Krystal Parker: From Corporate Exec to Evangelist in Business

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CEOs or Christian business leaders in the marketplace have 840 times.

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More impact to the unchurched than a pastor on Sundays.

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And when you look at what's happened with COVID, they're saying seven

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out of 10 people are not in church.

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And so how else are we going to make a kingdom impact if we

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don't do it in the marketplace?

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And so what really God has really illuminated for me is that our.

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Businesses are our greatest platform to reach people for kingdom

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Um, uh,

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How can blending faith with business revolutionize the way we work?

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us today on Seek Go Create the leadership journey as we talk to

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Crystal Parker, a bestselling author, speaker, and president of the U.

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S.

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Christian Chamber of Commerce.

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Crystal is a former executive in the oil and gas industry and she has

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turned her 25 years of Organizational management experience into a powerful

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platform for change, impacting culture through kingdom commerce.

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In her book, the best robot wins.

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Crystal dives into the modern business ethos, merging corporate

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efficiency with human integrity.

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for a compelling conversation on leading with faith, culture,

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and the transformative power of Christian values in business.

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welcome to Seek Go Create.

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Thanks, Tim.

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I'm thinking I should bring you with me on that intro.

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You bet.

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Well, I had a lot of rich content to pull from, and we're going

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to, have a fun conversation.

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I'm very excited.

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I'm always excited my friend, I'm sure your friend, Sabrina

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connects me with someone.

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And I know this is going to be one of those.

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mind altering spirit, spiritual, but yet practical and business conversation.

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So I'm, I'm excited about this.

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first thing though, I used to ask everyone you do is kind of my first

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question, kind of a technical question.

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Kind of an icebreaker is what I do when I'm out and about.

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And it's a great networking question if you're in a chamber or something like that

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event, I'm going to give you a choice.

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Would you rather be asked, what do you do or who are you?

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Which question would you prefer to start with?

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And just tell me that and then go with the answer.

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Well, who I am is a very important question and it really hits me in

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the heart after I left corporate and I had spent 15 years there really

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creating my identity in corporate, I was Crystal Parker, vice president,

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fortune 200 oil and gas company.

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That's who I was.

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And I led with that, I was that, I owned that, I believed that, I drank that,

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I bled that, you know, everything I was, was that identity that I created.

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And once I left that behind, and I remember even telling my daughter at the

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time when I was like, Leaving the company, she looks at me, she was young and she

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had big, big crocodile tears in her eyes.

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And she looks up at me and she says, if you're not Crystal Parker,

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vice president, who are you?

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And I was so busy grappling with that answer that it didn't even dawn on

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me that my daughter of like four or five years old didn't know me as mom.

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that.

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identity was everything.

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So thank you for that question.

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And I am an evangelist for Jesus Christ disguised as a businesswoman.

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I'm sold out for the kingdom.

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I'm a daughter of the most high king, and I get to live in that identity.

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And the cool thing about being in that identity is nobody

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can take that away from me.

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There is no failure.

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There's no misstep.

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There's nothing that can take away the fact.

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That I am a child and a daughter of the most High King.

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So super opening question for me and one with great, great, great meaning.

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Yes.

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me to start changing and you know, here's why, you know, we're like

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almost 300 episodes and what you do has been my opening question every time.

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This is the first time crystal that I have that and it was a home run.

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you hit it out of the park and I'm, I'm sitting here loving the response so much.

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I'm thinking, Hmm, I wonder what else I might need to change in the way I do it.

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You know, you brought up a word, Identity that I don't

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know that we talk about enough.

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I think, we have a lot of things that are superficial.

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I think the question, what you do is a very superficial

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question, but it's a good one.

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Okay.

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Cause it's a way that I could start talking to someone and

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then find out more about them.

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But, tell me more about The identity of crystal because that it's got

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to be a gut wrenching question when your daughter a four year old I've

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got granddaughters that i've been hanging out with for almost a month

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now and it just Keeps us so grounded.

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but, what was that like to get that question?

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And was that the beginning of you shifting that identity or had that started before?

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Tell me more about identity and what was going on there.

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Yeah, so that change was huge for me because when you leave behind

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your identity and you're, you're in essence starting over and you're

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thinking to yourself, well, who am I and I start, I actually am an adjunct

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professor for university and part of our ethics courses, we ask our

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students to just start with that.

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if you just strip away all those things that the world attaches to you, that

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is a very daunting and scary question, especially for people that don't really

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find their identity or understand what it means to be a child of the King.

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And so that is a powerful, even so much that our conference that

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we did in April of 2024 this year, We did a conference for the U.

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S.

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Christian Chamber of Commerce.

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It was our global expo and business conference, and identity was the

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very foundational principle of that.

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It was, we called it SWC 2024, which was Spiritual World Citizens 2024.

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And we really attacked identity in Christ, as the first.

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And I think business owners or anybody, if you can understand who you are, first

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building on that is so much easier.

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It's almost like building on the rock, right?

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it's biblical.

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What we're told

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Sure.

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so 20 plus years ago, when you were like deep into corporate oil and gas,

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you know, top company, et cetera.

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would you have had an identity conversation at all or was it something

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that wasn't even on your radar?

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I was a 52 hour a year Christian, a Sunday Christian.

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And so I knew about God, but I wasn't living God.

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I didn't have relationship with God.

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And so I would have never Ever even one time considered telling anybody that I was

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a child of the king or an evangelist for Jesus Christ disguised as a businesswoman.

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Never would I ever, because what I was taught as a professional Christian, a

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one hour Christian a week was that you go to church and then it's separate.

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you can't be in ministry and work.

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You don't bring them together.

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And actually it's funny because when I'll open up in

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conferences, I like to say, okay,

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And this is for your audience, too.

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I like to get to know who's in the room.

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And so I'll just say, If you're in full time ministry, could you please stand up?

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And there'll be maybe one person that stands in a room of 150 people.

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And it's actually the pastor.

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And then I'll say, Oh, thank you for standing.

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Are you a pastor?

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He will typically say yes.

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And I'll say, stay standing.

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I don't think the other people in the room, these are Christian conferences.

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I would never do this in a secular conference, but I don't think the

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people in the room heard my question.

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So let me just ask it again.

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If you're in full time ministry, please stand up.

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See, we have conditioned people to believe that they're not in full time ministry.

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Although it's, We are ordered to be fishers of men, not just on Sunday.

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This is a, this is a really big conversation for sure.

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sort of two subtitles here, crystal.

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One is the leadership journey and and I, and I think this is an important

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topic for leaders of any of any.

