a call center is working on it.

Branden Cobb: 00:47:01

We'll start with outsourcing to a call center and letting them work it.

Branden Cobb: 00:47:04

And then if it starts to work, yeah, you are losing profit margin.

Branden Cobb: 00:47:08

Paying the outsourcing, but it's a lower risk.

Branden Cobb: 00:47:12

Then you start as each thing is proven.

Branden Cobb: 00:47:15

You start to bring it in house more and more.

Branden Cobb: 00:47:17

and start to outsource your graphic design outsource.

Branden Cobb: 00:47:20

Your copyright.

Branden Cobb: 00:47:22

But as it start as you start to see the value, then start to bring it in house

Branden Cobb: 00:47:26

where you've hit past the break even point that you're doing it in enough

Branden Cobb: 00:47:29

quantity that it's more efficient and more effective to bring it in house.

Branden Cobb: 00:47:33

But I think that all starts with having that general person and marketing,

Branden Cobb: 00:47:36

that's in house a very general, well rounded, marketer because they're

Branden Cobb: 00:47:41

able to select And deploy the right, the right strategies at the right

Branden Cobb: 00:47:46

time or work with the right people.

Branden Cobb: 00:47:48

And if you have the right person, they probably have connections that

Branden Cobb: 00:47:51

are throughout the, all your needs.

Branden Cobb: 00:47:54

and I guess that kind of goes into how I've been coming into companies.

Branden Cobb: 00:47:57

And is I come in and I figure out what they need right there.

Branden Cobb: 00:48:02

And I'm bringing in the connections, making the connections, whether

Branden Cobb: 00:48:05

they're in house out of the house, whatever they can choose through

Branden Cobb: 00:48:08

time to bring them in house.

Branden Cobb: 00:48:10

Keep them out of house, I think you need to be a lean and, you need to be

Branden Cobb: 00:48:15

quick to understand that, the skill sets of one month may not be the same skill

Branden Cobb: 00:48:21

sets you need of the next month, and your marketing and you need to be able

Branden Cobb: 00:48:24

to adjust when you got that specialist, like you were talking of maybe the social

Branden Cobb: 00:48:28

media person, but they were very specific.

Branden Cobb: 00:48:30

there's not a lot of adjustment that can be made month to month

Branden Cobb: 00:48:33

with that because they're just able to do what they do right there.

Tim Winders: 00:48:36

and they don't, some of them don't even speak the language

Tim Winders: 00:48:39

if it's a little bit of a complex, product or whatever that's being sold.

Tim Winders: 00:48:45

you mentioned something that I want you to give us a little more info on, and

Tim Winders: 00:48:51

I know that, the easy answer would be, you need to get someone like Brandon,

Tim Winders: 00:48:55

because you're the marketing generalist.

Tim Winders: 00:48:58

But I see a lot of leaders, a lot of people running organizations,

Tim Winders: 00:49:03

and it could be companies that are attempting to scale, they're moving

Tim Winders: 00:49:07

from a solopreneur to, or maybe a mom and pop to a little bit larger.

Tim Winders: 00:49:11

They're starting to get a team around them and they're wanting

Tim Winders: 00:49:14

to continue growing and scaling.

Tim Winders: 00:49:18

I believe that a lot of them don't know the questions to ask to know if they're

Tim Winders: 00:49:22

really dealing with the generalist or not.

Tim Winders: 00:49:24

It's like they're, they think that marketing is social media or

Tim Winders: 00:49:28

they think that, and some of them are really, they will tell you.

Tim Winders: 00:49:34

I just don't want to think about the marketing.

Tim Winders: 00:49:35

It's so confusing and I don't like social media and which lets you

Tim Winders: 00:49:39

know, some clues about them, but how can someone know if they're dealing

Tim Winders: 00:49:44

with a generalist or a specialist?

Tim Winders: 00:49:47

And I don't know if there's questions to ask.

Tim Winders: 00:49:49

I don't know if you could think of some things cause I would love for us to

Tim Winders: 00:49:51

have a few questions here that leader of the organization could say, you know

Tim Winders: 00:49:55

what, tell me more about this or what do you know about this so that I know

Tim Winders: 00:49:59

I'm dealing with more of a generalist.