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type, you know, business, ministry, organizations, things like that.

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And so we may dive into that in just a second.

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And then we also discuss redefining success, kind of

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what does success really mean?

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And so I think The identity topic is important for both.

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I work with leaders and leadership teams of organizations.

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and the thing that I identify early on what we'll call a healthy You know,

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sometimes we use the term self image.

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That's kind of a worldly term for identity, but you can really

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tell leaders that struggle.

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If they really don't know who they are.

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And, and one of the reasons I think is such a cool question and I'm so glad I

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started with it it's such a good question because you know what, I would love it

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if someone would even admit that, I, I'm not sure, don't know what my identity

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is because I think that helps us even move forward with some conversation.

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And I think it's even okay for people that are the child of the King that say they're

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part of the kingdom to say, you know what?

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There's a lot in the scriptures.

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There's a lot to our instructions and being obedient.

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And I believe that I'm this, but I'm still not exactly sure.

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I mean, that's okay too, right?

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absolutely.

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I think there's a struggle between, Who am I knowing what it means to

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really be a child of the King, but also what am I called to do in this world?

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what's my purpose in life?

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And I think that's something that, you know, people allow.

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I always say this, the fastest way to kill something special is

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to compare it to something else.

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And when people fall into that comparison game, instead of thinking about, well,

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This is why I love to do, you know, I love to be a teacher and, or I love to

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work at the whatever, fill in the blank.

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That's perfect.

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Because my mentor, when I graduated from college, so I dropped out of

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college and I ended up going back to school, had a great mentor.

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And after I graduated, she wanted to meet me outside of work and

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she brought me a book and it was the secrets of six figure women.

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And I devoured that book because at the time I was maybe making

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30, 000 or something a year.

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the whole theme of it was this, and I'm not recommending people read it.

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it doesn't matter what you do.

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If you do what you're passionate about, then you will be very

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successful financially or whatever it is that you're seeking.

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And I think that God gives us all a different passion, a

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different burden, a different, you know, desire and experiences.

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And so it's really just.

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Stepping away from what the world shapes and says, because my, my sister,

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when she was going to college, she was following in her brother's footsteps.

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My brother was a pharmacist.

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He got out of college.

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He made, you know, multiple six and, She thought, Oh, I'm going to do that.

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So her first year in college, she started taking all of the things you need to

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take if you're going into pharmacy school, which is math and all of this.

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She hated it so much.

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She calls me up.

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She calls me up and says, I'm dropping out of college.

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And I said, why?

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She said, I hate it.

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I said, why don't you switch your major first before you drop out?

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Now I'm proud to tell you that my sister is a doctor, in education

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and works at the collegiate level.

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But she had to find what was her passion, not chase money, not chase

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the things the world tells you or make you successful, chase what God has

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placed in your heart as your passion.

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And that works for people that don't even know the Lord yet.

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They could just follow their passion and then find the Lord.

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And that's okay too.

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Well,

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little bit later and really go into some details about all that you're doing there.

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But I think all this is a good buildup to it.

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I have found.

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I'll say it this way, when I was not following Christ, I didn't really

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think too much about my purpose.

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I was just going after it.

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You know what I mean?

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I was a hard charger, ambitious, was going to go make me some money.

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I knew that when I was growing up, I wanted to be a coach.

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Both my parents were educators.

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And then somehow I found out how much money they made and I went,

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Ooh, I don't want to do that.

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Let me become an engineer.

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Went to Georgia Tech.

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I did corporate, and this was late 80s, early 90s, and I kept gravitating

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back towards teacher, coach, teacher, coach, everything I would do.

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then I got saved around that time in a business setting too, by the way,

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not in a church and, but Crystal, then it seems as if I started.

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wrestling more with what's my purpose.

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I don't think I did it when I was like, you know, a total heathen,

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Gentile, unwashed, whatever.

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But now, and I really do think that that's a big challenge within what we'll call

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Christian business, Christian leaders.

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I went to Bible school for a few years and there were people that were

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just sitting and waiting for the Lord to down on from on high, what it is

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you're supposed to do in this life.

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And I think there's a big struggle with that.

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Do you observe that in some of the roles you're in that it almost becomes a

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bigger struggle when we admit that we're that, Christian follower disguised as

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a business woman, as you said earlier,

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I definitely think that there is, well, I follow you on what you

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said, because that was me too.

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I was really good at business.

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I didn't know it at the time.

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I mean, my dad had told me you're not as smart as your brother and sister.

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You're probably gonna have to get lucky into something.

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And I wore that.

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Like, you get it.

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Maybe you've heard that too.

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Well, my dad was in education

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dad.

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My dad is in education.

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he thought book smarts were the only smarts, but you know, there's a study in

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Harvard that says that 85 percent of job success, well developed people skills,

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but we don't need to go there, dad.

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I learned a really hard work ethic because school was harder for me.

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So I had a great work ethic.

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I was good with people and that translated very well in the world of corporate.

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I didn't really realize it, but what I was doing was, I had a fear of failure

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and I was striving because of those words that were spoken over my life.

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So I had to prove something to somebody.

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So I wasn't doing it for the right reasons.

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once I fully gave my life to Christ, you know, it was amazing how God's

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been able to use all of that.

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So all of that's part of the story and how he's redeemed it.

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And he's allowed that me to be very successful to use that.

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That for what I get to do today.

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So I think really to answer that question, people that are confused

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or that don't really know what their purpose are, they're waiting for this

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big magical lightning rod to happen.

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I would just say, walk, walk.

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It's progressive revelation.

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God doesn't give it to you all at once.

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if the Lord would have told me, Crystal, you're going to be the president of

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the U S Christian chamber of commerce, and you're going to launch it.

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I would have laughed so hard.

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Because that would not have ever been what I call for my life, but I just

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kept walking and stepping and going with, you know, that next, what's the

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next right thing to do and then do it.

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And God will reveal it piece by piece and progressively.

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I believe that.

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did you grow up, was your family Christian, church going, whatever

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family when you were growing up?

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I'm surprised.

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I don't, I should have this plaque on my wall.

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my family got the 52 Weeks a year for 10 year perfect attendance award at church.

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literally 10 year perfect attendance award at church.

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So that's 520 church services in a row without fail Even if we traveled

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my dad would preach or something and we'd do the church service

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We were one hour, 52 hours a year Christians.

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And so we thought we were Christian.

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That's what I knew growing up.

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We said our nighttime prayers and we prayed before a meal

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and it was God is great.

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God is good.

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Let us sing him for our food.

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Amen.

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And that was our prayers.

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And we did that.

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And we thought we were Christian.

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And so, you know, I'm so thankful that my mom and dad allowed

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me to have the cornerstones.

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In my life of the word of God.

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So the word of God was stored in my heart.

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but I certainly was not living like any kind of Christian so much.

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So I know people looked at me who called myself a Christian and said, if that's

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a Christian, I don't want anything to do with it because I was not, there was no

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fruit, no fruit at all around my trees.

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there had to be some foundational ethics or mindset or you knew some

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Bible stories or something, right?

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I knew Bible stories.

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I sure did.

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But we lived in chaos.

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I mean, my, unfortunately, my dad struggled with alcoholism and,

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our home was just unpredictable.

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There was always something churning.

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My mom was very successful in, the elevator grain business cause

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we were in Southwest Kansas.

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And so she was working all the time it was just kind of a

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challenging existence, honestly.

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but it was rich.

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There were some rich things that every Sunday we could count on it.

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And my dad had passed me lifesavers at church.

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my dad's no longer with us anymore.

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But those are some of the best memories to have, you know, and it did

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create those cornerstones in my life.

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I think that allowed me to be where I am today because of those lessons.

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had that foundation growing up.

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You, obviously we're, we're told you may not make it by dear old dad.

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Thanks dad.

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And, and you're going to, you're going to have to work harder, Crystal, than the

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rest of them, because these, these, these other siblings, they're pretty darn smart.

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They're becoming doctors and getting pharmaceutical And so you obviously

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into corporate world, and then at some point, you obviously went up

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that ladder, at some point, something started to either change, was it, you've

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mentioned progressive revelation, was it progressive, or was then a, was there an

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event, was there a catalytic, I, I have this theory that sometimes Our greatest

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change occurs with a catalytic event.

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We would love for it to be focused, progressive change.

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usually it's a two by four to the head.

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For me, it's been that way.

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How about you?

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When did things start adjusting and changing?

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It was the two by four to the head.

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so even when I was in corporate, I started to raise up the ranks and I got involved

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while I was a supervisor in corporate, in a direct sales, like an MLM company.

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And so I was doing that alongside my job.

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this MLM company believed that they were selling product, but

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truly it was a, it was all about.

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They were like, in disguise, a development company.

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And so a lot of professional development in that company.

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And that was when I first got introduced to John Maxwell and some of his work.

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so there's little things coming, some points along the way.

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However, it was the two by four for me.

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Second divorce.

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5, 000 square foot home in Windermere, Florida.

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I am a failure, you know, two time failure in marriage, huge bank

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account, great house, wonderful life from the white picket fence on.

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But I was emotionally, socially, physically bankrupt.

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And it was that I strove, I strived and strived and strived for all the things

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the world says makes you successful.

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And it's all a stinking lie.

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And no matter how much I got, the more it was empty inside and ugly.

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And so here I am sitting in this house and I'm realizing that this way

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that I've been going is not working.

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And so all those lessons, all those things that were placed inside of me.

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And I finally just said, okay, God.

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You've got me if this is real.

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And it was amazing, Tim, because I got to experience the living water

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of Jesus Christ just washed me clean.

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And it was an experience like I've never had before in my life.

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and it was that abounding grace of Christ in me.

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Threw me in that moment where I was just at a full surrender and it

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wasn't like I was heaving crying.

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It was just like the Lord just healed me right there in that moment.

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and from that moment on, I say, never want to be separate from Christ again.

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And so it got all those lessons that were in my head flowed into my heart

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and it was a true surrender for me.

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Interesting, Crystal.

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You know, there's a scripture that says that He is the

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Lord and Savior of our lives.

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one thing that's interesting, and I, I've observed this with me and, I don't think

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this has to be a theological question.

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It might just be your personal experience.

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Were you saved?

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Was he your salvation prior to that?

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And that is when he became Lord over your life?

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surrender, or am I trying to make something out of nothing here?

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No, that's so interesting because.

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I thought that I was.

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And I think I probably would have gone to heaven, just because I had surrendered

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to God, like not fully surrendered, but like I had, you know, I believed in Jesus.

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I believe that Jesus was the savior of the world.

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I just didn't know what it meant to allow him to be the savior of my life.

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I talked to a gentleman, director at Palm Beach Atlantic and he said, Crystal, he

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said, I was a nice guy going to hell.

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And, I thought a lot about that and I wonder if I would have been, I don't

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even think I was very nice, honestly, climbing up that corporate ladder.

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I know I wasn't.

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but I wonder if I wouldn't have been somebody that wouldn't have,

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you know, enjoyed the fruit of eternal life with Jesus Christ,

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but I can tell you one thing.

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I do know this life now Knowing Christ and being in relationship with Christ,

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which means praying with him, abiding with him being with him reading about

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him exploring and learning more.

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That's what it means for me and I can tell you right now

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my life changed significantly.

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My goals, my striving, how I parent, how I speak, who I am, every

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single thing changed about my life.

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Less chaos, more peace.

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Less chaos.

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And now I recognize the chaos.

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And I say, so much.

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So I remember I was really struggling.

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Um, I was the president central Florida Christian chamber first, before we

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launched us and, everything's going well.

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I became the president a couple months after COVID It was a dying chamber.

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We brought it back to life, put in a process, created this

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really great flagship Christian chamber in central Florida.

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And so, you know, when everything's going well, that's usually when God's

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like, okay, you know, so, but I got that tap on the, on the shoulder.

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The Holy spirit was very clearly moving me and shifting me into

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launching U S Christian chamber.

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And we had helped launch West Ohio.

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We'd helped launch Jacksonville Christian chamber all from central Florida.

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And so when I started to get that feeling that sense that the Lord was moving me I

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was a little disobedient in that because it's like I'm finally at this place

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where I'm getting paid I've got assist like we've built a chamber here with

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salaries in here And still that gnawing and I hadn't told anybody but my husband

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that I just was really sensing this and here's How the Lord got my attention in

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my prayer time I just truly sensed that the Lord was sharing with me that if you

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do not be obedient, I won't be with you.

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In other words, you want to do it your way.

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Remember that corporate crystal.

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Remember that.

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and I'm telling you, that was enough to just get me back in alignment

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because it was like, oh, my God.

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I can't do business without God.

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I can't do business without the Holy Spirit.

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And I don't want to be without him trying to do this on my own.

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Well, because I know what it means for God to go before you.

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I know what a hedge of protection feels and looks like, and I'm not willing

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no way, no cost, no how, no chance.