Branden Cobb: 00:50:02

I would as a business leader, not say, oh, I need this per, I

Branden Cobb: 00:50:09

need a social media statement, or I need, I would talk to a marketer and ask them,

Branden Cobb: 00:50:16

or te not ask them, tell them your goals.

Branden Cobb: 00:50:20

What are you trying to achieve?

Branden Cobb: 00:50:22

what do you need to happen?

Branden Cobb: 00:50:24

And it may not be that you're describing like.

Branden Cobb: 00:50:28

I need this and it's specifically not asking that I need this marketing thing

Branden Cobb: 00:50:33

to generate this It's what do you need?

Branden Cobb: 00:50:35

what are the final results?

Branden Cobb: 00:50:37

What are you trying to achieve?

Branden Cobb: 00:50:38

What are the real goals and then you're asking the marketer how

Branden Cobb: 00:50:44

would you what strategies tactics?

Branden Cobb: 00:50:46

different elements would you Employ deploy to in order to achieve this.

Branden Cobb: 00:50:52

How would you get help get us there?

Branden Cobb: 00:50:55

And what resources would you need to get there and see what their answer is?

Branden Cobb: 00:51:01

Because I think that answer will tell you if they're A specialist or a generalist,

Branden Cobb: 00:51:10

and also, it goes, that's the tough thing because it goes back to then

Branden Cobb: 00:51:15

you, how do you know that's a for sure thing that what they're saying is going

Branden Cobb: 00:51:19

to work out and do you put your trust in them or do you, but I think that's

Branden Cobb: 00:51:24

the way I would approach it is really.

Branden Cobb: 00:51:27

you're coming to a marketer because you need marketer, you need marketing help,

Branden Cobb: 00:51:30

not because you're saying, how to, unless you have a deep experience in marketing,

Branden Cobb: 00:51:34

not to say Hey, I need, I'm trying to deploy this tactic or this strategy to

Branden Cobb: 00:51:39

achieve this, just your goal and trying to understand how they may get you there

Branden Cobb: 00:51:43

because you may interview five different people and get five different views.

Branden Cobb: 00:51:48

But that will also, even if you don't hire any of those five, give you a

Branden Cobb: 00:51:51

better, Group of options of how to maybe what specialness you need to go

Branden Cobb: 00:51:57

out and hire to make it happen too.

Branden Cobb: 00:51:59

So

Tim Winders: 00:51:59

so this is going to be me countering the question I just asked.

Tim Winders: 00:52:04

I'm going to ask you, is there a platform, a placement or

Tim Winders: 00:52:07

something now that you really like?

Tim Winders: 00:52:11

I mean, you're not going to force all your clients into it, but it's like, boy, you,

Tim Winders: 00:52:14

you really like what's going on to get the word out about a product and all here.

Tim Winders: 00:52:19

And we know it's not for everybody.

Tim Winders: 00:52:20

This is not a saying this is where you go, but is there.

Tim Winders: 00:52:25

Placement that you're like going, this is a pretty good way to get a message

Tim Winders: 00:52:29

or a product out to the world right now.

Tim Winders: 00:52:32

So that is counter the question I just asked.

Tim Winders: 00:52:34

I want to totally say how ironic it is that I asked that after

Tim Winders: 00:52:37

asking the other question.

Branden Cobb: 00:52:39

at the grandest scale, I think, which is obvious, but just

Branden Cobb: 00:52:45

utilizing all that the internet has to offer because, where I was going

Branden Cobb: 00:52:50

to go with this is that the answer is no, because it is audience specific,

Branden Cobb: 00:52:54

very audience specific, we launched, wheelchair brand and we're looking

Branden Cobb: 00:53:00

at TV ads, in traditional cable, but that's because of that audience of still

Branden Cobb: 00:53:05

older audience still on traditional cable versus you've got, other people

Branden Cobb: 00:53:09

on streaming or you've got, if you're going for a younger generation,

Branden Cobb: 00:53:13

you go to tick tock or something like, it's not going to be the same.

Branden Cobb: 00:53:16

it's just not, but if you, in the grand scheme of things, I would utilize that.

Branden Cobb: 00:53:22

All that the internet has to offer because of its tracking abilities because of its

Branden Cobb: 00:53:26

ROI proving abilities, even though it may not be technically the most efficient

Branden Cobb: 00:53:33

synergy by just doing internet if you're just starting off with something you're

Branden Cobb: 00:53:38

trying to grow, that's the way you can make sure that your dollars are returning.