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Am I ever willing to go back to that life where you're completely uncovered?

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it's just not fun.

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It's really not.

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And so that's when I said, okay, Lord, My life is yours.

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I'm here to serve you, whatever you've called me to.

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And funny thing was two weeks after I fully surrendered it to the Lord,

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a 16 year banking executive who is a member of the Christian chamber

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came up to me and he had this really bewildered look on his face.

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he says, in my prayer time, God told me that I'm to be the

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president of the Christian chamber.

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And it's just so funny because I had said this to nobody, except for my

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husband and God was just waiting for my yes to give me that next step.

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It was amazing.

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Yeah,

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year, we're recording this late in 24, think it'll probably be released in 24,

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and late 23, my wife and I kept getting the nudge to meditate on this word in

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Eternal, eternal mindset, eternity.

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And it's really to reframe, our perspective on time.

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and so it's interesting about it.

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I used to be roll out of bed, got a business idea, website

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up by midday, go, go, go.

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I've got a team that's trying to put things together and

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we're coming up with a product.

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I'm slightly exaggerating, but I'm sure that's what it felt like to be around me.

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It's like, Oh my gosh, what is he going to, what is he going to put on us today?

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And I have, it might be a little bit of age, maturity, grandfatherism,

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stuff like that, but I'm just like really slow now to do things.

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And you know what?

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I actually think that's more kingdom you were just talking about you delayed,

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but I think God's okay with that.

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I think he would rather there be a delay And then a hundred percent Then a roll

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out of bed and get going with something that's flippant and then all of a sudden

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it's like oh my gosh What was I thinking?

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I don't know any thoughts on that any I mean you could rebut me

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you could say no tim, whatever

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I definitely, I mean, a lot of people say to me, like, how do

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you know I'm hearing from God?

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and it reminded me of Shay Bynes, who's on our board, and she wrote

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a book called Grace Over Grind, and

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She's been

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really,

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a guest here at seek go

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she has, She's, she's really mentoring me a lot in that too, of just, you

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know, settle down a little bit, like, make sure you know that you're

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hearing from God before you run off and chase it, do it, try it.

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And, I just, you know, I've been ahead of my skis many times and

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I've tumbled down that mountain.

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It's either the hard way or God's way.

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It's just, there's only two ways, the hard way or God's way.

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And so learning about that delay, that process.

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Pause even your wisdom today before we even hit recording was just like,

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let's just breathe for a second.

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Let's just pause.

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I think there's so much power in the pause and just making sure.

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And so people will say, how do you know you're hearing from God?

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And typically it's not just a one nudge.

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God is so beautiful to confirm his word and, it'll be maybe through

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somebody like what I experienced, you know, you'll hear it in prayer,

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you'll read it in the scripture or.

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You will know that, you know, that, you know, that it is of God.

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and oftentimes it defies what the world says is the right thing to do.

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not in an unethical way, but for example, when I told my family, you

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know, I'm leaving the chamber, they knew.

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Leaving central Florida to launch U.

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S.

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They knew what I went through to build that.

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And they said, so, you know, what, what does the U.

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S look like?

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Well, it's a big dark hole.

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I don't know.

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there was nothing, and well, what's it gonna pay you?

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Well, there's, I don't know.

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I mean, and so that to the world's people that don't have the spiritual

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eyes to see, it seems a little Crazy.

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And 16 months ago, I would have agreed with you.

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It certainly was contrary to what the world said was the right thing to do,

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but now that what we're seeing in this movement is such affirmation that yes, God

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definitely has called us forward for this.

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That's exciting.

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And I want to, I'm going to dive more into the Christian chamber here in a second.

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There's a couple of things that are still lingering from

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our last few questions we had.

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First thing I want to tell you is that was saved in a business setting

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and it was a multi level marketing.

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conference, we were with the Amway network.

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I got involved with that about two years in.

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And I don't know that I personally want to go back to doing any of

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that, but I'm so thankful that my wife and I did that for 10 years.

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Number one, I was saved.

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I think I was a better husband, father, et cetera.

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And a lot of the personal development that I went through was because

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of that system and that network.

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So I want to

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Yeah,

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sounds like it had some impact on you too.

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Correct.

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100 percent because I mean, really, to do that type of work

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and that's, that's challenging work and it can be very rewarding.

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and it's a wonderful low barrier entry into owning your own business, but it

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definitely takes some hard work and that development is so important, that

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personal development, because what it's doing is building leadership.

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Building leadership because the greater the leader, the better the

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teams and the better performance.

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to be successful in those types of businesses, and I would say almost

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any kind of business where you're dealing with people, to be a strong

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leader is really the best way to grow your company and grow your business.

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And so, but yeah, those professional developments in those MLM

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companies by far hands down.

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And I'm thrilled to hear that you found Christ in a business

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setting like that because, that's, that's really what it's all about.

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I read a statistic that said that CEOs or Christian business leaders

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in the marketplace have 840 times.

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More impact to the unchurched than a pastor on Sundays.

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And when you look at what's happened with COVID, they're saying seven

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out of 10 people are not in church.

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And so how else are we going to make a kingdom impact if we

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don't do it in the marketplace?

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And so what really God has really illuminated for me is that our.

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Businesses are our greatest platform to reach people for kingdom, because if

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people, if I could just kind of like a little bone to pick, I've heard people

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criticize the church, all the church is this, the church is dead, the church is

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this, and that kind of irritates me a little bit, because We're the church.

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Well, you're talking about yourself because here's the thing.

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We need our pastors to be a Bible preaching, courageous pastor on

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Sundays so that we can, we as the marketplace, as people in the world,

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we can go out and share about Christ and inspire people to want to know more

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and then feed them into the churches.

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What's our job?

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So every time people criticize the church, for whatever reason, I hope they see those

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three fingers pointed right back at them.

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Because I really do believe that we need pastors on the pulpit.

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And we need people in the marketplace reaching people for kingdom.

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And it all works together.

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It says in the Bible, one person plows, One person plants and then

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I'm the guard, God of the harvest.

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And that is how the system works.

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We're the body of Christ.

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We're not, you're the church.

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We're the marketplace.

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We're the body of Christ and every joint will supply in this body.

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Yeah.

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sorry.

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I am actually one that may have been critical, but I think I'm critical.

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I am critical of the current.

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structure, we'll call it the 501c3 structure that we have because it has a

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tendency to promote full time ministry as being the ultimate profession.

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And I saw this a lot when I was in Bible school and around a lot of Christians

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there's this pecking order of, You know, missionary in some third world countries,

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like the most virtuous, you know, pastor is next, an evangelist, et cetera.

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And then way down the list is business person, maybe right above

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lawyers, you know, or used car salesman or something like that.

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Right.

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I'm exaggerating, but not totally.

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So that's my criticism is that I don't think

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Yeah.

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between what I would say is that church structure and something like the Christian

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Chamber of Commerce or a business person that's called to do Did you ever?

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Either feel a little pressure or a nudge or wonder, maybe I should go to Bible

Speaker: 00:34:03

school and become a minister and do that.

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Did you ever feel that at all when you were going through your

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submitting to the Lord process?

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No, sir.

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Never?

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No.

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No.

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Wow.

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Well, you're much better than I am.

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I was feeling, I like going, you know, and I ought to just preach.

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I can still make a.

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Good bit of money outside.

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I mean, here's the coolest thing about this is I've actually, been

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asked to lead a funeral for somebody that didn't have a church home.

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I guess I was the most Christian person that she knew and

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she wanted that for her mom.

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And so I was able to bless her in that way.

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I've preached on the pulpits, cause God's opened those doors for me.

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but it's funny one time, Tim, I ran into this.

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So I was speaking at a secular conference.

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It wasn't Christian.

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So how to behave a little.

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And I told them, you know, I was talking about my book, but I said,

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this book is based on the holy living Bible, but it's not religion.

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Okay.

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Just to kind of put people at ease.

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You say religion, people get a little.

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Tense.

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And so anyway, so as I'm talking about the book and I use the parable of the seed

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sower to really break down processes and how to build your business to maximize the

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competitive advantage through your people.

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And as I'm talking, you can just see this flicker of the Holy spirit start

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to kind of catch in people's eyes.

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And it was almost like the masks are starting to come off.

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So as I'm sitting, I'm signing books at the end and I had somebody

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come up to me and say, like, quiet, like covert, like I'm a Christian.

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And I'm like.

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Good for you.

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I know.

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And so then this one guy comes up to me and he says, he says, when I retire in

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three years, I'm going to be a pastor.

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And I said, sir, I said, sir, can I tell you something?

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And he said, yeah.

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And I said, you already are.

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Just don't tell anybody and he was like nobody had ever given him permission

Speaker: 00:35:51

and so I get your point I understand what you're saying I do think that's one

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of the lies from the pit of hell and I think it's a Terrible rumor that's caught

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fire that you're either in ministry or you're not and that's not true And so

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What we want to do is empower people and really bridge that gap with the church.

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And I do think there's a lot more pastors that are starting to get that.

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I mean, Billy Graham said it the next greatest move of God's coming

Speaker: 00:36:19

through believers in the marketplace.

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We know we've heard it.

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And so I just, I really believe that there is a real opportunity for unity in the

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church and the marketplace coming forth.

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Yeah.

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One more quick question about your previous life.

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Do you believe it sounds like you were going through a transition,

Speaker: 00:36:37

you submitted to the Lord and then things kind of took off.

Speaker: 00:36:41

do you believe with where your heart is now if you went back into that corporate

Speaker: 00:36:47

setting, Things would be, different.

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You would behave differently.

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And let me add this to it.

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That complicates the question a little bit.

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Mm-Hmm.

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have found that the current corporate structure, is a bit controversial.

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Okay.

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by men for men

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sure.

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that are really, really good, aren't either rewarded well, or

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they struggled to be more like men.

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I guess I'm asking if you go back with the heart you have now, what

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do you think that might look like?

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Just, Kind of played a little game here.

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What do you think that might look like?

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that I have never been asked that question before, and so that's good.

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That's really good.

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One of the classes I teach at university is women in management and

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there is 100 percent implicit bias.

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There is a pay parity.

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it's not, I think it's, I know it's statistically valid.

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It's true.

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And it's not necessarily intentional.

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I'll answer your question as I'm thinking about it, but I'm laughing

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about myself because here I am teaching women in management.

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I'm all about women in the workplace.

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When I started in my career, and I was an oil and gas.

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And so when I became an officer at 34 years old, I was the

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youngest officer with only five.

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I was the fifth woman out of 60 officers in this multi billion dollar organization.

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there was many times in my journey that I was the only woman in

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that workplace, in that space.

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And I remember even going to my boss and saying to him, Early on when I was

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the secretary, saying to him, you know, I think I want to, I want to do more.

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Is there opportunity for me?

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And he kind of gave me that little pat on the head.

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Well, little lady, you know, little sweetie, you know, you'll have to just

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move and take another corporate job up there up in the corporate office.

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And it was funny because at 34 years old, here I am running the West side of

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Texas, all the gas company, corrosion, construction, engineering in 47 cities.

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And so it was amazing that, you know, women, and so this is kind of like taking

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a turn, but I think it's important to say women often don't have a straight.

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path to success because it's illegal to discriminate against women.

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Sometimes it becomes a labyrinth for us and we have to be willing to move.

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And so many people would ask us, are you in the military?

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My poor daughters had like 11 or 12 houses.

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Like we moved with the opportunity every three years.

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moving up and over and looking for those opportunities.

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And so I don't know if I was.

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as strategic as God was just walking along my path and going before me because of

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what he had planned for me later in life.

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Now, if I went back into that environment, what would be different?

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well, I don't know if I could survive in an environment like that.

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because I can tell you, You know, sometimes things will slip

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out of my mouth and I am saved.

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And I thank you for that, Lord.

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And I'll say, Oh, sorry.

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I worked for the gas company for many years and there's a different language.

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There's a different way you move in some of those environments.

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And so I think if I went back to corporate, it would

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be either one or two things.

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I don't think I could grind my way to the top like I did.

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but I do think that if I went in a top line, I would be more successful in

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my leadership because I have empathy and kindness in my heart to really be

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able to be a true, authentic leader.

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And so, yeah, in that, if you take that same environment and

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a different me, could it happen?

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I guess the answer is only if God would allow it because that's just the truth.

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Yeah.

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And I kind of bring that up because sometimes when we have these

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conversations, someone listening might go, Oh, I'm not supposed to be in corporate.

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I'm supposed to be doing my own thing.

Speaker: 00:40:30

But I know you would agree with this.

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There are people that are supposed to be in corporate.

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Oh, yeah.

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they've got the demeanor and the heart and the grace is there.

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And so anyway, that's kind of one of the reasons I asked him.

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I'm glad I asked that question.

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That was a great answer.

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I appreciate it.

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So somewhere along the way, Crystal, you wrote this odd titled

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book called Best Robot Wins.