Branden Cobb: 00:53:46

But no, the answer is no.

Branden Cobb: 00:53:48

I mean, if you're a local, if you're a local business, you

Branden Cobb: 00:53:50

want to really get deep into your local community offline too.

Branden Cobb: 00:53:54

And you want to be, and if you're a nationwide business, it's, it's too,

Branden Cobb: 00:53:58

and I'm sorry to say that it's just, it's too, it would be impossible

Branden Cobb: 00:54:04

to give one answer that meets.

Branden Cobb: 00:54:06

All business, and that

Tim Winders: 00:54:09

I think you just helped me with the question that someone

Tim Winders: 00:54:12

should ask if they're looking for a generalist, because you gave

Tim Winders: 00:54:14

a good generalist answer that.

Tim Winders: 00:54:17

so those that were listening to the question earlier, looking for the

Tim Winders: 00:54:19

questions that might've been one, it's man, what's your favorite?

Tim Winders: 00:54:22

And you really did a good job of not giving me one saying it's

Tim Winders: 00:54:26

very specific to the situation.

Tim Winders: 00:54:28

Hey, Brandon, almost my final question here, looking out.

Tim Winders: 00:54:32

Short term future, longer term, whatever.

Tim Winders: 00:54:35

What are some things that are super exciting for you as far

Tim Winders: 00:54:38

as the marketing world goes?

Tim Winders: 00:54:40

And then what are some things that kind of bug you or are concerning you?

Tim Winders: 00:54:43

And then there's just a few things we'll do to wrap up here, but

Tim Winders: 00:54:45

just so big picture marketing, you really like the thought of blank.

Tim Winders: 00:54:49

And then something that's bothering you a little bit about the industry.

Branden Cobb: 00:54:53

I really like the thought of, making, consumer experiences, more

Branden Cobb: 00:54:57

enjoyable and the focus on the consumer's journey through and how to make eliminate

Branden Cobb: 00:55:02

friction, how to make the experience more smooth and easy and fun and enjoyable.

Branden Cobb: 00:55:08

And, and.

Branden Cobb: 00:55:10

Which creates loyalty, creates referrals, creates reviews, there's a lot of things.

Branden Cobb: 00:55:15

So I really like the concept of experience.

Branden Cobb: 00:55:18

I was with a company that had a chief experience officer

Branden Cobb: 00:55:21

that like, that was, the focus.

Branden Cobb: 00:55:22

So I think, I think experiences is, very good.

Branden Cobb: 00:55:26

And actually even going back when I said, I think Elon said, everybody

Branden Cobb: 00:55:30

will be able to afford everything.

Branden Cobb: 00:55:31

The only thing that would be different at some point would be, experiences or.

Branden Cobb: 00:55:36

you, yeah, you're, the brand, you could say, behind it, but the experience or

Branden Cobb: 00:55:42

the emotions and that kind of thing.

Branden Cobb: 00:55:44

yeah, I think experience is exciting.

Branden Cobb: 00:55:45

something I don't like with marketing is probably the herd mentality of sorts.

Branden Cobb: 00:55:53

where, A lot of companies are feeling because another company does

Branden Cobb: 00:55:58

something that they have to do it to or they're going to get left behind.

Branden Cobb: 00:56:02

and there may be some truth to that.

Branden Cobb: 00:56:04

And that may also be, it may be, in a way, as long as the movements are good

Branden Cobb: 00:56:10

movements, good that everybody quickly But, I don't like, I, I was at a, at a

Branden Cobb: 00:56:16

conference of a lot of like top, fortune 500 companies, CMOs and different things,

Branden Cobb: 00:56:21

just listening into them and stuff.

Branden Cobb: 00:56:22

And it was just very interesting that there was a lot of, it

Branden Cobb: 00:56:25

was just a lot of whether they.

Branden Cobb: 00:56:28

Believe or feel this is the right thing to do or the right direction

Branden Cobb: 00:56:31

for their company They have to follow what others are following and

Branden Cobb: 00:56:36

I just don't think that's The herd mentality in anything in life is good.

Tim Winders: 00:56:40

Yeah, there are a lot of people out there that are not

Tim Winders: 00:56:41

doing a lot of original things.