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Okay.

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didn't have the time to go through all of it, What the

Speaker: 00:40:57

heck is up with best robot wins?

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I remember my publisher was like, yeah, this looks great.

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We're going to change the title.

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And I said, no, God gave it to me.

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And they said, all right, well, we won't mess with it then.

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but yeah, the best robot wins.

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You know, I'd really see business as a machine.

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And if you really create a machine so that when your people are

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plugged into the machine, then they're going to be more successful.

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So if you think of business as a machine, or even the person, when the title

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hit me, I remember I was launching, you know, working on central Florida

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Christian chamber, trying to get it to the point where it could pay a president.

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I was.

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In the middle of creating our first ever expo and conference.

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And I was a single mom at the time.

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I was still working as a professor and I was working a lot of hours.

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And then I had this opportunity to write the book.

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And I remember thinking if I'm going to be successful, I'm almost

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going to have to become machine like, meaning very regimented, very,

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intentional about everything I do so that I could flow in this world.

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Through this book and that really is it.

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But then there was also this other thing that dawned on me when I was writing this

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book, which is Holy Spirit, 100 percent because this book's three years old

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and look at where we are today with AI.

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And what hit me when I was writing the book was.

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there's no disaggregate in how we treat the human worker versus

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how we're treating the robot.

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we talk to our A L E X A, I'm just doing that for your audience so nobody's thing

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goes off, but we talk to that or Siri.

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And we never say thank you.

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so we're basically training ourselves to be able to ask and get work

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without the common courtesy or, you know, speaking to human beings

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and treating humans like humans.

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throughout the book, I just want to share stories about how people should

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be treated, especially with this robot revolution that's happening, that

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was Three years ago, and so it's only exacerbated what we're seeing today,

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but it really is about your competitive advantage is the human worker.

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And if you can set up the business in a way that your human worker

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flourishes, then your competitive advantage is going to keep you around.

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It's going to keep your company agile, and you're going to be

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able to evolve and innovate with the best companies in the world.

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Yeah, I work with leadership teams and I'm an industrial and

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systems engineer Georgia tech.

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So process structure systems.

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I know your organizational management background and expertise and all of

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that stuff does work extremely well.

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Within what we'll call that world system, that Babylonian system.

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And I think those skills are going to be needed.

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However, I find myself more about love and compassion relationship.

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I mean, we've got to do all those things.

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We need the proper structure.

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We need to make sure people understand all those things, but I

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find myself interjecting more love in to what I do than anything else.

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Do you observe that?

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It just, what you're making me think of is just the scripture.

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The light shines in the darkness and the darkness can't overcome it.

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And to me, love in this very, very dark, cold, shifting world

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is that light in the darkness.

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And he also talks about salt and being salty.

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And I think about a very sterile environment and then somebody brings in

Speaker: 00:44:32

roses and boy, the fragrance is beautiful.

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That's beautiful.

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That's the fragrance of Christ.

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And so what you're talking about is all of the beautiful fruits of the spirit

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in the corporate world that is so attractive and beautiful and different.

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And I think we will see that shift, you know, towards people

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are going to be attracted to that.

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They're going to want to know what's different.

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And I would just tell you, be ready to share your story and your testimony for

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anybody listening that chooses love.

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You know, joy, peace, patience, kindness, goodness, faithfulness,

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gentleness and self control in this world because people are going to

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say, what's different about you?

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And that's our greatest opportunity to share Christ in the marketplace.

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The robots and the technology.

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I think they have value.

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I love

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quite a bit.

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Yeah, me too.

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but think how we will distinguish ourselves.

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Yeah.

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apparent the difference between that, I call it the Babylonian system, the

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Babylonian system and the kingdom of God.

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becoming extremely vivid, the difference between the two.

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And I think people are going to be asking questions about it.

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So in light of all of that.

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Somewhere along the way, the Lord instructed Crystal to, I think you

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said the organization you were over in Central Florida, they had the website,

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they had some of the assets of the U.

Speaker: 00:45:55

S.

Speaker: 00:45:56

Christian Chamber of Commerce, and you felt instructed, assigned to dust

Speaker: 00:46:04

off that old website and to, Just release, spread those nets to the world.

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Tell me a little bit about that.

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And then I definitely have some questions about it.

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So the founder of the entity, 21 years ago registered the business

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as us Christian chamber of commerce.

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And then they put it underground and built central Florida Christian chamber on top

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of it, like is a fictitious business name.

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And that was it.

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They held it, but they did steward it.

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They steward it.

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they just didn't know what to do with it.

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And I don't think the timing was right either.

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And so then when I became president in central Florida, it was, Two

Speaker: 00:46:43

months after COVID, There was this vaccine mandate and there was this

Speaker: 00:46:46

real separating of Christian values in the world and closing of churches,

Speaker: 00:46:52

keeping liquor stores open, and we started to see a lack of leadership.

Speaker: 00:46:57

for Christian values in the world and a real paradigm shift between the two.

Speaker: 00:47:05

And so that chasm just grew and people were lonely and looking for connection.

Speaker: 00:47:10

We started to grow our Christian chamber outside of central Florida.

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And then I got the calls from Las Vegas, Christian chamber

Speaker: 00:47:17

of commerce, help us grow.

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Somebody in Alaska called me and said, Hey, could you help

Speaker: 00:47:21

us start a Christian chamber?

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Who's supposed to help these people?

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West Ohio Christian Chamber.

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We helped them.

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Jacksonville, we helped.

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And I realized as I'm looking up there, there's no U.

Speaker: 00:47:33

S.

Speaker: 00:47:33

Christian Chamber of Commerce.

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That's us.

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Whoa, that's us.

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And it was like God was just, Dropping these little seeds and these little

Speaker: 00:47:42

things to show me and grow me and prepare me for this launch of the U.

Speaker: 00:47:48

S.

Speaker: 00:47:48

Christian chamber.

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And I really mean you would have to literally be living in a tunnel and have

Speaker: 00:47:55

no contact with the, not in a, not an RV and a tunnel with no contact in the world

Speaker: 00:48:00

to not believe that the time is right.

Speaker: 00:48:03

For Christian chamber of commerce, because this nation was founded

Speaker: 00:48:07

on godly principles on the Bible, many references to the Bible.

Speaker: 00:48:12

We are lacking kingdom business leadership in local cities and in our nation.

Speaker: 00:48:17

And so we want to aggregate those people, unify the body of Christ and

Speaker: 00:48:22

put God back in business in this nation.

Speaker: 00:48:25

some might argue as Christians, we need to.

Speaker: 00:48:32

into what would be the regular chamber of commerce.

Speaker: 00:48:35

This might be a good opportunity for you to define what a chamber of

Speaker: 00:48:38

commerce is just not Christian, but just because I've been part of those,

Speaker: 00:48:43

around the country, especially in the Atlanta area when I was there.

Speaker: 00:48:46

and maybe not everyone understands what a chamber of commerce might be,

Speaker: 00:48:50

but why would we need as Christians our own or as opposed to us just,

Speaker: 00:48:58

attempting to share some of our values in, a regular chamber of commerce.

Speaker: 00:49:04

There's a few reasons I'll hit you with the high levels.

Speaker: 00:49:06

number one, Christians do business.

Speaker: 00:49:09

Christians that are head and heart.

Speaker: 00:49:10

Christians do business in the rest of the world.

Speaker: 00:49:13

you go to a regular chamber of commerce and you talk about the Holy

Speaker: 00:49:16

Spirit while they're having their drinking fest and networking it,

Speaker: 00:49:20

or you talk about, can I serve you?

Speaker: 00:49:22

People don't understand that they take advantage of it.

Speaker: 00:49:25

And it's not a place for Christians to go and be open and grow.

Speaker: 00:49:30

Number two is.

Speaker: 00:49:31

We're called to use our business as ministry.

Speaker: 00:49:34

People in the world do not understand that.

Speaker: 00:49:36

And so where are you strengthening that marketplace mission,

Speaker: 00:49:40

business's mission, if you're in the regular chambers of commerce.

Speaker: 00:49:44

Second or third point is we have got a huge hole in our boat.

Speaker: 00:49:50

Meaning if I don't know who the Christian businesses are, How am I

Speaker: 00:49:55

supposed to do business with a Christian when I do business with somebody that

Speaker: 00:49:58

has a different worldview than I do?

Speaker: 00:50:01

They take that money and they poured into causes and initiatives of things

Speaker: 00:50:05

and people that hate our values, that seek to destroy everything

Speaker: 00:50:09

that we believe in, in this nation.

Speaker: 00:50:11

So if you're okay with your dollars getting leaked into the world and

Speaker: 00:50:16

poured back into, I don't know, Planned Parenthood, whatever.

Speaker: 00:50:18

Or something like that that destroys the values of what we believe in.

Speaker: 00:50:22

Then go continue on in your regular chamber of commerce.

Speaker: 00:50:26

But what we want to do is we want to provide a place where Christians

Speaker: 00:50:29

can do business with Christians.

Speaker: 00:50:30

They can be safe to do business the way that we're called to do

Speaker: 00:50:34

with the Holy Living Word of God.

Speaker: 00:50:36

And when we do that, that rising tide lifts back.

Speaker: 00:50:39

All ships, and it helps us to transform cities in a way

Speaker: 00:50:43

that makes a city flourish.

Speaker: 00:50:45

It's almost like if you've ever given money to something to say, we're going

Speaker: 00:50:49

to match your dollar and you're like, well, I give 100 and that's like 200.

Speaker: 00:50:54

That's what it's like doing business in the Christian chamber.

Speaker: 00:50:57

So your social capital becomes Christian businesses, and that changes everything.

Speaker: 00:51:02

now with this mindset, you're now ready to go be in the world, to be prepared to

Speaker: 00:51:08

be in the world with a stronger resolve, with a biblical foundation and a knowledge

Speaker: 00:51:13

of who you are and how your business is to be used for kingdom advancement.

Speaker: 00:51:16

I'm not suggesting that all the Christians leave chambers.

Speaker: 00:51:19

We have Chamber members that are both types of chambers.

Speaker: 00:51:23

but truly to join a Christian chamber of commerce is to truly grow as a

Speaker: 00:51:28

Christian in business, strengthen other Christian businesses and to

Speaker: 00:51:32

see transformation in your city.

Speaker: 00:51:33

So This is kind of a cynical question.

Speaker: 00:51:38

To join, number one, how do you know I'm a Christian?

Speaker: 00:51:41

Do you need some kind of statement of faith or something?

Speaker: 00:51:43

Or can I just put a fish on the side of my truck and then I'm good to go?

Speaker: 00:51:47

I'm looking around at times going, I'm not sure if some of these folks are on the

Speaker: 00:51:50

same team, but, how do you go about that?

Speaker: 00:51:52

That seems like it could be complicated.

Speaker: 00:51:55

Yeah, it is, Crystal Parker, the corporate Crystal, that one I was telling you about.

Speaker: 00:51:59

She would have joined a Christian chamber because she thought she

Speaker: 00:52:02

was a Christian and I love it.

Speaker: 00:52:04

That's exactly the type of people we're looking for because there's such a mix

Speaker: 00:52:08

of people that are all out Christians.

Speaker: 00:52:11

They know God, they're like God is my CEO and then you've got

Speaker: 00:52:14

somebody coming in like I'm just coming here for a business meeting.

Speaker: 00:52:17

That's okay.

Speaker: 00:52:18

But when they become a member, they sign a statement of faith that says,

Speaker: 00:52:21

I believe in the birth, death and the resurrection of Jesus Christ.

Speaker: 00:52:24

And I believe that the holy living Bible is real.

Speaker: 00:52:27

And if we can get there, we're non denominational.

Speaker: 00:52:30

We're nonpartisan.

Speaker: 00:52:31

We're not going to go in there and say what we're, you know, against and for.

Speaker: 00:52:36

The only thing we're for is Christ.

Speaker: 00:52:38

And so we just get on that basic foundation.

Speaker: 00:52:40

And so what ends up happening is there's an accountability structure

Speaker: 00:52:44

within the Christian chamber.

Speaker: 00:52:46

So if you do have somebody, if we just use this word, that's just a

Speaker: 00:52:49

wolf in sheep's clothes, or maybe just a jerk and they're doing business.

Speaker: 00:52:55

but calling themselves a Christian.

Speaker: 00:52:56

Now you have accountability.

Speaker: 00:52:58

I can tell you how many people as the president of central Florida would

Speaker: 00:53:01

call me and tell on our members.

Speaker: 00:53:04

And, because they were like, this lawyer says he's a member of your

Speaker: 00:53:07

Christian chamber and, and this person did this, this, and this, and this.

Speaker: 00:53:11

And so it was good for me to give that feedback to him.

Speaker: 00:53:14

But our members, our chamber leaders, presidents and boards, we have

Speaker: 00:53:18

in our bylaws that we can remove you from the Christian chamber.