Tim Winders: 00:56:43

They're just copying other people and they're probably getting the

Tim Winders: 00:56:46

results to match up with that.

Tim Winders: 00:56:49

Maybe they're successful at it.

Tim Winders: 00:56:51

But anyway, great response there.

Tim Winders: 00:56:53

Brandon, I appreciate it.

Tim Winders: 00:56:54

Hey, listen, let's just say that someone wanted to connect with you, get some

Tim Winders: 00:56:57

more info, maybe bring you in as.

Tim Winders: 00:57:00

That marketing person, or just wanted to connect after they listen in on this.

Tim Winders: 00:57:04

Where do you want to send people?

Tim Winders: 00:57:05

you got any resources or anything that, people might can get a hold of?

Tim Winders: 00:57:09

And then I've got a final question I'll ask before we wrap up.

Branden Cobb: 00:57:12

you can find me on linkedin brandon cobb d r a n d e n m c o b t

Branden Cobb: 00:57:17

you can go to my website marketingexec.

Branden Cobb: 00:57:19

us and I would encourage you to reach out on either of those There's an email

Branden Cobb: 00:57:25

on the website, there's a, message me through LinkedIn, please connect.

Branden Cobb: 00:57:29

And then also, just like being here on this podcast, I try to go on a

Branden Cobb: 00:57:33

variety of podcasts, and I try to cover a wide range of topics that

Branden Cobb: 00:57:37

don't make any two the exact same.

Branden Cobb: 00:57:39

And so I would just say, go to YouTube, go to Apple Podcasts or Spotify,

Branden Cobb: 00:57:43

wherever you listen to your podcasts, and maybe just search my name and

Branden Cobb: 00:57:47

try to listen to some other podcasts.

Branden Cobb: 00:57:49

And then if it looks like maybe there's a fit, or you want to, follow

Branden Cobb: 00:57:52

up question on a specific topic.

Branden Cobb: 00:57:54

send me a message.

Branden Cobb: 00:57:55

I'd be happy to chat.

Tim Winders: 00:57:56

Very good.

Tim Winders: 00:57:57

Thanks for that, Brandon.

Tim Winders: 00:57:57

Hey, we're Seek, Go Create.

Tim Winders: 00:57:59

I'm gonna let you choose one of those words that resonates more, means more.

Tim Winders: 00:58:04

and why, which word do you choose?

Branden Cobb: 00:58:07

I would say go.

Branden Cobb: 00:58:08

because, a book when you had gave me the heads up.

Branden Cobb: 00:58:11

You're going to ask this question at the end.

Branden Cobb: 00:58:13

And I, I was thinking right away and I like all the words.

Branden Cobb: 00:58:16

I like all the words, but, go is because, Got it.

Branden Cobb: 00:58:21

A book that came right to mind when you, between those three words is there's

Branden Cobb: 00:58:25

a Steve Harvey book, called Jump, and it's this called, it's basically the

Branden Cobb: 00:58:30

concepts like you just take a jump and you're gonna, catch your parachute on

Branden Cobb: 00:58:34

the way down, or you're gonna figure it out on the way, and, I think that,

Branden Cobb: 00:58:38

trying to have everything correct or right before you fully jump or go,

Branden Cobb: 00:58:43

is gonna prevent you from, A lot of experiencing a lot of things that you

Branden Cobb: 00:58:48

would experience and figure out along.

Branden Cobb: 00:58:50

So I think, just go.

Tim Winders: 00:58:54

Very good.

Tim Winders: 00:58:54

Yeah, I love that word go.

Tim Winders: 00:58:55

I love all three words, obviously, but I love that word go.

Tim Winders: 00:58:59

Thank you, Brandon, man I appreciate you joining us here I think we've

Tim Winders: 00:59:02

given some folks some great value just in the way they need to think about

Tim Winders: 00:59:05

marketing and maybe some action steps But I think definitely some concepts

Tim Winders: 00:59:09

that they need to think about share this episode with folks if you've listened

Tim Winders: 00:59:13

in I know, business owners, leaders of organizations, please share this episode.

Tim Winders: 00:59:17

That's a great way that people get exposed to new podcast and

Tim Winders: 00:59:20

get some great information.

Tim Winders: 00:59:22

We have new episodes here every Monday until next time continue being