Speaker: 00:53:21

And we will for the integrity of that chamber, but also we vet people as well.

Speaker: 00:53:27

So it's not just signed the statement of faith, but if I pull your website

Speaker: 00:53:30

up and I see things, or I pull you up on social and I see things that are

Speaker: 00:53:33

not, It's not about kicking you out.

Speaker: 00:53:37

It's about bringing you closer and it's about really showing you,

Speaker: 00:53:40

Hey, you know, you want to be a part of the Christian chamber.

Speaker: 00:53:43

Let's have a conversation about what might be looked at from the world.

Speaker: 00:53:46

How can we help you grow?

Speaker: 00:53:48

And so it's not about exclusion.

Speaker: 00:53:50

It's about inclusion and it's about really inclusion according to the Bible.

Speaker: 00:53:53

to clarify, you do allow lawyers into the Christian Chamber of Commerce?

Speaker: 00:53:58

That's so bad.

Speaker: 00:54:00

That's so bad.

Speaker: 00:54:03

I love having lawyers there.

Speaker: 00:54:06

Okay.

Speaker: 00:54:06

Sorry, sorry, sorry, sorry.

Speaker: 00:54:08

I don't, I, we won't edit that out.

Speaker: 00:54:10

We will leave that in because that's, important to keep there.

Speaker: 00:54:14

So,

Speaker: 00:54:15

That's too good.

Speaker: 00:54:15

Crystal, I,

Speaker: 00:54:16

I love it.

Speaker: 00:54:17

I think I heard you make a statement on a podcast I listened to or something,

Speaker: 00:54:21

I might mess up the statement, but I think this is a good way for us

Speaker: 00:54:25

to start landing the plane here.

Speaker: 00:54:27

It was something to the effect of you used to worship work and now you

Speaker: 00:54:32

consider work to be your worship.

Speaker: 00:54:34

And if I messed that statement up, Correct me if I got it wrong

Speaker: 00:54:40

and how that relates to people that are in the Christian chamber.

Speaker: 00:54:45

Sure.

Speaker: 00:54:46

So yes, statement is I used to worship work.

Speaker: 00:54:48

Now I use my work as worship.

Speaker: 00:54:51

And if you look back at work, even from the very beginning, it is a form of

Speaker: 00:54:57

worship as you're working in your calling and you're serving God with your work.

Speaker: 00:55:00

It's, Such a beautiful way to worship the creator.

Speaker: 00:55:05

but before I knew that or understood it, I really did worship the work.

Speaker: 00:55:10

I mean, the work was the savior for me.

Speaker: 00:55:12

And instead of using work to worship the savior.

Speaker: 00:55:16

And so that really impacts the work that we do and priorities in our life.

Speaker: 00:55:20

I think that was one of my biggest opportunities as a person before I really.

Speaker: 00:55:26

Found what it meant to be surrendered to the Lord my

Speaker: 00:55:28

priorities were way out of whack.

Speaker: 00:55:30

I was serving work.

Speaker: 00:55:32

Work came before everything in my life, money, power.

Speaker: 00:55:36

Those were all the top things.

Speaker: 00:55:38

And then it might've trickled down to family and then God.

Speaker: 00:55:41

And now it's completely upside down.

Speaker: 00:55:43

God's first and foremost.

Speaker: 00:55:45

And when I serve him first and focus on him, everything else pours out

Speaker: 00:55:49

and flows according to his will.

Speaker: 00:55:51

And that becomes family, becomes more important than the work and work.

Speaker: 00:55:56

Work becomes one of the last things on the list, which is so.

Speaker: 00:56:00

Ironic in this whole story.

Speaker: 00:56:03

So, if someone is a business owner and they're a Christian listening in, should

Speaker: 00:56:10

they join the Christian of Commerce?

Speaker: 00:56:12

Should they pick up the phone?

Speaker: 00:56:13

We're going to tell them how to reach you in just a second.

Speaker: 00:56:16

what does that look like?

Speaker: 00:56:18

Absolutely.

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I mean, we really seek to serve Christian led companies to help them grow their

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businesses and grow their impact.

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And if that's you, if that's somebody that says, Hey, I want to grow my business to

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make a greater impact because you realize it's not about chasing the dollars.

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It's about impact in lives.

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This is a great place for you to come in and be surrounded by Collaborative

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people that want to give you resources and help you to really become the best

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business owner because you're stewarding something that God's given you.

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And so you want to make sure you're stewarding in a way that

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gives him the glory and not you.

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And so, yes, and you can get ahold of us at uschristianchamber.

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com.

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It's uschristianchamber.

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com.

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You can hit that contact us, just join.

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Just be a part of this movement of God that's, really a new wineskin.

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It's marketplace.

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It's, serving him and hopefully we're waking up a lot of people that get

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hungry to get back into church and really find a new relationship with God.

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Yeah, listen, Marketplace Ministry.

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is part of the church.

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It's part of the ecclesia.

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yes, the buildings and the churches and the pastors, that's part of it

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too, but we're out there every day and I am so in agreement and so

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supportive of what you're doing.

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I'm sitting here thinking in my mind, I'm going, Hmm, I probably need to go

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click on and join because I love working with leaders and leadership teams.

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And at the very least, I could probably connect with people that

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I need to be doing some work with and are helping or supporting also.

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crystal.

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Thanks for that.

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We'll include all the details and I encourage everyone to just go connect.

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Crystal, we're seek, go create those three words, and I'm going to allow

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you as my last question to pick one of those that just means more resonates.

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Seek, go or create, which one do you choose and why?

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Well, I've got that personality style like you do.

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And I'm going to go with go, just go.

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just don't wait for any of it.

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Just go and God will show you the way.

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Excellent.

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Crystal Parker, thanks for joining us.

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I was excited about this and it exceeded my excitement.

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So thank you for that.

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In fact, I'm sitting here going, know, wish I could do about another 45 minutes,

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but, try to keep these close to an hour.

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Go connect with Crystal, go connect with the U.

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S.

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Christian Chamber of Commerce.

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I see no downside.

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I see only upside to more people being connected and establishing

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and growing that organization.

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So I appreciate her coming on and sharing that.

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If you've been listening in to Seek Go Create, we have new episodes every Monday.

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We're on YouTube.

Speaker: 00:59:05

All the podcast platforms, and we appreciate you listening in, sharing,

Speaker: 00:59:09

commenting all the things you're doing.

Speaker: 00:59:11

Keep it up because we love getting these conversations out to the world

Speaker: 00:59:16

until next time, continue being all that you were created to be.